Opelika Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States
Is Airbnb profitable in Opelika in 2025? Explore comprehensive Airbnb analytics for Opelika, Alabama, United States to uncover income potential. This 2025 STR market report for Opelika, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Opelika, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Opelika Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Opelika Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Opelika (2025)
Understanding the monthly revenue variations for Airbnb listings in Opelika is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Opelika is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Opelika across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,845+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,373 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,379 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,218, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Opelika
Opelika Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Opelika STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Opelika:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Opelika
Average Daily Rate (ADR) Airbnb Trends in Opelika (2025)
Effective short term rental pricing strategy in Opelika involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Opelika typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $595+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $367 or more.
- Typical properties (Median) charge around $232 per night.
- Entry-level properties (Bottom 25%) earn around $163 per night.
Average Daily Rate (ADR) Trend by Month in Opelika
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Airbnb Seasonality Analysis & Trends in Opelika (2025)
Peak Season (August, May, September)
- Revenue averages $4,201 per month
- Occupancy rates average 41.3%
- Daily rates average $326
Shoulder Season
- Revenue averages $3,607 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $313
Low Season (January, February, June)
- Revenue drops to average $2,598 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $309
Seasonality Insights for Opelika
- The Airbnb seasonality in Opelika shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Opelika's highest earning potential, with monthly revenues capable of climbing to $4,292, occupancy reaching a high of 45.5%, and ADRs peaking at $350.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,411, occupancy could drop to 29.3%, and ADRs may adjust down to $303.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Opelika.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Opelika seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Opelika (2025)
Exploring the top neighborhoods for short-term rentals in Opelika? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Opelika | Vibrant area known for its rich history and charming downtown atmosphere. Attracts tourists looking to explore local shops, restaurants, and entertainment venues. | Lee County Courthouse, Opelika Theatre Company, Local breweries, City Market, Opelika Heritage Park |
| Tiger Town | Major shopping and dining area that draws visitors for both leisure and business. Offers a variety of chain and local dining options along with shopping and entertainment. | Tiger Town shopping center, Movie theater, Local eateries, Parks and recreational areas |
| Lakeside | Scenic area centered around the outskirts of Opelika with beautiful lakes and outdoor recreational activities. Ideal for families and nature lovers looking for a relaxing getaway. | Lake Wilmore, Lakeside Park, Nature trails, Fishing spots, Picnic areas |
| Historic District | Home to Opelika's historic buildings and charming streets. Perfect for tourists interested in history and cultural experiences. | Historic buildings, Local art galleries, Antique shops, City parks, Community events |
| Auburn University Area | Proximity to Auburn University attracts students, families, and visitors attending events, making it a lucrative area for Airbnb rentals. | Auburn University, Jordan-Hare Stadium, Auburn Botanical Gardens, Museum of Natural History |
| North Opelika | Residential area with a growing number of visitors for local attractions and events. Offers a quieter option while still being close to city amenities. | Opelika Sportsplex, Parks, Playgrounds, Local community events |
| Midtown Opelika | An eclectic area with a mix of shops and restaurants, gaining popularity among young professionals and families. | Local coffee shops, Restaurants, Art venues, Small businesses, Parks |
| Chewacla State Park | A natural escape just outside Opelika, popular for outdoor activities such as hiking, swimming, and camping, attracting nature enthusiasts. | Chewacla State Park, Hiking trails, Camping spots, Swimming areas, Picnic facilities |
Understanding Airbnb License Requirements & STR Laws in Opelika (2025)
While Opelika, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Opelika to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Opelika (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Opelikabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Paradise on the Plains
Entire Place • 4 bedrooms
Perfect Gameday house w/ lake veiw
Entire Place • 5 bedrooms
Rocky Brook
Entire Place • 4 bedrooms
On Site @ Grand National - View Of Lake Course
Entire Place • 4 bedrooms
6 miles to Campus | 4 to RTJ | 1.5 to DT Opelika
Entire Place • 4 bedrooms
Cozy Rustic Game Day Weekend Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Opelika (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Opelika based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rick | 2 | $147,506 | 14 | 5.00/5.0 |
| Bentley | 1 | $131,646 | 9 | 5.00/5.0 |
| Scott&Janice | 1 | $98,020 | 47 | 4.94/5.0 |
| Karen | 1 | $94,484 | 14 | 5.00/5.0 |
| Natalie | 1 | $90,279 | 29 | 4.93/5.0 |
| Savannah | 1 | $85,900 | 33 | 5.00/5.0 |
| Andrew | 3 | $84,876 | 55 | 4.89/5.0 |
| Amy | 2 | $83,782 | 149 | 4.96/5.0 |
| Brittany Parker | 1 | $79,094 | 75 | 4.95/5.0 |
| Thomas | 1 | $74,468 | 77 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Opelika.
Dive Deeper: Advanced Opelika STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Opelika. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOpelika Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Opelika
- The Opelika Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Opelika, House properties are the most common (77%), reflecting the local real estate landscape.
- Houses represent a significant 77% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 6.9%) offer potential for unique stay experiences.
Opelika Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Opelika
- The dominant room capacity in Opelika is 3 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 56.3% of the active Airbnb listings in Opelika, indicating a high concentration in these sizes.
- A significant 55.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Opelika.
Opelika Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Opelika
- The most common guest capacity trend in Opelika vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Opelika STR market, accounting for 58.6% of listings.
- 64.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Opelika.
- On average, properties in Opelika are equipped to host 5.6 guests.
Opelika Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Opelika
- The most common availability pattern in Opelika falls within the 271-366 days range, representing 49.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Opelika (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Opelika Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
35.6% of total
2 Nights
43 listings
49.4% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
11 listings
12.6% of total
Key Insights
- The most prevalent minimum stay requirement in Opelika is 2 Nights, adopted by 49.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Opelika Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.6%) caters to monthly stays (30+ nights) in Opelika, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.4% of Opelika hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Opelika.
Opelika Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.4% of total
Flexible
9 listings
10.6% of total
Moderate
27 listings
31.8% of total
Firm
25 listings
29.4% of total
Strict
22 listings
25.9% of total
Cancellation Policy Insights for Opelika
- The prevailing Airbnb cancellation policy trend in Opelika is Moderate, used by 31.8% of listings.
- A majority (55.3%) of hosts in Opelika utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.8% market standard in Opelika.
- Regularly review your cancellation policy against competitors and market demand shifts in Opelika.
Opelika STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Opelika
- The overall average booking lead time for vacation rentals in Opelika is 55 days.
- Guests book furthest in advance for stays during May (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (67 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Opelika.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Opelika averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Opelika (2025)
Amenity Prevalence
Amenity Insights for Opelika
- Essential amenities in Opelika that guests expect include: Air conditioning, Smoke alarm, TV, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Opelika: Air conditioning, Smoke alarm, TV, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Smoke alarm, TV, Free parking on premises, Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Opelika to stay competitive.
Opelika Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Opelika
- The typical guest profile for Airbnb in Opelika consists of primarily domestic travelers (98%), often arriving from nearby Birmingham, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and Canada (0.6%).
- Top languages spoken are English (78.9%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Birmingham and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Opelika Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Millbrook | 11 | $5,282 | $277.47 | 60% |
| Shelby | 12 | $4,056 | $300.09 | 47% |
| Equality | 12 | $3,920 | $599.01 | 33% |
| Eclectic | 57 | $3,240 | $391.78 | 38% |
| Jacksons' Gap | 49 | $3,167 | $418.32 | 36% |
| North Decatur | 21 | $3,134 | $232.02 | 46% |
| Chattahoochee Hills | 62 | $2,666 | $313.96 | 39% |
| Alexander City | 47 | $2,610 | $351.52 | 35% |
| Auburn | 364 | $2,419 | $316.00 | 37% |
| Dadeville | 154 | $2,345 | $365.37 | 31% |