Airbnb Market Analytics, Statistics and Data in Portree, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Portree? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Portree:
How much do Airbnb hosts make on average per month in Portree?
The short-term rental market in Portree shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,172 per month
- Strong performing properties (top 25%) make $6,903 or more
- Best-in-class properties (top 10%) achieve $9,994+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,572
Revenue Variations by Month
Occupancy Rates Throughout the Year in Portree
The market in Portree shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 64% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 48%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Portree
Daily rates in Portree vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $199 per night
- Strong performing properties (top 25%) secure $298 or more
- Best-in-class properties (top 10%) pull in $433+ per night
- Entry-level properties (bottom 25%) earn around $140
Daily Rate Variations by Month
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Seasonality patterns in Portree
Peak Season (August, July, June)
- Revenue peaks at $7989.18 per month
- Occupancy rates reach 84.00%
- Daily rates average $280.57
Shoulder Season
- Revenue averages $5124.61 per month
- Occupancy maintains 60.83%
- Daily rates hold at $241.50
Low Season (December, February, January)
- Revenue drops to $2081.14 per month
- Occupancy decreases to 31.74%
- Daily rates adjust to $197.28
Is it still profitable to do Airbnb in Portree in 2025?
Yes! Portree demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 61% and strong monthly revenue averaging $5125 and The market's 180 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Portree
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Harbour | A picturesque area with stunning views and easy access to local ferry services. Attracts tourists interested in exploring the Isle of Skye and enjoying seafood restaurants. | Portree Harbour, Seafood Restaurant, Ferry to Raasay, Boat Tours, The Old Man of Storr |
| Uig | A vibrant village known for its ferry connections to the Outer Hebrides. Popular for nature lovers and those wanting a quieter stay with beautiful landscapes. | Uig Sands, Fairy Glen, Ferry Terminal, Walking Trails, Uig Pottery |
| Skeabost | Located near the famous Skeabost Hotel and surrounded by natural beauty, making it an ideal serene retreat and perfect for romantic getaways. | Skeabost House Hotel, Nearby Fairy Pools, Golf in Skeabost, Wildlife Watching, Fishing |
| Cardin Aird | A tranquil area known for its scenic views of the Sound of Raasay and surrounding countryside, perfect for those looking to immerse themselves in nature. | Raasey Island Views, Walking Trails, Photography Opportunities, Bird Watching, Kayaking |
| Dunvegan | Home to Dunvegan Castle, this historic area attracts visitors who want to experience Scotland's heritage and enjoy the beautiful surroundings. | Dunvegan Castle, Garden of Dunvegan, Local Craft Shops, Fairy Bridge, Photography Tours |
| Armadale | A peaceful area with beautiful landscapes, famous for its maritime connections. Good for hosts wanting to provide a relaxing experience for guests. | Armadale Castle, Gardens, Walks along the coast, Local History Museum, Nearby Calmac Ferries |
| Kilmuir | A picturesque village known for its traditional Scottish charm and proximity to the Skye Museum of Island Life, ideal for cultural tourism. | Skye Museum of Island Life, Local Churches, Cultural Experiences, Scenic Drives, Wildlife Watching |
| Staffin | A coastal village that serves as a gateway to many hiking trails and natural attractions, which entices adventure seekers and nature enthusiasts. | Staffin Beach, The Quiraing, Kilt Rock, Dinosaur Footprints, Hiking Trails |
Do you need a license for Airbnb in Portree?
We recommend checking directly with Portree's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (22% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Portree
Luxury Super Central Cottage with a Hot Tub/ Gym
Entire Place • 3 bedrooms
5* Harbour Apt, Stunning views, Chic & Boutique
Entire Place • 3 bedrooms
Luxury Cottage In Portree!
Entire Place • 1 bedroom
Shore Cottage Isle of Skye
Entire Place • 3 bedrooms
2 Tianavaig View Apartments. Portree, sleeps 7.
Entire Place • 4 bedrooms
Skye Bay in the heart of Portree
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Portree
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Skye Accommodation | 8 | $837,690 | 653 | 4.90/5.0 |
| Hazel | 4 | $390,258 | 155 | 4.66/5.0 |
| 35062615 | 4 | $296,039 | 323 | 4.91/5.0 |
| Hany | 1 | $203,285 | 108 | 4.76/5.0 |
| Jacqui | 4 | $184,263 | 504 | 4.74/5.0 |
| Ting Pong | 7 | $176,435 | 157 | 4.22/5.0 |
| Annie | 2 | $168,568 | 394 | 4.78/5.0 |
| Cottages | 4 | $165,396 | 29 | 4.80/5.0 |
| Baya | 2 | $163,814 | 344 | 4.82/5.0 |
| Neil | 2 | $150,093 | 225 | 4.63/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Portree
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.7%), with house and apartment & condo properties comprising 81.6% of inventory
- Strong specialty sector (15.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (5.6% combined)
Room Capacity Distribution
Analysis of 180 properties in Portree shows that 2 bedrooms properties are most prevalent, making up 30.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 53.9% of all listings.
Key Insights
- Most common: 2 bedrooms (30.6%)
- Least common: 4 bedrooms (5.6%)
- Market concentration: 53.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 180 properties in Portree reveals that 4 guests properties dominate the market, representing 28.9% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.6% of the market.
Key Insights
- Most common capacity: 4 guests (28.9% of market)
- Least common capacity: 3 guests (1.1% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 50.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 180 properties in Portree, the most common availability pattern is 91-180 days (46.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (47.8% of properties).
Key Insights
- Most common availability window: 91-180 days (46.1%)
- Most common booking duration: 181-270 days (47.8%)
- Properties with high availability (180+ days): 36.1%
- Properties with long-term bookings (180+ days): 67.2%
Minimum Stay Distributions
1 Night
29 listings
17.3% of total
2 Nights
65 listings
38.7% of total
3 Nights
41 listings
24.4% of total
4-6 Nights
17 listings
10.1% of total
7-29 Nights
3 listings
1.8% of total
30+ Nights
13 listings
7.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.0%
- Mid-length stays (4-6 nights) represent 10.1% of listings
- Monthly+ stays (7.7%) suggest a stable extended-stay market
- High market flexibility with 80.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
7 listings
3.9% of total
Super Strict 30 Days
4 listings
2.2% of total
Flexible
34 listings
19.1% of total
Moderate
46 listings
25.8% of total
Firm
23 listings
12.9% of total
Strict
64 listings
36% of total
Key Insights
- Strict is the preferred policy at 36.0% of listings
- The market shows a balanced distribution between guest-friendly (44.9%) and strict (48.9%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 139 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 60 days
- Summer shows the longest average booking window at 137 days, while Winter has the shortest at 61 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 137 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Portree
Below is the distribution of amenities across listings in Portree:
Traveler Demographics
Key Insights
- Domestic travelers make up 19% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (24.1%) and Canada (9.1%)
- English is the top language at 67.7%, followed by French (11.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Portree. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Glenachulish | 34 | $6,251 | $435.39 | 46% |
| Carbost | 26 | $5,933 | $369.28 | 61% |
| Port Failthe | 14 | $5,179 | $295.68 | 58% |
| Camuscross | 10 | $5,155 | $291.22 | 63% |
| Stein | 11 | $5,029 | $268.29 | 74% |
| North Ballachulish | 33 | $4,764 | $305.70 | 48% |
| Satran | 11 | $4,636 | $250.17 | 74% |
| Corran | 25 | $4,548 | $369.00 | 45% |
| Glen Nevis | 16 | $4,325 | $260.27 | 57% |
| Culnacnoc | 12 | $4,287 | $285.90 | 61% |
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