Airbnb Market Analytics, Statistics and Data in Highland Council, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Highland Council? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Highland Council:
How much do Airbnb hosts make on average per month in Highland Council?
The short-term rental market in Highland Council shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,074 per month
- Strong performing properties (top 25%) make $5,000 or more
- Best-in-class properties (top 10%) achieve $7,309+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,675
Revenue Variations by Month
Occupancy Rates Throughout the Year in Highland Council
The market in Highland Council shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Highland Council
Daily rates in Highland Council vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $185 per night
- Strong performing properties (top 25%) secure $279 or more
- Best-in-class properties (top 10%) pull in $460+ per night
- Entry-level properties (bottom 25%) earn around $126
Daily Rate Variations by Month
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Seasonality patterns in Highland Council
Peak Season (August, July, June)
- Revenue peaks at $5653.42 per month
- Occupancy rates reach 67.06%
- Daily rates average $267.92
Shoulder Season
- Revenue averages $3826.71 per month
- Occupancy maintains 46.54%
- Daily rates hold at $247.60
Low Season (February, December, January)
- Revenue drops to $2406.36 per month
- Occupancy decreases to 27.89%
- Daily rates adjust to $230.20
Is it still profitable to do Airbnb in Highland Council in 2025?
Yes! Highland Council demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3827 and The market's 176 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Highland Council
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Inverness | The capital of the Highlands, Inverness is a gateway to iconic attractions like Loch Ness, making it a prime location for tourists exploring the Scottish Highlands. | Loch Ness, Inverness Castle, Culloden Battlefield, Inverness Botanic Gardens, River Ness, Clava Cairns |
| Fort William | Known as the outdoor capital of the UK, Fort William attracts adventure seekers and hikers, particularly those looking to climb Ben Nevis. | Ben Nevis, Glen Nevis, West Highland Way, Steall Falls, Nevis Range Mountain Resort, Loch Linnhe |
| Plockton | A picturesque village known for its stunning views and opportunities for outdoor activities, appealing to travelers looking for tranquility in nature. | Plockton Harbour, Duncraig Castle, Plockton's palm trees, Kayaking, Wildlife spotting, Scenic walks |
| Uig | A charming village on the Isle of Skye, Uig is a key ferry terminal and offers access to the beautiful landscapes of Skye, attracting tourists to its scenic beauty. | Fairy Glen, Uig Beach, Isle of Skye Ferry Terminal, Quiraing, Neist Point, Old Man of Storr |
| Skye | Known for its dramatic landscapes, the Isle of Skye is a major attraction for nature lovers and photographers, making it a hot spot for Airbnb hosts. | The Quiraing, Fairy Pools, Dunvegan Castle, Portree, Old Man of Storr, Talisker Distillery |
| Nairn | A seaside resort town with beautiful beaches and a mild climate, Nairn is popular among families and beachgoers during the summer. | Nairn Beach, Nairn Golf Club, The East Beach, Nairn Museum, Cawdor Castle, The Moray Firth |
| Aviemore | Located in the Cairngorms National Park, Aviemore is a hub for skiing and outdoor sports, attracting both winter and summer visitors. | Cairngorm Mountain, Loch Morlich, Aviemore Bash, Highland Wildlife Park, The Spey Valley, The Cairngorms National Park |
| Dornoch | Famous for its stunning beach and historic cathedral, Dornoch also features a renowned golf course, drawing visitors for both leisure and culture. | Dornoch Beach, Dornoch Cathedral, Royal Dornoch Golf Club, Historylinks Museum, The Dornoch Firth, Brora Beach |
Do you need a license for Airbnb in Highland Council?
We recommend checking directly with Highland Council's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (18% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Highland Council
9 Bedroom House by the Loch with cinema room
Entire Place • 9 bedrooms
Strathspey Lodge
Entire Place • 4 bedrooms
Stunning house near Fort William
Entire Place • 4 bedrooms
Lodge 9 by Interhome
Entire Place • 2 bedrooms
Beautiful Sporting Lodge on Rural Estate
Entire Place • 8 bedrooms
Waterfall View - delightful cottage, amazing views
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Highland Council
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 21 | $974,713 | 176 | 3.03/5.0 |
| Daniel - Interhome Group | 11 | $566,203 | 42 | 3.24/5.0 |
| Mark | 1 | $253,294 | 13 | 5.00/5.0 |
| Claire | 8 | $196,276 | 73 | 4.18/5.0 |
| Fiona | 3 | $191,228 | 135 | 4.92/5.0 |
| Kenny | 4 | $181,421 | 116 | 4.92/5.0 |
| Nivedeeta | 3 | $158,773 | 12 | 1.67/5.0 |
| Leanne | 7 | $143,079 | 13 | 2.06/5.0 |
| Karen | 2 | $139,668 | 236 | 4.97/5.0 |
| Lucy | 1 | $115,619 | 47 | 4.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Highland Council
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.1%), with house and outdoor & mobile properties comprising 78.4% of inventory
- Strong specialty sector (27.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (7.4% combined)
Room Capacity Distribution
Analysis of 176 properties in Highland Council shows that 1 bedroom properties are most prevalent, making up 38.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.8% of all listings.
Key Insights
- Most common: 1 bedroom (38.1%)
- Least common: 5+ bedrooms (5.7%)
- Market concentration: 64.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 176 properties in Highland Council reveals that 2 guests properties dominate the market, representing 30.7% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.5% of the market.
Key Insights
- Most common capacity: 2 guests (30.7% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 54.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 176 properties in Highland Council, the most common availability pattern is 271-366 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.3% of properties).
Key Insights
- Most common availability window: 271-366 days (35.2%)
- Most common booking duration: 181-270 days (31.3%)
- Properties with high availability (180+ days): 63.1%
- Properties with long-term bookings (180+ days): 37.5%
Minimum Stay Distributions
1 Night
52 listings
32.5% of total
2 Nights
25 listings
15.6% of total
3 Nights
44 listings
27.5% of total
4-6 Nights
16 listings
10% of total
7-29 Nights
7 listings
4.4% of total
30+ Nights
16 listings
10% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.1%
- Mid-length stays (4-6 nights) represent 10% of listings
- Monthly+ stays (10%) suggest a stable extended-stay market
- High market flexibility with 75.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.7% of total
Super Strict 30 Days
3 listings
2% of total
Refundable
4 listings
2.7% of total
Super Strict 60 Days
21 listings
14.1% of total
Flexible
25 listings
16.8% of total
Moderate
26 listings
17.4% of total
Firm
30 listings
20.1% of total
Strict
39 listings
26.2% of total
Key Insights
- Strict is the preferred policy at 26.2% of listings
- The market shows a balanced distribution between guest-friendly (34.2%) and strict (46.3%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 106 days
- Shortest booking windows are in Feb, Oct, Nov, averaging 70 days
- Spring shows the longest average booking window at 95 days, while Fall has the shortest at 73 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 95 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Highland Council
Below is the distribution of amenities across listings in Highland Council:
Traveler Demographics
Key Insights
- Domestic travelers make up 54.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (14.7%) and Germany (8.4%)
- English is the top language at 62.6%, followed by German (13.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Highland Council. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fearnan | 20 | $6,454 | $429.20 | 52% |
| Kirkhill | 10 | $6,308 | $723.03 | 45% |
| Glenachulish | 34 | $6,251 | $435.39 | 46% |
| Bridge of Cally | 16 | $5,619 | $333.68 | 53% |
| North Kessock | 10 | $5,361 | $361.80 | 56% |
| Camuscross | 10 | $5,155 | $291.22 | 63% |
| Arrochar | 33 | $5,095 | $330.78 | 56% |
| Gartocharn | 14 | $4,988 | $377.47 | 48% |
| Auchtermuchty | 11 | $4,972 | $380.23 | 50% |
| Acharn | 10 | $4,907 | $271.16 | 58% |
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