Airbnb Market Analytics, Statistics and Data in Sedona, Arizona, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sedona? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sedona:
How much do Airbnb hosts make on average per month in Sedona?
The short-term rental market in Sedona shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,727 per month
- Strong performing properties (top 25%) make $7,940 or more
- Best-in-class properties (top 10%) achieve $12,647+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,706
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sedona
The market in Sedona shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 56% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sedona
Daily rates in Sedona vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $276 per night
- Strong performing properties (top 25%) secure $419 or more
- Best-in-class properties (top 10%) pull in $647+ per night
- Entry-level properties (bottom 25%) earn around $188
Daily Rate Variations by Month
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Seasonality patterns in Sedona
Peak Season (March, October, April)
- Revenue peaks at $8498.92 per month
- Occupancy rates reach 68.93%
- Daily rates average $396.58
Shoulder Season
- Revenue averages $6274.50 per month
- Occupancy maintains 53.55%
- Daily rates hold at $355.44
Low Season (January, July, August)
- Revenue drops to $4105.37 per month
- Occupancy decreases to 39.54%
- Daily rates adjust to $326.59
Is it still profitable to do Airbnb in Sedona in 2025?
Yes! Sedona demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $6275 and As a mature market with 1420 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sedona
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Uptown Sedona | A vibrant area filled with shops, art galleries, and restaurants, Uptown Sedona offers breathtaking views and access to beautiful hiking trails. It's a popular area for tourists seeking a mix of culture and nature. | Chapel of the Holy Cross, Sedona Heritage Museum, Tlaquepaque Arts & Crafts Village, Lizard Head Trail, Sedona Arts Center |
| West Sedona | With its stunning red rock formations and scenic views, West Sedona is ideal for outdoor enthusiasts. It's quieter than Uptown but still close to amenities, making it a great place for families and groups. | Cathedral Rock, Bell Rock, Red Rock State Park, Great Sandwash, Sedona Community Pool |
| Oak Creek Canyon | Known for its breathtaking beauty and outdoor adventures, Oak Creek Canyon attracts nature lovers and those looking for a serene getaway. It's a great place for cabins and homes that cater to outdoor enthusiasts. | Oak Creek Canyon, Slide Rock State Park, Arizona Snowbowl, Coconino National Forest, Red Rock Scenic Byway |
| Village of Oak Creek | A peaceful area situated just south of Sedona, it offers access to golf courses and hiking trails. It's less touristy but still close to Sedona, making it attractive for longer stays. | Red Rock Golf Course, Bell Rock Pathway, Chapel of the Holy Cross, Hikers Cafe, Amazing Sedona |
| Sedona Main Street District | This area is the heart of Sedona's shopping and dining scene, attracting visitors looking for a vibrant atmosphere with a mix of local culture, art, and cuisine. | Sedona Main Street, Historic Old Town, Local shops and restaurants, Art galleries, Sedona Film Festival |
| Schnebly Hill Road | Known for its scenic vistas and access to several trails, this area is perfect for guests wanting to explore Sedona's natural beauty while enjoying spacious stays. | Schnebly Hill Vista, Munds Mountain Wilderness, Off-roading trails, Hiking trails, Bell Rock |
| Red Rock Loop | A scenic drive that showcases Sedona’s stunning red rock formations, this area attracts nature lovers and photographers. Perfect for cozy retreats in nature with spectacular views. | Red Rock State Park, Scenic drives, Picnic spots, Wildlife watching, Photography locations |
| Crescent Moon Ranch | Famous for its views of Cathedral Rock reflected in Oak Creek, this area is wonderful for vacation rentals offering tranquil riverfront access and stunning landscapes. | Crescent Moon Ranch, Cathedral Rock, Oak Creek, Picnic areas, Hiking trails |
Do you need a license for Airbnb in Sedona?
We recommend checking directly with Sedona's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sedona
Uptown EPIC! Wow! 25Guest 2Homes 9Br 8Ba Pool 2Spa
Entire Place • 9 bedrooms
Luxury Cabin/Private Creek Access/Red Rock Views
Entire Place • 5 bedrooms
4 homes on 4-acre GATED retreat - sleeps 30 people
Entire Place • 9 bedrooms
Chapel Palace-7 suites w/ Pool,Spa, Views & Cinema
Entire Place • 8 bedrooms
RedrockXanadu HotTub, Patio&Deck w Panoramic View
Entire Place • 6 bedrooms
*EPIC* Venus Villa ~ 5 Acre Mountaintop Luxury
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Sedona
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sedona | 94 | $6,870,441 | 1682 | 4.58/5.0 |
| Taylor | 39 | $3,009,719 | 7311 | 4.77/5.0 |
| Clara | 27 | $2,989,096 | 1041 | 4.76/5.0 |
| Erik | 20 | $2,600,740 | 2432 | 4.95/5.0 |
| Foothills Property Management | 35 | $2,363,837 | 1633 | 4.79/5.0 |
| VacayAZ | 14 | $2,203,961 | 723 | 4.89/5.0 |
| Victoria And Cameron | 16 | $1,377,984 | 2664 | 4.96/5.0 |
| Garrison | 3 | $1,205,074 | 99 | 5.00/5.0 |
| Evolve | 16 | $1,144,343 | 1746 | 4.89/5.0 |
| Vista Ridge | 21 | $897,125 | 1024 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sedona
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.4%), with house and apartment & condo properties comprising 77.1% of inventory
- Strong specialty sector (16.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.1% combined)
Room Capacity Distribution
Analysis of 1,420 properties in Sedona shows that 1 bedroom properties are most prevalent, making up 29% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 58.0% of all listings.
Key Insights
- Most common: 1 bedroom (29%)
- Least common: 5+ bedrooms (5.3%)
- Market concentration: 58.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,420 properties in Sedona reveals that 8+ guests properties dominate the market, representing 25.6% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 50.3% of the market.
Key Insights
- Most common capacity: 8+ guests (25.6% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 50.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,420 properties in Sedona, the most common availability pattern is 91-180 days (34.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34% of properties).
Key Insights
- Most common availability window: 91-180 days (34.9%)
- Most common booking duration: 181-270 days (34%)
- Properties with high availability (180+ days): 48.1%
- Properties with long-term bookings (180+ days): 53.4%
Minimum Stay Distributions
1 Night
251 listings
19.3% of total
2 Nights
587 listings
45.2% of total
3 Nights
220 listings
16.9% of total
4-6 Nights
27 listings
2.1% of total
7-29 Nights
10 listings
0.8% of total
30+ Nights
205 listings
15.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.5%
- Mid-length stays (4-6 nights) represent 2.1% of listings
- Monthly+ stays (15.8%) suggest a stable extended-stay market
- High market flexibility with 81.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
96 listings
7.5% of total
Super Strict 30 Days
69 listings
5.4% of total
Non-refundable
1 listings
0.1% of total
Refundable
2 listings
0.2% of total
Flexible
93 listings
7.3% of total
Moderate
281 listings
22% of total
Firm
333 listings
26.1% of total
Strict
402 listings
31.5% of total
Key Insights
- Strict is the preferred policy at 31.5% of listings
- The market shows a balanced distribution between guest-friendly (29.3%) and strict (57.6%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, May, averaging 76 days
- Shortest booking windows are in Jan, Jul, Aug, averaging 45 days
- Spring shows the longest average booking window at 76 days, while Summer has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 76 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Aug when lead times are shortest
Popular Airbnb Amenities in Sedona
Below is the distribution of amenities across listings in Sedona:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.4%) and DC (0.7%)
- English is the top language at 77.3%, followed by Spanish (15.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Phoenix and New York markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sedona. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Paradise Valley | 58 | $10,086 | $1082.04 | 41% |
| Fort Valley | 33 | $5,688 | $387.98 | 51% |
| Carefree | 27 | $4,694 | $487.51 | 38% |
| Sedona City Limit | 449 | $4,287 | $295.26 | 49% |
| Doney Park | 20 | $4,258 | $284.13 | 49% |
| Red Lake | 11 | $3,967 | $218.56 | 62% |
| Scottsdale | 4,108 | $3,847 | $315.45 | 47% |
| Cave Creek | 121 | $3,793 | $334.77 | 41% |
| Fountain Hills | 200 | $3,693 | $325.88 | 46% |
| Bellemont | 17 | $3,674 | $225.17 | 51% |
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