Airbnb Market Analytics, Statistics and Data in Prescott, Arizona, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Prescott? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Prescott:
How much do Airbnb hosts make on average per month in Prescott?
The short-term rental market in Prescott shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,519 per month
- Strong performing properties (top 25%) make $3,825 or more
- Best-in-class properties (top 10%) achieve $5,606+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,478
Revenue Variations by Month
Occupancy Rates Throughout the Year in Prescott
The market in Prescott shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Prescott
Daily rates in Prescott vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $150 per night
- Strong performing properties (top 25%) secure $214 or more
- Best-in-class properties (top 10%) pull in $293+ per night
- Entry-level properties (bottom 25%) earn around $111
Daily Rate Variations by Month
Get Live Prescott Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Prescott
Peak Season (June, July, May)
- Revenue peaks at $3616.87 per month
- Occupancy rates reach 62.89%
- Daily rates average $189.18
Shoulder Season
- Revenue averages $2957.11 per month
- Occupancy maintains 49.37%
- Daily rates hold at $176.68
Low Season (February, September, January)
- Revenue drops to $2112.72 per month
- Occupancy decreases to 37.87%
- Daily rates adjust to $164.76
Is it still profitable to do Airbnb in Prescott in 2025?
Yes! Prescott demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $2957 and As a mature market with 696 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Prescott
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Prescott | Vibrant area with historic charm, shops, and dining. Central location for tourists and locals alike, offering proximity to events and attractions. | Whiskey Row, Courthouse Plaza, Sharlot Hall Museum, Prescott College, Phippen Museum |
| Granite Dells | Scenic area with stunning granite formations and lakes. Perfect for outdoor enthusiasts and families seeking adventure and natural beauty. | Watson Lake, Granite Dells, Biking and hiking trails, Kayaking, Fishing |
| Prescott Valley | A rapidly growing area with family-friendly amenities and entertainment options. Attractive to a diverse range of visitors, including families and outdoor lovers. | Prescott Valley Event Center, Fain Park, Findlay Toyota Center, Pioneer Park, Shopping and dining options |
| Thumb Butte | A popular hiking area with breathtaking views and outdoor activities. Appeals to nature lovers and those seeking tranquility close to the city. | Thumb Butte Trail, Viewpoints, Picnic areas, Forest trails, Nature photography opportunities |
| Lynx Lake | Beautiful recreational area offering camping, fishing, and hiking. Ideal for guests looking for a peaceful retreat in nature away from the city. | Lynx Lake, Hiking trails, Camping areas, Fishing spots, Wildlife viewing |
| Willow Lake | A serene escape with outdoor activities such as hiking and bird watching. Great for families and nature lovers looking to relax. | Willow Lake Park, Bird watching, Hiking trails, Picnic spots, Fishing |
| Sierra Prieta | Quiet neighborhood with a close-knit community vibe. Perfect for those seeking a relaxing stay with easy access to nature. | Scenic views, Hiking trails, Open spaces, Quiet atmosphere, Local wildlife |
| Chino Valley | A charming area just north of Prescott, known for farming and open spaces. Attractive for visitors seeking a rural experience while being close to the city. | Chino Valley Historical Society, Local farms and markets, Open space recreational opportunities |
Do you need a license for Airbnb in Prescott?
We recommend checking directly with Prescott's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Prescott
View ~ATV~Karaoke Bar ~Kayaks/Bikes ~Hot Tub/Sauna
Entire Place • 5 bedrooms
*Lux*Home with Guest House*5min from Downtown*
Entire Place • 4 bedrooms
Incredible Mountain View-Spa-Near DT
Entire Place • 5 bedrooms
Prescott Retreat up to 6 bedrooms
Entire Place • 6 bedrooms
Granite Pines Chalet
Entire Place • 5 bedrooms
Tombstone Hideaway*In the Pines* Quiet Retreat
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Prescott
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melanie Hamilton | 46 | $1,543,106 | 7244 | 4.89/5.0 |
| T.J. Ricketts | 14 | $936,092 | 364 | 4.85/5.0 |
| Wendy | 36 | $865,410 | 1182 | 4.69/5.0 |
| PMI Northern | 29 | $756,226 | 682 | 4.57/5.0 |
| MyHost Prescott | 11 | $582,572 | 508 | 4.98/5.0 |
| Evolve | 17 | $570,299 | 238 | 4.19/5.0 |
| Lindy | 11 | $483,171 | 1926 | 4.94/5.0 |
| Brenda | 19 | $446,103 | 54 | 2.25/5.0 |
| Evolve | 12 | $365,455 | 485 | 4.71/5.0 |
| Daniel | 3 | $297,915 | 181 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Prescott
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.5%), with house and outdoor & mobile properties comprising 79.1% of inventory
- Strong specialty sector (23.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (4.5% combined)
Room Capacity Distribution
Analysis of 696 properties in Prescott shows that 2 bedrooms properties are most prevalent, making up 32.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 56.6% of all listings.
Key Insights
- Most common: 2 bedrooms (32.8%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 56.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 696 properties in Prescott reveals that 4 guests properties dominate the market, representing 27.3% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 50.1% of the market.
Key Insights
- Most common capacity: 4 guests (27.3% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 50.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 696 properties in Prescott, the most common availability pattern is 91-180 days (33.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.9% of properties).
Key Insights
- Most common availability window: 91-180 days (33.2%)
- Most common booking duration: 181-270 days (32.9%)
- Properties with high availability (180+ days): 54.5%
- Properties with long-term bookings (180+ days): 46.8%
Minimum Stay Distributions
1 Night
172 listings
26.1% of total
2 Nights
382 listings
58% of total
3 Nights
54 listings
8.2% of total
4-6 Nights
11 listings
1.7% of total
7-29 Nights
11 listings
1.7% of total
30+ Nights
29 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.1%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 92.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.5% of total
Super Strict 30 Days
36 listings
5.6% of total
Flexible
137 listings
21.3% of total
Moderate
175 listings
27.2% of total
Firm
111 listings
17.2% of total
Strict
182 listings
28.3% of total
Key Insights
- Strict is the preferred policy at 28.3% of listings
- The market shows a balanced distribution between guest-friendly (48.5%) and strict (45.5%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 70 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 37 days
- Summer shows the longest average booking window at 70 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Prescott
Below is the distribution of amenities across listings in Prescott:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and Mexico (0.2%)
- English is the top language at 81.7%, followed by Spanish (13.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Phoenix and Tucson markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Prescott. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Paradise Valley | 58 | $10,086 | $1082.04 | 41% |
| Fort Valley | 33 | $5,688 | $387.98 | 51% |
| Sedona | 1,420 | $5,236 | $353.96 | 51% |
| Carefree | 27 | $4,694 | $487.51 | 38% |
| Sedona City Limit | 449 | $4,287 | $295.26 | 49% |
| Doney Park | 20 | $4,258 | $284.13 | 49% |
| Red Lake | 11 | $3,967 | $218.56 | 62% |
| Scottsdale | 4,108 | $3,847 | $315.45 | 47% |
| Cave Creek | 121 | $3,793 | $334.77 | 41% |
| Fountain Hills | 200 | $3,693 | $325.88 | 46% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights