Southerness Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Southerness in 2025? Explore comprehensive Airbnb analytics for Southerness, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Southerness, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Southerness, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southerness Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southerness Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southerness (2025)
Understanding the monthly revenue variations for Airbnb listings in Southerness is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southerness is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southerness across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,545+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,884 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,940 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,200, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southerness
Southerness Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southerness STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southerness:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southerness
Average Daily Rate (ADR) Airbnb Trends in Southerness (2025)
Effective short term rental pricing strategy in Southerness involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southerness typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $530+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $229 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Southerness
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Airbnb Seasonality Analysis & Trends in Southerness (2025)
Peak Season (August, July, April)
- Revenue averages $3,205 per month
- Occupancy rates average 62.0%
- Daily rates average $255
Shoulder Season
- Revenue averages $1,920 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $242
Low Season (March, November, December)
- Revenue drops to average $1,402 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $232
Seasonality Insights for Southerness
- The Airbnb seasonality in Southerness shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southerness's highest earning potential, with monthly revenues capable of climbing to $3,970, occupancy reaching a high of 78.1%, and ADRs peaking at $275.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,188, occupancy could drop to 22.8%, and ADRs may adjust down to $215.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southerness.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southerness seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southerness (2025)
Exploring the top neighborhoods for short-term rentals in Southerness? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Southerness Beach | A beautiful coastal village known for its sandy beach and serene environment. Perfect for family vacations and seaside getaways. | Southerness Lighthouse, Southerness Golf Club, The Solway Coast, Dumfries and Galloway Coastal Path, Birdwatching at the Solway Firth |
| Mochrum Park | A picturesque area with scenic views and countryside charm. Ideal for guests looking for a peaceful retreat and nature activities. | Mochrum Parkland, Walking trails, Wildlife viewing, Local farms and produce, Historic sites nearby |
| Nith Estuary | Offers stunning views and a mix of beach and estuary. Great for fishing enthusiasts and nature lovers, attracting a diverse range of visitors. | Nith Estuary Wildlife, Boat tours, Fishing spots, Scenic walks, Local cafes and dining |
| Kirkcudbright | A vibrant arts community known as the 'Artists' Town', appealing to guests interested in art and culture, with plenty of galleries and local events. | Kirkcudbright Galleries, Historic Castle, Art festivals, Coastal walks, Local craft shops |
| Castle Douglas | Known for its rich history and local produce market, attracting food lovers and families seeking a charming town experience. | Castle Douglas Market, Threave Castle, Biking routes, Local delicacies, Scenic countryside |
| Dumfries | A larger town offering a mix of history, culture, and modern amenities. Great for those looking for convenience and attractions in one place. | Robert Burns Centre, Dumfries Museum, Maxwelltown, The Crichton, Local shopping and dining |
| Palnackie | A quaint village near the coast ideal for quiet retreats, close to beautiful landscapes and outdoor activities. | Palnackie Harbour, Watersports, Nature trails, Local history, Quiet village charm |
| Caerlaverock | Famous for its castle and nature reserve, ideal for history buffs and nature enthusiast visitors looking for unique stays. | Caerlaverock Castle, Caerlaverock Wetland Centre, Wildlife trails, Historical tours, Countryside views |
Understanding Airbnb License Requirements & STR Laws in Southerness (2025)
While Southerness, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southerness to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Southerness (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southernessbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lindaglassart's Studio at Woodholm
Entire Place • 2 bedrooms
Jura
Entire Place • 3 bedrooms
Swallow Cottage Beach House
Entire Place • 2 bedrooms
New in 2021, 1 minute walk from main amenities.
Entire Place • 3 bedrooms
The Wigwam, family holidays, close to the sea
Entire Place • 3 bedrooms
Modern Bungalow in Popular Family Holiday Area
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southerness (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southerness based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 5 | $75,028 | 11 | 4.17/5.0 |
| Linda | 1 | $47,272 | 70 | 4.99/5.0 |
| Susan | 2 | $31,317 | 49 | 4.89/5.0 |
| Anne | 1 | $24,157 | 92 | 4.84/5.0 |
| David | 1 | $23,855 | 85 | 4.93/5.0 |
| Sharon | 1 | $20,539 | 65 | 4.83/5.0 |
| Dave | 1 | $17,476 | 11 | 5.00/5.0 |
| David | 1 | $15,420 | 17 | 4.76/5.0 |
| Map Short Stays | 1 | $15,107 | 53 | 4.85/5.0 |
| Matthew | 1 | $10,489 | 37 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southerness.
Dive Deeper: Advanced Southerness STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southerness. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSoutherness Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southerness
- The Southerness Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southerness, House properties are the most common (81.8%), reflecting the local real estate landscape.
- Houses represent a significant 81.8% portion, catering likely to families or larger groups.
Southerness Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southerness
- The dominant room capacity in Southerness is 3 bedrooms listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 90.9% of the active Airbnb listings in Southerness, indicating a high concentration in these sizes.
- A significant 63.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Southerness.
Southerness Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southerness
- The most common guest capacity trend in Southerness vacation rentals is listings accommodating 6 guests (36.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Southerness STR market, accounting for 68.2% of listings.
- 54.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southerness.
- On average, properties in Southerness are equipped to host 5.5 guests.
Southerness Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southerness
- The most common availability pattern in Southerness falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Southerness (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southerness Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
22.7% of total
2 Nights
2 listings
9.1% of total
3 Nights
4 listings
18.2% of total
4-6 Nights
1 listings
4.5% of total
30+ Nights
10 listings
45.5% of total
Key Insights
- The most prevalent minimum stay requirement in Southerness is 30+ Nights, adopted by 45.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.5%) caters to monthly stays (30+ nights) in Southerness, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.5% of Southerness hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southerness.
Southerness Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.5% of total
Super Strict 60 Days
6 listings
27.3% of total
Flexible
7 listings
31.8% of total
Moderate
1 listings
4.5% of total
Firm
4 listings
18.2% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Southerness
- The prevailing Airbnb cancellation policy trend in Southerness is Flexible, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (36.3%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.8% market standard in Southerness.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Southerness.
Southerness STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southerness
- The overall average booking lead time for vacation rentals in Southerness is 41 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Southerness.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Southerness averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southerness (2025)
Amenity Prevalence
Amenity Insights for Southerness
- Essential amenities in Southerness that guests expect include: Kitchen, Heating, Smoke alarm, Wifi, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Fire extinguisher, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southerness: Kitchen, Heating, Smoke alarm, Wifi, TV, Free parking on premises.
- Prioritize adding missing essentials: Wifi, TV, Free parking on premises.
- Consider adding popular differentiators like Bed linens or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southerness to stay competitive.
Southerness Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southerness
- The typical guest profile for Airbnb in Southerness consists of primarily domestic travelers (96%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United Kingdom (95.7%) and South Africa (1.1%).
- Top languages spoken are English (86.7%) followed by Italian (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Glasgow.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southerness Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,176 | $729.08 | 41% |
| Llanbedr Dyffryn Clwyd | 10 | $5,052 | $438.32 | 27% |
| Waverton | 19 | $4,450 | $525.05 | 30% |
| Buttermere | 13 | $4,254 | $415.42 | 51% |
| Crosthwaite | 11 | $4,173 | $378.02 | 52% |
| Gorebridge | 17 | $4,168 | $418.21 | 41% |
| City of Edinburgh | 4,649 | $4,119 | $279.30 | 58% |
| Langbank | 10 | $4,103 | $353.75 | 53% |
| Lindale | 10 | $4,093 | $272.98 | 51% |
| Kettlewell | 19 | $4,002 | $378.56 | 44% |