Airbnb Market Analytics, Statistics and Data in Palmer, Alaska, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Palmer? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Palmer:
How much do Airbnb hosts make on average per month in Palmer?
The short-term rental market in Palmer shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,395 per month
- Strong performing properties (top 25%) make $3,973 or more
- Best-in-class properties (top 10%) achieve $6,334+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,201
Revenue Variations by Month
Occupancy Rates Throughout the Year in Palmer
The market in Palmer shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Palmer
Daily rates in Palmer vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $147 per night
- Strong performing properties (top 25%) secure $209 or more
- Best-in-class properties (top 10%) pull in $319+ per night
- Entry-level properties (bottom 25%) earn around $105
Daily Rate Variations by Month
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Seasonality patterns in Palmer
Peak Season (August, July, June)
- Revenue peaks at $4248.80 per month
- Occupancy rates reach 65.83%
- Daily rates average $191.33
Shoulder Season
- Revenue averages $3052.14 per month
- Occupancy maintains 44.93%
- Daily rates hold at $183.91
Low Season (December, January, November)
- Revenue drops to $1779.44 per month
- Occupancy decreases to 31.22%
- Daily rates adjust to $173.19
Is it still profitable to do Airbnb in Palmer in 2025?
Yes! Palmer demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $3052 and With 285 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Palmer
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Palmer Town Center | The heart of Palmer with easy access to shops, restaurants, and local attractions. Ideal for visitors looking to experience local culture and community events. | Palmer Museum of History and Art, Alaska State Fairgrounds, Downtown Palmer, Palmer Depot, Knik River |
| Suketti Lake | A serene lakeside area popular for outdoor activities such as fishing, kayaking, and hiking. Great for tourists seeking nature and tranquility. | Suketti Lake, Hiking trails, Fishing spots, Wildlife observation |
| Alaska State Fairgrounds | A venue famous for the annual Alaska State Fair, drawing thousands each year. Ideal for seasonal rentals during events or festivals. | Alaska State Fair, Concerts and events, Local produce markets |
| Hatcher Pass | A picturesque mountain pass known for hiking, skiing, and stunning views. Attracts adventure seekers and outdoor enthusiasts. | Hatcher Pass ski area, Independence Mine State Historical Park, Hiking trails, Scenic viewpoints |
| Wasilla | Close to Palmer, Wasilla offers additional amenities and attractions, making it a good spot for visitors exploring the Mat-Su Valley area. | Wasilla Lake, Iditarod Trail Sled Dog Race Headquarters, Local parks and recreational facilities |
| Knik Goose Bay Road | A scenic drive with beautiful views, appealing for tourists looking to explore the natural beauty of Alaska. Great for travelers with scenic photography interests. | Scenic viewpoints, Wildlife spotting, Access to outdoor activities |
| Butte | A small community with a laid-back atmosphere, perfect for guests looking for a quiet retreat while still being close to Palmer's attractions. | Butte Park, Outdoor recreational areas, Local community events |
| Trapper Creek | A small community that's a jump-off point for exploring Denali and the surrounding wilderness, appealing to tourists heading further north. | Trapper Creek State Recreation Area, Access to Denali National Park, Outdoor exploration opportunities |
Do you need a license for Airbnb in Palmer?
We recommend checking directly with Palmer's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Palmer
Luxurious Cabin in Alaska w/ Hot Tub & Cedar Sauna
Entire Place • 3 bedrooms
Alaska Knotty Pine B&B
Entire Place • 6 bedrooms
Lakefront, Firepit, Kayaks~Alaska Lake House Oasis
Entire Place • 4 bedrooms
Legacy Mountain Lodge on 40-Acre Ranch w/ Views!
Entire Place • 5 bedrooms
20 Beds - Ideal for Large Groups!
Entire Place • 5 bedrooms
Palmer 3 Bdm 3 Bth Mountain Home with King Bed
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Palmer
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Colony Suites | 10 | $386,186 | 708 | 4.97/5.0 |
| Evolve | 7 | $297,563 | 191 | 4.57/5.0 |
| Glacier Suites | 8 | $291,955 | 440 | 4.90/5.0 |
| Kelly | 5 | $277,117 | 335 | 4.99/5.0 |
| AlaskaStays | 2 | $246,417 | 192 | 4.96/5.0 |
| Jason | 8 | $239,518 | 111 | 4.90/5.0 |
| Moses E | 3 | $167,632 | 77 | 4.70/5.0 |
| Sarah | 3 | $150,716 | 184 | 4.96/5.0 |
| Quarter Fifty-Four | 2 | $148,224 | 167 | 5.00/5.0 |
| Laura | 8 | $117,651 | 1272 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Palmer
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.5%), with house and outdoor & mobile properties comprising 68.8% of inventory
- Strong specialty sector (34.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 285 properties in Palmer shows that 1 bedroom properties are most prevalent, making up 37.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.9% of all listings.
Key Insights
- Most common: 1 bedroom (37.2%)
- Least common: 5+ bedrooms (3.2%)
- Market concentration: 58.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 285 properties in Palmer reveals that 2 guests properties dominate the market, representing 26% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.5% of the market.
Key Insights
- Most common capacity: 2 guests (26% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 49.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 285 properties in Palmer, the most common availability pattern is 181-270 days (37.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.9% of properties).
Key Insights
- Most common availability window: 181-270 days (37.5%)
- Most common booking duration: 91-180 days (37.9%)
- Properties with high availability (180+ days): 70.5%
- Properties with long-term bookings (180+ days): 31.9%
Minimum Stay Distributions
1 Night
139 listings
52.1% of total
2 Nights
95 listings
35.6% of total
3 Nights
13 listings
4.9% of total
4-6 Nights
6 listings
2.2% of total
7-29 Nights
4 listings
1.5% of total
30+ Nights
10 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.7%
- Mid-length stays (4-6 nights) represent 2.2% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 92.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
51 listings
19% of total
Moderate
87 listings
32.5% of total
Firm
87 listings
32.5% of total
Strict
43 listings
16% of total
Key Insights
- Moderate is the preferred policy at 32.5% of listings
- The market shows a balanced distribution between guest-friendly (51.5%) and strict (48.5%) policies
- Strict policies are least common at 16.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 100 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 38 days
- Summer shows the longest average booking window at 93 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 93 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Palmer
Below is the distribution of amenities across listings in Palmer:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.7%) and Germany (0.9%)
- English is the top language at 81.8%, followed by Spanish (8.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Anchorage and Fairbanks markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Palmer. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cooper Landing | 85 | $3,434 | $330.13 | 51% |
| Seward | 237 | $3,346 | $310.08 | 55% |
| Girdwood | 226 | $2,871 | $289.26 | 42% |
| Trapper Creek | 29 | $2,711 | $301.74 | 39% |
| Wasilla | 266 | $2,486 | $194.47 | 48% |
| Bear Creek | 96 | $2,464 | $219.31 | 53% |
| Anchorage | 1,900 | $2,418 | $192.14 | 53% |
| Moose Pass | 18 | $2,242 | $300.39 | 51% |
| Woodrow | 101 | $2,236 | $247.39 | 51% |
| Talkeetna | 212 | $2,122 | $193.95 | 45% |
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