Airbnb Market Analytics, Statistics and Data in Juneau, Alaska, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Juneau? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Juneau:
How much do Airbnb hosts make on average per month in Juneau?
The short-term rental market in Juneau shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,391 per month
- Strong performing properties (top 25%) make $5,356 or more
- Best-in-class properties (top 10%) achieve $7,739+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,947
Revenue Variations by Month
Occupancy Rates Throughout the Year in Juneau
The market in Juneau shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Juneau
Daily rates in Juneau vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $202 per night
- Strong performing properties (top 25%) secure $314 or more
- Best-in-class properties (top 10%) pull in $492+ per night
- Entry-level properties (bottom 25%) earn around $135
Daily Rate Variations by Month
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Seasonality patterns in Juneau
Peak Season (July, August, June)
- Revenue peaks at $7007.66 per month
- Occupancy rates reach 74.48%
- Daily rates average $278.02
Shoulder Season
- Revenue averages $4068.89 per month
- Occupancy maintains 49.72%
- Daily rates hold at $254.72
Low Season (November, December, January)
- Revenue drops to $2023.58 per month
- Occupancy decreases to 31.46%
- Daily rates adjust to $238.05
Is it still profitable to do Airbnb in Juneau in 2025?
Yes! Juneau demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $4069 and With 315 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Juneau
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Juneau | The heart of Juneau, offering a mix of history, shopping, and dining. It's ideal for tourists who want easy access to attractions and local culture. | State Capitol Building, Juneau-Douglas City Museum, Local shops and restaurants, The Alaska State Museum, Mount Roberts Tramway |
| Auke Bay | A picturesque bay area popular for its harbor and scenic views, Auke Bay attracts visitors looking for outdoor activities such as kayaking and whale watching. | Auke Bay Ferry Terminal, Mendenhall Glacier, Lena Beach, Whale watching tours, Kayaking adventures |
| Mendenhall Valley | A residential area close to the stunning Mendenhall Glacier, perfect for families and outdoor enthusiasts wanting to explore the natural beauty of Juneau. | Mendenhall Glacier, Mendenhall Visitor Center, Nugget Falls, Hiking trails, Photography opportunities |
| Douglas Island | A neighboring island accessible by bridge, offering a quieter experience with beautiful outdoor spaces and charming communities, great for those seeking tranquility. | Douglas Island Historic Trail, Salmon Creek Falls, Views of the Juneau skyline, Local breweries, Outdoor recreation areas |
| North Douglas | A more remote area of Juneau known for its natural beauty, abundant wildlife, and hiking trails, attracting nature lovers and adventure seekers. | Auke Lake, North Douglas Hiking Trails, Scenic views of the water, Wildlife viewing, Peaceful environment |
| Gold Creek | Known for its rich history and beautiful landscapes, this area is appealing to tourists interested in the gold rush history of Alaska and its natural wonders. | Gold Creek Flume, Historic mining sites, Scenic views, Hiking opportunities, Wildlife viewing |
| Langdon | A charming neighborhood with a local feel, ideal for those wanting to experience daily life in Juneau away from more touristy areas, yet still close to attractions. | Local cafes and shops, Community parks, Access to scenic walking paths, Family-friendly environment, Cultural events |
| Treadwell Historic Site | An area rich in history with remnants of Alaska's gold mining era, it offers a unique glimpse into the past, attracting history buffs and tourists alike. | Treadwell Mine ruins, Walking trails, Waterfront views, Historical markers, Nearby beaches |
Do you need a license for Airbnb in Juneau?
Most likely, Juneau requires a license for Airbnb operations. With 32% of current listings showing licensing information, we recommend checking Juneau's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Juneau
Auke Bay Chalet~ Ocean views, Hot Tub, & Sauna
Entire Place • 4 bedrooms
Tongass Treehouse - Orcaview Cabin
Entire Place • 3 bedrooms
Hot tub, deck, fireplace, & more!
Entire Place • 3 bedrooms
Best Vacation Home in the Heart of Juneau
Entire Place • 3 bedrooms
Breathtaking Ocean, Mountain & Juneau Views
Entire Place • 4 bedrooms
Alaska Escape - 6BR + steam shower
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Juneau
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adam | 22 | $1,236,420 | 522 | 4.24/5.0 |
| Kelli | 22 | $447,135 | 874 | 4.38/5.0 |
| Evolve | 8 | $441,683 | 185 | 4.60/5.0 |
| Corey | 4 | $278,228 | 239 | 4.97/5.0 |
| Dale | 6 | $250,011 | 642 | 4.96/5.0 |
| Daniel | 3 | $238,055 | 239 | 4.99/5.0 |
| Clayton | 2 | $186,429 | 50 | 5.00/5.0 |
| Rental Advisor | 3 | $180,151 | 118 | 4.29/5.0 |
| Michelle | 3 | $174,121 | 114 | 4.87/5.0 |
| Laura | 5 | $162,383 | 612 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Juneau
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.3%), with house and apartment & condo properties comprising 80.9% of inventory
- Untapped potential in outdoor & mobile segments (3.8% combined)
Room Capacity Distribution
Analysis of 315 properties in Juneau shows that 1 bedroom properties are most prevalent, making up 32.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.7% of all listings.
Key Insights
- Most common: 1 bedroom (32.7%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 59.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 315 properties in Juneau reveals that 4 guests properties dominate the market, representing 30.8% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.3% of the market.
Key Insights
- Most common capacity: 4 guests (30.8% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 47.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 315 properties in Juneau, the most common availability pattern is 181-270 days (41.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (41.9% of properties).
Key Insights
- Most common availability window: 181-270 days (41.6%)
- Most common booking duration: 91-180 days (41.9%)
- Properties with high availability (180+ days): 66.0%
- Properties with long-term bookings (180+ days): 35.2%
Minimum Stay Distributions
1 Night
83 listings
28.1% of total
2 Nights
92 listings
31.2% of total
3 Nights
78 listings
26.4% of total
4-6 Nights
21 listings
7.1% of total
7-29 Nights
7 listings
2.4% of total
30+ Nights
14 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.3%
- Mid-length stays (4-6 nights) represent 7.1% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 85.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
21 listings
7.1% of total
Super Strict 30 Days
1 listings
0.3% of total
Flexible
45 listings
15.2% of total
Moderate
65 listings
22% of total
Firm
68 listings
23% of total
Strict
96 listings
32.4% of total
Key Insights
- Strict is the preferred policy at 32.4% of listings
- The market shows a balanced distribution between guest-friendly (37.2%) and strict (55.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 107 days
- Shortest booking windows are in Jan, Feb, Nov, averaging 45 days
- Summer shows the longest average booking window at 99 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Juneau
Below is the distribution of amenities across listings in Juneau:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.9%) and DC (1%)
- English is the top language at 79.6%, followed by Spanish (11.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Anchorage and Juneau markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Juneau. These nearby markets offer diverse opportunities for property investors and hosts:
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