Pembrokeshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wales, United Kingdom
Is Airbnb profitable in Pembrokeshire in 2025? Explore comprehensive Airbnb analytics for Pembrokeshire, Wales, United Kingdom to uncover income potential. This 2025 STR market report for Pembrokeshire, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Pembrokeshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pembrokeshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pembrokeshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pembrokeshire (2025)
Understanding the monthly revenue variations for Airbnb listings in Pembrokeshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pembrokeshire is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pembrokeshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,788+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,283 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,786 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $765, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pembrokeshire
Pembrokeshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pembrokeshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pembrokeshire:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pembrokeshire
Average Daily Rate (ADR) Airbnb Trends in Pembrokeshire (2025)
Effective short term rental pricing strategy in Pembrokeshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pembrokeshire typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Pembrokeshire
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Airbnb Seasonality Analysis & Trends in Pembrokeshire (2025)
Peak Season (June, August, July)
- Revenue averages $2,967 per month
- Occupancy rates average 51.0%
- Daily rates average $205
Shoulder Season
- Revenue averages $2,329 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $170
Low Season (January, February, November)
- Revenue drops to average $1,716 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $139
Seasonality Insights for Pembrokeshire
- The Airbnb seasonality in Pembrokeshire shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pembrokeshire's highest earning potential, with monthly revenues capable of climbing to $3,163, occupancy reaching a high of 56.5%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,654, occupancy could drop to 30.9%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pembrokeshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pembrokeshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pembrokeshire (2025)
Exploring the top neighborhoods for short-term rentals in Pembrokeshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tenby | A picturesque coastal town known for its beautiful beaches and historic sites. It's a popular destination for families and couples looking for a beach getaway. | Tenby Harbour, Castle Beach, Tenby Museum and Art Gallery, St. Catherine's Island, Picton Castle |
| Saundersfoot | A charming seaside village with stunning views and a vibrant community feel. Ideal for visitors who enjoy a relaxed coastal atmosphere. | Saundersfoot Harbour, Folly Farm Adventure Park, Pembrokeshire Coast Path, Cleddau Estuary, Saundersfoot Beach |
| Pembroke | Rich in history and heritage, Pembroke is home to the magnificent Pembroke Castle. Ideal for history enthusiasts and families. | Pembroke Castle, Mill Pond, Blue Lakes, Tudor Merchant's House, Lamphey Bishop's Palace |
| Fishguard | A port town with stunning coastal scenery and easy access to outdoor adventures. Great for those interested in hiking and nature. | Fishguard Harbour, Last Invasion Tapestry, Nash Point Lighthouse, Pembrokeshire Coast National Park, Fishguard Bay |
| St Davids | The UK's smallest city, known for its stunning cathedral and proximity to beautiful coastlines, great for spiritual retreats and nature lovers. | St Davids Cathedral, Pembrokeshire Coast Path, Whitesands Bay, Solva Harbour, Oriel y Parc Gallery |
| Haverfordwest | The county town of Pembrokeshire, offering a mix of shopping, dining, and cultural sites. A convenient base for exploring the region. | Haverfordwest Castle, Town Museum, Riverside Shopping Centre, Scolton Manor, Haverfordwest Priory |
| Narberth | A vibrant town known for its arts, crafts, and local produce. Attracts foodies and culture seekers looking for a quaint experience. | Narberth Castle, Colby Woodland Garden, Narberth Museum, Local shops and markets, Live music venues |
| Manorbier | A small village with a stunning beach and a historic castle. Perfect for those looking for tranquility and scenic views. | Manorbier Castle, Manorbier Beach, Celtic Way, The Old Rectory, Little Haven |
Understanding Airbnb License Requirements & STR Laws in Pembrokeshire (2025)
While Pembrokeshire, Wales, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pembrokeshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Pembrokeshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pembrokeshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cefn Gelli
Entire Place • 4 bedrooms
Parkfields: Luxury Retreat with Private Hot Tub
Entire Place • 4 bedrooms
Cosy Cottage with Spectacular Sea Views
Entire Place • 1 bedroom
Treathro Farm - rural with sea views, woodburner
Entire Place • 3 bedrooms
Coastal cabin, beach 5 mins, lovely views
Entire Place • 3 bedrooms
Exceptional twin pod lodge (THE HIVE-AWAY)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pembrokeshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pembrokeshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 5 | $160,296 | 66 | 4.75/5.0 |
| Matthew | 1 | $74,413 | 47 | 4.87/5.0 |
| Hugh | 2 | $67,839 | 822 | 4.97/5.0 |
| Cari | 1 | $63,137 | 204 | 5.00/5.0 |
| Debbie & David | 1 | $55,541 | 27 | 5.00/5.0 |
| Tom | 2 | $49,677 | 35 | 4.78/5.0 |
| Sam | 1 | $45,872 | 65 | 4.89/5.0 |
| Sharon | 1 | $45,721 | 460 | 4.98/5.0 |
| Sarah | 1 | $43,739 | 23 | 4.91/5.0 |
| Joanna | 2 | $40,081 | 244 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pembrokeshire.
Dive Deeper: Advanced Pembrokeshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pembrokeshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPembrokeshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pembrokeshire
- The Pembrokeshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.4% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pembrokeshire, House properties are the most common (55.7%), reflecting the local real estate landscape.
- Houses represent a significant 55.7% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique (combined 3.2%) offer potential for unique stay experiences.
Pembrokeshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pembrokeshire
- The dominant room capacity in Pembrokeshire is 1 bedroom listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.6% of the active Airbnb listings in Pembrokeshire, indicating a high concentration in these sizes.
- A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pembrokeshire.
Pembrokeshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pembrokeshire
- The most common guest capacity trend in Pembrokeshire vacation rentals is listings accommodating 4 guests (31.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pembrokeshire STR market, accounting for 62.2% of listings.
- 24.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pembrokeshire.
- On average, properties in Pembrokeshire are equipped to host 3.8 guests.
Pembrokeshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pembrokeshire
- The most common availability pattern in Pembrokeshire falls within the 271-366 days range, representing 50.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pembrokeshire (26.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pembrokeshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
16.4% of total
2 Nights
14 listings
23% of total
3 Nights
6 listings
9.8% of total
4-6 Nights
5 listings
8.2% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
25 listings
41% of total
Key Insights
- The most prevalent minimum stay requirement in Pembrokeshire is 30+ Nights, adopted by 41% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41%) caters to monthly stays (30+ nights) in Pembrokeshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41% of Pembrokeshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pembrokeshire.
Pembrokeshire Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
3.3% of total
Super Strict 60 Days
10 listings
16.4% of total
Flexible
6 listings
9.8% of total
Moderate
20 listings
32.8% of total
Firm
12 listings
19.7% of total
Strict
11 listings
18% of total
Cancellation Policy Insights for Pembrokeshire
- The prevailing Airbnb cancellation policy trend in Pembrokeshire is Moderate, used by 32.8% of listings.
- There's a relatively balanced mix between guest-friendly (42.6%) and stricter (37.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.8% market standard in Pembrokeshire.
- Regularly review your cancellation policy against competitors and market demand shifts in Pembrokeshire.
Pembrokeshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pembrokeshire
- The overall average booking lead time for vacation rentals in Pembrokeshire is 56 days.
- Guests book furthest in advance for stays during July (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Pembrokeshire.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Pembrokeshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pembrokeshire (2025)
Amenity Prevalence
Amenity Insights for Pembrokeshire
- Essential amenities in Pembrokeshire that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pembrokeshire: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pembrokeshire to stay competitive.
Pembrokeshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pembrokeshire
- The typical guest profile for Airbnb in Pembrokeshire consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.7% of guests.
- Key international markets include United Kingdom (90.7%) and Germany (2.2%).
- Top languages spoken are English (68.4%) followed by French (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pembrokeshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Angle | 12 | $5,064 | $420.67 | 45% |
| Llanrhidian | 15 | $4,870 | $334.18 | 55% |
| Crai | 32 | $4,468 | $520.52 | 39% |
| Milverton | 11 | $4,282 | $345.42 | 46% |
| Southerndown | 14 | $4,252 | $380.29 | 46% |
| Ludchurch | 18 | $3,937 | $383.74 | 39% |
| Llandough | 10 | $3,892 | $239.17 | 48% |
| Dinas Powys | 11 | $3,883 | $313.10 | 48% |
| Redberth | 30 | $3,806 | $236.82 | 56% |
| Llanyblodwel | 11 | $3,762 | $292.24 | 46% |