Maricopa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States
Is Airbnb profitable in Maricopa in 2025? Explore comprehensive Airbnb analytics for Maricopa, Arizona, United States to uncover income potential. This 2025 STR market report for Maricopa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 109 active listings.
Whether you're considering an Airbnb investment in Maricopa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maricopa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maricopa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maricopa (2025)
Understanding the monthly revenue variations for Airbnb listings in Maricopa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maricopa is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maricopa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,404+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,590 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,924 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $872, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maricopa
Maricopa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maricopa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maricopa:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maricopa
Average Daily Rate (ADR) Airbnb Trends in Maricopa (2025)
Effective short term rental pricing strategy in Maricopa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maricopa typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Maricopa
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Airbnb Seasonality Analysis & Trends in Maricopa (2025)
Peak Season (February, May, April)
- Revenue averages $3,188 per month
- Occupancy rates average 50.1%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,591 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $158
Low Season (August, September, October)
- Revenue drops to average $1,524 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $150
Seasonality Insights for Maricopa
- The Airbnb seasonality in Maricopa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maricopa's highest earning potential, with monthly revenues capable of climbing to $3,364, occupancy reaching a high of 59.8%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,256, occupancy could drop to 32.7%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maricopa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maricopa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maricopa (2025)
Exploring the top neighborhoods for short-term rentals in Maricopa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tempe | A vibrant college town with a lively atmosphere, close to Arizona State University. It attracts students, families, and tourists alike, making it a prime location for short-term rentals. | Tempe Town Lake, ASU Gammage, Mill Avenue District, Tempe Marketplace, Kiwanis Park |
| Scottsdale | Known for its upscale living, beautiful scenery, and recreation options. Popular for both tourists and business travelers looking for luxury accommodations. | Old Town Scottsdale, Scottsdale Fashion Square, McDowell Sonoran Preserve, Taliesin West, Scottsdale Waterfront |
| Phoenix Downtown | The heart of Arizona's capital, bustling with business activity, cultural venues, and restaurants. Ideal for travelers wanting to experience the urban vibe of Phoenix. | The Arizona Science Center, Heritage Square, Roosevelt Row Arts District, Phoenix Convention Center, The Orpheum Theatre |
| Glendale | Home to sports arenas and trendy restaurants, Glendale appeals to sports fans and families visiting the area for events or attractions. | Westgate Entertainment District, State Farm Stadium, Desert Diamond Casino, Arizona Doll and Toy Museum, Sahuaro Ranch Park |
| Mesa | Known for its affordability and family-friendly environment. Offers many parks, outdoor activities, and is close to several attractions. | Mesa Arts Center, Usery Mountain Regional Park, Mesa Market Place, Arizona Museum of Natural History, Cultural Park |
| Gilbert | A rapidly growing community known for its great quality of life. Gilbert's charm attracts families and retirees, making it a popular choice for Airbnb. | Downtown Gilbert, Riparian Preserve at Water Ranch, SanTan Village, Hale Centre Theatre, Gilbert Historical Museum |
| Chandler | A tech hub with a strong job market, Chandler attracts business professionals and offers a wide array of amenities and services for visitors. | Chandler Fashion Center, Veterans Oasis Park, Desert Breeze Park, Chandler Museum, Tumbleweed Park |
| Sun City | A retirement community known for its active lifestyle and numerous recreational activities. Popular with older adults looking for short stays near golf courses and community events. | Sun City Country Club, Bell Recreation Center, Lakeview Recreation Center, Sun City West, Meeker Park |
Understanding Airbnb License Requirements & STR Laws in Maricopa (2025)
While Maricopa, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maricopa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maricopa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maricopabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Home w/Heated Saltwater Pool Private Oasis
Entire Place • 3 bedrooms
Family Oasis!Pool+Hottub+Kitchen+outdoor living!
Entire Place • 4 bedrooms
Luxe Family Getaway | Pool + Hot Tub | Game Room
Entire Place • 4 bedrooms
Beautiful 5 bedroom home w/ pool
Entire Place • 5 bedrooms
Maricopas Desert Oasis!
Entire Place • 4 bedrooms
Maricopa Desert Oasis: Fenced Yard w/ Hot Tub
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maricopa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maricopa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 6 | $165,070 | 166 | 4.66/5.0 |
| Evolve | 8 | $123,113 | 46 | 2.45/5.0 |
| Stefanie | 3 | $103,496 | 117 | 4.73/5.0 |
| Juan | 3 | $75,237 | 125 | 4.96/5.0 |
| Peter | 1 | $69,298 | 26 | 4.96/5.0 |
| Sacha | 3 | $68,291 | 45 | 4.84/5.0 |
| Carl | 1 | $65,398 | 29 | 4.93/5.0 |
| Taryn | 1 | $64,947 | 27 | 4.89/5.0 |
| Beth | 1 | $62,955 | 97 | 4.93/5.0 |
| LaDayna And Derick | 1 | $59,827 | 47 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maricopa.
Dive Deeper: Advanced Maricopa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maricopa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaricopa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maricopa
- The Maricopa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.3% of the 109 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maricopa, House properties are the most common (92.7%), reflecting the local real estate landscape.
- Houses represent a significant 92.7% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo, hotel/boutique (combined 7.4%) offer potential for unique stay experiences.
Maricopa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maricopa
- The dominant room capacity in Maricopa is 3 bedrooms listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 55.0% of the active Airbnb listings in Maricopa, indicating a high concentration in these sizes.
- A significant 66.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maricopa.
Maricopa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maricopa
- The most common guest capacity trend in Maricopa vacation rentals is listings accommodating 8+ guests (36.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Maricopa STR market, accounting for 60.6% of listings.
- 61.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maricopa.
- On average, properties in Maricopa are equipped to host 5.1 guests.
Maricopa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maricopa
- The most common availability pattern in Maricopa falls within the 271-366 days range, representing 49.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maricopa (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maricopa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
21.8% of total
2 Nights
9 listings
8.9% of total
3 Nights
20 listings
19.8% of total
4-6 Nights
9 listings
8.9% of total
7-29 Nights
13 listings
12.9% of total
30+ Nights
28 listings
27.7% of total
Key Insights
- The most prevalent minimum stay requirement in Maricopa is 30+ Nights, adopted by 27.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.7%) caters to monthly stays (30+ nights) in Maricopa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.7% of Maricopa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maricopa.
Maricopa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
25% of total
Moderate
25 listings
27.2% of total
Firm
10 listings
10.9% of total
Strict
34 listings
37% of total
Cancellation Policy Insights for Maricopa
- The prevailing Airbnb cancellation policy trend in Maricopa is Strict, used by 37% of listings.
- There's a relatively balanced mix between guest-friendly (52.2%) and stricter (47.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37% market standard in Maricopa.
- With 37% using Strict terms, this is a viable option in Maricopa, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maricopa.
Maricopa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maricopa
- The overall average booking lead time for vacation rentals in Maricopa is 45 days.
- Guests book furthest in advance for stays during February (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Maricopa.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Maricopa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maricopa (2025)
Amenity Prevalence
Amenity Insights for Maricopa
- Essential amenities in Maricopa that guests expect include: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maricopa: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Free parking on premises, TV, Kitchen.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maricopa to stay competitive.
Maricopa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maricopa
- The typical guest profile for Airbnb in Maricopa consists of primarily domestic travelers (95%), often arriving from nearby Maricopa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United States (95.1%) and Canada (2%).
- Top languages spoken are English (71.2%) followed by Spanish (16.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Maricopa and Phoenix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maricopa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Paradise Valley | 57 | $9,998 | $1106.00 | 42% |
| Sedona | 1,383 | $5,382 | $369.53 | 51% |
| Carefree | 27 | $4,953 | $527.38 | 40% |
| Sedona City Limit | 456 | $4,339 | $313.43 | 48% |
| Maricopa County | 10 | $4,101 | $475.72 | 28% |
| Scottsdale | 4,006 | $3,920 | $332.49 | 46% |
| Cave Creek | 128 | $3,697 | $356.75 | 41% |
| Fountain Hills | 195 | $3,588 | $336.92 | 45% |
| Star Valley | 11 | $3,506 | $279.01 | 46% |
| Big Park | 524 | $3,341 | $272.49 | 46% |