Airbnb Market Analytics, Statistics and Data in Montgomery, Alabama, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Montgomery? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Montgomery:

Average Daily Rate

$131

Occupancy Rate

46.23%

Annual Revenue

$20,313

Revenue Growth YoY

19.56%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

429

How much do Airbnb hosts make on average per month in Montgomery?

The short-term rental market in Montgomery shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,985 per month
Strong performing properties (top 25%) make $2,939 or more
Best-in-class properties (top 10%) achieve $4,310+ monthly
Entry-level properties (bottom 25%) typically earn around $1,011

Revenue Variations by Month

Occupancy Rates Throughout the Year in Montgomery

The market in Montgomery shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 49% occupancy rates
Strong performing properties (top 25%) achieve 70% or higher
Best-in-class properties (top 10%) reach 86%+occupancy
Entry-level properties (bottom 25%) average around 24%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Montgomery

Daily rates in Montgomery vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $107 per night
Strong performing properties (top 25%) secure $155 or more
Best-in-class properties (top 10%) pull in $223+ per night
Entry-level properties (bottom 25%) earn around $79

Daily Rate Variations by Month

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Seasonality patterns in Montgomery

Peak Season (June, May, March)

Revenue peaks at $2814.99 per month
Occupancy rates reach 54.65%
Daily rates average $145.45

Shoulder Season

Revenue averages $2271.65 per month
Occupancy maintains 48.31%
Daily rates hold at $135.55

Low Season (September, December, January)

Revenue drops to $1593.56 per month
Occupancy decreases to 40.64%
Daily rates adjust to $128.61

Is it still profitable to do Airbnb in Montgomery in 2025?

Yes! Montgomery demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2272 and With 429 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Montgomery

Area	Why Choose This Area	Key Attractions
Old Montgomery	Historic district with charming antebellum architecture, popular for its cultural heritage and proximity to museums and parks. Ideal for tourists interested in history and Southern charm.	Civil Rights Memorial, Dexter Avenue King Memorial Baptist Church, Alabama State Capitol, Montgomery Museum of Fine Arts, The Alabama Shakespeare Festival
Downtown Montgomery	Vibrant urban area offering a mix of business and leisure options. Hosts numerous events and festivals, making it attractive for visitors and business travelers alike.	Montgomery Riverwalk Stadium, The Legacy Museum, The Hank Williams Museum, W.A. Gayle Planetarium, Renaissance Montgomery Hotel & Spa
East Chase	Popular suburban area known for its shopping, dining, and family-friendly atmosphere. Attracts families looking for a quieter stay with amenities nearby.	EastChase Shopping Center, Starbucks, Costco, Winn-Dixie, Chase Park
Millbrook	Suburban area just north of Montgomery, ideal for families and those seeking more space while still being close to the city. Known for its parks and recreational options.	Beautiful parks, Millbrook Civic Center, Autauga Creek
Maxwell-Gunter Air Force Base	Military base area with a steady flow of visiting military personnel and their families. Provides unique opportunities for hosting guests in longer stays.	Air Force Base activities, Local military history sites
Prattville	Charming suburb known for its historic downtown and development of outdoor recreation facilities, making it appealing for short term rentals.	Prattville Historic District, Cooter's Place, Pratt Park, Montgomery's Riverwalk
Wetumpka	Nearby town known for its scenic views and outdoor activities, including kayaking and hiking. Attractive for those looking for a nature getaway close to Montgomery.	Coosa River, Wetumpka Crater, Elmore County Museum, Redland Park
Troy	Nearby college town with a vibrant student population and various cultural activities, making it ideal for hosting guests during college events and sports seasons.	Troy University, Pioneer Museum of Alabama, Troy Parks and Recreation

Do you need a license for Airbnb in Montgomery?

$274.13

Daily Rate

Top Performing Professional Hosts in Montgomery

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Josh	39	$1,065,100	2129	4.76/5.0
Autumn	7	$286,566	257	4.88/5.0
C C	11	$269,827	385	4.59/5.0
Shaun + Tony	28	$269,085	331	4.17/5.0
Kate	6	$253,293	137	3.56/5.0
Rachel	5	$210,550	130	4.32/5.0
Hannah	15	$193,564	130	4.77/5.0
Josh	8	$191,049	822	4.84/5.0
Jonathan	5	$154,942	1112	4.86/5.0
Aaron	1	$138,947	57	4.95/5.0

Additional analytics on vacation rental, real estate, short term rental data in Montgomery

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (88.8%), with house and apartment & condo properties comprising 95.1% of inventory
Untapped potential in others, boutique & hotels, outdoor & mobile segments (4.9% combined)

Room Capacity Distribution

Analysis of 429 properties in Montgomery shows that 3 bedrooms properties are most prevalent, making up 33.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 54.5% of all listings.

Key Insights

Most common: 3 bedrooms (33.3%)
Least common: 5+ bedrooms (3.7%)
Market concentration: 54.5% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 429 properties in Montgomery reveals that 8+ guests properties dominate the market, representing 26.8% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 49.0% of the market.

Key Insights

Most common capacity: 8+ guests (26.8% of market)
Least common capacity: 3 guests (1.6% of market)
Average guest capacity: 5.0 guests per property
Market concentration: 49.0% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 429 properties in Montgomery, the most common availability pattern is 181-270 days (31% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.1% of properties).

Key Insights

Most common availability window: 181-270 days (31%)
Most common booking duration: 91-180 days (30.1%)
Properties with high availability (180+ days): 59.2%
Properties with long-term bookings (180+ days): 42.2%

Minimum Stay Distributions

1 Night (40.2%)

1 Night

157 listings

40.2% of total

2 Nights (41.7%)

2 Nights

163 listings

41.7% of total

3 Nights (9.7%)

3 Nights

38 listings

9.7% of total

4-6 Nights (2.8%)

4-6 Nights

11 listings

2.8% of total

7-29 Nights (3.8%)

7-29 Nights

15 listings

3.8% of total

30+ Nights (1.8%)

30+ Nights

7 listings

1.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 81.9%
Mid-length stays (4-6 nights) represent 2.8% of listings
Monthly+ stays (1.8%) suggest a stable extended-stay market
High market flexibility with 91.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (26.6%)

Flexible

101 listings

26.6% of total

Moderate (24.5%)

Moderate

93 listings

24.5% of total

Firm (30.9%)

Firm

117 listings

30.9% of total

Strict (17.9%)

Strict

68 listings

17.9% of total

Key Insights

Firm is the preferred policy at 30.9% of listings
The market shows a balanced distribution between guest-friendly (51.1%) and strict (48.8%) policies
Strict policies are least common at 17.9% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Diverse policy distribution indicates an opportunity to differentiate through policy choice
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jun, Oct, averaging 40 days
Shortest booking windows are in Sep, Dec, Jan, averaging 26 days
Spring shows the longest average booking window at 37 days, while Winter has the shortest at 27 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 37 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Sep-Jan when lead times are shortest

Popular Airbnb Amenities in Montgomery

Below is the distribution of amenities across listings in Montgomery:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 95.4% of total guests, indicating a dominant local market share.
Primary international markets: DC (1%) and United Kingdom (0.8%)
English is the top language at 79.8%, followed by Spanish (14.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%

Recommendations

Target marketing campaigns for Montgomery and Atlanta markets
Develop localized content for DC and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Montgomery. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Millbrook	10	$5,637	$254.98	59%
Jacksons' Gap	45	$4,729	$427.68	41%
Shelby	12	$4,353	$323.50	49%
Eclectic	56	$4,054	$384.40	38%
Valley	12	$3,647	$267.73	49%
Northport	176	$3,490	$422.64	35%
Alexander City	44	$3,364	$371.13	37%
Auburn	320	$3,290	$334.59	40%
Pike Road	11	$3,162	$300.38	32%
Dadeville	132	$3,150	$350.46	35%

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