Jasper Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States
Is Airbnb profitable in Jasper in 2025? Explore comprehensive Airbnb analytics for Jasper, Alabama, United States to uncover income potential. This 2025 STR market report for Jasper, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Jasper, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jasper Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jasper Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jasper (2025)
Understanding the monthly revenue variations for Airbnb listings in Jasper is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jasper is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jasper across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,869+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,895 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,276 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,252, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jasper
Jasper Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jasper STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jasper:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jasper
Average Daily Rate (ADR) Airbnb Trends in Jasper (2025)
Effective short term rental pricing strategy in Jasper involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jasper typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $474+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $394 or more.
- Typical properties (Median) charge around $283 per night.
- Entry-level properties (Bottom 25%) earn around $184 per night.
Average Daily Rate (ADR) Trend by Month in Jasper
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Airbnb Seasonality Analysis & Trends in Jasper (2025)
Peak Season (July, June, August)
- Revenue averages $4,377 per month
- Occupancy rates average 44.6%
- Daily rates average $285
Shoulder Season
- Revenue averages $2,780 per month
- Occupancy maintains around 28.6%
- Daily rates hold near $300
Low Season (January, April, September)
- Revenue drops to average $1,919 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $303
Seasonality Insights for Jasper
- The Airbnb seasonality in Jasper shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jasper's highest earning potential, with monthly revenues capable of climbing to $5,217, occupancy reaching a high of 50.3%, and ADRs peaking at $341.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,635, occupancy could drop to 18.5%, and ADRs may adjust down to $273.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jasper.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jasper seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jasper (2025)
Exploring the top neighborhoods for short-term rentals in Jasper? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jasper City Center | The vibrant heart of Jasper, offering local shops, restaurants, and cultural attractions. This area is ideal for visitors looking for a local experience close to amenities. | Jasper Mall, Betty C. Morrow Park, Walker County Museum, Local dining options, Art galleries |
| Curry | A growing suburban area with access to the beautiful Smith Lake. Perfect for those looking to enjoy water activities and nature while also being close to Jasper. | Smith Lake, Curry Park, Local fishing spots, Hiking trails, Scenic views |
| Dora | Neighboring town with family-friendly attractions and an authentic Southern experience. It appeals to guests looking for a quiet stay with access to the Birmingham metropolitan area. | Dora Park, Waterfalls, Dora's historical sites, Local festivals, Community events |
| Oakman | A quaint small town that offers a serene escape from urban life. It's ideal for those seeking tranquility or for outdoor activities in nature. | Oakman Town Park, Local antique shops, Nature trails, Community events, Historic sites |
| Sandy Ridge | A rural area near Jasper, known for its natural beauty and outdoor recreational activities. This location suits nature lovers looking to explore the outdoors. | Parks and natural reserves, Hiking and biking trails, Wildlife watching, Fishing spots, Scenic routes |
| Quinton | A small community that offers local charm and a sense of Southern hospitality. Great for families or groups looking for a relaxed getaway. | Quinton Park, Community events, Local fairs, Historic sites, Nearby nature |
| Walkers Chapel | A peaceful neighborhood with easy access to Jasper's amenities. Perfect for guests looking for a quiet place to stay while being near the city. | Local parks, Community centers, Nature trails, Shopping convenience, Dining options |
| Smith Lake | Known for its stunning lake views and recreational activities. A prime spot for visitors wanting to enjoy a weekend retreat or family gatherings by the water. | Smith Lake Park, Water sports, Fishing and boating, Scenic picnic areas, Local dining by the lake |
Understanding Airbnb License Requirements & STR Laws in Jasper (2025)
While Jasper, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jasper to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Jasper (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jasperbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Battle Branch Retreat - Luxurious Lake Side Escape
Entire Place • 7 bedrooms
Lakefront w Hot Tub, Private Dock & Water Access
Entire Place • 3 bedrooms
Comfy Smith Lake Cottage - 3/2 near Duncan Bridge
Entire Place • 3 bedrooms
4 bedroom home on spectacular Lewis Smith Lake!
Entire Place • 4 bedrooms
Cabin with Direct Creek Access 7 minutes to Jasper
Entire Place • 2 bedrooms
"Arrowhead" - large cove with views, no waves
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jasper (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jasper based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Smith Lake | 9 | $179,529 | 10 | 5.00/5.0 |
| Mike | 1 | $104,405 | 26 | 4.77/5.0 |
| Host #399997766 | 1 | $61,600 | 39 | 4.85/5.0 |
| Kendra | 4 | $58,291 | 84 | 4.80/5.0 |
| Michelle | 1 | $52,733 | 65 | 4.97/5.0 |
| Jacob | 2 | $46,193 | 63 | 4.89/5.0 |
| Jessica | 1 | $44,121 | 20 | 4.90/5.0 |
| Whitney | 1 | $39,957 | 121 | 4.90/5.0 |
| Stephanie | 1 | $34,377 | 10 | 4.90/5.0 |
| Evan | 1 | $32,669 | 27 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jasper.
Dive Deeper: Advanced Jasper STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jasper. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJasper Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jasper
- The Jasper Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jasper, House properties are the most common (73.3%), reflecting the local real estate landscape.
- Houses represent a significant 73.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.2%) offer potential for unique stay experiences.
Jasper Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jasper
- The dominant room capacity in Jasper is 3 bedrooms listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Jasper, indicating a high concentration in these sizes.
- A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jasper.
Jasper Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jasper
- The most common guest capacity trend in Jasper vacation rentals is listings accommodating 8+ guests (64.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Jasper STR market, accounting for 86.6% of listings.
- 91.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jasper.
- On average, properties in Jasper are equipped to host 7.2 guests.
Jasper Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jasper
- The most common availability pattern in Jasper falls within the 271-366 days range, representing 75.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jasper (53.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jasper Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.3% of total
2 Nights
20 listings
46.5% of total
3 Nights
13 listings
30.2% of total
4-6 Nights
2 listings
4.7% of total
30+ Nights
7 listings
16.3% of total
Key Insights
- The most prevalent minimum stay requirement in Jasper is 2 Nights, adopted by 46.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.3%) caters to monthly stays (30+ nights) in Jasper, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.5% of Jasper hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.3% currently do.
- A 2-night minimum appears standard (46.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jasper.
Jasper Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
18.9% of total
Moderate
3 listings
8.1% of total
Firm
17 listings
45.9% of total
Strict
10 listings
27% of total
Cancellation Policy Insights for Jasper
- The prevailing Airbnb cancellation policy trend in Jasper is Firm, used by 45.9% of listings.
- A majority (72.9%) of hosts in Jasper utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.9% market standard in Jasper.
- Regularly review your cancellation policy against competitors and market demand shifts in Jasper.
Jasper STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jasper
- The overall average booking lead time for vacation rentals in Jasper is 40 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Jasper.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Jasper averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jasper (2025)
Amenity Prevalence
Amenity Insights for Jasper
- Essential amenities in Jasper that guests expect include: TV, Kitchen, Smoke alarm, Washer, Air conditioning, Wifi, Dryer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Stove are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jasper: TV, Kitchen, Smoke alarm, Washer, Air conditioning, Wifi, Dryer, Heating.
- Prioritize adding missing essentials: Wifi, Dryer, Heating.
- Consider adding popular differentiators like Dishes and silverware or Stove to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jasper to stay competitive.
Jasper Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jasper
- The typical guest profile for Airbnb in Jasper consists of primarily domestic travelers (99%), often arriving from nearby Birmingham, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 99.4% of guests.
- Key international markets include United States (99.4%) and DC (0.6%).
- Top languages spoken are English (88.5%) followed by French (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Birmingham and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jasper Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Millbrook | 11 | $5,282 | $277.47 | 60% |
| Bremen | 22 | $4,693 | $594.11 | 32% |
| Shelby | 12 | $4,056 | $300.09 | 47% |
| Equality | 12 | $3,920 | $599.01 | 33% |
| Arley | 49 | $3,771 | $475.98 | 36% |
| Houston | 14 | $3,343 | $499.94 | 34% |
| Crane Hill | 99 | $3,086 | $426.72 | 35% |
| Northport | 203 | $2,550 | $411.77 | 31% |
| Town Creek | 13 | $2,418 | $260.78 | 36% |
| Langston | 15 | $2,387 | $249.10 | 41% |