Airbnb Market Analytics, Statistics and Data in Payson, Arizona, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Payson? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Payson:
How much do Airbnb hosts make on average per month in Payson?
The short-term rental market in Payson shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,318 per month
- Strong performing properties (top 25%) make $3,803 or more
- Best-in-class properties (top 10%) achieve $5,579+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,270
Revenue Variations by Month
Occupancy Rates Throughout the Year in Payson
The market in Payson shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Payson
Daily rates in Payson vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $177 per night
- Strong performing properties (top 25%) secure $243 or more
- Best-in-class properties (top 10%) pull in $405+ per night
- Entry-level properties (bottom 25%) earn around $140
Daily Rate Variations by Month
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Seasonality patterns in Payson
Peak Season (June, July, October)
- Revenue peaks at $3854.92 per month
- Occupancy rates reach 53.34%
- Daily rates average $251.76
Shoulder Season
- Revenue averages $2929.83 per month
- Occupancy maintains 40.05%
- Daily rates hold at $237.96
Low Season (November, February, January)
- Revenue drops to $2015.37 per month
- Occupancy decreases to 29.16%
- Daily rates adjust to $225.42
Is it still profitable to do Airbnb in Payson in 2025?
Yes! Payson demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $2930 and The market's 192 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Payson
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mogollon Rim | A beautiful region known for its stunning views and outdoor activities, perfect for nature lovers and families looking for a getaway in the cool pines. | Mogollon Rim Visitor Center, Woods Canyon Lake, Canyon Lake, Zane Grey Cabin, Hiking Trails |
| Payson Lakes | Provides close proximity to various lakes and outdoor recreational activities, making it attractive for visitors looking for water sports and relaxation. | Green Valley Park, Payson Lake, Pine Creek Canyon, Fishing Spots, Boating Opportunities |
| Tonto National Forest | A large national forest offering a vast array of outdoor activities, appealing to those who love camping, hiking, and exploring nature. | Hiking Trails, Campgrounds, Wildlife Viewing, Scenic Drives |
| Downtown Payson | The heart of Payson with local shops, restaurants, and community events, providing a convenient location for guests to experience the local culture. | Payson Farmers Market, Shumway Lake, Local dining options, Community Events |
| Christopher Creek | A picturesque area known for its stunning creek and natural beauty, popular for camping and picnics. | Christopher Creek, Campgrounds, Fishing, Hiking Trails |
| Bear Canyon | Known for its serene landscape and access to various trails, Bear Canyon appeals to those looking for a quiet retreat and outdoor adventures. | Bear Canyon Lake, Hiking Trails, Campsites |
| Star Valley | Offers a peaceful environment and is close to recreational activities, making it ideal for families and couples on a retreat. | Fishing, Hiking, Nature Trails |
| Payson Golf Course | Attracts golf enthusiasts and those seeking leisure activities, with beautiful views and a relaxed atmosphere. | Payson Golf Course, Chris and Tami's Golf Course Restaurant, Local wildlife |
Do you need a license for Airbnb in Payson?
We recommend checking directly with Payson's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Payson
Two Cabins at Juniper Pines
Entire Place • 10 bedrooms
Payson perfection. Vast views. Pickleball courts!
Entire Place • 4 bedrooms
Rosscup Reserve | Secluded Cabin w/Spa & Deck!
Entire Place • 3 bedrooms
Norsk Haus | Mtn Getaway w Sauna
Entire Place • 3 bedrooms
Stunning, 5100sqft Cabin- 13 GUEST MAXIMUM
Entire Place • 5 bedrooms
Breathtaking Private VIEWS @ Top of the Rock *4WD*
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Payson
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alison | 2 | $275,997 | 15 | 2.50/5.0 |
| James | 12 | $242,946 | 354 | 4.65/5.0 |
| Wooden Nickel Cabins | 7 | $199,336 | 420 | 4.80/5.0 |
| Evolve | 8 | $199,114 | 209 | 4.79/5.0 |
| Alissa | 3 | $134,887 | 119 | 5.00/5.0 |
| Flora | 8 | $132,254 | 101 | 4.28/5.0 |
| Peter | 2 | $107,921 | 16 | 5.00/5.0 |
| Evolve | 3 | $103,244 | 78 | 4.89/5.0 |
| Rick | 1 | $99,056 | 82 | 4.88/5.0 |
| Rim Lakes Vacation Rentals | 1 | $97,776 | 54 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Payson
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.3%), with outdoor & mobile and house properties comprising 91.2% of inventory
- Strong specialty sector (62.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, boutique & hotels, others segments (8.8% combined)
Room Capacity Distribution
Analysis of 192 properties in Payson shows that 3 bedrooms properties are most prevalent, making up 34.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 64.6% of all listings.
Key Insights
- Most common: 3 bedrooms (34.4%)
- Least common: 5+ bedrooms (5.7%)
- Market concentration: 64.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 192 properties in Payson reveals that 6 guests properties dominate the market, representing 32.3% of all listings. The average property accommodates 5.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 64.1% of the market.
Key Insights
- Most common capacity: 6 guests (32.3% of market)
- Least common capacity: 3 guests (1.6% of market)
- Average guest capacity: 5.9 guests per property
- Market concentration: 64.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 192 properties in Payson, the most common availability pattern is 271-366 days (37% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.5% of properties).
Key Insights
- Most common availability window: 271-366 days (37%)
- Most common booking duration: 91-180 days (36.5%)
- Properties with high availability (180+ days): 71.4%
- Properties with long-term bookings (180+ days): 28.6%
Minimum Stay Distributions
1 Night
46 listings
27.2% of total
2 Nights
85 listings
50.3% of total
3 Nights
15 listings
8.9% of total
4-6 Nights
6 listings
3.6% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
16 listings
9.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.5%
- Mid-length stays (4-6 nights) represent 3.6% of listings
- Monthly+ stays (9.5%) suggest a stable extended-stay market
- High market flexibility with 86.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
11 listings
6.5% of total
Flexible
32 listings
18.9% of total
Moderate
46 listings
27.2% of total
Firm
44 listings
26% of total
Strict
36 listings
21.3% of total
Key Insights
- Moderate is the preferred policy at 27.2% of listings
- The market shows a balanced distribution between guest-friendly (46.1%) and strict (47.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 6.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Nov, averaging 58 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 36 days
- Spring shows the longest average booking window at 52 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Payson
Below is the distribution of amenities across listings in Payson:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (0.3%) and Switzerland (0.2%)
- English is the top language at 78.9%, followed by Spanish (17.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Phoenix and Mesa markets
- Develop localized content for Germany and Switzerland
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Payson. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Paradise Valley | 58 | $10,086 | $1082.04 | 41% |
| Fort Valley | 33 | $5,688 | $387.98 | 51% |
| Sedona | 1,420 | $5,236 | $353.96 | 51% |
| Carefree | 27 | $4,694 | $487.51 | 38% |
| Sedona City Limit | 449 | $4,287 | $295.26 | 49% |
| Doney Park | 20 | $4,258 | $284.13 | 49% |
| Red Lake | 11 | $3,967 | $218.56 | 62% |
| Scottsdale | 4,108 | $3,847 | $315.45 | 47% |
| Cave Creek | 121 | $3,793 | $334.77 | 41% |
| Fountain Hills | 200 | $3,693 | $325.88 | 46% |
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