Nogales Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States
Is Airbnb profitable in Nogales in 2025? Explore comprehensive Airbnb analytics for Nogales, Arizona, United States to uncover income potential. This 2025 STR market report for Nogales, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Nogales, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nogales Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nogales Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nogales (2025)
Understanding the monthly revenue variations for Airbnb listings in Nogales is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nogales is typically June, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nogales across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,403+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,289 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $713 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nogales
Nogales Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nogales STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nogales:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nogales
Average Daily Rate (ADR) Airbnb Trends in Nogales (2025)
Effective short term rental pricing strategy in Nogales involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nogales typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $148+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Nogales
Get Live Nogales Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Nogales (2025)
Peak Season (June, July, January)
- Revenue averages $1,187 per month
- Occupancy rates average 48.3%
- Daily rates average $75
Shoulder Season
- Revenue averages $1,051 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $77
Low Season (March, April, September)
- Revenue drops to average $877 per month
- Occupancy decreases to average 46.6%
- Daily rates adjust to average $78
Seasonality Insights for Nogales
- The Airbnb seasonality in Nogales shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nogales's highest earning potential, with monthly revenues capable of climbing to $1,221, occupancy reaching a high of 53.9%, and ADRs peaking at $85.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $823, occupancy could drop to 42.9%, and ADRs may adjust down to $69.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nogales.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nogales seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nogales (2025)
Exploring the top neighborhoods for short-term rentals in Nogales? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Nogales | The heart of Nogales with a mix of local culture, dining, and shops. It's the main area for both business and leisure travelers. | Nogales Museum, Nogales Historic District, local markets, restaurants, art galleries |
| Rio Rico | A suburban area just south of Nogales, ideal for visitors looking for more space and nature. It's known for beautiful landscapes and outdoor activities. | Pajarito Mountain, local hiking trails, golf courses, Rio Rico Lake, nature parks |
| Sonita | A quaint area known for its community feel and proximity to both Nogales and the Mexican border. Attracts visitors looking for a quieter stay. | local eateries, cultural festivals, art shops, community events |
| Grand Avenue | A vibrant street with a mix of shops, eateries, and access to local attractions. It's a well-traveled area for both tourists and locals. | local diners, festivals, street art, community gatherings |
| North Nogales | A quieter neighborhood that's ideal for families and longer stays, offering spacious accommodations and local parks. | parks, schools, family-friendly restaurants, shopping areas |
| Border Town | A unique location that offers a culture-rich experience, attracting tourists interested in crossing the border and experiencing two cultures. | border crossings, cultural exchanges, Mexican cuisine, shopping on both sides |
| Historical Charles Street | Offers a glimpse into Nogales' rich history and culture, with charming architecture and historical sites. It's great for tourists interested in history. | historical buildings, local museums, cultural tours |
| Industrial Area | Though mainly commercial, it's near major routes into Nogales and has potential for workers looking for short-term stays. | warehouses, factories, business centers |
Understanding Airbnb License Requirements & STR Laws in Nogales (2025)
While Nogales, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nogales to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nogales (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nogalesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing 360 mountain views near Patagonia Lake
Entire Place • 3 bedrooms
Nikki's Townhome
Entire Place • 2 bedrooms
Welcoming home with big yard!
Entire Place • 4 bedrooms
Las Hacienditas Large 2 Bedroom Apartment
Entire Place • 2 bedrooms
Border Nest (Duplex #1)
Entire Place • 2 bedrooms
Nice Remodeled Pool Arizona 116
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nogales (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nogales based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kayla | 19 | $126,201 | 1300 | 4.76/5.0 |
| Paul | 1 | $43,444 | 32 | 4.97/5.0 |
| Juan | 1 | $28,268 | 14 | 4.71/5.0 |
| Brian | 1 | $23,927 | 96 | 4.88/5.0 |
| Gilberto | 1 | $20,507 | 180 | 4.94/5.0 |
| Fen | 1 | $16,891 | 11 | 5.00/5.0 |
| Dynamics | 1 | $13,637 | 20 | 4.65/5.0 |
| Karen | 1 | $11,159 | 114 | 4.94/5.0 |
| Mary | 1 | $10,882 | 18 | 4.89/5.0 |
| Christopher | 2 | $10,601 | 83 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nogales.
Dive Deeper: Advanced Nogales STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nogales. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNogales Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nogales
- The Nogales Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nogales, Apartment/Condo properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Nogales Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nogales
- The dominant room capacity in Nogales is 1 bedroom listings, making up 58.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.7% of the active Airbnb listings in Nogales, indicating a high concentration in these sizes.
- With over half the market (58.3%) consisting of studios or 1-bedroom units, Nogales is particularly well-suited for individuals or couples.
Nogales Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nogales
- The most common guest capacity trend in Nogales vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Nogales STR market, accounting for 41.6% of listings.
- 19.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nogales.
- On average, properties in Nogales are equipped to host 3.9 guests.
Nogales Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nogales
- The most common availability pattern in Nogales falls within the 271-366 days range, representing 30.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Nogales (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nogales Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
69.4% of total
2 Nights
6 listings
16.7% of total
3 Nights
2 listings
5.6% of total
4-6 Nights
3 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Nogales is 1 Night, adopted by 69.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.1%) of the Nogales Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.4% of Nogales hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nogales.
Nogales Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
74.3% of total
Moderate
2 listings
5.7% of total
Firm
1 listings
2.9% of total
Strict
6 listings
17.1% of total
Cancellation Policy Insights for Nogales
- The prevailing Airbnb cancellation policy trend in Nogales is Flexible, used by 74.3% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Nogales may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 74.3% market standard in Nogales.
- Given the high prevalence of Flexible policies (74.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Nogales.
Nogales STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nogales
- The overall average booking lead time for vacation rentals in Nogales is 28 days.
- Guests book furthest in advance for stays during June (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (26 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Nogales.
- Target marketing efforts for the Summer season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Nogales averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nogales (2025)
Amenity Prevalence
Amenity Insights for Nogales
- Essential amenities in Nogales that guests expect include: Free parking on premises, Wifi, Air conditioning, TV, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nogales: Free parking on premises, Wifi, Air conditioning, TV, Heating, Smoke alarm.
- Prioritize adding missing essentials: TV, Heating, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nogales to stay competitive.
Nogales Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nogales
- The typical guest profile for Airbnb in Nogales consists of primarily domestic travelers (90%), often arriving from nearby Nogales, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.1% of guests.
- Key international markets include United States (90.1%) and Mexico (7.8%).
- Top languages spoken are English (57.6%) followed by Spanish (39%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nogales and Tucson.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nogales Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mount Lemmon | 40 | $3,401 | $240.92 | 49% |
| Safford | 14 | $2,573 | $136.64 | 60% |
| Oro Valley | 250 | $2,154 | $209.45 | 42% |
| Corona de Tucson | 17 | $2,149 | $164.80 | 49% |
| Sonoita | 36 | $2,088 | $185.95 | 37% |
| Marana | 107 | $2,075 | $195.52 | 42% |
| Casa Grande | 159 | $1,966 | $152.44 | 49% |
| Tucson | 3,600 | $1,946 | $165.63 | 46% |
| Thatcher | 15 | $1,882 | $118.88 | 57% |
| Rodeo | 12 | $1,835 | $201.52 | 35% |