Muscle Shoals Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States
Is Airbnb profitable in Muscle Shoals in 2025? Explore comprehensive Airbnb analytics for Muscle Shoals, Alabama, United States to uncover income potential. This 2025 STR market report for Muscle Shoals, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Muscle Shoals, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Muscle Shoals Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Muscle Shoals Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Muscle Shoals (2025)
Understanding the monthly revenue variations for Airbnb listings in Muscle Shoals is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Muscle Shoals is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Muscle Shoals across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,706+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,910 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,803 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,043, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Muscle Shoals
Muscle Shoals Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Muscle Shoals STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Muscle Shoals:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Muscle Shoals
Average Daily Rate (ADR) Airbnb Trends in Muscle Shoals (2025)
Effective short term rental pricing strategy in Muscle Shoals involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Muscle Shoals typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $350+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Muscle Shoals
Get Live Muscle Shoals Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Muscle Shoals (2025)
Peak Season (July, March, May)
- Revenue averages $2,773 per month
- Occupancy rates average 43.3%
- Daily rates average $216
Shoulder Season
- Revenue averages $2,279 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $196
Low Season (January, April, December)
- Revenue drops to average $1,894 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $199
Seasonality Insights for Muscle Shoals
- The Airbnb seasonality in Muscle Shoals shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Muscle Shoals's highest earning potential, with monthly revenues capable of climbing to $2,906, occupancy reaching a high of 47.1%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,849, occupancy could drop to 30.6%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Muscle Shoals.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Muscle Shoals seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Muscle Shoals (2025)
Exploring the top neighborhoods for short-term rentals in Muscle Shoals? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jackson Highway | A historic route known for its beautiful views and proximity to local attractions. This area appeals to tourists looking for a quaint stay while exploring Muscle Shoals-related music history. | Fame Recording Studios, Muscle Shoals Sound Studio, Helen Keller's Birthplace, Willowbrook, The Muscle Shoals Music Foundation |
| Wilson Lake | A beautiful area featuring stunning waterfront properties that cater to those looking for relaxation and outdoor activities. Ideal for families and travelers seeking a scenic retreat. | Wilson Dam, Lake Park, Boat rentals, Fishing and swimming spots, Picnic areas |
| Downtown Muscle Shoals | The heart of the city with a variety of dining and entertainment options. A vibrant area that attracts visitors for its local culture and music scene. | Local shops, Restaurants, Live music venues, Civic Center, Art galleries |
| Nearby Florence | Just a short drive away, Florence offers a mix of cultural attractions and college-town energy. It's perfect for guests looking to explore the larger Shoals area. | University of North Alabama, Historic sites, The Alabama Music Hall of Fame, Walnut Street Historic District, Riverfront Park |
| Singing River Road | A scenic route that offers beautiful views and quick access to outdoor activities along the Tennessee River, making it attractive to nature-loving guests. | Tennessee River, Nature trails, Picnic areas, Sightseeing spots, Wildlife watching |
| Lauderdale County | Encourages guests to explore the beauty of the surrounding nature and historical sites. A quieter alternative for those looking to escape the hustle and bustle. | Lauderdale County Courthouse, Local farms, Nature parks, Historic homes, Cultural events |
| Colbert County | A charming area offering a variety of recreational activities along with a rich history, appealing to both adventure seekers and history buffs. | Water recreation spots, Local history museums, Parks and trails, Historic landmarks, Cultural festivals |
| Music History District | This area highlights the rich musical heritage of Muscle Shoals. Ideal for music lovers looking to dive into the legendary history and experience the local music scene. | Record label studios, Tribute sites, Live music events, Music museums, Music-themed tours |
Understanding Airbnb License Requirements & STR Laws in Muscle Shoals (2025)
While Muscle Shoals, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Muscle Shoals to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Muscle Shoals (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Muscle Shoalsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spanish Villa on Wilson Lake near RTJ Golf Course
Entire Place • 4 bedrooms
Spacious & Relaxing Lake Home near RTJ Golf Course
Entire Place • 4 bedrooms
Prime lakeside gem: Grassy knoll, Spacious, Quaint
Entire Place • 3 bedrooms
Luxury Lake Stay near RTJ Golf Course
Entire Place • 4 bedrooms
Golfing and Fishing Dream - Wilson Lake
Entire Place • 3 bedrooms
Architectural lakeside experience at Poplar Cabin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Muscle Shoals (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Muscle Shoals based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shannon | 8 | $319,870 | 307 | 4.97/5.0 |
| Savanna | 8 | $85,197 | 163 | 4.93/5.0 |
| Wes | 4 | $47,862 | 80 | 5.00/5.0 |
| Camille | 1 | $44,682 | 24 | 4.92/5.0 |
| Susan | 1 | $28,038 | 25 | 4.80/5.0 |
| Mallory | 1 | $27,170 | 84 | 4.74/5.0 |
| Bruce & Lisa | 1 | $25,685 | 36 | 4.94/5.0 |
| Katie | 1 | $23,842 | 25 | 5.00/5.0 |
| Myeasha | 1 | $21,300 | 27 | 4.96/5.0 |
| Jennifer | 1 | $19,788 | 28 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Muscle Shoals.
Dive Deeper: Advanced Muscle Shoals STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Muscle Shoals. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMuscle Shoals Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Muscle Shoals
- The Muscle Shoals Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Muscle Shoals, House properties are the most common (52.5%), reflecting the local real estate landscape.
- Houses represent a significant 52.5% portion, catering likely to families or larger groups.
Muscle Shoals Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Muscle Shoals
- The dominant room capacity in Muscle Shoals is 3 bedrooms listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Muscle Shoals, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Muscle Shoals.
Muscle Shoals Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Muscle Shoals
- The most common guest capacity trend in Muscle Shoals vacation rentals is listings accommodating 6 guests (27.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Muscle Shoals STR market, accounting for 52.5% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Muscle Shoals.
- On average, properties in Muscle Shoals are equipped to host 5.8 guests.
Muscle Shoals Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Muscle Shoals
- The most common availability pattern in Muscle Shoals falls within the 271-366 days range, representing 52.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Muscle Shoals (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Muscle Shoals Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
25.6% of total
2 Nights
18 listings
46.2% of total
3 Nights
2 listings
5.1% of total
30+ Nights
9 listings
23.1% of total
Key Insights
- The most prevalent minimum stay requirement in Muscle Shoals is 2 Nights, adopted by 46.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.8%) of the Muscle Shoals Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.1%) caters to monthly stays (30+ nights) in Muscle Shoals, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.2% of Muscle Shoals hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Muscle Shoals.
Muscle Shoals Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
39.5% of total
Moderate
6 listings
15.8% of total
Firm
12 listings
31.6% of total
Strict
5 listings
13.2% of total
Cancellation Policy Insights for Muscle Shoals
- The prevailing Airbnb cancellation policy trend in Muscle Shoals is Flexible, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.3%) and stricter (44.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.5% market standard in Muscle Shoals.
- Using a Strict policy might deter some guests, as only 13.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Muscle Shoals.
Muscle Shoals STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Muscle Shoals
- The overall average booking lead time for vacation rentals in Muscle Shoals is 23 days.
- Guests book furthest in advance for stays during May (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (34 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Muscle Shoals.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Muscle Shoals averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Muscle Shoals (2025)
Amenity Prevalence
Amenity Insights for Muscle Shoals
- Essential amenities in Muscle Shoals that guests expect include: Kitchen, Air conditioning, Smoke alarm, Free parking on premises, Heating, Wifi, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Muscle Shoals: Kitchen, Air conditioning, Smoke alarm, Free parking on premises, Heating, Wifi, TV, Hot water.
- Prioritize adding missing essentials: TV, Hot water.
- Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Muscle Shoals to stay competitive.
Muscle Shoals Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Muscle Shoals
- The typical guest profile for Airbnb in Muscle Shoals consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and Spain (1.2%).
- Top languages spoken are English (79.4%) followed by Spanish (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Florence.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Muscle Shoals Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 22 | $4,693 | $594.11 | 32% |
| Shelby | 12 | $4,056 | $300.09 | 47% |
| Arley | 49 | $3,771 | $475.98 | 36% |
| Brentwood | 19 | $3,599 | $367.90 | 39% |
| Houston | 14 | $3,343 | $499.94 | 34% |
| Franklin | 443 | $3,119 | $278.59 | 46% |
| Crane Hill | 99 | $3,086 | $426.72 | 35% |
| Nolensville | 15 | $3,086 | $266.69 | 56% |
| Thompson's Station | 39 | $2,800 | $320.11 | 45% |
| Winchester | 162 | $2,651 | $348.00 | 35% |