Coconino County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Coconino County in 2025? Explore comprehensive Airbnb analytics for Coconino County, Arizona, United States to uncover income potential. This 2025 STR market report for Coconino County, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 30 active listings.

Whether you're considering an Airbnb investment in Coconino County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Coconino County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Coconino County Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$234
The average rental revenue earned for an occupied room per day in Coconino County.
Occupancy Rate(?)
35.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$26,829
Typical annual income for an Airbnb listing in Coconino County. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-18.9%
Significant decrease (-18.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Coconino County.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Coconino County.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
30
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Coconino County (2025)

Understanding the monthly revenue variations for Airbnb listings in Coconino County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Coconino County is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Coconino County across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,086+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,672 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,308 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,234, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Coconino County

Coconino County Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Coconino County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Coconino County:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Coconino County

Average Daily Rate (ADR) Airbnb Trends in Coconino County (2025)

Effective short term rental pricing strategy in Coconino County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Coconino County typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $287 or more.
  • Typical properties (Median) charge around $187 per night.
  • Entry-level properties (Bottom 25%) earn around $152 per night.

Average Daily Rate (ADR) Trend by Month in Coconino County

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Airbnb Seasonality Analysis & Trends in Coconino County (2025)

Peak Season (July, August, October)
  • Revenue averages $3,669 per month
  • Occupancy rates average 45.6%
  • Daily rates average $228
Shoulder Season
  • Revenue averages $2,768 per month
  • Occupancy maintains around 34.3%
  • Daily rates hold near $232
Low Season (January, April, September)
  • Revenue drops to average $2,282 per month
  • Occupancy decreases to average 27.9%
  • Daily rates adjust to average $227

Seasonality Insights for Coconino County

  • The Airbnb seasonality in Coconino County shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Coconino County's highest earning potential, with monthly revenues capable of climbing to $4,160, occupancy reaching a high of 55.5%, and ADRs peaking at $258.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,246, occupancy could drop to 24.8%, and ADRs may adjust down to $214.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Coconino County.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Coconino County seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Coconino County (2025)

Exploring the top neighborhoods for short-term rentals in Coconino County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Flagstaff
A college town located near the San Francisco Peaks and surrounded by natural beauty. Known for its vibrant downtown, outdoor activities, and proximity to the Grand Canyon.
Walnut Canyon National Monument, Lowell Observatory, Historic Downtown Flagstaff, Coconino National Forest, Snowbowl Ski Area
Sedona
Renowned for its stunning red rock formations and spiritual vibe. A top destination for tourists seeking outdoor adventure and wellness retreats.
Red Rock State Park, Chapel of the Holy Cross, Cathedral Rock, Oak Creek Canyon, Bell Rock
Williams
Gateway to the Grand Canyon, offering a charming small-town atmosphere. Popular for tourists visiting the Grand Canyon Railway and outdoor activities.
Grand Canyon Railway, Bearizona Wildlife Park, Route 66, Willow Lake, Bill Williams Mountain
Page
Located near Lake Powell and the Glen Canyon National Recreation Area. Attracts travelers for water sports and stunning landscapes.
Antelope Canyon, Horseshoe Bend, Lake Powell, Glen Canyon Dam, Glen Canyon National Recreation Area
Cottonwood
A quaint town near Sedona, known for its wine scene and historic Old Town. Offers a relaxing retreat with access to outdoor activities.
Dead Horse Ranch State Park, Old Town Cottonwood, Arizona Stronghold Vineyards, Verde River, Cottonwood Recreation Center
Tuba City
Rich in Native American culture and history, offering unique experiences for visitors. Close to Monument Valley and other natural attractions.
Navajo Code Talkers Museum, Painted Desert, Monument Valley, Tuba City Trading Post, Dineh Benally Trading Post
Flagstaff Ranch
A private, gated community located in the Coconino National Forest that offers golf and stunning views. Appeals to those looking for luxury experiences.
Flagstaff Ranch Golf Club, Coconino National Forest, Biking and hiking trails, Community events
Kachina Village
A peaceful residential community located just south of Flagstaff. Attracts those seeking a quiet getaway with easy access to city amenities.
Coconino National Forest, Scenic walking trails, Close proximity to Flagstaff, Peaceful atmosphere

Understanding Airbnb License Requirements & STR Laws in Coconino County (2025)

While Coconino County, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Coconino County to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Coconino County (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Coconino Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Copper Elk Manor | Luxury Cabin on Forest Border

Copper Elk Manor | Luxury Cabin on Forest Border

Entire Place • 6 bedrooms

$120,333
Revenue
63.0%
Occupancy
$687.13
Daily Rate
Cabin just 2 hours from the Phoenix metro area.

Cabin just 2 hours from the Phoenix metro area.

Entire Place • 4 bedrooms

$52,131
Revenue
44.0%
Occupancy
$313.72
Daily Rate
Forest Lakes Mountain Getaway

Forest Lakes Mountain Getaway

Entire Place • 4 bedrooms

$48,769
Revenue
28.1%
Occupancy
$473.46
Daily Rate
Rimtop Retreat | King Beds | Foosball | Playhouse

Rimtop Retreat | King Beds | Foosball | Playhouse

Entire Place • 4 bedrooms

$44,651
Revenue
34.7%
Occupancy
$334.73
Daily Rate
Bellwood Cabin | Where nature is your neighbor

Bellwood Cabin | Where nature is your neighbor

Entire Place • 2 bedrooms

$39,767
Revenue
43.1%
Occupancy
$272.08
Daily Rate
The Duke Cabin - A FOREST LAKES Cabin in the Woods!

The Duke Cabin - A FOREST LAKES Cabin in the Woods!

Entire Place • 4 bedrooms

$37,458
Revenue
30.0%
Occupancy
$445.19
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Coconino County (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Coconino County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rim Lakes Vacation Rentals7$338,2691464.89/5.0
Robyn2$68,6171974.96/5.0
David1$52,131634.94/5.0
Wendi1$48,769574.88/5.0
Rhonda And Charlie1$37,458234.96/5.0
Joey1$33,756764.93/5.0
Todd1$30,65365.00/5.0
Evolve2$29,486234.49/5.0
Ashley1$28,5481894.95/5.0
Mark1$27,4291574.64/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Coconino County.

Dive Deeper: Advanced Coconino County STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Coconino County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Coconino County Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Coconino County

  • The Coconino County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 30 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Coconino County, Outdoor/Unique properties are the most common (86.7%), reflecting the local real estate landscape.

Coconino County Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Coconino County

  • The dominant room capacity in Coconino County is 2 bedrooms listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 63.4% of the active Airbnb listings in Coconino County, indicating a high concentration in these sizes.
  • A significant 53.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Coconino County.

Coconino County Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Coconino County

  • The most common guest capacity trend in Coconino County vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Coconino County STR market, accounting for 70.0% of listings.
  • 76.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Coconino County.
  • On average, properties in Coconino County are equipped to host 6.6 guests.

Coconino County Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Coconino County

  • The most common availability pattern in Coconino County falls within the 181-270 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Coconino County (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Coconino County Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10%)

1 Night

3 listings

10% of total

2 Nights (66.7%)

2 Nights

20 listings

66.7% of total

30+ Nights (23.3%)

30+ Nights

7 listings

23.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Coconino County is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.7%) of the Coconino County Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (23.3%) caters to monthly stays (30+ nights) in Coconino County, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 66.7% of Coconino County hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
  • A 2-night minimum appears standard (66.7%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 23.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Coconino County.

Coconino County Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (13.8%)

Flexible

4 listings

13.8% of total

Moderate (37.9%)

Moderate

11 listings

37.9% of total

Firm (13.8%)

Firm

4 listings

13.8% of total

Strict (34.5%)

Strict

10 listings

34.5% of total

Cancellation Policy Insights for Coconino County

  • The prevailing Airbnb cancellation policy trend in Coconino County is Moderate, used by 37.9% of listings.
  • There's a relatively balanced mix between guest-friendly (51.7%) and stricter (48.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 37.9% market standard in Coconino County.
  • With 34.5% using Strict terms, this is a viable option in Coconino County, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Coconino County.

Coconino County STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Coconino County

  • The overall average booking lead time for vacation rentals in Coconino County is 40 days.
  • Guests book furthest in advance for stays during December (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (49 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Coconino County.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 49 days) to capture early planners.
  • Monitor your own booking lead times against these Coconino County averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Coconino County (2025)

Amenity Prevalence

Amenity Insights for Coconino County

  • Essential amenities in Coconino County that guests expect include: Cooking basics, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Fire extinguisher, Coffee maker are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Coconino County: Cooking basics, Kitchen.
  • Prioritize adding missing essentials: Cooking basics, Kitchen.
  • Consider adding popular differentiators like Free parking on premises or Fire extinguisher to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Coconino County to stay competitive.

Coconino County Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Coconino County

  • The typical guest profile for Airbnb in Coconino County consists of primarily domestic travelers (98%), often arriving from nearby Phoenix, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.7% of guests.
  • Key international markets include United States (97.7%) and United Kingdom (0.9%).
  • Top languages spoken are English (75%) followed by Spanish (17.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Phoenix and Mesa.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Coconino County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Paradise Valley62$9,366$1217.0639%
Sedona1,563$5,230$391.3550%
Fort Valley34$5,122$392.3148%
Carefree26$4,862$559.3738%
Sedona City Limit457$4,238$322.6048%
Scottsdale4,237$3,957$354.8347%
Cave Creek129$3,799$388.4040%
Doney Park21$3,731$311.9149%
Fountain Hills198$3,628$347.7146%
Star Valley10$3,395$255.5846%

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