Gilbert Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States
Is Airbnb profitable in Gilbert in 2025? Explore comprehensive Airbnb analytics for Gilbert, Arizona, United States to uncover income potential. This 2025 STR market report for Gilbert, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 628 active listings.
Whether you're considering an Airbnb investment in Gilbert, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gilbert Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gilbert Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gilbert (2025)
Understanding the monthly revenue variations for Airbnb listings in Gilbert is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gilbert is typically March, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gilbert across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,536+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,298 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,349 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,663, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gilbert
Gilbert Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gilbert STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gilbert:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gilbert
Average Daily Rate (ADR) Airbnb Trends in Gilbert (2025)
Effective short term rental pricing strategy in Gilbert involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gilbert typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $394+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $277 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Gilbert
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Airbnb Seasonality Analysis & Trends in Gilbert (2025)
Peak Season (March, February, April)
- Revenue averages $5,411 per month
- Occupancy rates average 61.2%
- Daily rates average $257
Shoulder Season
- Revenue averages $3,880 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $225
Low Season (July, August, September)
- Revenue drops to average $2,647 per month
- Occupancy decreases to average 46.8%
- Daily rates adjust to average $205
Seasonality Insights for Gilbert
- The Airbnb seasonality in Gilbert shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gilbert's highest earning potential, with monthly revenues capable of climbing to $6,107, occupancy reaching a high of 67.5%, and ADRs peaking at $276.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,440, occupancy could drop to 45.0%, and ADRs may adjust down to $202.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gilbert.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gilbert seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gilbert (2025)
Exploring the top neighborhoods for short-term rentals in Gilbert? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Gilbert | The vibrant center of Gilbert featuring restaurants, shops, and entertainment. Ideal for guests looking for a lively atmosphere and easy access to local attractions. | Gilbert Farmers Market, The Hale Theatre, Gilbert Historical Museum, Water Tower Park, Downtown Gilbert Fountain |
| San Tan Village | An outdoor shopping mall and entertainment complex that draws both locals and tourists. Great for visitors who enjoy shopping and dining in an upscale environment. | San Tan Village Mall, AMC Theatres, Various dining options, Seasonal events and activities |
| Freestone Park | A large park that offers recreational activities and facilities, making it appealing to families and outdoor enthusiasts. Perfect for guests seeking a family-friendly atmosphere. | Freestone Park, Freestone Rec Center, Fishing lake, Playgrounds, Sports fields |
| Gardens at Gilbert Ranch | A family-friendly residential area with parks and good schools, attracting long-term renters and families. Ideal for hosting families and providing comfortable accommodations. | Multiple parks, Playgrounds, Community events |
| Val Vista Lakes | A waterfront community known for its scenic views and recreational opportunities. Attracts guests interested in relaxation and outdoor activities. | Val Vista Lakes Clubhouse, Walking trails, Lake activities, Community parks |
| Seville Golf & Country Club | A prestigious golf community with luxury amenities. Popular among golf enthusiasts and those seeking a luxury lifestyle experience. | Seville Golf Club, Dining options, Community events |
| Cosmo Park | A small park that offers various recreational facilities, popular among families with children and those seeking outdoor activities. | Playgrounds, Sports courts, Walking trails |
| Power Ranch | A popular residential community with family-friendly amenities. Great for hosting families and visitors looking for a neighborhood feel with access to local parks. | Power Ranch Community Park, Walking paths, Community events |
Understanding Airbnb License Requirements & STR Laws in Gilbert (2025)
While Gilbert, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gilbert to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gilbert (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gilbertbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LeFairview Chateau- Pickleball Heated Pool Jacuzzi
Entire Place • 7 bedrooms
The Grand Saguaro Amazing Gilbert Home
Entire Place • 6 bedrooms
The Big House-Luxury 1 Acre Prop Near DT Gilbert!
Entire Place • 8 bedrooms
Luxury House on the Lake! | Full Amenities + Pool
Entire Place • 5 bedrooms
Grand Resort 4,000sq ft. 1 Acre of Privacy!
Entire Place • 5 bedrooms
Peaceful Paradise, Winter Special. Lowest Prices!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gilbert (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gilbert based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pete & Maria | 7 | $604,159 | 535 | 4.97/5.0 |
| Evolve | 20 | $587,234 | 667 | 4.80/5.0 |
| Jess | 4 | $578,655 | 248 | 4.94/5.0 |
| Evolve | 11 | $381,369 | 127 | 3.79/5.0 |
| Asheli And Cam | 8 | $370,528 | 1166 | 4.89/5.0 |
| Daniel | 4 | $319,988 | 70 | 5.00/5.0 |
| Dean | 5 | $290,615 | 273 | 4.95/5.0 |
| Teresa | 1 | $276,354 | 13 | 5.00/5.0 |
| Rebekah Dawn | 4 | $230,301 | 198 | 3.73/5.0 |
| Megan | 3 | $209,770 | 40 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gilbert.
Dive Deeper: Advanced Gilbert STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gilbert. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGilbert Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gilbert
- The Gilbert Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 628 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gilbert, House properties are the most common (85.2%), reflecting the local real estate landscape.
- Houses represent a significant 85.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 8.8%) offer potential for unique stay experiences.
Gilbert Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gilbert
- The dominant room capacity in Gilbert is 3 bedrooms listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 54.3% of the active Airbnb listings in Gilbert, indicating a high concentration in these sizes.
- A significant 66.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gilbert.
Gilbert Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gilbert
- The most common guest capacity trend in Gilbert vacation rentals is listings accommodating 8+ guests (43.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gilbert STR market, accounting for 64.1% of listings.
- 67.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gilbert.
- On average, properties in Gilbert are equipped to host 5.7 guests.
Gilbert Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gilbert
- The most common availability pattern in Gilbert falls within the 271-366 days range, representing 33.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Gilbert (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gilbert Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
83 listings
14.3% of total
2 Nights
139 listings
23.9% of total
3 Nights
117 listings
20.1% of total
4-6 Nights
41 listings
7.1% of total
7-29 Nights
65 listings
11.2% of total
30+ Nights
136 listings
23.4% of total
Key Insights
- The most prevalent minimum stay requirement in Gilbert is 2 Nights, adopted by 23.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.4%) caters to monthly stays (30+ nights) in Gilbert, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 23.9% of Gilbert hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gilbert.
Gilbert Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
2.8% of total
Super Strict 60 Days
5 listings
0.9% of total
Flexible
73 listings
13.4% of total
Moderate
158 listings
29% of total
Firm
148 listings
27.2% of total
Strict
145 listings
26.7% of total
Cancellation Policy Insights for Gilbert
- The prevailing Airbnb cancellation policy trend in Gilbert is Moderate, used by 29% of listings.
- A majority (53.9%) of hosts in Gilbert utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29% market standard in Gilbert.
- Regularly review your cancellation policy against competitors and market demand shifts in Gilbert.
Gilbert STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gilbert
- The overall average booking lead time for vacation rentals in Gilbert is 56 days.
- Guests book furthest in advance for stays during February (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (71 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Gilbert.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Gilbert averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gilbert (2025)
Amenity Prevalence
Amenity Insights for Gilbert
- Essential amenities in Gilbert that guests expect include: Wifi, Air conditioning, TV, Smoke alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gilbert: Wifi, Air conditioning, TV, Smoke alarm, Free parking on premises, Heating.
- Prioritize adding missing essentials: Air conditioning, TV, Smoke alarm, Free parking on premises, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gilbert to stay competitive.
Gilbert Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gilbert
- The typical guest profile for Airbnb in Gilbert consists of primarily domestic travelers (95%), often arriving from nearby Gilbert, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and Canada (2.3%).
- Top languages spoken are English (75.5%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Gilbert and Phoenix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gilbert Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Paradise Valley | 57 | $9,998 | $1106.00 | 42% |
| Sedona | 1,383 | $5,382 | $369.53 | 51% |
| Carefree | 27 | $4,953 | $527.38 | 40% |
| Sedona City Limit | 456 | $4,339 | $313.43 | 48% |
| Maricopa County | 10 | $4,101 | $475.72 | 28% |
| Scottsdale | 4,006 | $3,920 | $332.49 | 46% |
| Cave Creek | 128 | $3,697 | $356.75 | 41% |
| Fountain Hills | 195 | $3,588 | $336.92 | 45% |
| Star Valley | 11 | $3,506 | $279.01 | 46% |
| Mount Lemmon | 40 | $3,401 | $240.92 | 49% |