Airbnb Market Analytics, Statistics and Data in Florence, Alabama, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Florence? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Florence:

Average Daily Rate

$166

Occupancy Rate

44.49%

Annual Revenue

$23,311

Revenue Growth YoY

2.30%

Best Month

July

Worst Month

January

Regulation

Low

Active Listings

145

How much do Airbnb hosts make on average per month in Florence?

The short-term rental market in Florence shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,881 per month
Strong performing properties (top 25%) make $2,734 or more
Best-in-class properties (top 10%) achieve $4,617+ monthly
Entry-level properties (bottom 25%) typically earn around $1,130

Revenue Variations by Month

Occupancy Rates Throughout the Year in Florence

The market in Florence shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 45% occupancy rates
Strong performing properties (top 25%) achieve 65% or higher
Best-in-class properties (top 10%) reach 81%+occupancy
Entry-level properties (bottom 25%) average around 28%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Florence

Daily rates in Florence vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $108 per night
Strong performing properties (top 25%) secure $182 or more
Best-in-class properties (top 10%) pull in $298+ per night
Entry-level properties (bottom 25%) earn around $87

Daily Rate Variations by Month

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Seasonality patterns in Florence

Peak Season (July, June, May)

Revenue peaks at $3169.59 per month
Occupancy rates reach 58.12%
Daily rates average $173.03

Shoulder Season

Revenue averages $2416.26 per month
Occupancy maintains 46.71%
Daily rates hold at $161.60

Low Season (September, December, January)

Revenue drops to $1454.65 per month
Occupancy decreases to 34.40%
Daily rates adjust to $153.31

Is it still profitable to do Airbnb in Florence in 2025?

Yes! Florence demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2416 and The market's 145 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Florence

Area	Why Choose This Area	Key Attractions
Downtown Florence	The vibrant city center with a mixture of history and modern amenities. Ideal for travelers looking to explore local shops, entertainment, and dining options.	Florence History Museum, The Shoals Theater, Local restaurants and shops, University of North Alabama
Think Tank	A trendy, up-and-coming neighborhood known for its artistic vibe and community events. Great for young travelers and those looking for a unique local experience.	Muscle Shoals Sound Studio, Local art galleries, Community events and markets
Muscle Shoals	Famous for its music history and proximity to the Tennessee River. Appeals to music lovers and history buffs alike.	FAME Studios, Muscle Shoals Sound Studio, Tennessee River, The Alabama Music Hall of Fame
Riverwalk	A picturesque area along the Tennessee River, perfect for outdoor enthusiasts and those looking for scenic views.	Tennessee River, Parks and recreation areas, Walking trails
University District	Home to the University of North Alabama, this area attracts students and families visiting for university events.	University of North Alabama, Lions' Park, Local cafes and eateries
Civic Center	The location of major public events and gatherings, making it a strategic choice for hosting guests attending concerts, plays, and more.	Florence Civic Center, Community events, Local dining options
Belmont	A quiet and peaceful residential area that offers a more homely atmosphere, appealing to families and longer-term visitors.	Local parks, Family-friendly dining, Community activities
East Florence	Convenient access to various amenities and shopping areas, ideal for guests looking for comfort and accessibility.	Local shopping centers, Dining options, Proximity to main highways

Do you need a license for Airbnb in Florence?

$480.71

Daily Rate

Top Performing Professional Hosts in Florence

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Dianella	1	$171,086	32	5.00/5.0
Shannon	2	$164,553	54	4.95/5.0
Meagan	1	$141,007	17	5.00/5.0
Savanna	5	$140,158	390	4.94/5.0
Carlos	6	$119,187	179	4.80/5.0
Stephanie	5	$98,807	886	4.89/5.0
Brenda	3	$87,972	42	5.00/5.0
Morgan	5	$85,703	104	3.59/5.0
Brandon	2	$85,349	86	4.88/5.0
Mike	1	$81,558	44	5.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Florence

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (96.6%), with house and apartment & condo properties comprising 91.0% of inventory
Untapped potential in boutique & hotels, outdoor & mobile, others segments (8.9% combined)

Room Capacity Distribution

Analysis of 145 properties in Florence shows that 2 bedrooms properties are most prevalent, making up 33.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 60.7% of all listings.

Key Insights

Most common: 2 bedrooms (33.1%)
Least common: 5+ bedrooms (1.4%)
Market concentration: 60.7% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 145 properties in Florence reveals that 4 guests properties dominate the market, representing 30.3% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 51.7% of the market.

Key Insights

Most common capacity: 4 guests (30.3% of market)
Least common capacity: 3 guests (1.4% of market)
Average guest capacity: 5.0 guests per property
Market concentration: 51.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 145 properties in Florence, the most common availability pattern is 181-270 days (35.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.9% of properties).

Key Insights

Most common availability window: 181-270 days (35.9%)
Most common booking duration: 91-180 days (35.9%)
Properties with high availability (180+ days): 60.7%
Properties with long-term bookings (180+ days): 41.4%

Minimum Stay Distributions

1 Night (41.1%)

1 Night

58 listings

41.1% of total

2 Nights (44%)

2 Nights

62 listings

44% of total

3 Nights (0.7%)

3 Nights

1 listings

0.7% of total

4-6 Nights (5.7%)

4-6 Nights

8 listings

5.7% of total

7-29 Nights (2.1%)

7-29 Nights

3 listings

2.1% of total

30+ Nights (6.4%)

30+ Nights

9 listings

6.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 85.1%
Mid-length stays (4-6 nights) represent 5.7% of listings
Monthly+ stays (6.4%) suggest a stable extended-stay market
High market flexibility with 85.8% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.7%)

Super Strict 30 Days

1 listings

0.7% of total

Flexible (31.1%)

Flexible

42 listings

31.1% of total

Moderate (31.1%)

Moderate

42 listings

31.1% of total

Firm (17.8%)

Firm

24 listings

17.8% of total

Strict (19.3%)

Strict

26 listings

19.3% of total

Key Insights

Flexible is the preferred policy at 31.1% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 62.2% of the market
Strong market consensus around Flexible policies
Super Strict 30 Days policies are least common at 0.7% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Apr, Jun, averaging 44 days
Shortest booking windows are in Aug, Feb, Jan, averaging 22 days
Spring shows the longest average booking window at 40 days, while Winter has the shortest at 23 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 40 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Aug-Jan when lead times are shortest

Popular Airbnb Amenities in Florence

Every property in Florence comes standard with Air conditioning, TV, Smoke alarm, and Wifi. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
Primary international markets: United Kingdom (0.3%) and Canada (0.3%)
English is the top language at 87.8%, followed by Spanish (7.1%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%

Recommendations

Target marketing campaigns for Birmingham and Nashville markets
Develop localized content for United Kingdom and Canada
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Florence. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Bremen	23	$4,710	$560.97	33%
Arley	42	$4,618	$449.46	41%
Shelby	12	$4,353	$323.50	49%
Brentwood	18	$4,104	$343.31	40%
Estill Springs	22	$4,092	$386.48	39%
Nolensville	15	$3,661	$264.31	55%
Crane Hill	100	$3,636	$410.07	37%
Houston	13	$3,507	$477.01	37%
Northport	176	$3,490	$422.64	35%
Winchester	150	$3,331	$352.29	38%

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