Marana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States
Is Airbnb profitable in Marana in 2025? Explore comprehensive Airbnb analytics for Marana, Arizona, United States to uncover income potential. This 2025 STR market report for Marana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 107 active listings.
Whether you're considering an Airbnb investment in Marana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marana (2025)
Understanding the monthly revenue variations for Airbnb listings in Marana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marana is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,250+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,554 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,584 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,238, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marana
Marana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marana:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marana
Average Daily Rate (ADR) Airbnb Trends in Marana (2025)
Effective short term rental pricing strategy in Marana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marana typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Marana
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Airbnb Seasonality Analysis & Trends in Marana (2025)
Peak Season (February, January, April)
- Revenue averages $4,154 per month
- Occupancy rates average 56.4%
- Daily rates average $212
Shoulder Season
- Revenue averages $3,113 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $192
Low Season (July, August, September)
- Revenue drops to average $2,114 per month
- Occupancy decreases to average 43.3%
- Daily rates adjust to average $172
Seasonality Insights for Marana
- The Airbnb seasonality in Marana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marana's highest earning potential, with monthly revenues capable of climbing to $4,872, occupancy reaching a high of 71.0%, and ADRs peaking at $235.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,954, occupancy could drop to 33.8%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marana (2025)
Exploring the top neighborhoods for short-term rentals in Marana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marana Downtown | The historic and cultural center of Marana, offering a mix of local dining, shopping, and community events. Perfect for tourists wanting to experience the local vibe. | Marana Heritage River Park, Gateway Park, Local Farmer's Market, Marana Community Center, Dove Mountain, Tangerine Sky Park |
| Gladden Farms | A growing residential community with family-friendly amenities. Attractive for longer-term stays and family retreats, close to schools and parks. | Gladden Farms Parks, Marana Community Center, Desert Trails Elementary School, Local dining options, Family-friendly activities |
| Dove Mountain | A luxurious resort community known for its stunning golf courses and spa facilities. Ideal for visitors seeking relaxation and upscale amenities. | The Gallery Golf Club, Stone Canyon Club, Dove Mountain Park, High-end dining, Hiking trails in Saguaro National Park |
| Ritz-Carlton, Dove Mountain | A premier luxury resort offering breathtaking views and high-end accommodations. Great for attracting affluent travelers looking for a lavish experience. | Ritz-Carlton spa, Luxury dining, Golf courses, Nature trails, Events and weddings |
| Tortolita Mountains | A natural area with scenic views and outdoor activities. Perfect for nature lovers and adventurers wanting to explore the Arizona landscape. | Hiking in Tortolita Mountains, Riding stables, Nature reserves, Bird watching, Stargazing spots |
| Canadian Lakes | Offers water activities and a peaceful natural setting, appealing to those seeking a retreat by the water. | Fishing, Kayaking, Picnicking spots, Nature trails, Wildlife watching |
| SaddleBrooke | An active adult community with numerous amenities and a vibrant social scene. Attracts retirees and longer-term visitors looking for leisure. | SaddleBrooke Ranch Golf Club, Fitness centers, Walking trails, Clubs and activities, Social events |
| Quail Canyon | A golf community in a serene desert landscape. Ideal for golf enthusiasts and those wanting a peaceful getaway. | Quail Canyon Golf Club, Desert scenery, Relaxation spots, Local wildlife, Active lifestyle options |
Understanding Airbnb License Requirements & STR Laws in Marana (2025)
While Marana, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maranabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gorgeous home w/large backyard- Pool, BBQ, Spa!
Entire Place • 4 bedrooms
Modern Luxury Retreat w/ Pool + Hot Tub + Golf!
Entire Place • 4 bedrooms
The Sunset Palace
Entire Place • 4 bedrooms
Adobe Home w/ Mt Views -Hacienda Del Cholla
Entire Place • 2 bedrooms
Sunny Southwest Escape
Entire Place • 3 bedrooms
Premier Dove Mountain | Hot tub | Pool | All new!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew And Shelby | 2 | $120,474 | 58 | 4.75/5.0 |
| Melissa | 3 | $120,293 | 119 | 4.97/5.0 |
| Miriam | 2 | $101,085 | 28 | 4.88/5.0 |
| Amber | 1 | $92,369 | 44 | 4.93/5.0 |
| Host #89947667 | 1 | $88,423 | 2 | 0.00/5.0 |
| Florencio | 2 | $84,280 | 79 | 4.84/5.0 |
| Evolve | 2 | $83,954 | 39 | 4.95/5.0 |
| Jamie | 1 | $80,368 | 19 | 4.95/5.0 |
| Marcus | 6 | $72,882 | 111 | 4.76/5.0 |
| Evolve | 5 | $70,287 | 20 | 0.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marana.
Dive Deeper: Advanced Marana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marana
- The Marana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.7% of the 107 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marana, House properties are the most common (91.6%), reflecting the local real estate landscape.
- Houses represent a significant 91.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo, others, outdoor/unique (combined 8.4%) offer potential for unique stay experiences.
Marana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marana
- The dominant room capacity in Marana is 3 bedrooms listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 59.8% of the active Airbnb listings in Marana, indicating a high concentration in these sizes.
- A significant 61.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marana.
Marana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marana
- The most common guest capacity trend in Marana vacation rentals is listings accommodating 8+ guests (32.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marana STR market, accounting for 57.9% of listings.
- 61.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marana.
- On average, properties in Marana are equipped to host 5.4 guests.
Marana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marana
- The most common availability pattern in Marana falls within the 271-366 days range, representing 38.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marana (25.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
20.8% of total
2 Nights
31 listings
30.7% of total
3 Nights
16 listings
15.8% of total
4-6 Nights
10 listings
9.9% of total
7-29 Nights
9 listings
8.9% of total
30+ Nights
14 listings
13.9% of total
Key Insights
- The most prevalent minimum stay requirement in Marana is 2 Nights, adopted by 30.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.9%) caters to monthly stays (30+ nights) in Marana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.7% of Marana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marana.
Marana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.1% of total
Super Strict 30 Days
7 listings
7.7% of total
Flexible
14 listings
15.4% of total
Moderate
19 listings
20.9% of total
Firm
25 listings
27.5% of total
Strict
25 listings
27.5% of total
Cancellation Policy Insights for Marana
- The prevailing Airbnb cancellation policy trend in Marana is Firm, used by 27.5% of listings.
- A majority (55.0%) of hosts in Marana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 27.5% market standard in Marana.
- Regularly review your cancellation policy against competitors and market demand shifts in Marana.
Marana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marana
- The overall average booking lead time for vacation rentals in Marana is 56 days.
- Guests book furthest in advance for stays during February (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (76 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Marana.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Marana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marana (2025)
Amenity Prevalence
Amenity Insights for Marana
- Essential amenities in Marana that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Hot water, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marana: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Hot water, Heating, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Hot water, Heating, Kitchen.
- Consider adding popular differentiators like Essentials or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marana to stay competitive.
Marana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marana
- The typical guest profile for Airbnb in Marana consists of primarily domestic travelers (94%), often arriving from nearby Tucson, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United States (94.1%) and Mexico (2.6%).
- Top languages spoken are English (69.4%) followed by Spanish (19.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tucson and Phoenix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Paradise Valley | 57 | $9,998 | $1106.00 | 42% |
| Carefree | 27 | $4,953 | $527.38 | 40% |
| Maricopa County | 10 | $4,101 | $475.72 | 28% |
| Scottsdale | 4,006 | $3,920 | $332.49 | 46% |
| Cave Creek | 128 | $3,697 | $356.75 | 41% |
| Fountain Hills | 195 | $3,588 | $336.92 | 45% |
| Mount Lemmon | 40 | $3,401 | $240.92 | 49% |
| Gilbert | 628 | $2,785 | $217.41 | 50% |
| Phoenix | 6,268 | $2,714 | $241.00 | 46% |
| Glendale | 679 | $2,631 | $241.18 | 44% |