Airbnb Market Analytics, Statistics and Data in Oban, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Oban? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Oban:
How much do Airbnb hosts make on average per month in Oban?
The short-term rental market in Oban shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,707 per month
- Strong performing properties (top 25%) make $4,149 or more
- Best-in-class properties (top 10%) achieve $6,003+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,607
Revenue Variations by Month
Occupancy Rates Throughout the Year in Oban
The market in Oban shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Oban
Daily rates in Oban vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $164 per night
- Strong performing properties (top 25%) secure $228 or more
- Best-in-class properties (top 10%) pull in $306+ per night
- Entry-level properties (bottom 25%) earn around $123
Daily Rate Variations by Month
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Seasonality patterns in Oban
Peak Season (August, July, May)
- Revenue peaks at $4842.33 per month
- Occupancy rates reach 72.79%
- Daily rates average $208.73
Shoulder Season
- Revenue averages $3198.17 per month
- Occupancy maintains 50.15%
- Daily rates hold at $194.41
Low Season (February, December, January)
- Revenue drops to $1565.88 per month
- Occupancy decreases to 27.40%
- Daily rates adjust to $177.13
Is it still profitable to do Airbnb in Oban in 2025?
Yes! Oban demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3198 and With 282 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Oban
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Oban Town Centre | The vibrant heart of Oban, rich in history and culture. Ideal for tourists due to its proximity to shops, restaurants, and ferry terminals to the islands. | Oban Distillery, Gallanach Mor Gardens, McCaig's Tower, Oban War and Peace Museum, Oban Bay, Ferry to Mull and other islands |
| Dunollie | A scenic area with the historic Dunollie Castle. Offers beautiful views and is a short walk from the town center, appealing to tourists and history enthusiasts. | Dunollie Castle, Dunollie Museum, Oban Sea Kayak Tours, Forest walks, Scenic coastal paths |
| Ganavan Beach | A lovely sandy beach close to Oban, perfect for families and beachgoers. Popular for water sports and outdoor activities, making it a lovely retreat from the town. | Ganavan Sands, Water sports activities, Coastal walks, Shell collecting, Seabird watching |
| Rosneath | A picturesque and tranquil area that is slightly away from the hustle and bustle. Appeals to those seeking peace and beautiful coastal walks. | Rosneath Peninsula, Coastal trails, Picnic areas, Scenic views of the Firth of Clyde, Wildlife watching |
| Taynuilt | A charming village close to Oban, surrounded by stunning scenery. Offers a taste of local life and access to hiking trails and outdoor activities. | Taynuilt Village, Ben Cruachan, Local shops and cafes, Hiking in the hills, Historic sites |
| Easdale Island | A small, unique island known for its slate quarrying history. Attracts visitors looking for a distinct experience and access to Scotland's nature and history. | Easdale Island Heritage Centre, Slate Islands Kayak Tours, Historical slate quarries, Scenic coastal views, Unique island culture |
| Lismore Island | Known for its beautiful landscapes and wildlife. Offers a remote getaway with a rich cultural heritage and tranquility away from larger tourist areas. | Lismore Lighthouse, Walking trails, Biking paths, Wildlife spotting, Local craft shops |
| Kerrera | An island just off the coast of Oban, offering a getaway experience with beautiful views and a quiet atmosphere. Great for walking and exploring. | Kerrera Ferry, Gylen Castle, Walking paths, Secluded beaches, Stunning harbor views |
Do you need a license for Airbnb in Oban?
We recommend checking directly with Oban's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (16% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Oban
The Morrígan Villa
Private Room • 2 bedrooms
The Black Cabin Oban
Entire Place • 1 bedroom
Suite Witch
Private Room • 2 bedrooms
Luxury country house set in its own little forest
Entire Place • 5 bedrooms
Dunheanish Guest House
Entire Place • 6 bedrooms
Airds Apartment
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Oban
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 15 | $508,744 | 142 | 3.55/5.0 |
| Glencruitten House | 3 | $277,076 | 120 | 3.33/5.0 |
| West | 17 | $262,243 | 287 | 4.42/5.0 |
| Liam | 19 | $246,569 | 158 | 3.21/5.0 |
| Joy | 3 | $219,155 | 120 | 4.65/5.0 |
| Aidan | 8 | $207,009 | 482 | 4.63/5.0 |
| Natalie | 5 | $198,550 | 326 | 4.82/5.0 |
| Justyna | 6 | $189,221 | 499 | 4.89/5.0 |
| Joe | 3 | $155,191 | 162 | 4.79/5.0 |
| Eileen | 5 | $143,795 | 256 | 2.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Oban
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.5%), with apartment & condo and house properties comprising 84.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (7.8% combined)
Room Capacity Distribution
Analysis of 282 properties in Oban shows that 1 bedroom properties are most prevalent, making up 40.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.4% of all listings.
Key Insights
- Most common: 1 bedroom (40.1%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 73.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 282 properties in Oban reveals that 2 guests properties dominate the market, representing 35.5% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 65.6% of the market.
Key Insights
- Most common capacity: 2 guests (35.5% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 65.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 282 properties in Oban, the most common availability pattern is 91-180 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.6% of properties).
Key Insights
- Most common availability window: 91-180 days (36.2%)
- Most common booking duration: 181-270 days (37.6%)
- Properties with high availability (180+ days): 57.1%
- Properties with long-term bookings (180+ days): 46.1%
Minimum Stay Distributions
1 Night
75 listings
28% of total
2 Nights
101 listings
37.7% of total
3 Nights
46 listings
17.2% of total
4-6 Nights
16 listings
6% of total
7-29 Nights
8 listings
3% of total
30+ Nights
22 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.7%
- Mid-length stays (4-6 nights) represent 6% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 82.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
11 listings
4.2% of total
Super Strict 30 Days
7 listings
2.7% of total
Flexible
67 listings
25.9% of total
Moderate
93 listings
35.9% of total
Firm
32 listings
12.4% of total
Strict
49 listings
18.9% of total
Key Insights
- Moderate is the preferred policy at 35.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 102 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 53 days
- Summer shows the longest average booking window at 99 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Oban
Below is the distribution of amenities across listings in Oban:
Traveler Demographics
Key Insights
- Domestic travelers make up 42.7% of total guests, indicating a significant local market share.
- Primary international markets: United States (32.2%) and Canada (7.4%)
- English is the top language at 69%, followed by French (12.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for England and Glasgow markets
- Develop localized content for United States and Canada
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Oban. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Galston | 12 | $8,160 | $649.97 | 48% |
| Fearnan | 20 | $6,454 | $429.20 | 52% |
| Kirkhill | 10 | $6,308 | $723.03 | 45% |
| Glenachulish | 34 | $6,251 | $435.39 | 46% |
| Carbost | 26 | $5,933 | $369.28 | 61% |
| North Kessock | 10 | $5,361 | $361.80 | 56% |
| Port Failthe | 14 | $5,179 | $295.68 | 58% |
| Camuscross | 10 | $5,155 | $291.22 | 63% |
| Arrochar | 33 | $5,095 | $330.78 | 56% |
| Stein | 11 | $5,029 | $268.29 | 74% |
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