Airbnb Market Analytics, Statistics and Data in Maricopa, Arizona, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Maricopa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Maricopa:
How much do Airbnb hosts make on average per month in Maricopa?
The short-term rental market in Maricopa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,996 per month
- Strong performing properties (top 25%) make $3,492 or more
- Best-in-class properties (top 10%) achieve $5,095+ monthly
- Entry-level properties (bottom 25%) typically earn around $951
Revenue Variations by Month
Occupancy Rates Throughout the Year in Maricopa
The market in Maricopa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Maricopa
Daily rates in Maricopa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $135 per night
- Strong performing properties (top 25%) secure $199 or more
- Best-in-class properties (top 10%) pull in $267+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Maricopa
Peak Season (March, February, May)
- Revenue peaks at $3703.12 per month
- Occupancy rates reach 64.49%
- Daily rates average $156.77
Shoulder Season
- Revenue averages $2445.88 per month
- Occupancy maintains 44.82%
- Daily rates hold at $152.39
Low Season (January, August, September)
- Revenue drops to $1352.61 per month
- Occupancy decreases to 32.11%
- Daily rates adjust to $148.59
Is it still profitable to do Airbnb in Maricopa in 2025?
Yes! Maricopa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and solid monthly revenue averaging $2446 and The market's 108 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Maricopa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Phoenix | Vibrant urban center with a mix of cultural attractions, dining, and nightlife. Popular with tourists for its accessibility to sports events and concerts. | Phoenix Art Museum, Chase Field, Footprint Center, Roosevelt Row, Heritage Square |
| Old Town Scottsdale | Charming area known for its upscale shopping, dining, and nightlife. Attracts visitors looking for a resort-style experience and a taste of the Southwest. | Scottsdale Waterfront, ArtWalk, Scottsdale Stadium, Old Town Scottsdale shops, Desert Botanical Garden |
| Tempe Town Lake | Popular location for outdoor activities, festivals, and events. Close to Arizona State University, making it attractive for college students and visitors. | Tempe Beach Park, Grasshopper Point, ASU Gammage, Tempe Marketplace, Tempe Town Lake Marina |
| Chandler | Family-friendly suburb with a growing tech industry and plenty of local amenities. Great for hosting families and business travelers alike. | Chandler Fashion Center, Veterans Oasis Park, Downtown Chandler, Wild Horse Pass, Chandler Center for the Arts |
| Gilbert | Known for its small-town charm and family-oriented atmosphere. Offers plenty of parks, dining options, and a welcoming community vibe. | Downtown Gilbert, Riparian Preserve, Higley Center for the Performing Arts, San Tan Mountain Regional Park, Gilbert Farmers Market |
| Surprise | Rapidly growing city with affordable housing and numerous amenities. Attractive for families and snowbirds seeking seasonal rentals. | Surprise Stadium, Lake Pleasant Regional Park, Surprise Community Park, Wildlife World Zoo, Granite Falls Golf Course |
| Mesa | Cultural hub known for its historical sites, outdoor activities, and diverse community. Ideal for visitors interested in exploring the history and outdoors. | Mesa Arts Center, Usery Mountain Regional Park, Mesa Grande Ruins, Golfland Sunsplash, Desert Sky Adventure |
| Avondale | Emerging area with a mix of residential and business developments. Attractive for families and visitors attending events at nearby sports venues. | Phoenix International Raceway, Raven Golf Club, The Avondale Civic Center, Desert Sky Mall, Estrella Mountain Regional Park |
Do you need a license for Airbnb in Maricopa?
We recommend checking directly with Maricopa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Maricopa
Family Oasis!Pool+Hottub+Kitchen+outdoor living!
Entire Place • 4 bedrooms
Modern Home w/Heated Saltwater Pool Private Oasis
Entire Place • 3 bedrooms
Beautiful 5 bedroom home w/ pool
Entire Place • 5 bedrooms
Maricopa Oasis w/ Game Room + Community Perks!
Entire Place • 4 bedrooms
Maricopas Desert Oasis!
Entire Place • 4 bedrooms
Chic Maricopa Getaway w/ Outdoor Oasis & Pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Maricopa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 8 | $188,881 | 170 | 4.12/5.0 |
| Evolve | 8 | $135,581 | 46 | 2.45/5.0 |
| Stefanie | 3 | $106,919 | 117 | 4.73/5.0 |
| Sacha | 3 | $77,222 | 45 | 4.84/5.0 |
| Carl | 1 | $76,698 | 29 | 4.93/5.0 |
| Peter | 1 | $71,867 | 26 | 4.96/5.0 |
| Juan | 3 | $68,004 | 125 | 4.96/5.0 |
| Beth | 1 | $62,638 | 97 | 4.93/5.0 |
| LaDayna And Derick | 1 | $56,988 | 47 | 4.85/5.0 |
| 16782723 | 1 | $53,389 | 10 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Maricopa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75%), with house and apartment & condo properties comprising 95.4% of inventory
- Untapped potential in apartment & condo, others, boutique & hotels segments (7.5% combined)
Room Capacity Distribution
Analysis of 108 properties in Maricopa shows that 3 bedrooms properties are most prevalent, making up 36.1% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 55.6% of all listings.
Key Insights
- Most common: 3 bedrooms (36.1%)
- Least common: 2 bedrooms (4.6%)
- Market concentration: 55.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 108 properties in Maricopa reveals that 8+ guests properties dominate the market, representing 36.1% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 61.1% of the market.
Key Insights
- Most common capacity: 8+ guests (36.1% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 61.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 108 properties in Maricopa, the most common availability pattern is 271-366 days (48.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.6% of properties).
Key Insights
- Most common availability window: 271-366 days (48.1%)
- Most common booking duration: 31-90 days (29.6%)
- Properties with high availability (180+ days): 69.4%
- Properties with long-term bookings (180+ days): 31.5%
Minimum Stay Distributions
1 Night
21 listings
21.4% of total
2 Nights
16 listings
16.3% of total
3 Nights
22 listings
22.4% of total
4-6 Nights
11 listings
11.2% of total
7-29 Nights
15 listings
15.3% of total
30+ Nights
13 listings
13.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 37.7%
- Mid-length stays (4-6 nights) represent 11.2% of listings
- Monthly+ stays (13.3%) suggest a stable extended-stay market
- High market flexibility with 60.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
22 listings
24.4% of total
Moderate
24 listings
26.7% of total
Firm
9 listings
10% of total
Strict
35 listings
38.9% of total
Key Insights
- Strict is the preferred policy at 38.9% of listings
- The market shows a balanced distribution between guest-friendly (51.1%) and strict (48.9%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 10.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jan, Feb, averaging 70 days
- Shortest booking windows are in Oct, Jun, Sep, averaging 34 days
- Winter shows the longest average booking window at 62 days, while Fall has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 62 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Maricopa
Every property in Maricopa comes standard with Air conditioning, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 92% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (4.3%) and Mexico (1.7%)
- English is the top language at 75.3%, followed by Spanish (18.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Maricopa and Phoenix markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Maricopa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Paradise Valley | 58 | $10,086 | $1082.04 | 41% |
| Sedona | 1,420 | $5,236 | $353.96 | 51% |
| Carefree | 27 | $4,694 | $487.51 | 38% |
| Sedona City Limit | 449 | $4,287 | $295.26 | 49% |
| Scottsdale | 4,108 | $3,847 | $315.45 | 47% |
| Cave Creek | 121 | $3,793 | $334.77 | 41% |
| Fountain Hills | 200 | $3,693 | $325.88 | 46% |
| Star Valley | 11 | $3,641 | $273.61 | 48% |
| Big Park | 511 | $3,416 | $266.70 | 48% |
| Munds Park | 203 | $3,073 | $243.35 | 42% |
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