Lossiemouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Lossiemouth in 2025? Explore comprehensive Airbnb analytics for Lossiemouth, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Lossiemouth, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in Lossiemouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lossiemouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lossiemouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lossiemouth (2025)
Understanding the monthly revenue variations for Airbnb listings in Lossiemouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lossiemouth is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lossiemouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,373+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,164 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,264 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,340, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lossiemouth
Lossiemouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lossiemouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lossiemouth:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lossiemouth
Average Daily Rate (ADR) Airbnb Trends in Lossiemouth (2025)
Effective short term rental pricing strategy in Lossiemouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lossiemouth typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $304+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Lossiemouth
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Airbnb Seasonality Analysis & Trends in Lossiemouth (2025)
Peak Season (August, September, July)
- Revenue averages $3,455 per month
- Occupancy rates average 64.6%
- Daily rates average $185
Shoulder Season
- Revenue averages $2,350 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $181
Low Season (January, February, March)
- Revenue drops to average $1,625 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $166
Seasonality Insights for Lossiemouth
- The Airbnb seasonality in Lossiemouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lossiemouth's highest earning potential, with monthly revenues capable of climbing to $3,990, occupancy reaching a high of 74.3%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,541, occupancy could drop to 31.0%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lossiemouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lossiemouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lossiemouth (2025)
Exploring the top neighborhoods for short-term rentals in Lossiemouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Beach | A scenic beach area ideal for families and holiday-makers, known for its beautiful sandy shores and proximity to beach activities. | East Beach Promenade, Lossiemouth Fisheries and Community Museum, Cullen's new bridge, Riverside Park, Local cafes and shops |
| Lossiemouth Town Centre | The heart of Lossiemouth, where visitors can find local shops, eateries, and easy access to amenities. A great location for those looking to explore the town. | Lossiemouth Indoor Bowling Club, Local pubs, Historic buildings, Art galleries, Seasonal markets |
| Moray Golf Club | A prime location for golf enthusiasts, offering stunning coastal views and a well-maintained golf course, attracting visitors during the golf season. | Moray Golf Club, Lossiemouth Golf Club, Scenic coastal walks, Golfing events, Nearby accommodation options |
| Lossiemouth Harbour | This area offers a picturesque harbour setting, enhancing the charm for guests wanting to experience maritime culture and activities. | Lossiemouth Harbour, Boat tours, Fishing activities, Local seafood restaurants, Scenic views |
| Moray Firth Coast | Renowned for its marine wildlife and stunning landscapes, perfect for those interested in nature and outdoor activities. | Whale watching tours, Beach walks, Wildlife watching spots, Kayaking, Historic sites nearby |
| West Beach | A quieter beach area ideal for relaxation and enjoying nature, attracting those who prefer a more tranquil setting for their holiday. | West Beach promenade, Nature trails, Picnic spots, Local wildlife, Seaside cafes |
| Local Nature Reserves | Attracting nature lovers and outdoor enthusiasts, this area offers opportunities for hiking, bird watching, and exploring the natural beauty of the region. | Lossiemouth Dunes, Local wildlife paths, Scenic viewpoints, Bird watching hides, Nature trails |
| Historic Sites | Offer a glimpse into the rich history of Lossiemouth and the surrounding areas, making it appealing for history buffs and tourists alike. | Nearby castles, Historic monuments, Heritage walking tours, Local history exhibitions, Ruins and landmark sites |
Understanding Airbnb License Requirements & STR Laws in Lossiemouth (2025)
While Lossiemouth, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lossiemouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lossiemouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lossiemouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Beachfront, 4 Bedrooms, Panoramic Seaview
Entire Place • 4 bedrooms
Harbour Nights 4 by Interhome
Entire Place • 2 bedrooms
Stunning pent-house 3-bed apartment with sea views
Entire Place • 3 bedrooms
Lossiemouth bungalow a stone's throw from beach
Entire Place • 2 bedrooms
Beautiful Seaview Townhouse
Entire Place • 2 bedrooms
Seaside Home with Stunning Views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lossiemouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lossiemouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 5 | $175,156 | 9 | 4.67/5.0 |
| John | 6 | $92,637 | 384 | 4.90/5.0 |
| Carol Elizabeth | 1 | $58,887 | 72 | 4.99/5.0 |
| Helen | 2 | $54,525 | 31 | 4.93/5.0 |
| Richard | 1 | $45,173 | 43 | 4.93/5.0 |
| Jennifer | 1 | $42,616 | 95 | 4.96/5.0 |
| Clyde & Azhara | 1 | $40,113 | 88 | 4.85/5.0 |
| Kevin | 1 | $40,046 | 261 | 4.94/5.0 |
| Kate | 1 | $33,491 | 55 | 5.00/5.0 |
| Chloe | 2 | $33,245 | 66 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lossiemouth.
Dive Deeper: Advanced Lossiemouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lossiemouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLossiemouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lossiemouth
- The Lossiemouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lossiemouth, Apartment/Condo properties are the most common (43.1%), reflecting the local real estate landscape.
- Houses represent a significant 41.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.7%) offer potential for unique stay experiences.
Lossiemouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lossiemouth
- The dominant room capacity in Lossiemouth is 2 bedrooms listings, making up 51.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 86.2% of the active Airbnb listings in Lossiemouth, indicating a high concentration in these sizes.
Lossiemouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lossiemouth
- The most common guest capacity trend in Lossiemouth vacation rentals is listings accommodating 4 guests (43.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Lossiemouth STR market, accounting for 65.5% of listings.
- 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lossiemouth.
- On average, properties in Lossiemouth are equipped to host 4.1 guests.
Lossiemouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lossiemouth
- The most common availability pattern in Lossiemouth falls within the 271-366 days range, representing 37.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lossiemouth (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lossiemouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
6.9% of total
2 Nights
11 listings
19% of total
3 Nights
17 listings
29.3% of total
4-6 Nights
2 listings
3.4% of total
7-29 Nights
2 listings
3.4% of total
30+ Nights
22 listings
37.9% of total
Key Insights
- The most prevalent minimum stay requirement in Lossiemouth is 30+ Nights, adopted by 37.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.9%) caters to monthly stays (30+ nights) in Lossiemouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.9% of Lossiemouth hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lossiemouth.
Lossiemouth Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
5.2% of total
Flexible
14 listings
24.1% of total
Moderate
14 listings
24.1% of total
Firm
16 listings
27.6% of total
Strict
11 listings
19% of total
Cancellation Policy Insights for Lossiemouth
- The prevailing Airbnb cancellation policy trend in Lossiemouth is Firm, used by 27.6% of listings.
- There's a relatively balanced mix between guest-friendly (48.2%) and stricter (46.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 27.6% market standard in Lossiemouth.
- Regularly review your cancellation policy against competitors and market demand shifts in Lossiemouth.
Lossiemouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lossiemouth
- The overall average booking lead time for vacation rentals in Lossiemouth is 51 days.
- Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Lossiemouth.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Lossiemouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lossiemouth (2025)
Amenity Prevalence
Amenity Insights for Lossiemouth
- Essential amenities in Lossiemouth that guests expect include: TV, Heating, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Dishes and silverware, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lossiemouth: TV, Heating, Kitchen, Wifi.
- Prioritize adding missing essentials: Heating, Kitchen, Wifi.
- Consider adding popular differentiators like Smoke alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lossiemouth to stay competitive.
Lossiemouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lossiemouth
- The typical guest profile for Airbnb in Lossiemouth consists of primarily domestic travelers (82%), often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 81.9% of guests.
- Key international markets include United Kingdom (81.9%) and United States (5.8%).
- Top languages spoken are English (69.1%) followed by German (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lossiemouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 16 | $6,490 | $590.54 | 47% |
| Fearnan | 22 | $5,540 | $428.59 | 48% |
| Ardlui | 10 | $5,242 | $701.50 | 25% |
| Kirkhill | 11 | $5,080 | $751.96 | 42% |
| Larbert | 10 | $4,925 | $308.80 | 61% |
| Whitebridge | 10 | $4,755 | $427.99 | 39% |
| Insh | 14 | $4,609 | $283.28 | 57% |
| Carrick Castle | 10 | $4,579 | $619.40 | 44% |
| Foyers | 20 | $4,529 | $346.46 | 51% |
| Gartocharn | 14 | $4,475 | $374.33 | 49% |