Airbnb Market Analytics, Statistics and Data in Marana, Arizona, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marana:
How much do Airbnb hosts make on average per month in Marana?
The short-term rental market in Marana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,458 per month
- Strong performing properties (top 25%) make $4,273 or more
- Best-in-class properties (top 10%) achieve $5,851+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,260
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marana
The market in Marana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marana
Daily rates in Marana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $152 per night
- Strong performing properties (top 25%) secure $229 or more
- Best-in-class properties (top 10%) pull in $314+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Marana
Peak Season (March, February, April)
- Revenue peaks at $4108.58 per month
- Occupancy rates reach 63.88%
- Daily rates average $217.75
Shoulder Season
- Revenue averages $2971.09 per month
- Occupancy maintains 46.28%
- Daily rates hold at $182.65
Low Season (August, September, July)
- Revenue drops to $2099.32 per month
- Occupancy decreases to 33.84%
- Daily rates adjust to $165.49
Is it still profitable to do Airbnb in Marana in 2025?
Yes! Marana demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2971 and The market's 111 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Gladden Farms | Family-friendly community with new developments and proximity to amenities. Great for families and long-term renters looking for a suburban feel in Marana. | Marana Community Center, Gladden Farms Park, Schools and outdoor activities, Local shopping, Dining options nearby |
| Dove Mountain | Upscale neighborhood known for luxury homes and golf courses. Attracts travelers looking for a quiet retreat with access to outdoor activities and golf. | The Ritz-Carlton Dove Mountain, Golf courses, Hiking trails, Spa and wellness centers, Nature preserves |
| Marana Heritage River Park | Expansive park area with walking trails and natural beauty. Ideal for nature enthusiasts and families for outdoor activities. | Walking and biking trails, Picnic areas, Wildlife viewing, Natural habitats, Playground for kids |
| Ironwood Ridge | Residential area with scenic views and proximity to amenities. Appeals to nature lovers and those looking for tranquility while being near city conveniences. | Hiking trails in the nearby foothills, Local shops and dining, Community events, Family-friendly neighborhood, Scenic landscapes |
| Old Marana | Historic area with charming small-town appeal. Perfect for visitors looking to experience the local culture and history of the area. | Old Marana Town Center, Local heritage sites, Community events, Farmers markets, Unique shops and cafes |
| Tortolita Mountains | Natural landscape rich with hiking and recreational opportunities. Great for outdoor enthusiasts and travelers looking to explore Arizona's natural beauty. | Hiking and biking trails, Scenic viewpoints, Nature trails, Wildlife watching, Outdoor adventures |
| Continental Ranch | Established neighborhood with a mix of families and retirees. Provides a balance of urban amenities and suburban tranquility. | Community parks, Shopping centers, Dining options, Family-friendly activities, Close to major roads |
| Saddlebrook Ranch | Retirement community known for its active lifestyle and leisure activities. Attracts older travelers seeking comfort and community. | Gated community amenities, Golf courses, Fitness centers, Arts and crafts activities, Social clubs |
Do you need a license for Airbnb in Marana?
We recommend checking directly with Marana's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marana
Gorgeous home w/large backyard- Pool, BBQ, Spa!
Entire Place • 4 bedrooms
Premier Dove Mountain | Hot tub | Pool | All new!
Entire Place • 4 bedrooms
The Sunset Palace
Entire Place • 4 bedrooms
Adobe Home w/ Mt Views -Hacienda Del Cholla
Entire Place • 2 bedrooms
Excellent getaway with family
Entire Place • 4 bedrooms
Sunny Southwest Escape
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Marana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew And Shelby | 2 | $108,399 | 58 | 4.75/5.0 |
| Melissa | 3 | $107,657 | 119 | 4.97/5.0 |
| Miriam | 2 | $104,252 | 28 | 4.88/5.0 |
| Amber | 1 | $83,183 | 44 | 4.93/5.0 |
| Roadrunner | 1 | $82,928 | 6 | 5.00/5.0 |
| Florencio | 2 | $82,565 | 79 | 4.84/5.0 |
| Evolve | 2 | $80,581 | 39 | 4.95/5.0 |
| Jamie | 1 | $77,024 | 19 | 4.95/5.0 |
| Marcus | 6 | $73,051 | 111 | 4.76/5.0 |
| Vacasa Arizona | 3 | $67,366 | 29 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.1%), with house and boutique & hotels properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, others, apartment & condo, outdoor & mobile segments (8.1% combined)
Room Capacity Distribution
Analysis of 111 properties in Marana shows that 3 bedrooms properties are most prevalent, making up 33.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 60.4% of all listings.
Key Insights
- Most common: 3 bedrooms (33.3%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 60.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 111 properties in Marana reveals that 8+ guests properties dominate the market, representing 34.2% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 58.6% of the market.
Key Insights
- Most common capacity: 8+ guests (34.2% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 58.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 111 properties in Marana, the most common availability pattern is 271-366 days (42.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.1% of properties).
Key Insights
- Most common availability window: 271-366 days (42.3%)
- Most common booking duration: 181-270 days (26.1%)
- Properties with high availability (180+ days): 62.2%
- Properties with long-term bookings (180+ days): 37.8%
Minimum Stay Distributions
1 Night
22 listings
21.4% of total
2 Nights
33 listings
32% of total
3 Nights
22 listings
21.4% of total
4-6 Nights
10 listings
9.7% of total
7-29 Nights
8 listings
7.8% of total
30+ Nights
8 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.4%
- Mid-length stays (4-6 nights) represent 9.7% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 74.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1.1% of total
Super Strict 30 Days
8 listings
8.6% of total
Flexible
14 listings
15.1% of total
Moderate
19 listings
20.4% of total
Firm
25 listings
26.9% of total
Strict
26 listings
28% of total
Key Insights
- Strict is the preferred policy at 28.0% of listings
- The market shows a balanced distribution between guest-friendly (35.5%) and strict (54.9%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Mar, Feb, averaging 80 days
- Shortest booking windows are in Jun, Jul, Aug, averaging 30 days
- Winter shows the longest average booking window at 74 days, while Summer has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 74 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Marana
Below is the distribution of amenities across listings in Marana:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.6% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (3.5%) and Canada (1.6%)
- English is the top language at 72.9%, followed by Spanish (21.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Tucson and Phoenix markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Paradise Valley | 58 | $10,086 | $1082.04 | 41% |
| Carefree | 27 | $4,694 | $487.51 | 38% |
| Scottsdale | 4,108 | $3,847 | $315.45 | 47% |
| Cave Creek | 121 | $3,793 | $334.77 | 41% |
| Fountain Hills | 200 | $3,693 | $325.88 | 46% |
| Mount Lemmon | 40 | $3,395 | $237.58 | 49% |
| Gilbert | 638 | $2,782 | $208.30 | 51% |
| Glendale | 673 | $2,714 | $232.64 | 44% |
| Phoenix | 6,369 | $2,700 | $230.14 | 47% |
| Chandler | 596 | $2,648 | $204.72 | 50% |
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