Picture Rocks Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States
Is Airbnb profitable in Picture Rocks in 2025? Explore comprehensive Airbnb analytics for Picture Rocks, Arizona, United States to uncover income potential. This 2025 STR market report for Picture Rocks, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Picture Rocks, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Picture Rocks Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Picture Rocks Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Picture Rocks (2025)
Understanding the monthly revenue variations for Airbnb listings in Picture Rocks is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Picture Rocks is typically February, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Picture Rocks across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,710+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,515 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,653 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,156, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Picture Rocks
Picture Rocks Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Picture Rocks STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Picture Rocks:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Picture Rocks
Average Daily Rate (ADR) Airbnb Trends in Picture Rocks (2025)
Effective short term rental pricing strategy in Picture Rocks involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Picture Rocks typically peaks in February and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Picture Rocks
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Airbnb Seasonality Analysis & Trends in Picture Rocks (2025)
Peak Season (February, April, January)
- Revenue averages $2,919 per month
- Occupancy rates average 67.3%
- Daily rates average $136
Shoulder Season
- Revenue averages $2,165 per month
- Occupancy maintains around 50.4%
- Daily rates hold near $127
Low Season (August, October, November)
- Revenue drops to average $1,597 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $126
Seasonality Insights for Picture Rocks
- The Airbnb seasonality in Picture Rocks shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Picture Rocks's highest earning potential, with monthly revenues capable of climbing to $3,226, occupancy reaching a high of 77.6%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,529, occupancy could drop to 22.0%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Picture Rocks.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Picture Rocks seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Picture Rocks (2025)
Exploring the top neighborhoods for short-term rentals in Picture Rocks? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saguaro National Park | A stunning natural park known for its iconic saguaro cacti and beautiful desert landscapes. It attracts nature lovers, hikers, and photographers seeking outdoor adventures and tranquility. | Saguaro National Park East, Saguaro National Park West, Rincon Mountain District, Desert Ecology Trail, Cactus Forest Drive |
| Tucson Downtown | The vibrant heart of Tucson, offering a mix of historic charm and modern amenities. It draws both tourists and locals with its restaurants, shops, and cultural events. | Tucson Museum of Art, Historic Fourth Avenue, St. Augustine Cathedral, El Presidio Park, Downtown Tucson Streetcar |
| Sabino Canyon | A breathtaking canyon located in the Santa Catalina Mountains, popular for hiking, swimming, and enjoying nature. It attracts outdoor enthusiasts year-round due to its stunning scenery. | Sabino Canyon Recreation Area, Canyon Trail, Sabino Canyon Tram, Wildlife Viewing, Scenic Photography |
| Mount Lemmon | An excellent escape from the desert heat, known for its cool climate and beautiful mountain scenery. Popular for its recreational activities, including hiking, skiing, and camping. | Mount Lemmon Scenic Byway, Summerhaven, Ski Valley, Hiking Trails, Wildlife Viewing |
| University of Arizona | Home to a major university, this area has a youthful vibe and attracts students, faculty, and parents year-round. It's also close to cultural and sporting events. | University of Arizona Museum of Art, Flandrau Science Center and Planetarium, Arizona Stadium, Local Restaurants, Student Hangout Spots |
| Rancho Vistoso | A master-planned community in Oro Valley, it offers a mix of suburban and urban living with access to amenities. Attractive for families and retirees. | Oakmont Community Park, Vistoso Golf Course, Shopping Centers, Nearby Hiking Trails, Safe Neighborhood |
| Oro Valley | A picturesque suburb with stunning mountain views and a strong community feel, appealing to families and those seeking a quiet environment. It also has many outdoor activities. | Oro Valley Marketplace, Steam Pump Ranch, Catalina State Park, Local Hiking Trails, Community Events |
| Catalina Foothills | An upscale area with beautiful homes and panoramic views of the Santa Catalina Mountains. It attracts a wealthier clientele looking for elegant accommodations. | Catalina State Park, La Encantada Shopping Center, Local Art Galleries, Exclusive Restaurants, Scenic Drives |
Understanding Airbnb License Requirements & STR Laws in Picture Rocks (2025)
While Picture Rocks, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Picture Rocks to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Picture Rocks (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Picture Rocksbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Desert Life at No Pants Ranch and the Sonora Shack
Entire Place • 5 bedrooms
R&R in Saguaro Natl Park
Entire Place • 1 bedroom
Attractive Casita In Tucson
Entire Place • 1 bedroom
Time Capsule in the Sonoran Desert
Entire Place • N/A
Boho Chic Remodeled 2Br in Saguaro National Park
Entire Place • 2 bedrooms
Groovy Glamper In The Sonoran Desert
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Picture Rocks (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Picture Rocks based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephanie Jo | 1 | $72,422 | 51 | 4.96/5.0 |
| Olivier | 2 | $45,198 | 743 | 4.99/5.0 |
| Sammy-Jane | 2 | $41,588 | 102 | 4.93/5.0 |
| Orlando | 1 | $28,781 | 25 | 4.84/5.0 |
| Hanna | 1 | $26,783 | 27 | 5.00/5.0 |
| Shelly | 2 | $24,357 | 102 | 5.00/5.0 |
| Erica | 1 | $17,923 | 227 | 4.96/5.0 |
| Dawn | 1 | $17,790 | 53 | 4.94/5.0 |
| Host #27968125 | 1 | $16,524 | 40 | 4.90/5.0 |
| Pamela | 1 | $15,665 | 336 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Picture Rocks.
Dive Deeper: Advanced Picture Rocks STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Picture Rocks. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPicture Rocks Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Picture Rocks
- The Picture Rocks Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Picture Rocks, House properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 45% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Picture Rocks Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Picture Rocks
- The dominant room capacity in Picture Rocks is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Picture Rocks, indicating a high concentration in these sizes.
Picture Rocks Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Picture Rocks
- The most common guest capacity trend in Picture Rocks vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Picture Rocks STR market, accounting for 65.0% of listings.
- On average, properties in Picture Rocks are equipped to host 3.1 guests.
Picture Rocks Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Picture Rocks
- The most common availability pattern in Picture Rocks falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Picture Rocks (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Picture Rocks Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
9 listings
50% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Picture Rocks is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Picture Rocks Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Picture Rocks, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Picture Rocks hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Picture Rocks.
Picture Rocks Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
8 listings
44.4% of total
Firm
5 listings
27.8% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Picture Rocks
- The prevailing Airbnb cancellation policy trend in Picture Rocks is Moderate, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Picture Rocks.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Picture Rocks.
Picture Rocks STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Picture Rocks
- The overall average booking lead time for vacation rentals in Picture Rocks is 51 days.
- Guests book furthest in advance for stays during July (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Picture Rocks.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Picture Rocks averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Picture Rocks (2025)
Amenity Prevalence
Amenity Insights for Picture Rocks
- Essential amenities in Picture Rocks that guests expect include: Essentials, Hot water, Wifi, Smoke alarm, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Cleaning products, Outdoor dining area are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Picture Rocks: Essentials, Hot water, Wifi, Smoke alarm, Heating, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Free parking on premises.
- Consider adding popular differentiators like Cooking basics or Cleaning products to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Picture Rocks to stay competitive.
Picture Rocks Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Picture Rocks
- The typical guest profile for Airbnb in Picture Rocks consists of primarily domestic travelers (89%), often arriving from nearby Phoenix, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.5% of guests.
- Key international markets include United States (88.5%) and Canada (3.7%).
- Top languages spoken are English (66.3%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Phoenix and Tucson.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Picture Rocks Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Paradise Valley | 57 | $9,998 | $1106.00 | 42% |
| Carefree | 27 | $4,953 | $527.38 | 40% |
| Maricopa County | 10 | $4,101 | $475.72 | 28% |
| Scottsdale | 4,006 | $3,920 | $332.49 | 46% |
| Cave Creek | 128 | $3,697 | $356.75 | 41% |
| Fountain Hills | 195 | $3,588 | $336.92 | 45% |
| Mount Lemmon | 40 | $3,401 | $240.92 | 49% |
| Gilbert | 628 | $2,785 | $217.41 | 50% |
| Phoenix | 6,268 | $2,714 | $241.00 | 46% |
| Glendale | 679 | $2,631 | $241.18 | 44% |