Airbnb Market Analytics, Statistics and Data in Perth, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Perth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Perth:
How much do Airbnb hosts make on average per month in Perth?
The short-term rental market in Perth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,133 per month
- Strong performing properties (top 25%) make $3,512 or more
- Best-in-class properties (top 10%) achieve $5,204+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,219
Revenue Variations by Month
Occupancy Rates Throughout the Year in Perth
The market in Perth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Perth
Daily rates in Perth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $148 per night
- Strong performing properties (top 25%) secure $223 or more
- Best-in-class properties (top 10%) pull in $325+ per night
- Entry-level properties (bottom 25%) earn around $103
Daily Rate Variations by Month
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Seasonality patterns in Perth
Peak Season (August, July, June)
- Revenue peaks at $3814.24 per month
- Occupancy rates reach 67.77%
- Daily rates average $196.23
Shoulder Season
- Revenue averages $2664.32 per month
- Occupancy maintains 47.34%
- Daily rates hold at $184.82
Low Season (February, December, January)
- Revenue drops to $1544.52 per month
- Occupancy decreases to 30.15%
- Daily rates adjust to $170.43
Is it still profitable to do Airbnb in Perth in 2025?
Yes! Perth demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $2664 and The market's 133 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Perth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Perth City Centre | The vibrant heart of Perth boasting a mix of historic sites, shopping, dining, and nightlife. It's a hub for tourists looking to explore the cultural attractions of the city. | Perth Concert Hall, Perth Art Gallery, Merchant City, St. John's Kirk, Dunen's Market, Theatre Royal |
| Scone | Famous for Scone Palace, this quaint area attracts visitors interested in history and heritage. It offers a peaceful, picturesque setting just outside the bustling city. | Scone Palace, Balhousie Castle, The Black Watch Castle and Museum, Scone Abbey, The Old Curiosity Shop |
| North Inch | A beautiful parkland area next to the River Tay, ideal for outdoor activities and events. Attracts families and tourists who enjoy nature and recreational activities. | North Inch Park, River Tay walks, Perth Leisure Pool, Perth Rugby Club, Balhousie Castle |
| Hillhead | A trendy area with a mix of students and young professionals, offering a lively atmosphere, cafes, and local shops. Popular with those looking for a vibrant community feel. | Other Side of the River, Kinnoull Hill Woodland Park, Balgowan Park, Local pubs and eateries |
| Branklyn Garden | A beautiful hidden gem of gardens that provide a tranquil retreat in the city. Attracts tourists and locals looking for peace and natural beauty. | Branklyn Garden, The Water of Leith, Historical remnants |
| Perth Theatre | A cultural hotspot with a range of performances and events year-round. Ideal for visitors looking to experience the arts and local talent in a quaint setting. | Perth Theatre, Perth Concert Hall, Theatre events |
| Kinnoull Hill | Known for its stunning viewpoints and scenic walks, it's a great location for outdoor enthusiasts and those looking to connect with nature close to the city. | Kinnoull Hill Woodland Park, The Kinnoull Hill Tower, Walking trails, Stunning views of the River Tay |
| Crieff | A charming town nearby known for its rich heritage and stunning countryside. Ideal for tourists looking for a rural experience close to Perth. | Crieff Hydro, The Famous Grouse Experience, Crieff Visitor Centre, Local distilleries |
Do you need a license for Airbnb in Perth?
Most likely, Perth requires a license for Airbnb operations. With 38% of current listings showing licensing information, we recommend checking Perth's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Perth
Fully restored Georgian townhouse in Perth
Entire Place • 6 bedrooms
Burmieston Steading, eco retreat in Perthshire
Entire Place • 5 bedrooms
Watergate
Entire Place • 2 bedrooms
Chic Apartment with Hot Tub
Entire Place • 2 bedrooms
Hobbit log cabin, Eco, beautiful views, hot tub
Entire Place • 2 bedrooms
High Street, 3 bedroom, City Centre Apartment
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Perth
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lee | 7 | $254,345 | 674 | 4.78/5.0 |
| Bartek | 5 | $178,436 | 134 | 4.94/5.0 |
| Nick | 1 | $133,338 | 77 | 4.90/5.0 |
| Sarah | 5 | $112,476 | 859 | 4.88/5.0 |
| Donna | 2 | $101,830 | 57 | 4.98/5.0 |
| Keesje And Olly | 1 | $99,249 | 89 | 4.96/5.0 |
| Sykes Holiday Cottages Limited | 2 | $83,622 | 4 | 2.00/5.0 |
| Cottages | 3 | $80,941 | 22 | 4.94/5.0 |
| Antonia | 1 | $67,712 | 222 | 4.92/5.0 |
| Amjad | 3 | $65,399 | 135 | 4.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Perth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88%), with apartment & condo and house properties comprising 84.9% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (9.1% combined)
Room Capacity Distribution
Analysis of 133 properties in Perth shows that 1 bedroom properties are most prevalent, making up 36.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.7% of all listings.
Key Insights
- Most common: 1 bedroom (36.1%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 67.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 133 properties in Perth reveals that 2 guests properties dominate the market, representing 31.6% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.1% of the market.
Key Insights
- Most common capacity: 2 guests (31.6% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 57.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 133 properties in Perth, the most common availability pattern is 181-270 days (35.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.8% of properties).
Key Insights
- Most common availability window: 181-270 days (35.3%)
- Most common booking duration: 91-180 days (33.8%)
- Properties with high availability (180+ days): 66.2%
- Properties with long-term bookings (180+ days): 36.1%
Minimum Stay Distributions
1 Night
44 listings
36.1% of total
2 Nights
45 listings
36.9% of total
3 Nights
16 listings
13.1% of total
4-6 Nights
10 listings
8.2% of total
7-29 Nights
3 listings
2.5% of total
30+ Nights
4 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.0%
- Mid-length stays (4-6 nights) represent 8.2% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 86.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
3.3% of total
Flexible
38 listings
31.4% of total
Moderate
34 listings
28.1% of total
Firm
25 listings
20.7% of total
Strict
20 listings
16.5% of total
Key Insights
- Flexible is the preferred policy at 31.4% of listings
- The market shows a balanced distribution between guest-friendly (59.5%) and strict (37.2%) policies
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 3.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 82 days
- Shortest booking windows are in Mar, Nov, Feb, averaging 45 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Perth
Every property in Perth comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 65.3% of total guests, indicating a significant local market share.
- Primary international markets: United States (12.8%) and Australia (4.6%)
- English is the top language at 75.2%, followed by French (9.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Scotland and England markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Perth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Galston | 12 | $8,160 | $649.97 | 48% |
| Fearnan | 20 | $6,454 | $429.20 | 52% |
| Gorebridge | 12 | $6,432 | $542.36 | 55% |
| Kirkhill | 10 | $6,308 | $723.03 | 45% |
| Bridge of Cally | 16 | $5,619 | $333.68 | 53% |
| North Kessock | 10 | $5,361 | $361.80 | 56% |
| Arrochar | 33 | $5,095 | $330.78 | 56% |
| Gartocharn | 14 | $4,988 | $377.47 | 48% |
| Auchtermuchty | 11 | $4,972 | $380.23 | 50% |
| Acharn | 10 | $4,907 | $271.16 | 58% |
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