Orange Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States
Is Airbnb profitable in Orange Beach in 2025? Explore comprehensive Airbnb analytics for Orange Beach, Alabama, United States to uncover income potential. This 2025 STR market report for Orange Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,850 active listings.
Whether you're considering an Airbnb investment in Orange Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Orange Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Orange Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Orange Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Orange Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Orange Beach is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Orange Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,733+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,926 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,642 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,314, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Orange Beach
Orange Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Orange Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Orange Beach:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Orange Beach
Average Daily Rate (ADR) Airbnb Trends in Orange Beach (2025)
Effective short term rental pricing strategy in Orange Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Orange Beach typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $497+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $389 or more.
- Typical properties (Median) charge around $290 per night.
- Entry-level properties (Bottom 25%) earn around $220 per night.
Average Daily Rate (ADR) Trend by Month in Orange Beach
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Airbnb Seasonality Analysis & Trends in Orange Beach (2025)
Peak Season (July, June, May)
- Revenue averages $5,737 per month
- Occupancy rates average 41.2%
- Daily rates average $369
Shoulder Season
- Revenue averages $3,199 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $313
Low Season (January, November, December)
- Revenue drops to average $2,281 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $290
Seasonality Insights for Orange Beach
- The Airbnb seasonality in Orange Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Orange Beach's highest earning potential, with monthly revenues capable of climbing to $6,332, occupancy reaching a high of 50.3%, and ADRs peaking at $385.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,134, occupancy could drop to 23.0%, and ADRs may adjust down to $282.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Orange Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Orange Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Orange Beach (2025)
Exploring the top neighborhoods for short-term rentals in Orange Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gulf Shores | Nearby popular beach destination known for its white sandy beaches and family-friendly activities. Ideal for vacation travelers looking for fun and relaxation by the shore. | Gulf State Park, The Hangout, Gulf Shores Beach, Waterville USA, Orange Beach Marina |
| Little Lagoon | A tranquil area perfect for water sports and nature lovers, offering a quieter alternative to the busy beach front, popular among families and outdoor enthusiasts. | Little Lagoon Pass, Fishing and boating opportunities, Canoeing and kayaking spots |
| West Beach | A more laid-back beach experience with beautiful views and nearby amenities, appealing to those who want a relaxing getaway without being in the hustle and bustle of larger crowds. | Gulf Shores Public Beach, Tennis courts, Beachfront dining options |
| Orange Beach | Renowned for its stunning beaches and vibrant nightlife, attracting a diverse group of vacationers looking for both relaxation and excitement. | Orange Beach Waterfront Park, Adventure Island, The Wharf at Orange Beach, Fishing and boating activities |
| Cotton Bayou | A serene waterfront area perfect for families and couples looking for a relaxing retreat, with beautiful sunsets and access to local dining. | Cotton Bayou Beach, Boat rentals, Sunset views |
| Perdido Key | This area offers a lush and less commercialized beach experience, with the opportunity for wildlife viewing and beautiful natural landscapes. | Perdido Key State Park, Wildlife refuge, Nature trails |
| Romar Beach | A convenient and quiet beachfront area offering easy access to both entertainment and relaxation for vacationers, popular for families. | Romar Beach access, Local restaurants and shops, Fishing spots |
| Phoenix West II | Luxury beachfront property with top-notch amenities appealing to tourists seeking a high-end experience, great for investors aiming for premium rentals. | Infinity pool, Lazy river, Proximity to local attractions |
Understanding Airbnb License Requirements & STR Laws in Orange Beach (2025)
While Orange Beach, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Orange Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Orange Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Orange Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Castle in the Sand East" Orange Beach AL-9 BDRM
Entire Place • 9 bedrooms
Phoenix Orange Beach 801 | Orange Beach, AL
Entire Place • 4 bedrooms
Cottages of Romar 20 | Orange Beach, AL
Entire Place • 7 bedrooms
The Oasis 1511 | Lazy River, Poolside Grill!
Entire Place • 4 bedrooms
Turquoise Place C1501 | Orange Beach, AL
Entire Place • 4 bedrooms
Turquoise Place D2105 Orange Beach, AL
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Orange Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Orange Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandy Shores | 631 | $14,256,999 | 2088 | 2.81/5.0 |
| Elizabeth | 123 | $8,831,024 | 1072 | 4.12/5.0 |
| Luxury Coastal Vacations | 97 | $4,334,019 | 1226 | 4.33/5.0 |
| Beachball | 120 | $4,171,385 | 804 | 3.69/5.0 |
| Prickett | 83 | $3,314,375 | 298 | 2.26/5.0 |
| Taylor | 62 | $2,582,315 | 2169 | 4.18/5.0 |
| Sands Of Alabama Vacation Rent | 55 | $2,440,158 | 1653 | 4.71/5.0 |
| ITrip | 53 | $2,051,107 | 491 | 3.89/5.0 |
| Leanne | 35 | $1,668,218 | 1057 | 4.49/5.0 |
| Current Tides Vacation Rentals | 45 | $1,662,886 | 455 | 3.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Orange Beach.
Dive Deeper: Advanced Orange Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Orange Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOrange Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Orange Beach
- The Orange Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.7% of the 2,850 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Orange Beach, Apartment/Condo properties are the most common (89.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 0.1%) offer potential for unique stay experiences.
Orange Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Orange Beach
- The dominant room capacity in Orange Beach is 3 bedrooms listings, making up 43.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.8% of the active Airbnb listings in Orange Beach, indicating a high concentration in these sizes.
- A significant 55.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Orange Beach.
Orange Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Orange Beach
- The most common guest capacity trend in Orange Beach vacation rentals is listings accommodating 8+ guests (60.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Orange Beach STR market, accounting for 85.0% of listings.
- 87.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Orange Beach.
- On average, properties in Orange Beach are equipped to host 7.0 guests.
Orange Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Orange Beach
- The most common availability pattern in Orange Beach falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Orange Beach (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Orange Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
142 listings
5.3% of total
2 Nights
421 listings
15.8% of total
3 Nights
1235 listings
46.5% of total
4-6 Nights
83 listings
3.1% of total
7-29 Nights
84 listings
3.2% of total
30+ Nights
692 listings
26% of total
Key Insights
- The most prevalent minimum stay requirement in Orange Beach is 3 Nights, adopted by 46.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (26%) caters to monthly stays (30+ nights) in Orange Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 46.5% of Orange Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Orange Beach.
Orange Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
737 listings
33.1% of total
Super Strict 60 Days
76 listings
3.4% of total
Flexible
53 listings
2.4% of total
Moderate
460 listings
20.7% of total
Firm
409 listings
18.4% of total
Strict
491 listings
22.1% of total
Cancellation Policy Insights for Orange Beach
- The prevailing Airbnb cancellation policy trend in Orange Beach is Super Strict 30 Days, used by 33.1% of listings.
- There's a relatively balanced mix between guest-friendly (23.1%) and stricter (40.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 33.1% market standard in Orange Beach.
- Regularly review your cancellation policy against competitors and market demand shifts in Orange Beach.
Orange Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Orange Beach
- The overall average booking lead time for vacation rentals in Orange Beach is 62 days.
- Guests book furthest in advance for stays during May (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (84 days avg.) sees the longest lead times, while Winter (67 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Orange Beach.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Orange Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Orange Beach (2025)
Amenity Prevalence
Amenity Insights for Orange Beach
- Essential amenities in Orange Beach that guests expect include: Air conditioning, Kitchen, Wifi, TV, Smoke alarm, Pool, Dryer, Refrigerator, Washer, Microwave. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Orange Beach: Air conditioning, Kitchen, Wifi, TV, Smoke alarm, Pool, Dryer, Refrigerator, Washer, Microwave.
- Prioritize adding missing essentials: Air conditioning, Kitchen, Wifi, TV, Smoke alarm, Pool, Dryer, Refrigerator, Washer, Microwave.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Orange Beach to stay competitive.
Orange Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Orange Beach
- The typical guest profile for Airbnb in Orange Beach consists of primarily domestic travelers (99%), often arriving from nearby Birmingham, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.4% of guests.
- Key international markets include United States (99.4%) and Canada (0.2%).
- Top languages spoken are English (88.4%) followed by Spanish (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Birmingham and Mobile.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Orange Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seaside | 573 | $5,021 | $671.62 | 34% |
| Inlet Beach | 70 | $4,987 | $460.71 | 40% |
| Seacrest Beach | 357 | $4,820 | $516.77 | 38% |
| Rosemary Beach | 517 | $4,381 | $546.77 | 36% |
| Watersound | 83 | $4,268 | $395.68 | 39% |
| Santa Rosa Beach | 2,727 | $3,917 | $439.95 | 38% |
| Walton County | 90 | $3,424 | $466.88 | 35% |
| Destin | 3,669 | $3,180 | $354.74 | 37% |
| Pensacola Beach | 827 | $3,147 | $361.87 | 38% |
| Fairhope | 192 | $3,123 | $269.21 | 42% |