Snowflake Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Snowflake in 2025? Explore comprehensive Airbnb analytics for Snowflake, Arizona, United States to uncover income potential. This 2025 STR market report for Snowflake, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Snowflake, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Snowflake Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Snowflake Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$137
The average rental revenue earned for an occupied room per day in Snowflake.
Occupancy Rate(?)
42.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,075
Typical annual income for an Airbnb listing in Snowflake. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
79.0%
Strong growth (79.0%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Snowflake.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Snowflake.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Snowflake (2025)

Understanding the monthly revenue variations for Airbnb listings in Snowflake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Snowflake is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Snowflake across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,896+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,260 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,481 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $724, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Snowflake

Snowflake Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Snowflake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Snowflake:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Snowflake

Average Daily Rate (ADR) Airbnb Trends in Snowflake (2025)

Effective short term rental pricing strategy in Snowflake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Snowflake typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
  • Typical properties (Median) charge around $132 per night.
  • Entry-level properties (Bottom 25%) earn around $95 per night.

Average Daily Rate (ADR) Trend by Month in Snowflake

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Airbnb Seasonality Analysis & Trends in Snowflake (2025)

Peak Season (March, May, October)
  • Revenue averages $1,974 per month
  • Occupancy rates average 45.9%
  • Daily rates average $146
Shoulder Season
  • Revenue averages $1,580 per month
  • Occupancy maintains around 41.3%
  • Daily rates hold near $142
Low Season (June, November, December)
  • Revenue drops to average $1,158 per month
  • Occupancy decreases to average 33.0%
  • Daily rates adjust to average $136

Seasonality Insights for Snowflake

  • The Airbnb seasonality in Snowflake shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Snowflake's highest earning potential, with monthly revenues capable of climbing to $2,277, occupancy reaching a high of 49.6%, and ADRs peaking at $153.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $891, occupancy could drop to 28.7%, and ADRs may adjust down to $135.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Snowflake.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Snowflake seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Snowflake (2025)

Exploring the top neighborhoods for short-term rentals in Snowflake? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Snowflake
The heart of Snowflake, known for its historical buildings and community events. Perfect for visitors seeking a local experience with access to dining, shopping, and festivals.
Snowflake Town Hall, Historic Snowflake Theater, Snowflake Pioneer Days, Various local shops and eateries
Snowflake-Taylor
A combined area of Snowflake and Taylor providing a family-friendly environment with access to parks and recreational activities. Great for families and outdoor enthusiasts.
Taylor Snowflake Parks, Snowflake Lake, Gila Valley, Various sports facilities
Snowflake Mountain
A scenic area located near Snowflake, perfect for nature lovers and those looking for a peaceful getaway.
Hiking trails, Wildlife viewing, Mountain biking, Stargazing opportunities
Lakeside
A nearby area known for its lakes and outdoor activities, attracting visitors looking for fishing, boating, and relaxation.
Rainbow Lake, Lakeside Park, Fishing spots, Boating options
Show Low
Just a short drive from Snowflake, Show Low offers shopping, dining, and access to the White Mountains, popular for outdoor activities.
Show Low Lake, White Mountain Wildlife Area, Local craft shops, Show Low Museum
Pinetop-Lakeside
Another close area, known for its beautiful mountain scenery and outdoor recreation, appealing to both tourists and investors.
Pine Top Lakeside Parks, Mountain hiking trails, Winter sports, Local restaurants
Heber-Overgaard
A charming town environment surrounded by forests, perfect for cabin-style rentals that attract nature lovers and families.
Heber Wild Horse Ranch, Overgaard Parks, Tonto National Forest, Local dining options
Greer
A small, picturesque mountain community known for its tranquility and access to the outdoors, favored by guests looking for a retreat.
Greer Lakes, Hiking trails, Proximity to the White Mountains, Seasonal festivals

Understanding Airbnb License Requirements & STR Laws in Snowflake (2025)

While Snowflake, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Snowflake to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Snowflake (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Snowflakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Entire Private Home In Snowflake

Entire Private Home In Snowflake

Entire Place • 3 bedrooms

$26,547
Revenue
68.9%
Occupancy
$102.14
Daily Rate
Highland Pointe Apartment 104

Highland Pointe Apartment 104

Entire Place • 3 bedrooms

$26,309
Revenue
62.1%
Occupancy
$123.80
Daily Rate
Front Porch Farmhouse

Front Porch Farmhouse

Entire Place • 3 bedrooms

$25,837
Revenue
67.6%
Occupancy
$146.22
Daily Rate
Entire home in Snowflake, AZ

Entire home in Snowflake, AZ

Entire Place • 3 bedrooms

$24,267
Revenue
47.5%
Occupancy
$151.50
Daily Rate
Historic Downtown Cozy Cottage

Historic Downtown Cozy Cottage

Entire Place • 2 bedrooms

$23,681
Revenue
84.9%
Occupancy
$81.96
Daily Rate
Cabin by the Pond

Cabin by the Pond

Entire Place • 1 bedroom

$23,674
Revenue
36.0%
Occupancy
$198.09
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Snowflake (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Snowflake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tina3$40,281294.94/5.0
Michele2$27,077214.95/5.0
Preston And Mindi1$26,547814.93/5.0
Preston1$26,309204.80/5.0
Briana1$25,837354.97/5.0
Rhonda2$25,0887134.95/5.0
Noelle1$24,267235.00/5.0
Carrie1$23,681694.94/5.0
Sheree1$19,873644.97/5.0
Kristene1$18,4601264.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Snowflake.

Dive Deeper: Advanced Snowflake STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Snowflake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Snowflake Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Snowflake

  • The Snowflake Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Snowflake, House properties are the most common (40%), reflecting the local real estate landscape.
  • Houses represent a significant 40% portion, catering likely to families or larger groups.
  • The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.

Snowflake Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Snowflake

  • The dominant room capacity in Snowflake is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 75.0% of the active Airbnb listings in Snowflake, indicating a high concentration in these sizes.
  • A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Snowflake.

Snowflake Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Snowflake

  • The most common guest capacity trend in Snowflake vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Snowflake STR market, accounting for 55.0% of listings.
  • 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Snowflake.
  • On average, properties in Snowflake are equipped to host 4.7 guests.

Snowflake Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Snowflake

  • The most common availability pattern in Snowflake falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Snowflake (35%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Snowflake Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (70%)

1 Night

14 listings

70% of total

2 Nights (25%)

2 Nights

5 listings

25% of total

30+ Nights (5%)

30+ Nights

1 listings

5% of total

Key Insights

  • The most prevalent minimum stay requirement in Snowflake is 1 Night, adopted by 70% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (95.0%) of the Snowflake Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 70% of Snowflake hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Snowflake.

Snowflake Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (45%)

Flexible

9 listings

45% of total

Moderate (50%)

Moderate

10 listings

50% of total

Firm

1 listings

5% of total

Cancellation Policy Insights for Snowflake

  • The prevailing Airbnb cancellation policy trend in Snowflake is Moderate, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 95.0% of listings offering Flexible or Moderate policies. This suggests guests in Snowflake may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 50% market standard in Snowflake.
  • Regularly review your cancellation policy against competitors and market demand shifts in Snowflake.

Snowflake STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Snowflake

  • The overall average booking lead time for vacation rentals in Snowflake is 28 days.
  • Guests book furthest in advance for stays during November (average 47 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Snowflake.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Snowflake averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Snowflake (2025)

Amenity Prevalence

Amenity Insights for Snowflake

  • Essential amenities in Snowflake that guests expect include: Air conditioning, Free parking on premises, TV, Wifi, Hot water, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Shampoo, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Snowflake: Air conditioning, Free parking on premises, TV, Wifi, Hot water, Heating, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, Hot water, Heating, Smoke alarm.
  • Consider adding popular differentiators like Essentials or Shampoo to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Snowflake to stay competitive.

Snowflake Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Snowflake

  • The typical guest profile for Airbnb in Snowflake consists of primarily domestic travelers (97%), often arriving from nearby Phoenix, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.3% of guests.
  • Key international markets include United States (97.3%) and Germany (1.1%).
  • Top languages spoken are English (75.4%) followed by Spanish (14.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Phoenix and Tucson.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Snowflake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Paradise Valley62$9,366$1217.0639%
Sedona1,563$5,230$391.3550%
Fort Valley34$5,122$392.3148%
Carefree26$4,862$559.3738%
Sedona City Limit457$4,238$322.6048%
Scottsdale4,237$3,957$354.8347%
Cave Creek129$3,799$388.4040%
Doney Park21$3,731$311.9149%
Fountain Hills198$3,628$347.7146%
Star Valley10$3,395$255.5846%

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