Private Lux Beachfront Retreat: Pool, Gulf Views Entire home · 8 bedrooms Rated 5.00 - Revenue
- $495,113
- Occupancy
- 68.8%
- Daily rate
- $1,753
Airbnb market data · 202612 months to September 2026
Gulf Shores, AL Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gulf Shores brought in $46,939 over the 12 months through September 2026, about 34% more than the Alabama average of $34,976.
The short answer
Gulf Shores Airbnb Market at a Glance
Rates in Gulf Shores run ahead of the Alabama average, with bookings close to it. Listings averaged $422 a night and were booked on 39% of available nights, against $350 and 37% for the Alabama average.
Timing matters: in July, usually the best month, the average listing earns about 4.4 times as much as in January, usually the slowest.
With 5,280 active listings, Gulf Shores is the largest of 87 Alabama markets AirROI tracks. From a year earlier, average revenue rose 27% while the number of active listings grew 29%.
Browse the live Gulf Shores Airbnb market
See Every Gulf Shores Listing
Revenue
How Much Do Airbnb Hosts Make in Gulf Shores?
Gross bookings per Gulf Shores listing averaged $46,939 over the 12 months to September 2026 (Alabama average: $34,976), before cleaning, platform and management costs and taxes.
In a typical year, the average Gulf Shores listing brings in $10,900 in July, its best month, and $2,470 in January, its slowest. Both ends are close calls: July leads June by 1%, and January sits just 2% below December, so either pair can swap places in a given year. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $11,700+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $7,240 or more, roughly $3,000 a month above the median.
- Typical properties (median) earn about $4,280 a month.
- Entry-level properties (bottom 25%) earn $2,300 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $5,220 $11,800 $2,150
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Gulf Shores Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue, nightly rate and bookings alike. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,226 | 36.9% | $367 | $141 | 68 days | 4.2 nights |
| Oct 2025 | $4,515 | 38.2% | $367 | $146 | 80 days | 4.5 nights |
| Nov 2025 | $3,231 | 29.0% | $342 | $108 | 69 days | 4.5 nights |
| Dec 2025 | $2,854 | 23.4% | $361 | $92 | 54 days | 4.7 nights |
| Jan 2026 | $2,788 | 24.3% | $356 | $90 | 70 days | 9.7 nights |
| Feb 2026 | $4,574 | 43.9% | $358 | $163 | 100 days | 9.9 nights |
| Mar 2026 | $5,707 | 45.2% | $407 | $184 | 60 days | 5.2 nights |
| Apr 2026 | $4,899 | 42.4% | $391 | $163 | 71 days | 4.6 nights |
| May 2026 | $7,043 | 46.0% | $491 | $227 | 71 days | 4.4 nights |
| Jun 2026 | $11,806 | 66.6% | $568 | $394 | 73 days | 4.9 nights |
| Jul 2026 | $11,695 | 60.9% | $560 | $377 | 75 days | 4.7 nights |
| Aug 2026 | $5,332 | 42.3% | $414 | $172 | 67 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Gulf Shores home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Gulf Shores Profitable?
Yes, when it's run well. The average Gulf Shores Airbnb took in $46,939 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,280 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,910 a month.
Cleaning it yourself keeps the $7,570 a year guests pay in cleaning fees, for about $2,910 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,950 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Gulf Shores Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $39,369 | $66,660 |
| Cleaning fees guests pay16% of Gulf Shores bookings | $7,570 | $12,810 |
| Gross bookings | $46,939 | $79,470 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Gulf Shores listings on Simplified Pricing, 3% for the rest | −$6,590 | −$11,160 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$7,570 | −$12,810 |
| Utilities and internetAbout 5% of bookings | −$2,350 | −$3,970 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$940 | −$1,590 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,410 | −$2,380 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$470 | −$470 |
| Permit and registrationWhere one is required | −$230 | −$230 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$19,560 | −$32,610 |
| Left for housing costs, then profit | $27,379about $2,280 a month | $46,860about $3,910 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Gulf Shores Airbnb Profit
The estimate starts from Gulf Shores's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gulf Shores home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gulf Shores's Top Earners Get There
- More nights booked. The busiest quarter of Gulf Shores listings are booked on 60% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of $335 adds about $3,350 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $465 a night or more, against a median of $335. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,940 a year.
- Open for the busy months. In a typical year, July brings the average listing about $10,900, against $2,470 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Gulf Shores listings average 4.73 stars, and 32% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,620 a month, against $3,910 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gulf Shores?
Gulf Shores listings were booked on 39% of the nights they were open over the past year, 2 percentage points above the Alabama average (37%) and 2 points below the U.S. average (41%). In a typical year, occupancy swings from 24% in December to 64% in June.
The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 77%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 60% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
June is usually the busiest month in Gulf Shores, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 41% 67% 23%
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Gulf Shores?
The average nightly rate in Gulf Shores, known as ADR (average daily rate), was $422 over the past year, about 21% above the Alabama average of $350 and about 32% above the U.S. average of $320. In a typical year, rates swing with the seasons, from about $300 in November to about $535 in June and July.
The top 10% charge about 2.8 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $710+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $465 or more, about $130 above the median.
- Typical properties (median) charge about $335 a night.
- Entry-level properties (bottom 25%) charge $255 or less, about three-quarters of the median.
June rates run 80% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $386 $568 $254
The 12-month ADR of $422 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Gulf Shores?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gulf Shores it averaged $181 over the past year, from about $80 in a typical January to about $361 in a typical June.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $340+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn $226 or more, about $85 a night above the median.
- Typical properties (median) earn about $141 per open night.
- Entry-level properties (bottom 25%) earn $88 or less, about 62% of the median.
June RevPAR is about 4.5 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $171 $394 $69
The 12-month RevPAR of $181 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Gulf Shores
Gulf Shores has one high season, May through July, which makes it a highly seasonal market. Business is slowest from September to February and slows again in April. A listing earns about three times as much a month in June through August as in December through February.
Average revenue by month in Gulf Shores
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $5,220 $10,900 $2,470
Revenue by month in Gulf Shores in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,470 |
| February | Low season | $3,960 |
| March | Shoulder season | $5,360 |
| April | Low season | $4,560 |
| May | High season | $6,400 |
| June | High season | $10,800 |
| July | High season | $10,900 |
| August | Shoulder season | $5,370 |
| September | Low season | $3,630 |
| October | Low season | $3,880 |
| November | Low season | $2,740 |
| December | Low season | $2,510 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–July | $9,390 | 57% | $509 |
| Shoulder seasonMarch, August | $5,370 | 44% | $398 |
| Low seasonApril, September–February | $3,390 | 34% | $330 |
How Far in Advance Do Guests Book Airbnb in Gulf Shores?
Guests book Gulf Shores stays 74 days ahead on average (about two and a half months), so guests here plan well ahead. February stays are booked furthest out, about 89 days ahead, and December stays closest to arrival, about 53 days. A typical February booking is made in mid-November.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 68 days 100 days 52 days
The 12-month figure of 74 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Gulf Shores
None of the 5,280 active listings in Gulf Shores display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Gulf Shores.
Neighborhoods
Best Neighborhoods for Airbnb in Gulf Shores
AirROI's area guide picks seven Gulf Shores neighborhoods that draw short-term rental guests, led by Gulf Shores Beach, Fort Morgan and Little Lagoon. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gulf Shores Beach | This area is famous for its stunning white sand beaches and family-friendly atmosphere, making it a prime location for vacationers seeking seaside relaxation and fun activities. | Gulf Shores Main Public Beach, Gulf State Park, Waterville USA, The Hangout, Gulf Shores Pier |
| Fort Morgan | A quieter, more secluded area known for its natural beauty and historic sites, perfect for visitors looking for peace and a more laid-back beach experience. | Fort Morgan Historic Site, Bon Secour National Wildlife Refuge, Mobile Bay, Gulf Shores State Park |
| Little Lagoon | This serene lagoon area offers stunning views and excellent opportunities for fishing and kayaking, appealing to nature lovers and families seeking calm waters. | Little Lagoon Park, Kiwi's Fish Camp, Fishing and boating opportunities |
| Lagoon Pass | This area provides access to both the lagoon and the Gulf, making it great for water activities and attracting adventurous tourists looking for diverse experiences. | Lagoon Pass, Kayaking and paddleboarding, Fishing spots |
| West Beach | Known for its peaceful atmosphere and family-friendly accommodations, it's ideal for visitors wanting to avoid crowds while still enjoying beachfront proximity. | West Beach Boulevard, Beach accesses, Local seafood restaurants |
| East Beach | Offers easy access to pleasant beach areas and is popular among tourists looking for vibrant local culture and dining options. | East Beach, Local shops and eateries, Beachfront rentals |
| Gulf Shores State Park | Featuring beautiful landscapes, hiking trails, and campgrounds, this area attracts nature enthusiasts and families interested in outdoor activities. | Gulf Shores State Park Trails, Nature Center, Fishing spots, Camping facilities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Gulf Shores Airbnb Listings by Type and Size
Almost every Airbnb in Gulf Shores is an entire home: over 99% of listings, with private rooms at under 1%. Apartments and condos are the most common property type at 64%, about 1.8 times the share of houses (35%).
Nearly all listings rent the whole place
Gulf Shores Airbnb listings by room type
- Entire home 100%
- Private room <1%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 99.7% | 5,266 |
| Private room | 0.2% | 13 |
| Hotel room | 0.0% | 1 |
Listings by property type
Gulf Shores Airbnb listings by property type
- Apartment/Condo 64%
- House 35%
- Cabin/Outdoor <1%
- Hotel/Boutique <1%
- Others <1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 64.1% | 3,382 |
| House | 35.0% | 1,849 |
| Cabin/Outdoor | 0.5% | 26 |
| Hotel/Boutique | 0.3% | 18 |
| Others | 0.1% | 4 |
| Unique stay | 0.0% | 1 |
How Many Bedrooms Do Airbnb Listings in Gulf Shores Have?
Two-bedroom homes are the most common size in Gulf Shores (39% of entire homes), and 46% have three or more bedrooms.
Gulf Shores entire homes by number of bedrooms
Entire homes with each number of bedrooms
1%
14%
39%
25%
11%
10%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 0.8% | 42 |
| 1 bedroom | 14.2% | 743 |
| 2 bedrooms | 38.9% | 2,038 |
| 3 bedrooms | 24.9% | 1,305 |
| 4 bedrooms | 10.9% | 568 |
| 5+ bedrooms | 10.3% | 539 |
What Each Home Size Earns in Gulf Shores
A typical studio in Gulf Shores earned $28,300 over the past year, against $97,400 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 42 | $28,300 | $27,700 | $188 | 47% |
| 1 bedroom | 743 | $20,900 | $26,400 | $263 | 38% |
| 2 bedrooms | 2,038 | $29,400 | $33,300 | $293 | 41% |
| 3 bedrooms | 1,305 | $35,300 | $44,600 | $410 | 38% |
| 4 bedrooms | 568 | $61,900 | $69,200 | $577 | 39% |
| 5+ bedrooms | 539 | $97,400 | $112,000 | $1,022 | 37% |
How Many Guests Do Airbnbs in Gulf Shores Sleep?
Gulf Shores is a group-trip market: 48% of listings sleep eight or more guests, more than the share of the next most common size, six guests (35%).
Gulf Shores listings by guest capacity
Share of listings by the number of guests they sleep
1%
<1%
9%
2%
35%
4%
48%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 1.0% | 55 |
| 3 guests | 0.4% | 21 |
| 4 guests | 8.9% | 468 |
| 5 guests | 1.9% | 99 |
| 6 guests | 35.3% | 1,862 |
| 7 guests | 4.4% | 230 |
| 8+ guests | 48.2% | 2,544 |
How Gulf Shores Airbnb Listings Are Set Up
Gulf Shores hosts set up an average of 4.9 beds per listing, roughly two for every bedroom. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 24
- Beds per listing
- 4.9
- Show exact location
- 43%
What Amenities Do Airbnb Listings in Gulf Shores Offer?
Washers are close to standard in Gulf Shores: 95% of listings have one.
Share of Gulf Shores listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Gulf Shores
Listings in Gulf Shores with children’s bikes earned about 2.3 times as much a year, on average, as those without: $109,000 against $46,400. Listings with a mosquito net show about the same gap. The gap is smaller for arcade games (about 2.2 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Gulf Shores listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Children’s bikes | 0.9% | $109,000 | $46,400 | +134% |
| Mosquito net | 1% | $107,000 | $46,300 | +130% |
| Arcade games | 2% | $99,300 | $45,600 | +118% |
| Theme room | 0.5% | $99,300 | $46,700 | +113% |
| Life size games | 1% | $97,200 | $46,300 | +110% |
| Game console | 2% | $94,900 | $45,900 | +107% |
| Batting cage | 0.6% | $88,900 | $46,700 | +90% |
| EV charger | 2% | $82,500 | $46,200 | +79% |
| Sound system | 3% | $81,800 | $45,900 | +78% |
| Outdoor furniture | 59% | $57,300 | $32,200 | +78% |
Guests
Who Books Airbnbs in Gulf Shores?
Gulf Shores draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Birmingham is the largest source, at about 2% of reviews.
99% of Gulf Shores guests are domestic
Where guests who left reviews live
- Domestic 99%
- International <1%
Where Gulf Shores guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Birmingham | 2.1% |
| Nashville | 1.5% |
| Atlanta | 1.4% |
| Memphis | 1.2% |
| Huntsville | 1.1% |
Where Gulf Shores guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 99.1% |
| Canada | 0.2% |
| United Kingdom | 0.1% |
| Germany | 0.1% |
Languages spoken by Gulf Shores guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 86.4% |
| Spanish | 8.0% |
| French | 1.1% |
| German | 0.8% |
| Portuguese | 0.6% |
What Are Airbnb Guest Ratings in Gulf Shores?
Gulf Shores Airbnbs average 4.73 stars, and 32% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.66, against 4.89 for location.
Location scores highest in Gulf Shores; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.67 |
| Communication | 4.83 |
| Location | 4.89 |
| Check-in | 4.85 |
| Value | 4.66 |
Booking patterns
How Guests Book in Gulf Shores: Stays, Rules and Fees
84% of Gulf Shores listings are open to guests more than 180 days a year, but only 17% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Gulf Shores listings are open to guests
Share of listings by days a year
- 271-366 days 50%
- 181-270 days 34%
- 91-180 days 14%
- 31-90 days 2%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 49.8% | 2,627 |
| 181-270 days | 34.1% | 1,798 |
| 91-180 days | 14.2% | 750 |
| 31-90 days | 1.9% | 99 |
| 1-30 days | 0.1% | 6 |
Days a year Gulf Shores listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 15%
- 91-180 days 35%
- 31-90 days 30%
- 1-30 days 18%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.3% | 121 |
| 181-270 days | 15.0% | 793 |
| 91-180 days | 34.7% | 1,831 |
| 31-90 days | 30.3% | 1,602 |
| 1-30 days | 17.7% | 933 |
What Is the Average Length of Stay for Airbnb in Gulf Shores?
The average Gulf Shores booking lasts 5.1 nights, longest in January and shortest in September. Listings took about 21 bookings each over the year, some 109,000 in all. 85% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Gulf Shores
Average nights per booking, by month of stay
Average 5.2 nights 9.1 nights 3.8 nights
Two-year average by calendar month.
Gulf Shores Airbnb Minimum Stay Requirements
About half of listings in Gulf Shores accept stays of one or two nights.
Minimum stay set by Gulf Shores listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Gulf Shores?
Firm is the most common cancellation policy in Gulf Shores, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 26% on Flexible or Moderate.
Cancellation policies of Gulf Shores listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Gulf Shores?
Nearly all Gulf Shores listings charge a cleaning fee. The typical fee is about $316. Spread over the average stay of 5.1 nights, that adds roughly $60 a night to what guests pay. For listings that charge one, cleaning fees make up about 16% of gross revenue.
- Median cleaning fee
- $316
- Average cleaning fee
- $358
- Listings charging a fee
- 96.4%
- Share of gross revenue
- 16.1%
Top earners
Top-Earning Airbnbs and Hosts in Gulf Shores
The top-grossing Airbnb in Gulf Shores, an eight-bedroom home, took in $495,000 over the past year, about 11 times the city's average of $46,900. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
Private Lux Beachfront Retreat: Pool, Gulf Views Entire home · 8 bedrooms Rated 5.00 
Luxury Beachfront/Pool/Elevator/Fire pit/Game room Entire home · 6 bedrooms Rated 4.96 - Revenue
- $472,591
- Occupancy
- 69.9%
- Daily rate
- $1,494
Sea Bliss · Private Pool · Beachfront Views Entire home · 8 bedrooms Rated 4.99 - Revenue
- $462,072
- Occupancy
- 64.4%
- Daily rate
- $1,687
ShipFaced Beach House- Beach Front with Private Entire home · 10 bedrooms Rated 4.63 - Revenue
- $422,662
- Occupancy
- 44.2%
- Daily rate
- $1,897
Luxury Beachfront House w/Pool on Private Beach Entire home · 7 bedrooms Rated 4.94 - Revenue
- $405,209
- Occupancy
- 61.9%
- Daily rate
- $1,559
Beachfront with Pool! 7 bedrooms! Newly decorated! Entire home · 7 bedrooms Rated 5.00 - Revenue
- $393,890
- Occupancy
- 58.0%
- Daily rate
- $1,470
Who Are the Top Airbnb Hosts in Gulf Shores?
Harris Vacations is the top-grossing host in Gulf Shores, with $13.3 million in bookings across 160 listings over the past year. Together, the ten top-grossing hosts run 31% of the market's 5,280 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Harris Vacations | 160 | $13,271,926 | $82,950 | 4.74/5 | |
| Prickett | 125 | $11,750,089 | $94,001 | 4.74/5 | |
| Sandy Shores | 351 | $7,718,341 | $21,990 | 4.55/5 | |
| 4 | Beachball Properties | 191 | $7,208,863 | $37,743 | 4.58/5 |
| 5 | Avari Management Alabama | 227 | $6,303,493 | $27,769 | 4.44/5 |
| 6 | Elizabeth Alabama Getaway Vacation Rentals | 68 | $5,745,551 | $84,493 | 4.82/5 |
| 7 | Coastal View Vacations | 92 | $5,423,866 | $58,955 | 4.69/5 |
| 8 | Youngs Suncoast Vacation Renta… | 194 | $4,593,132 | $23,676 | 4.59/5 |
| 9 | ITrip Vacations Beaches Of Ala… | 99 | $4,582,561 | $46,288 | 4.70/5 |
| 10 | Bender Vacation Rentals | 125 | $4,268,198 | $34,146 | 4.62/5 |
Who Are the Airbnb Hosts in Gulf Shores?
Professional management companies run half of Gulf Shores listings. Superhosts run 43% of listings. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
- Superhosts
- 43.0%
- Professional management
- 49.6%
- Cohosted listings
- 15.0%
- Instant Book enabled
- 65.5%
- Simplified Pricing
- 88.3%
Largest Airbnb Management Companies in Gulf Shores
25 management companies run five or more active Airbnb listings in Gulf Shores, and companies run 42% of its 5,280 active listings. Avari Management is the largest, with 490 listings and an average guest rating of 4.50; the next largest are Youngs Suncoast Vacation Rentals, Beachball Properties, Harris Vacations and Liquid Life Vacation Rentals. Among the five largest, Harris Vacations' homes rate highest, at 4.77.
The five largest run 23% of Gulf Shores's listings
Share of Gulf Shores's 5,280 active Airbnb listings each company runs as host or co-host
- Avari Management 9% · 490
- Youngs Suncoast Vacation Rentals 4% · 194
- Beachball Properties 4% · 191
- Harris Vacations 3% · 160
- Liquid Life Vacation Rentals 3% · 159
- All other listings 77%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Alabama, with a profile of each.
Nearby markets
Gulf Shores vs. Nearby Airbnb Markets
Gulf Shores earns about as much per listing as Dauphin Island, the top earner of the eight nearby markets in the table, all within 46 km. Daphne was the busiest, booked on 51% of nights against 39% in Gulf Shores.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Orange Beach 14 km | 4,378 | $39,276 | $424 | 36% |
| Foley 15 km | 247 | $28,174 | $250 | 41% |
| Elberta 21 km | 43 | $20,193 | $207 | 36% |
| Perdido Key 27 km | 163 | $44,938 | $378 | 43% |
| Fairhope 31 km | 241 | $40,280 | $316 | 43% |
| Dauphin Island 39 km | 623 | $46,261 | $399 | 39% |
| Pensacola 41 km | 2,543 | $32,413 | $271 | 43% |
| Daphne 46 km | 109 | $27,542 | $188 | 51% |
Other Airbnb Markets in Alabama
- Birmingham Airbnb data 1,064 listings
- Mobile Airbnb data 539 listings
- Huntsville Airbnb data 519 listings
- Montgomery Airbnb data 499 listings
- Auburn Airbnb data 494 listings
- Tuscaloosa Airbnb data 477 listings
- Northport Airbnb data 262 listings
- Guntersville Airbnb data 211 listings
See all 87 Alabama Airbnb markets
Markets Similar to Gulf Shores
Markets elsewhere in the United States with a similar nightly rate and occupancy to Gulf Shores:
- Woodstock Airbnb data VT · $423/night · 39.9%
- Emerald Isle Airbnb data NC · $433/night · 39.4%
- Huron Airbnb data OH · $415/night · 40.1%
- Silverthorne Airbnb data CO · $418/night · 38.4%
- Laguna Beach Airbnb data CA · $431/night · 38.7%
- Fallbrook Airbnb data CA · $426/night · 40.4%
FAQ
Gulf Shores Airbnb FAQ
How much do Airbnb hosts make in Gulf Shores?
An active Gulf Shores Airbnb grossed $46,939 on average in the 12 months to September 2026, according to AirROI's tracking of 5,280 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,240 or more in a typical month.
How much can I make on Airbnb in Gulf Shores?
It depends most on the home's size, location and how it's run. The middle half of Gulf Shores listings earn between $2,300 and $7,240 in a typical month, and the top tenth $11,700 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gulf Shores?
Listings in Gulf Shores were booked on 39% of available nights over the past year. That compares with 37% for the Alabama average. June is usually the busiest month.
How much does an Airbnb cost per night in Gulf Shores?
The average booked night in Gulf Shores cost $422 before fees. Half of listings charge between $255 and $465, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gulf Shores?
None of the active Gulf Shores listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Gulf Shores?
Yes, when it's run well. The average Gulf Shores Airbnb grossed $46,939 in the 12 months to September 2026, 34% above the Alabama average of $34,976. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $27,379 a year (about $2,280 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,910 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Gulf Shores?
July usually pays best, averaging $10,900 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Gulf Shores?
Each night a Gulf Shores listing was open to book earned $181 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $340 or more.
How far in advance do guests book Airbnbs in Gulf Shores?
Gulf Shores stays were booked 74 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Gulf Shores?
The average Gulf Shores Airbnb stay lasted 5.1 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Gulf Shores rated?
Guests rate Gulf Shores Airbnbs 4.73 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Gulf Shores?
Gulf Shores Beach, Fort Morgan and Little Lagoon draw the most short-term rental interest in Gulf Shores. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gulf Shores?
AirROI counted 5,280 active Airbnb listings in Gulf Shores as of September 2026. The closest tracked market is Orange Beach, 14 km away.
How much are Airbnb cleaning fees in Gulf Shores?
In Gulf Shores, nearly all listings add a cleaning fee, and the typical fee is about $316.
Method
About This Data
Figures on this page cover 5,280 active Airbnb listings in Gulf Shores from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.