Prescott Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States
Is Airbnb profitable in Prescott Valley in 2025? Explore comprehensive Airbnb analytics for Prescott Valley, Arizona, United States to uncover income potential. This 2025 STR market report for Prescott Valley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Prescott Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prescott Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Prescott Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Prescott Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in Prescott Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prescott Valley is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prescott Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,431+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,219 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,154 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,183, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Prescott Valley
Prescott Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Prescott Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prescott Valley:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Prescott Valley
Average Daily Rate (ADR) Airbnb Trends in Prescott Valley (2025)
Effective short term rental pricing strategy in Prescott Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prescott Valley typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Prescott Valley
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Airbnb Seasonality Analysis & Trends in Prescott Valley (2025)
Peak Season (May, June, July)
- Revenue averages $3,022 per month
- Occupancy rates average 55.9%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,427 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $144
Low Season (January, February, November)
- Revenue drops to average $1,897 per month
- Occupancy decreases to average 44.4%
- Daily rates adjust to average $142
Seasonality Insights for Prescott Valley
- The Airbnb seasonality in Prescott Valley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Prescott Valley's highest earning potential, with monthly revenues capable of climbing to $3,282, occupancy reaching a high of 62.5%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,773, occupancy could drop to 41.5%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prescott Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Prescott Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Prescott Valley (2025)
Exploring the top neighborhoods for short-term rentals in Prescott Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Granite Dells | A scenic area with stunning rock formations and views, ideal for nature enthusiasts and outdoor activities. Close to hiking and biking trails, making it attractive for adventure seekers. | Granite Dells Lake, Watson Lake, Peavine Trail, Birds of Prey Nature Center |
| Prescott Valley Town Center | The central hub of Prescott Valley featuring shopping, dining, and entertainment options. It's a vibrant area that attracts both locals and visitors, making it a great spot for Airbnb hosting. | Findlay Toyota Center, Prescott Valley Civic Center, Yavapai College, Skull Valley and Dog Park |
| Fain Park | A beautiful park area featuring hiking trails, fishing, and outdoor recreation opportunities. Perfect for families and travelers looking to enjoy nature within a convenient distance from urban amenities. | Fain Park Trails, Fishing Opportunities, Picnic Areas, Wildlife Viewing |
| Lynx Lake | A serene lake surrounded by the Prescott National Forest, great for relaxation and outdoor fun. A popular destination for those looking to escape into nature without straying far from town. | Lynx Lake Recreation Area, Hiking Trails, Fishing, Boating, Camping Facilities |
| Mountain Valley Park | A community park offering sports facilities, walking paths, and picnic areas. It’s popular among families and adds to the appeal for short-term rentals catering to groups. | Parks and Recreation Facilities, Playgrounds, Walking Trails, Sports Fields |
| Lost Dutchman State Park | Known for its stunning views and outdoor activities, this area is appealing to tourists interested in hiking, exploring, and enjoying the scenic beauty of Arizona. | Hiking Trails, Sightseeing, Wildlife, Scenic Views |
| Willow Lake | A picturesque lake that offers recreational activities like fishing, picnicking, and hiking. It’s attractive to visitors with interests in leisurely outdoor experiences. | Willow Lake Recreation Area, Picnic Areas, Fishing, Scenic Views |
| Historic Downtown Prescott | Rich in history with charming architecture, shops, and restaurants. A top destination for tourists wanting to experience the local culture and heritage of Prescott. | Whiskey Row, Yavapai County Courthouse, Prescott Frontier Days, Sharlot Hall Museum, Boutique Shops and Restaurants |
Understanding Airbnb License Requirements & STR Laws in Prescott Valley (2025)
While Prescott Valley, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prescott Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Prescott Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Prescott Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Prescott home 4k ft- sleeps 22 W/Hot Tub
Entire Place • 6 bedrooms
P*Large Home*Perfect for family gatherings*Views*
Entire Place • 4 bedrooms
Spacious home with deck views
Entire Place • 4 bedrooms
*Hot Tub*Sauna*Zen Den*Prescott Area Retreat*
Entire Place • 3 bedrooms
Fun Stays Are Here!
Entire Place • 3 bedrooms
Prescott Valley Family Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Prescott Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Prescott Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike & Tammy | 1 | $132,023 | 46 | 4.98/5.0 |
| Spencer | 2 | $86,825 | 193 | 4.94/5.0 |
| Susana | 2 | $64,592 | 123 | 4.93/5.0 |
| T.J. Ricketts | 1 | $59,611 | 23 | 4.52/5.0 |
| Maria | 1 | $47,453 | 25 | 5.00/5.0 |
| Ray & Tina | 2 | $47,138 | 263 | 4.86/5.0 |
| Kim | 1 | $46,802 | 112 | 4.96/5.0 |
| Kellie | 1 | $44,701 | 22 | 4.91/5.0 |
| Melanie Hamilton | 1 | $43,345 | 119 | 4.89/5.0 |
| Diane | 1 | $42,152 | 231 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prescott Valley.
Dive Deeper: Advanced Prescott Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prescott Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPrescott Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Prescott Valley
- The Prescott Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.7% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Prescott Valley, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.7%) offer potential for unique stay experiences.
Prescott Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Prescott Valley
- The dominant room capacity in Prescott Valley is 1 bedroom listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.2% of the active Airbnb listings in Prescott Valley, indicating a high concentration in these sizes.
- A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Prescott Valley.
Prescott Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Prescott Valley
- The most common guest capacity trend in Prescott Valley vacation rentals is listings accommodating 2 guests (24.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Prescott Valley STR market, accounting for 44.9% of listings.
- 42.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prescott Valley.
- On average, properties in Prescott Valley are equipped to host 4.2 guests.
Prescott Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Prescott Valley
- The most common availability pattern in Prescott Valley falls within the 181-270 days range, representing 34.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Prescott Valley (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Prescott Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
29.2% of total
2 Nights
29 listings
44.6% of total
3 Nights
9 listings
13.8% of total
7-29 Nights
3 listings
4.6% of total
30+ Nights
5 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Prescott Valley is 2 Nights, adopted by 44.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.8%) of the Prescott Valley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.6% of Prescott Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prescott Valley.
Prescott Valley Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
30.2% of total
Moderate
15 listings
23.8% of total
Firm
17 listings
27% of total
Strict
12 listings
19% of total
Cancellation Policy Insights for Prescott Valley
- The prevailing Airbnb cancellation policy trend in Prescott Valley is Flexible, used by 30.2% of listings.
- There's a relatively balanced mix between guest-friendly (54.0%) and stricter (46.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.2% market standard in Prescott Valley.
- Regularly review your cancellation policy against competitors and market demand shifts in Prescott Valley.
Prescott Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Prescott Valley
- The overall average booking lead time for vacation rentals in Prescott Valley is 39 days.
- Guests book furthest in advance for stays during July (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Prescott Valley.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Prescott Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Prescott Valley (2025)
Amenity Prevalence
Amenity Insights for Prescott Valley
- Essential amenities in Prescott Valley that guests expect include: Wifi, Heating, Smoke alarm, Free parking on premises, Hot water, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Prescott Valley: Wifi, Heating, Smoke alarm, Free parking on premises, Hot water, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Hot water, Air conditioning.
- Consider adding popular differentiators like TV or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Prescott Valley to stay competitive.
Prescott Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Prescott Valley
- The typical guest profile for Airbnb in Prescott Valley consists of primarily domestic travelers (97%), often arriving from nearby Phoenix, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Canada (0.6%).
- Top languages spoken are English (77.4%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Phoenix and Mesa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Prescott Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Paradise Valley | 57 | $9,998 | $1106.00 | 42% |
| Fort Valley | 34 | $5,547 | $390.18 | 50% |
| Sedona | 1,383 | $5,382 | $369.53 | 51% |
| Carefree | 27 | $4,953 | $527.38 | 40% |
| Sedona City Limit | 456 | $4,339 | $313.43 | 48% |
| Doney Park | 19 | $4,283 | $289.09 | 50% |
| Maricopa County | 10 | $4,101 | $475.72 | 28% |
| Scottsdale | 4,006 | $3,920 | $332.49 | 46% |
| Red Lake | 11 | $3,845 | $219.19 | 61% |
| Cave Creek | 128 | $3,697 | $356.75 | 41% |