Snowflake Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Snowflake in 2025? Explore comprehensive Airbnb analytics for Snowflake, Arizona, United States to uncover income potential. This 2025 STR market report for Snowflake, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Snowflake, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Snowflake Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Snowflake Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$143
The average rental revenue earned for an occupied room per day in Snowflake.
Occupancy Rate(?)
39.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,660
Typical annual income for an Airbnb listing in Snowflake. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
55.7%
Strong growth (55.7%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Snowflake.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Snowflake.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Snowflake (2025)

Understanding the monthly revenue variations for Airbnb listings in Snowflake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Snowflake is typically March, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Snowflake across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,062+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,290 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,626 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $781, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Snowflake

Snowflake Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Snowflake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Snowflake:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Snowflake

Average Daily Rate (ADR) Airbnb Trends in Snowflake (2025)

Effective short term rental pricing strategy in Snowflake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Snowflake typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
  • Typical properties (Median) charge around $132 per night.
  • Entry-level properties (Bottom 25%) earn around $106 per night.

Average Daily Rate (ADR) Trend by Month in Snowflake

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Airbnb Seasonality Analysis & Trends in Snowflake (2025)

Peak Season (March, July, May)
  • Revenue averages $2,072 per month
  • Occupancy rates average 46.6%
  • Daily rates average $149
Shoulder Season
  • Revenue averages $1,679 per month
  • Occupancy maintains around 42.9%
  • Daily rates hold near $148
Low Season (February, April, December)
  • Revenue drops to average $1,359 per month
  • Occupancy decreases to average 37.6%
  • Daily rates adjust to average $144

Seasonality Insights for Snowflake

  • The Airbnb seasonality in Snowflake shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Snowflake's highest earning potential, with monthly revenues capable of climbing to $2,184, occupancy reaching a high of 50.6%, and ADRs peaking at $155.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,313, occupancy could drop to 35.1%, and ADRs may adjust down to $140.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Snowflake.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Snowflake seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Snowflake (2025)

Exploring the top neighborhoods for short-term rentals in Snowflake? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Snowflake
The heart of Snowflake, known for its historical buildings and community events. Perfect for visitors seeking a local experience with access to dining, shopping, and festivals.
Snowflake Town Hall, Historic Snowflake Theater, Snowflake Pioneer Days, Various local shops and eateries
Snowflake-Taylor
A combined area of Snowflake and Taylor providing a family-friendly environment with access to parks and recreational activities. Great for families and outdoor enthusiasts.
Taylor Snowflake Parks, Snowflake Lake, Gila Valley, Various sports facilities
Snowflake Mountain
A scenic area located near Snowflake, perfect for nature lovers and those looking for a peaceful getaway.
Hiking trails, Wildlife viewing, Mountain biking, Stargazing opportunities
Lakeside
A nearby area known for its lakes and outdoor activities, attracting visitors looking for fishing, boating, and relaxation.
Rainbow Lake, Lakeside Park, Fishing spots, Boating options
Show Low
Just a short drive from Snowflake, Show Low offers shopping, dining, and access to the White Mountains, popular for outdoor activities.
Show Low Lake, White Mountain Wildlife Area, Local craft shops, Show Low Museum
Pinetop-Lakeside
Another close area, known for its beautiful mountain scenery and outdoor recreation, appealing to both tourists and investors.
Pine Top Lakeside Parks, Mountain hiking trails, Winter sports, Local restaurants
Heber-Overgaard
A charming town environment surrounded by forests, perfect for cabin-style rentals that attract nature lovers and families.
Heber Wild Horse Ranch, Overgaard Parks, Tonto National Forest, Local dining options
Greer
A small, picturesque mountain community known for its tranquility and access to the outdoors, favored by guests looking for a retreat.
Greer Lakes, Hiking trails, Proximity to the White Mountains, Seasonal festivals

Understanding Airbnb License Requirements & STR Laws in Snowflake (2025)

While Snowflake, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Snowflake to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Snowflake (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Snowflakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Front Porch Farmhouse

Front Porch Farmhouse

Entire Place • 3 bedrooms

$31,318
Revenue
67.1%
Occupancy
$157.98
Daily Rate
Highland Pointe Apartment 104

Highland Pointe Apartment 104

Entire Place • 3 bedrooms

$29,633
Revenue
62.7%
Occupancy
$129.42
Daily Rate
Entire Private Home In Snowflake

Entire Private Home In Snowflake

Entire Place • 3 bedrooms

$28,546
Revenue
69.5%
Occupancy
$108.57
Daily Rate
Cabin by the Pond

Cabin by the Pond

Entire Place • 1 bedroom

$26,418
Revenue
39.1%
Occupancy
$186.52
Daily Rate
Entire home in Snowflake, AZ

Entire home in Snowflake, AZ

Entire Place • 3 bedrooms

$26,303
Revenue
51.3%
Occupancy
$153.91
Daily Rate
Historic Downtown Cozy Cottage

Historic Downtown Cozy Cottage

Entire Place • 2 bedrooms

$26,253
Revenue
85.0%
Occupancy
$83.68
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Snowflake (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Snowflake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tina7$55,205494.97/5.0
John F2$31,563644.58/5.0
Briana1$31,318434.98/5.0
Preston1$29,633314.87/5.0
Preston And Mindi1$28,546944.94/5.0
Rhonda2$26,4017474.95/5.0
Noelle1$26,303295.00/5.0
Carrie1$26,253864.95/5.0
Sheree1$25,729854.98/5.0
Gordon3$22,230465.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Snowflake.

Dive Deeper: Advanced Snowflake STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Snowflake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Snowflake Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Snowflake

  • The Snowflake Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.5% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 37.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Snowflake, Hotel/Boutique properties are the most common (37.5%), reflecting the local real estate landscape.
  • Houses represent a significant 33.3% portion, catering likely to families or larger groups.
  • The presence of 37.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 4.2%) offer potential for unique stay experiences.

Snowflake Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Snowflake

  • The dominant room capacity in Snowflake is 1 bedroom listings, making up 54.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 79.2% of the active Airbnb listings in Snowflake, indicating a high concentration in these sizes.
  • With over half the market (54.2%) consisting of studios or 1-bedroom units, Snowflake is particularly well-suited for individuals or couples.
  • A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Snowflake.

Snowflake Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Snowflake

  • The most common guest capacity trend in Snowflake vacation rentals is listings accommodating 2 guests (41.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Snowflake STR market, accounting for 62.5% of listings.
  • A significant 41.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Snowflake.
  • 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Snowflake.
  • On average, properties in Snowflake are equipped to host 4.1 guests.

Snowflake Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Snowflake

  • The most common availability pattern in Snowflake falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Snowflake (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Snowflake Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (70.8%)

1 Night

17 listings

70.8% of total

2 Nights (20.8%)

2 Nights

5 listings

20.8% of total

30+ Nights (8.3%)

30+ Nights

2 listings

8.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Snowflake is 1 Night, adopted by 70.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (91.6%) of the Snowflake Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 70.8% of Snowflake hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Snowflake.

Snowflake Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (37.5%)

Flexible

9 listings

37.5% of total

Moderate (58.3%)

Moderate

14 listings

58.3% of total

Firm

1 listings

4.2% of total

Cancellation Policy Insights for Snowflake

  • The prevailing Airbnb cancellation policy trend in Snowflake is Moderate, used by 58.3% of listings.
  • The market strongly favors guest-friendly terms, with 95.8% of listings offering Flexible or Moderate policies. This suggests guests in Snowflake may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 58.3% market standard in Snowflake.
  • Regularly review your cancellation policy against competitors and market demand shifts in Snowflake.

Snowflake STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Snowflake

  • The overall average booking lead time for vacation rentals in Snowflake is 33 days.
  • Guests book furthest in advance for stays during July (average 51 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (39 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Snowflake.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 39 days) to capture early planners.
  • Monitor your own booking lead times against these Snowflake averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Snowflake (2025)

Amenity Prevalence

Amenity Insights for Snowflake

  • Essential amenities in Snowflake that guests expect include: Heating, TV, Hot water, Air conditioning, Free parking on premises, Smoke alarm, Bed linens, Wifi, Shampoo. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Snowflake: Heating, TV, Hot water, Air conditioning, Free parking on premises, Smoke alarm, Bed linens, Wifi, Shampoo.
  • Prioritize adding missing essentials: Smoke alarm, Bed linens, Wifi, Shampoo.
  • Consider adding popular differentiators like Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Snowflake to stay competitive.

Snowflake Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Snowflake

  • The typical guest profile for Airbnb in Snowflake consists of primarily domestic travelers (97%), often arriving from nearby Phoenix, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.2% of guests.
  • Key international markets include United States (97.2%) and Germany (1.2%).
  • Top languages spoken are English (72.7%) followed by Spanish (13.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Phoenix and Chandler.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Snowflake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Paradise Valley63$10,083$1169.6740%
Sedona1,569$5,569$395.1551%
Fort Valley35$5,248$400.0047%
Sedona City Limit414$4,669$322.0450%
Carefree29$4,576$540.2139%
Cave Creek122$4,138$391.5642%
Scottsdale4,293$4,109$353.2648%
Doney Park20$3,755$272.2854%
Fountain Hills211$3,657$348.3947%
Star Valley11$3,600$264.5547%

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