Airbnb Market Analytics, Statistics and Data in Mobile, Alabama, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mobile? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mobile:
How much do Airbnb hosts make on average per month in Mobile?
The short-term rental market in Mobile shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,922 per month
- Strong performing properties (top 25%) make $3,010 or more
- Best-in-class properties (top 10%) achieve $4,474+ monthly
- Entry-level properties (bottom 25%) typically earn around $960
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mobile
The market in Mobile shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mobile
Daily rates in Mobile vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $117 per night
- Strong performing properties (top 25%) secure $174 or more
- Best-in-class properties (top 10%) pull in $238+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Mobile
Peak Season (June, March, May)
- Revenue peaks at $2924.84 per month
- Occupancy rates reach 55.21%
- Daily rates average $145.07
Shoulder Season
- Revenue averages $2260.67 per month
- Occupancy maintains 45.82%
- Daily rates hold at $140.97
Low Season (August, September, January)
- Revenue drops to $1547.59 per month
- Occupancy decreases to 35.18%
- Daily rates adjust to $136.36
Is it still profitable to do Airbnb in Mobile in 2025?
Yes! Mobile demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2261 and With 466 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mobile
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Mobile | The heart of the city with vibrant nightlife, historical sites, and cultural attractions. Ideal for tourists looking to explore local restaurants and nightlife, as well as business travelers attending conferences. | Mobile Museum of Art, Saenger Theatre, Mobile Bay, Mobile Botanical Gardens, Fort Conde |
| Midtown Mobile | A charming area with historic homes and a community feel, Midtown is close to parks and local shops. It's perfect for families and those wanting a quieter, yet convenient, stay. | Bellingrath Gardens, Langan Park, Spring Hill College, Mobile Botanical Gardens |
| The Loop | A trendy area known for its shopping and dining experiences. Very appealing to younger travelers and families looking for modern conveniences and access to local attractions. | Shopping at the Loop, Restaurants and cafes, Outdoor green spaces |
| Historic Mobile | Filled with beautiful antebellum homes and historic significance, this area attracts those interested in history and architecture. Perfect for travelers who appreciate culture and historical tours. | Historic Mobile Preservation Society, The Historic Fort of Conde, Mobile Carnival Museum |
| Daphne | Just a short drive from Mobile, Daphne offers beautiful views of Mobile Bay and plenty of outdoor activities. Great for those looking to combine a city stay with beach activities. | Daphne Bayfront Park, Lake Forest Golf Club |
| Fairhope | A charming small town known for its arts scene and stunning bay views. Attracts visitors looking for a peaceful retreat with lots of local artisans and crafts. | Fairhope Pier, Fairhope Museum of History, Bayfront Park |
| Gulf Shores | While a bit further from Mobile, Gulf Shores is a popular beach destination that appeals to tourists looking for sun and sand. Great for vacation rentals during peak seasons. | Gulf State Park, Gulf Shores Public Beach, Hiking and biking trails |
| Foam and Fairhope | Foam is a hidden gem of a neighborhood that's becoming increasingly popular for short-term rentals, bringing in both charm and local flavor. | Local eateries, Unique shops, Quiet atmosphere |
Do you need a license for Airbnb in Mobile?
We recommend checking directly with Mobile's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mobile
Dog River Waterfront Estate w/Pier/Guesthouse!
Entire Place • 4 bedrooms
Ansley Manor 5br home w/pool, game room
Entire Place • 5 bedrooms
Cypress Grove - Dog River - Heated Pool
Entire Place • 4 bedrooms
2 homes same st. -5BR- 14 guests
Entire Place • 5 bedrooms
Midtown Cottage, Great Location! Haute on Hannon
Entire Place • 6 bedrooms
Hamilton Hideaway- Pool, Creek View w/ Scenic Deck
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mobile
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kate | 12 | $507,336 | 552 | 4.68/5.0 |
| Lydia | 22 | $454,764 | 1340 | 4.74/5.0 |
| Rachel | 9 | $408,361 | 388 | 4.54/5.0 |
| Alexa & Emily | 12 | $219,665 | 32 | 2.26/5.0 |
| John | 4 | $199,713 | 123 | 4.84/5.0 |
| Joseph | 5 | $193,212 | 236 | 4.51/5.0 |
| Jeff | 2 | $174,449 | 112 | 4.96/5.0 |
| Milena | 5 | $157,926 | 221 | 4.65/5.0 |
| Douglas | 4 | $141,296 | 119 | 4.95/5.0 |
| Scott | 6 | $137,938 | 895 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mobile
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.5%), with house and apartment & condo properties comprising 91.0% of inventory
- Untapped potential in others, outdoor & mobile segments (3.7% combined)
Room Capacity Distribution
Analysis of 466 properties in Mobile shows that 1 bedroom properties are most prevalent, making up 29.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.9% of all listings.
Key Insights
- Most common: 1 bedroom (29.2%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 57.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 466 properties in Mobile reveals that 4 guests properties dominate the market, representing 30% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 46.6% of the market.
Key Insights
- Most common capacity: 4 guests (30% of market)
- Least common capacity: 7 guests (3% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 46.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 466 properties in Mobile, the most common availability pattern is 271-366 days (33.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.8% of properties).
Key Insights
- Most common availability window: 271-366 days (33.9%)
- Most common booking duration: 181-270 days (29.8%)
- Properties with high availability (180+ days): 62.2%
- Properties with long-term bookings (180+ days): 39.5%
Minimum Stay Distributions
1 Night
154 listings
36.4% of total
2 Nights
179 listings
42.3% of total
3 Nights
41 listings
9.7% of total
4-6 Nights
7 listings
1.7% of total
7-29 Nights
18 listings
4.3% of total
30+ Nights
24 listings
5.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.7%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (5.7%) suggest a stable extended-stay market
- High market flexibility with 88.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.2% of total
Flexible
108 listings
25.7% of total
Moderate
168 listings
40% of total
Firm
81 listings
19.3% of total
Strict
62 listings
14.8% of total
Key Insights
- Moderate is the preferred policy at 40.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jun, Jul, averaging 48 days
- Shortest booking windows are in Jan, Aug, Sep, averaging 26 days
- Winter shows the longest average booking window at 39 days, while Fall has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 39 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Sep when lead times are shortest
Popular Airbnb Amenities in Mobile
Below is the distribution of amenities across listings in Mobile:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.4% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (0.5%) and DC (0.5%)
- English is the top language at 82.2%, followed by Spanish (13.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Mobile and Birmingham markets
- Develop localized content for Germany and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mobile. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Plaquemines Parish | 18 | $5,485 | $438.86 | 43% |
| Pensacola Beach | 847 | $3,409 | $372.98 | 39% |
| Fairhope | 187 | $3,342 | $260.65 | 44% |
| Dauphin Island | 532 | $3,322 | $317.22 | 38% |
| Petal | 13 | $3,116 | $188.50 | 49% |
| Gulf Shores | 4,148 | $3,098 | $315.91 | 38% |
| Perdido Beach | 10 | $2,912 | $237.44 | 46% |
| Gulf Breeze | 503 | $2,869 | $272.60 | 44% |
| Fort Morgan | 11 | $2,839 | $345.04 | 32% |
| Orange Beach | 2,968 | $2,837 | $338.03 | 36% |
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