Airbnb Market Analytics, Statistics and Data in St Andrews, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in St Andrews? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in St Andrews:
How much do Airbnb hosts make on average per month in St Andrews?
The short-term rental market in St Andrews shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,399 per month
- Strong performing properties (top 25%) make $6,941 or more
- Best-in-class properties (top 10%) achieve $10,134+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,513
Revenue Variations by Month
Occupancy Rates Throughout the Year in St Andrews
The market in St Andrews shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in St Andrews
Daily rates in St Andrews vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $271 per night
- Strong performing properties (top 25%) secure $407 or more
- Best-in-class properties (top 10%) pull in $634+ per night
- Entry-level properties (bottom 25%) earn around $191
Daily Rate Variations by Month
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Seasonality patterns in St Andrews
Peak Season (September, August, July)
- Revenue peaks at $6982.26 per month
- Occupancy rates reach 65.53%
- Daily rates average $419.67
Shoulder Season
- Revenue averages $5314.43 per month
- Occupancy maintains 49.39%
- Daily rates hold at $366.50
Low Season (November, December, January)
- Revenue drops to $2295.38 per month
- Occupancy decreases to 25.73%
- Daily rates adjust to $323.80
Is it still profitable to do Airbnb in St Andrews in 2025?
Yes! St Andrews demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $5314 and With 348 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in St Andrews
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | The historic center of St Andrews, known for its stunning architecture and rich heritage. It attracts visitors for its ancient ruins, proximity to golf courses, and vibrant university culture. | St Andrews Cathedral, St Andrews Castle, University of St Andrews, St Andrews Golf Club, The Scores, East Sands Beach |
| West Sands | A beautiful beach area famous for its long sandy shore and picturesque views. It's popular with families and outdoor enthusiasts, making it a prime location for beach lovers and activity seekers. | West Sands Beach, St Andrews Links, Skyline Golf Course, The Old Course, Pittenweem Harbour, Crail Golfing Society |
| North Street | An important street in St Andrews filled with shops, restaurants, and cafes. It is the main thoroughfare for visitors and locals, making it an attractive location for short-term rentals. | North Street shops, Puffin Cafe, The Central Bar, Toppings & Company Booksellers, St Andrews Museum, The Byre Theatre |
| Queens Gardens | A charming residential area known for its scenic gardens and proximity to the university. It’s appealing for those visiting for extended stays or academic purposes. | Queens Gardens, University of St Andrews Botanic Garden, The British Golf Museum, St Andrews Aquarium, St Rule's Tower, University Hall |
| University Area | Home to many university students and staff, this area offers a vibrant atmosphere with plenty of amenities. It's ideal for hosting students and academic visitors. | University of St Andrews, Library and Computer Centre, Students' Union, The Bell Pettigrew Museum, St Andrews Sports Centre, St Salvator's Chapel |
| East Sands | A quieter beach option with a relaxing vibe, great for families and those looking to escape the hustle and bustle. Offers scenic coastal scenery and local attractions. | East Sands Beach, St Andrews Harbour, Saltoun Hall, Scotland's Secret Bunker, The St Andrews Preservation Trust Museum, Fisheries Museum |
| Golf District | Famous worldwide for its golf courses, particularly the Old Course, this area attracts golf enthusiasts year-round. It’s a must-visit for anyone interested in the sport. | The Old Course, Royal & Ancient Golf Club, British Golf Museum, Tennis at the University, The Himalayas Putting Course, Golf House Club |
| Balgove | A friendly residential area just outside the main town, known for its community feel and local amenities. It's attractive to visitors wanting a quieter stay close to attractions. | Balgove Larder, St Andrews Farm Shop, The Bruce Embankment, Local parks and green spaces, Balgove Castle, The Art House |
Do you need a license for Airbnb in St Andrews?
Most likely, St Andrews requires a license for Airbnb operations. With 36% of current listings showing licensing information, we recommend checking St Andrews's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in St Andrews
Luxury Golf Haven-Old Course 2 min walk,golf store
Entire Place • 4 bedrooms
Luxury Town House in the centre of St Andrews
Entire Place • 5 bedrooms
Braeside | Sleeps 8 | Private Garden | St Andrews
Entire Place • 4 bedrooms
Town House 200 yards from Old Course St Andrews
Entire Place • 6 bedrooms
luxury villa with Garden SPA
Entire Place • 4 bedrooms
Cottage with charisma! St Andrews prime location
Entire Place • 4 bedrooms
Top Performing Professional Hosts in St Andrews
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Latitude55 | 31 | $1,641,794 | 1448 | 4.74/5.0 |
| Steven | 15 | $1,009,296 | 1239 | 4.89/5.0 |
| Kingask | 21 | $730,253 | 397 | 4.62/5.0 |
| St Andrews Property Centre | 15 | $687,679 | 513 | 4.52/5.0 |
| Priorsgate Apartments | 5 | $475,509 | 100 | 4.87/5.0 |
| Peter | 4 | $390,940 | 261 | 4.95/5.0 |
| No.1 Apartments St Andrews - | 8 | $390,117 | 55 | 4.77/5.0 |
| Rory | 12 | $256,906 | 259 | 4.05/5.0 |
| Cottages | 4 | $253,102 | 85 | 3.64/5.0 |
| Neil | 3 | $247,159 | 330 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in St Andrews
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.4%), with apartment & condo and house properties comprising 92.3% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (7.7% combined)
Room Capacity Distribution
Analysis of 348 properties in St Andrews shows that 2 bedrooms properties are most prevalent, making up 42.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 67.5% of all listings.
Key Insights
- Most common: 2 bedrooms (42.8%)
- Least common: 5+ bedrooms (4.9%)
- Market concentration: 67.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 348 properties in St Andrews reveals that 4 guests properties dominate the market, representing 39.7% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 61.8% of the market.
Key Insights
- Most common capacity: 4 guests (39.7% of market)
- Least common capacity: 3 guests (1.7% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 61.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 348 properties in St Andrews, the most common availability pattern is 181-270 days (37.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.2% of properties).
Key Insights
- Most common availability window: 181-270 days (37.9%)
- Most common booking duration: 91-180 days (38.2%)
- Properties with high availability (180+ days): 63.5%
- Properties with long-term bookings (180+ days): 37.9%
Minimum Stay Distributions
1 Night
96 listings
29.3% of total
2 Nights
86 listings
26.2% of total
3 Nights
93 listings
28.4% of total
4-6 Nights
15 listings
4.6% of total
7-29 Nights
3 listings
0.9% of total
30+ Nights
35 listings
10.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.5%
- Mid-length stays (4-6 nights) represent 4.6% of listings
- Monthly+ stays (10.7%) suggest a stable extended-stay market
- High market flexibility with 83.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
3.9% of total
Super Strict 60 Days
7 listings
2.1% of total
Flexible
31 listings
9.3% of total
Moderate
46 listings
13.9% of total
Firm
128 listings
38.6% of total
Strict
107 listings
32.2% of total
Key Insights
- Firm is the preferred policy at 38.6% of listings
- Stricter policies (Firm & Strict) dominate at 70.8% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 2.1% of listings
Recommendations
- The market supports stricter policies, with 70.8% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 138 days
- Shortest booking windows are in Jan, Nov, Feb, averaging 62 days
- Summer shows the longest average booking window at 132 days, while Winter has the shortest at 65 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 132 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in St Andrews
Below is the distribution of amenities across listings in St Andrews:
Traveler Demographics
Key Insights
- Domestic travelers make up 45.2% of total guests, indicating a significant local market share.
- Primary international markets: United States (39.7%) and Canada (4.8%)
- English is the top language at 72.6%, followed by French (10.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Canada
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding St Andrews. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,432 | $542.36 | 55% |
| Bridge of Cally | 16 | $5,619 | $333.68 | 53% |
| Auchtermuchty | 11 | $4,972 | $380.23 | 50% |
| Midlothian | 12 | $4,761 | $300.69 | 50% |
| City of Edinburgh | 4,340 | $4,750 | $280.52 | 62% |
| Holy Island | 10 | $4,743 | $277.73 | 59% |
| Kielder | 13 | $4,502 | $336.90 | 51% |
| Mount Melville | 16 | $4,310 | $308.29 | 46% |
| Falstone | 10 | $4,204 | $243.50 | 56% |
| Kenmore | 10 | $4,169 | $422.36 | 39% |
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