Airbnb Market Analytics, Statistics and Data in Pembroke, Wales, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pembroke? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pembroke:
How much do Airbnb hosts make on average per month in Pembroke?
The short-term rental market in Pembroke shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,825 per month
- Strong performing properties (top 25%) make $3,163 or more
- Best-in-class properties (top 10%) achieve $5,045+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,035
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pembroke
The market in Pembroke shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pembroke
Daily rates in Pembroke vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $139 per night
- Strong performing properties (top 25%) secure $239 or more
- Best-in-class properties (top 10%) pull in $368+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Pembroke
Peak Season (August, July, January)
- Revenue peaks at $3833.70 per month
- Occupancy rates reach 69.42%
- Daily rates average $246.08
Shoulder Season
- Revenue averages $2792.10 per month
- Occupancy maintains 44.03%
- Daily rates hold at $226.72
Low Season (March, October, February)
- Revenue drops to $1576.35 per month
- Occupancy decreases to 29.51%
- Daily rates adjust to $198.45
Is it still profitable to do Airbnb in Pembroke in 2025?
Yes! Pembroke demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $2792 and The market's 102 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pembroke
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pembroke Castle | A historic medieval castle offering stunning views and rich history. A popular attraction for tourists exploring Welsh heritage and culture. | Pembroke Castle, The King's Slaughter, Pembroke River, Pembrokeshire Coast National Park |
| Freshwater East | A picturesque beach known for its beautiful sands and clear waters. Ideal for families and beachgoers looking for a relaxing getaway. | Freshwater East Beach, Lifeguard Hill, Walking trails, Water sports activities |
| Carew Castle | Another historic site featuring a well-preserved castle and beautiful surrounding areas, drawing history enthusiasts and families alike. | Carew Castle, Carew Tidal Mill, Carew River, Scenic walks |
| Cleddau Bridge | A significant landmark with impressive views of the Cleddau estuary, attracting visitors and photographers for its scenery. | Cleddau Bridge, Panoramic views, Walking trails, Picnic areas |
| Pembroke Dock | A lively town with a rich maritime history, popular for its proximity to the coast and local amenities. Attracts both tourists and business visitors. | Pembroke Dock Heritage Centre, Ferry Terminal, Local shops and restaurants, Walking paths along the harbor |
| Tenby | A charming seaside town nearby known for its stunning beaches and vibrant town center, frequented by tourists for holidays. | Tenby South Beach, Tenby Harbour, Tenby Castle, Zoo and amusement areas |
| Stackpole | Located within the beautiful Pembrokeshire Coast National Park, it's great for nature lovers and those seeking outdoor activities like hiking and cycling. | Stackpole Quay, Barafundle Bay, Nature trails, Wildlife watching |
| Manorbier | A small village with a beautiful beach and historic castle, providing a tranquil escape and attractive views for holidaymakers. | Manorbier Castle, Manorbier Beach, Coastal paths, Local pubs and eateries |
Do you need a license for Airbnb in Pembroke?
We recommend checking directly with Pembroke's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pembroke
The Anchorage
Entire Place • 7 bedrooms
The Old Brewery
Entire Place • 12 bedrooms
5*Party House With Spa 29BR/13BA
Entire Place • 25 bedrooms
Castle Pond House
Entire Place • 2 bedrooms
Hunters Lodge, Cosy Barn with Hot Tub & Log Fire.
Entire Place • 3 bedrooms
2 bedroom property in Pembroke, private parking
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Pembroke
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 7 | $437,970 | 23 | 2.07/5.0 |
| Ruth | 7 | $159,204 | 157 | 4.95/5.0 |
| Cherise | 13 | $120,996 | 93 | 4.21/5.0 |
| 88776869 | 1 | $116,961 | 0 | 0.00/5.0 |
| Catherine | 7 | $79,755 | 521 | 4.92/5.0 |
| Chris | 2 | $72,772 | 62 | 4.83/5.0 |
| Graham | 1 | $59,089 | 16 | 5.00/5.0 |
| Gordon | 2 | $52,341 | 109 | 4.92/5.0 |
| Nicki | 1 | $50,800 | 57 | 4.96/5.0 |
| Sarah | 1 | $50,217 | 62 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pembroke
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.2%), with house and apartment & condo properties comprising 83.4% of inventory
- Untapped potential in unique stays, boutique & hotels, others segments (8.8% combined)
Room Capacity Distribution
Analysis of 102 properties in Pembroke shows that 1 bedroom properties are most prevalent, making up 39.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.6% of all listings.
Key Insights
- Most common: 1 bedroom (39.2%)
- Least common: 4 bedrooms (3.9%)
- Market concentration: 68.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 102 properties in Pembroke reveals that 4 guests properties dominate the market, representing 28.4% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.9% of the market.
Key Insights
- Most common capacity: 4 guests (28.4% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 55.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 102 properties in Pembroke, the most common availability pattern is 271-366 days (44.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.4% of properties).
Key Insights
- Most common availability window: 271-366 days (44.1%)
- Most common booking duration: 91-180 days (30.4%)
- Properties with high availability (180+ days): 74.5%
- Properties with long-term bookings (180+ days): 26.5%
Minimum Stay Distributions
1 Night
19 listings
21.1% of total
2 Nights
44 listings
48.9% of total
3 Nights
15 listings
16.7% of total
4-6 Nights
4 listings
4.4% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
7 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.0%
- Mid-length stays (4-6 nights) represent 4.4% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 86.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
1.1% of total
Super Strict 60 Days
5 listings
5.6% of total
Flexible
31 listings
34.8% of total
Moderate
38 listings
42.7% of total
Firm
5 listings
5.6% of total
Strict
9 listings
10.1% of total
Key Insights
- Moderate is the preferred policy at 42.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 77.5% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 1.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Dec, averaging 89 days
- Shortest booking windows are in Nov, Apr, Feb, averaging 47 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 59 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Pembroke
Below is the distribution of amenities across listings in Pembroke:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.9% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (2.7%) and United States (2.7%)
- English is the top language at 71.9%, followed by French (9.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Germany and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pembroke. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Angle | 13 | $5,199 | $406.98 | 43% |
| Trenance | 21 | $4,912 | $486.22 | 42% |
| Cwmann | 17 | $4,652 | $230.88 | 55% |
| Llanrhidian | 17 | $4,593 | $329.53 | 50% |
| Ludchurch | 18 | $4,551 | $301.63 | 41% |
| Abbeycwmhir | 10 | $4,525 | $259.35 | 51% |
| Chirbury | 14 | $4,396 | $776.23 | 42% |
| Crai | 25 | $4,327 | $438.19 | 39% |
| Borth-y-Gêst | 19 | $4,215 | $249.89 | 55% |
| Montgomery | 11 | $4,126 | $243.31 | 50% |
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