Airbnb Market Analytics, Statistics and Data in Navajo County, Arizona, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Navajo County? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Navajo County:
How much do Airbnb hosts make on average per month in Navajo County?
The short-term rental market in Navajo County shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,642 per month
- Strong performing properties (top 25%) make $3,094 or more
- Best-in-class properties (top 10%) achieve $5,107+ monthly
- Entry-level properties (bottom 25%) typically earn around $856
Revenue Variations by Month
Occupancy Rates Throughout the Year in Navajo County
The market in Navajo County shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Navajo County
Daily rates in Navajo County vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $173 per night
- Strong performing properties (top 25%) secure $245 or more
- Best-in-class properties (top 10%) pull in $343+ per night
- Entry-level properties (bottom 25%) earn around $132
Daily Rate Variations by Month
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Seasonality patterns in Navajo County
Peak Season (July, June, August)
- Revenue peaks at $3313.02 per month
- Occupancy rates reach 47.59%
- Daily rates average $225.70
Shoulder Season
- Revenue averages $2404.48 per month
- Occupancy maintains 32.41%
- Daily rates hold at $214.64
Low Season (September, November, January)
- Revenue drops to $1722.11 per month
- Occupancy decreases to 25.97%
- Daily rates adjust to $204.83
Is it still profitable to do Airbnb in Navajo County in 2025?
Yes! Navajo County demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and solid monthly revenue averaging $2404 and The market's 176 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Navajo County
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Flagstaff | A thriving mountain town known for its proximity to the San Francisco Peaks and outdoor activities. It's popular among tourists, hikers, and those looking to explore nearby national parks like the Grand Canyon. | Lowell Observatory, Walnut Canyon National Monument, Flagstaff Urban Trail System, Arizona Snowbowl, Museum of Northern Arizona |
| Show Low | A picturesque town surrounded by the Sitgreaves National Forest, known for its cool climate and recreational activities. It attracts both vacationers and those looking for a quiet getaway. | Show Low Lake, Fool Hollow Lake Recreation Area, White Mountain Nature Center, Pine Lake, Show Low Historical Society Museum |
| Pinetop-Lakeside | A serene mountain community offering year-round recreational opportunities, including skiing in winter and hiking in summer. It's perfect for families and nature lovers. | Pinetop Lakes Golf & Country Club, Rainbow Lake, Woodland Lake Park, Lakeside Park, White Mountain Apache Tribal Lands |
| Heber-Overgaard | A charming small town that offers a peaceful retreat in the woods, popular for its beautiful scenery and outdoor activities such as fishing and hiking. | Heber Wild Horse Territory, Pine Meadows Country Club, Tall Timbers Park, Starlight Pines Bed & Breakfast, Heber-Overgaard Arts Council |
| Greer | A small mountain village known for its stunning natural beauty and serene environment, it is ideal for those seeking a rural retreat and fishing opportunities. | Greer Lakes, Apache-Sitgreaves National Forest, Greer Village, Lake Greer, The Historic Greer Cabin |
| Winslow | This historic Route 66 town is famous for its quirky attractions and its convenient location for those traveling to the Grand Canyon and other destinations. | Standin' on the Corner Park, La Posada Hotel, Winslow Historic District, Old Trails Museum, Route 66 |
| Snowflake | A small community known for its rural charm and friendly atmosphere, it's a great place for those looking for a slower pace and outdoor adventures. | Snowflake Arizona Temple, Heritage Park, Woodland Lake Park, Apache Railway Depot, Snowflake FFA Rodeo |
| Taylor | A quiet town that offers a peaceful setting for visitors, with access to lakes and outdoor activities, making it attractive for families and nature enthusiasts. | Taylor Campground, Silver Creek Golf Course, Taylor's Historic Townsite, Luna Lake, Pioneer Park |
Do you need a license for Airbnb in Navajo County?
We recommend checking directly with Navajo County's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Navajo County
Footprint Place | Your Serene Forest Haven Awaits
Entire Place • 4 bedrooms
Embrace the Fore Seasons in Pinetop!
Entire Place • 4 bedrooms
Horse View Hideaway | Modern Meets Tranquility
Entire Place • 2 bedrooms
Jaspen at High Country Cabin
Entire Place • 5 bedrooms
Trophy Buck Lodge
Entire Place • 8 bedrooms
High End Luxury Cabin on Golf Course BOOK NOW!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Navajo County
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rim Lakes Vacation Rentals | 12 | $418,862 | 389 | 4.41/5.0 |
| Evolve | 18 | $347,063 | 320 | 4.39/5.0 |
| Evolve | 14 | $317,486 | 65 | 3.12/5.0 |
| Evolve | 7 | $133,584 | 271 | 4.84/5.0 |
| Callie | 2 | $86,510 | 182 | 4.96/5.0 |
| Rental Advisor | 1 | $83,839 | 8 | 4.88/5.0 |
| Jason | 4 | $76,117 | 62 | 4.84/5.0 |
| Merrill | 1 | $72,443 | 59 | 4.93/5.0 |
| Mark And Debbie | 1 | $70,104 | 60 | 4.97/5.0 |
| 417443988 | 3 | $69,839 | 1 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Navajo County
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.3%), with outdoor & mobile and house properties comprising 83.6% of inventory
- Strong specialty sector (61.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels segments (1.7% combined)
Room Capacity Distribution
Analysis of 176 properties in Navajo County shows that 3 bedrooms properties are most prevalent, making up 37.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 72.7% of all listings.
Key Insights
- Most common: 3 bedrooms (37.5%)
- Least common: 5+ bedrooms (6.3%)
- Market concentration: 72.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 176 properties in Navajo County reveals that 8+ guests properties dominate the market, representing 45.5% of all listings. The average property accommodates 6.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 77.8% of the market.
Key Insights
- Most common capacity: 8+ guests (45.5% of market)
- Least common capacity: 2 guests (2.8% of market)
- Average guest capacity: 6.6 guests per property
- Market concentration: 77.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 176 properties in Navajo County, the most common availability pattern is 271-366 days (54.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.7% of properties).
Key Insights
- Most common availability window: 271-366 days (54.5%)
- Most common booking duration: 91-180 days (34.7%)
- Properties with high availability (180+ days): 86.4%
- Properties with long-term bookings (180+ days): 14.2%
Minimum Stay Distributions
1 Night
22 listings
14.6% of total
2 Nights
94 listings
62.3% of total
3 Nights
17 listings
11.3% of total
4-6 Nights
3 listings
2% of total
30+ Nights
15 listings
9.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.9%
- Mid-length stays (4-6 nights) represent 2% of listings
- Monthly+ stays (9.9%) suggest a stable extended-stay market
- High market flexibility with 88.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.4% of total
Super Strict 60 Days
1 listings
0.7% of total
Flexible
15 listings
10.6% of total
Moderate
31 listings
21.8% of total
Firm
35 listings
24.6% of total
Strict
58 listings
40.8% of total
Key Insights
- Strict is the preferred policy at 40.8% of listings
- Stricter policies (Firm & Strict) dominate at 65.4% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 65.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 64 days
- Shortest booking windows are in Feb, Mar, Apr, averaging 35 days
- Summer shows the longest average booking window at 64 days, while Spring has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Apr when lead times are shortest
Popular Airbnb Amenities in Navajo County
Below is the distribution of amenities across listings in Navajo County:
Traveler Demographics
Key Insights
- Domestic travelers make up 98% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (1.4%) and Argentina (0.1%)
- English is the top language at 77.3%, followed by Spanish (20.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Phoenix and Mesa markets
- Develop localized content for Mexico and Argentina
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Navajo County. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Paradise Valley | 58 | $10,086 | $1082.04 | 41% |
| Fort Valley | 33 | $5,688 | $387.98 | 51% |
| Sedona | 1,420 | $5,236 | $353.96 | 51% |
| Carefree | 27 | $4,694 | $487.51 | 38% |
| Sedona City Limit | 449 | $4,287 | $295.26 | 49% |
| Doney Park | 20 | $4,258 | $284.13 | 49% |
| Scottsdale | 4,108 | $3,847 | $315.45 | 47% |
| Cave Creek | 121 | $3,793 | $334.77 | 41% |
| Fountain Hills | 200 | $3,693 | $325.88 | 46% |
| Bellemont | 17 | $3,674 | $225.17 | 51% |
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