Monmouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wales, United Kingdom

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Monmouth in 2025? Explore comprehensive Airbnb analytics for Monmouth, Wales, United Kingdom to uncover income potential. This 2025 STR market report for Monmouth, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 57 active listings.

Whether you're considering an Airbnb investment in Monmouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monmouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Monmouth Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$166
The average rental revenue earned for an occupied room per day in Monmouth.
Occupancy Rate(?)
41.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,526
Typical annual income for an Airbnb listing in Monmouth. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.6%
Slight decrease (-2.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Monmouth.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Monmouth.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
57
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Monmouth (2025)

Understanding the monthly revenue variations for Airbnb listings in Monmouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monmouth is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monmouth across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,166+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,942 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,760 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $909, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Monmouth

Monmouth Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Monmouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monmouth:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Monmouth

Average Daily Rate (ADR) Airbnb Trends in Monmouth (2025)

Effective short term rental pricing strategy in Monmouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monmouth typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
  • Typical properties (Median) charge around $137 per night.
  • Entry-level properties (Bottom 25%) earn around $106 per night.

Average Daily Rate (ADR) Trend by Month in Monmouth

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Airbnb Seasonality Analysis & Trends in Monmouth (2025)

Peak Season (August, September, May)
  • Revenue averages $2,732 per month
  • Occupancy rates average 53.4%
  • Daily rates average $177
Shoulder Season
  • Revenue averages $2,100 per month
  • Occupancy maintains around 40.2%
  • Daily rates hold near $184
Low Season (January, February, November)
  • Revenue drops to average $1,540 per month
  • Occupancy decreases to average 32.2%
  • Daily rates adjust to average $162

Seasonality Insights for Monmouth

  • The Airbnb seasonality in Monmouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Monmouth's highest earning potential, with monthly revenues capable of climbing to $3,128, occupancy reaching a high of 58.8%, and ADRs peaking at $202.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,437, occupancy could drop to 30.3%, and ADRs may adjust down to $160.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monmouth.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Monmouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Monmouth (2025)

Exploring the top neighborhoods for short-term rentals in Monmouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Llandudno
Llandudno is known for its Victorian architecture and sandy beaches. This tourist hotspot attracts visitors year-round for family vacations and seaside holidays.
Great Orme, Llandudno Pier, Venue Cymru, Happy Valley Gardens, Cable Car Ride
Tenby
Tenby is a picturesque coastal town with beautiful beaches and a charming old town. It's a favorite destination for tourists seeking a relaxing getaway.
Tenby Castle, North Beach, Tenby Harbour, St. Catherine's Island, The Dinosaur Park
Cardiff Bay
Cardiff Bay is a vibrant waterfront area offering attractions, dining, and entertainment. It appeals to both tourists and locals looking for leisure activities.
Cardiff Bay Barrage, Wales Millennium Centre, Techniquest, The Doctor Who Experience, Cardiff International White Water
Brecon Beacons
The Brecon Beacons National Park is known for its stunning landscapes and outdoor activities. It attracts nature lovers and adventure seekers.
Pen y Fan, Brecon Beacons Mountain Centre, Waterfall Country, Llangorse Lake, Talybont Reservoir
Monmouth
Monmouth is famous for its historical significance and beautiful countryside. It serves as a great base for exploring the Wye Valley.
Monmouth Castle, Chippenham Park, The Shire Hall, Wye Valley Area of Outstanding Natural Beauty, Monnow Bridge
Abergavenny
Known as the gateway to the Brecon Beacons, Abergavenny hosts the annual food festival and offers a range of attractions for foodies and history buffs.
Abergavenny Castle, Mardy Reservoir, Abergavenny Museum, Sugarloaf Mountain, The Skirrid
Newport
Newport is an emerging city with a rich heritage and a mix of urban and outdoor activities. It's gaining popularity for short-term rentals.
Tredegar House, Newport Transporter Bridge, Bellevue Park, Caerleon Roman Fortress, RSPB Newport Wetlands
Usk
Usk is a charming market town with a lovely river and historical sites. It attracts visitors looking for a peaceful getaway.
Usk Castle, The Usk Valley Walk, Usk Priory Church, Llangibby Castle, The Old Bell

Understanding Airbnb License Requirements & STR Laws in Monmouth (2025)

While Monmouth, Wales, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monmouth to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Monmouth (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Monmouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Monmouth Georgian owned by our family since 1923

Monmouth Georgian owned by our family since 1923

Entire Place • 4 bedrooms

$74,614
Revenue
71.4%
Occupancy
$284.84
Daily Rate
Country retreat with a hot tub and amazing views

Country retreat with a hot tub and amazing views

Entire Place • 4 bedrooms

$64,656
Revenue
49.8%
Occupancy
$372.18
Daily Rate
Barn Owl Cottage great for family or group holiday

Barn Owl Cottage great for family or group holiday

Entire Place • 3 bedrooms

$47,763
Revenue
42.0%
Occupancy
$281.94
Daily Rate
Wye Valley Escapes Log Cabin

Wye Valley Escapes Log Cabin

Entire Place • 2 bedrooms

$45,565
Revenue
55.3%
Occupancy
$222.08
Daily Rate
The Cart Shed Monmouth

The Cart Shed Monmouth

Entire Place • 2 bedrooms

$43,135
Revenue
71.7%
Occupancy
$190.05
Daily Rate
Long Barn

Long Barn

Entire Place • 3 bedrooms

$40,444
Revenue
51.8%
Occupancy
$208.77
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Monmouth (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Monmouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Louise And Kenton4$94,72510424.88/5.0
Kenny7$80,853854.68/5.0
Cathy2$75,8652814.91/5.0
Matthew1$74,6141014.90/5.0
Christine2$67,3531614.92/5.0
Stuart1$64,656614.92/5.0
Peter Anthony2$62,7101804.97/5.0
Katie1$45,5651255.00/5.0
Helen1$43,135434.95/5.0
Denise1$39,4013214.87/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monmouth.

Dive Deeper: Advanced Monmouth STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monmouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Monmouth Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Monmouth

  • The Monmouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 57 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Monmouth, House properties are the most common (50.9%), reflecting the local real estate landscape.
  • Houses represent a significant 50.9% portion, catering likely to families or larger groups.
  • The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 3.5%) offer potential for unique stay experiences.

Monmouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Monmouth

  • The dominant room capacity in Monmouth is 1 bedroom listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 61.4% of the active Airbnb listings in Monmouth, indicating a high concentration in these sizes.
  • A significant 22.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monmouth.

Monmouth Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Monmouth

  • The most common guest capacity trend in Monmouth vacation rentals is listings accommodating 2 guests (29.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Monmouth STR market, accounting for 45.6% of listings.
  • 22.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monmouth.
  • On average, properties in Monmouth are equipped to host 3.4 guests.

Monmouth Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Monmouth

  • The most common availability pattern in Monmouth falls within the 271-366 days range, representing 49.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Monmouth (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Monmouth Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

16 listings

28.6% of total

2 Nights (35.7%)

2 Nights

20 listings

35.7% of total

3 Nights (16.1%)

3 Nights

9 listings

16.1% of total

4-6 Nights (1.8%)

4-6 Nights

1 listings

1.8% of total

30+ Nights (17.9%)

30+ Nights

10 listings

17.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Monmouth is 2 Nights, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.3%) of the Monmouth Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (17.9%) caters to monthly stays (30+ nights) in Monmouth, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 35.7% of Monmouth hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monmouth.

Monmouth Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

2 listings

3.6% of total

Flexible (26.8%)

Flexible

15 listings

26.8% of total

Moderate (41.1%)

Moderate

23 listings

41.1% of total

Firm (16.1%)

Firm

9 listings

16.1% of total

Strict (12.5%)

Strict

7 listings

12.5% of total

Cancellation Policy Insights for Monmouth

  • The prevailing Airbnb cancellation policy trend in Monmouth is Moderate, used by 41.1% of listings.
  • There's a relatively balanced mix between guest-friendly (67.9%) and stricter (28.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.1% market standard in Monmouth.
  • Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Monmouth.

Monmouth STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Monmouth

  • The overall average booking lead time for vacation rentals in Monmouth is 47 days.
  • Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Monmouth.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Monmouth averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Monmouth (2025)

Amenity Prevalence

Amenity Insights for Monmouth

  • Essential amenities in Monmouth that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Wifi, Hangers are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Monmouth: Smoke alarm, Heating.
  • Prioritize adding missing essentials: Smoke alarm, Heating.
  • Consider adding popular differentiators like Hot water or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Monmouth to stay competitive.

Monmouth Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Monmouth

  • The typical guest profile for Airbnb in Monmouth consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 91.9% of guests.
  • Key international markets include United Kingdom (91.9%) and United States (2.4%).
  • Top languages spoken are English (68.8%) followed by French (9.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Monmouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Chew Magna13$7,324$433.0346%
Englishcombe15$6,777$531.1551%
East Knoyle10$6,551$388.3748%
Long Sutton16$6,065$399.9644%
Lambourn11$5,988$723.3429%
Ashley13$5,078$366.1352%
Oldland Common14$4,617$418.4039%
Crai32$4,468$520.5239%
Alderbury21$4,465$345.9942%
Dinton12$4,359$243.4657%

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