Prescott Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States
Is Airbnb profitable in Prescott in 2025? Explore comprehensive Airbnb analytics for Prescott, Arizona, United States to uncover income potential. This 2025 STR market report for Prescott, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 699 active listings.
Whether you're considering an Airbnb investment in Prescott, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prescott Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Prescott Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Prescott (2025)
Understanding the monthly revenue variations for Airbnb listings in Prescott is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prescott is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prescott across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,327+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,715 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,435 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,422, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Prescott
Prescott Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Prescott STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prescott:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Prescott
Average Daily Rate (ADR) Airbnb Trends in Prescott (2025)
Effective short term rental pricing strategy in Prescott involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prescott typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Prescott
Get Live Prescott Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Prescott (2025)
Peak Season (July, June, May)
- Revenue averages $3,591 per month
- Occupancy rates average 55.2%
- Daily rates average $177
Shoulder Season
- Revenue averages $2,791 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $180
Low Season (January, February, September)
- Revenue drops to average $2,158 per month
- Occupancy decreases to average 42.7%
- Daily rates adjust to average $177
Seasonality Insights for Prescott
- The Airbnb seasonality in Prescott shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Prescott's highest earning potential, with monthly revenues capable of climbing to $3,661, occupancy reaching a high of 62.9%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,030, occupancy could drop to 39.6%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prescott.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Prescott seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Prescott (2025)
Exploring the top neighborhoods for short-term rentals in Prescott? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Prescott | The vibrant heart of Prescott, offering a mix of history, dining, and shopping. It's close to the courthouse square, making it a popular choice for tourists. | Yavapai County Courthouse, Whiskey Row, Prescott Frontier Days, Sharlot Hall Museum, Smoki Museum |
| Thumb Butte | Known for its stunning natural beauty and hiking trails, this area attracts outdoor enthusiasts and those looking for a peaceful retreat. | Thumb Butte Trail, Prescott National Forest, Granite Dells, Lynx Lake, Antelope Hills Golf Course |
| Watson Lake | A scenic area perfect for water activities and hiking, making it ideal for families or those seeking outdoor adventure. | Watson Lake Park, Peavine Trail, Granite Dells, Fishing and boating, Bird watching |
| Iron Springs | A quieter, residential area with access to outdoor activities and close proximity to natural reserves, appealing for serene getaways. | Iron Springs Park, Hiking trails, Natural wildlife viewing, Canyon views |
| Pine Mountain | A mountainous area offering stunning vistas and a tranquil atmosphere, attracting visitors who enjoy peace and nature. | Pine Mountain Trail, Scenic overlooks, Wildflower viewing, Nature photography spots |
| Skull Valley | A unique area known for its expansive landscapes and proximity to the Prescott National Forest, attracting those looking for a secluded getaway. | Scenic drives, Wildlife watching, Stargazing, Hiking trails nearby |
| Prescott Valley | Just a stone's throw from Prescott, this area offers a range of amenities and is popular with families and long-term visitors. | Findlay Toyota Center, Prescott Valley Mall, Parks and recreational areas, Outdoor sports facilities |
| Chino Valley | A rural area with a charming small-town feel, great for those seeking a peaceful environment with access to nearby attractions. | Chino Valley Historical Society, Parks, Local markets, Community events, Natural landscapes |
Understanding Airbnb License Requirements & STR Laws in Prescott (2025)
While Prescott, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prescott to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Prescott (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Prescottbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
View ~ATV~Karaoke Bar ~Kayaks/Bikes ~Hot Tub/Sauna
Entire Place • 5 bedrooms
*Lux*Home with Guest House*5min from Downtown*
Entire Place • 4 bedrooms
Incredible Mountain View-Spa-Near DT
Entire Place • 5 bedrooms
Granite Pines Chalet
Entire Place • 5 bedrooms
Private Forest Lodge w/Game House, Spa, mins to DT
Entire Place • 5 bedrooms
Luxury! Sleeps 10 / 4 Bedroom / 3 Full Bath
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Prescott (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Prescott based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melanie Hamilton | 44 | $1,490,270 | 6954 | 4.89/5.0 |
| Wendy | 35 | $816,596 | 1179 | 4.56/5.0 |
| T.J. Ricketts | 14 | $802,008 | 364 | 4.85/5.0 |
| PMI Northern | 31 | $732,902 | 702 | 4.59/5.0 |
| MyHost Prescott | 12 | $625,220 | 542 | 4.98/5.0 |
| Evolve | 18 | $571,922 | 275 | 4.48/5.0 |
| Lindy | 11 | $501,468 | 1926 | 4.94/5.0 |
| Brenda | 24 | $463,128 | 65 | 1.98/5.0 |
| Evolve | 12 | $366,323 | 485 | 4.71/5.0 |
| Daniel | 3 | $301,873 | 181 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prescott.
Dive Deeper: Advanced Prescott STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prescott. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPrescott Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Prescott
- The Prescott Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 699 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Prescott, House properties are the most common (61.7%), reflecting the local real estate landscape.
- Houses represent a significant 61.7% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.6%) offer potential for unique stay experiences.
Prescott Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Prescott
- The dominant room capacity in Prescott is 2 bedrooms listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.9% of the active Airbnb listings in Prescott, indicating a high concentration in these sizes.
- A significant 36.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Prescott.
Prescott Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Prescott
- The most common guest capacity trend in Prescott vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Prescott STR market, accounting for 49.8% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prescott.
- On average, properties in Prescott are equipped to host 4.9 guests.
Prescott Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Prescott
- The most common availability pattern in Prescott falls within the 181-270 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Prescott (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Prescott Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
164 listings
24.5% of total
2 Nights
374 listings
55.8% of total
3 Nights
50 listings
7.5% of total
4-6 Nights
9 listings
1.3% of total
7-29 Nights
15 listings
2.2% of total
30+ Nights
58 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Prescott is 2 Nights, adopted by 55.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.3%) of the Prescott Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.8% of Prescott hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prescott.
Prescott Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.5% of total
Super Strict 30 Days
36 listings
5.6% of total
Flexible
137 listings
21.4% of total
Moderate
171 listings
26.7% of total
Firm
110 listings
17.2% of total
Strict
184 listings
28.7% of total
Cancellation Policy Insights for Prescott
- The prevailing Airbnb cancellation policy trend in Prescott is Strict, used by 28.7% of listings.
- There's a relatively balanced mix between guest-friendly (48.1%) and stricter (45.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.7% market standard in Prescott.
- Regularly review your cancellation policy against competitors and market demand shifts in Prescott.
Prescott STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Prescott
- The overall average booking lead time for vacation rentals in Prescott is 44 days.
- Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Prescott.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Prescott averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Prescott (2025)
Amenity Prevalence
Amenity Insights for Prescott
- Essential amenities in Prescott that guests expect include: Wifi, Smoke alarm, Heating, Free parking on premises, Air conditioning, Kitchen, TV, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Prescott: Wifi, Smoke alarm, Heating, Free parking on premises, Air conditioning, Kitchen, TV, Coffee maker.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Free parking on premises, Air conditioning, Kitchen, TV, Coffee maker.
- Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Prescott to stay competitive.
Prescott Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Prescott
- The typical guest profile for Airbnb in Prescott consists of primarily domestic travelers (98%), often arriving from nearby Phoenix, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and Canada (0.4%).
- Top languages spoken are English (77.2%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Phoenix and Tucson.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Prescott Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Paradise Valley | 57 | $9,998 | $1106.00 | 42% |
| Fort Valley | 34 | $5,547 | $390.18 | 50% |
| Sedona | 1,383 | $5,382 | $369.53 | 51% |
| Carefree | 27 | $4,953 | $527.38 | 40% |
| Sedona City Limit | 456 | $4,339 | $313.43 | 48% |
| Doney Park | 19 | $4,283 | $289.09 | 50% |
| Maricopa County | 10 | $4,101 | $475.72 | 28% |
| Scottsdale | 4,006 | $3,920 | $332.49 | 46% |
| Red Lake | 11 | $3,845 | $219.19 | 61% |
| Cave Creek | 128 | $3,697 | $356.75 | 41% |