Greenock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Greenock in 2025? Explore comprehensive Airbnb analytics for Greenock, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Greenock, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Greenock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Greenock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Greenock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Greenock (2025)
Understanding the monthly revenue variations for Airbnb listings in Greenock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Greenock is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Greenock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,370+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,704 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,886 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,101, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Greenock
Greenock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Greenock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Greenock:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Greenock
Average Daily Rate (ADR) Airbnb Trends in Greenock (2025)
Effective short term rental pricing strategy in Greenock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Greenock typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $157+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Greenock
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Airbnb Seasonality Analysis & Trends in Greenock (2025)
Peak Season (June, August, April)
- Revenue averages $2,229 per month
- Occupancy rates average 61.5%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,965 per month
- Occupancy maintains around 56.2%
- Daily rates hold near $111
Low Season (February, March, November)
- Revenue drops to average $1,617 per month
- Occupancy decreases to average 50.8%
- Daily rates adjust to average $106
Seasonality Insights for Greenock
- The Airbnb seasonality in Greenock shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Greenock's highest earning potential, with monthly revenues capable of climbing to $2,568, occupancy reaching a high of 67.1%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,322, occupancy could drop to 41.4%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Greenock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Greenock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Greenock (2025)
Exploring the top neighborhoods for short-term rentals in Greenock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Greenock Town Centre | The historical and cultural heart of Greenock, offering a range of shops, cafes, and proximity to public transport. Ideal for guests looking to explore the town's rich maritime history. | McLean Museum and Art Gallery, Custom House, Greenock Ocean Terminal, Greenock Town Hall, Cunard Bank Building |
| Victoria Harbour | A picturesque area that features modern developments alongside historic architecture, great for waterfront living and leisure activities. Popular with visitors who enjoy scenic views and outdoor activities. | Victoria Harbour promenade, Clyde View, Seafront, Maritime Museum |
| Gourock | A charming coastal town with stunning views across the Clyde estuary, known for its ferry service to Dunoon and beautiful parks. Great for guests looking for a relaxing seaside escape. | Gourock Outdoor Pool, Greenock Cut Visitor Centre, Lunderston Bay, Gourock Golf Club |
| East Greenock | Offers a mix of residential areas and green spaces, providing a quieter alternative for families and longer-term stays. Close to essential amenities and parks. | Battery Park, Gourock Park, Clyde Muirshiel Regional Park |
| West Station area | A predominantly residential area with a quaint village feel, perfect for guests who want a local experience. Easy access to nearby attractions and transport links. | West Station, Local shops and cafes, St. John's Church |
| Kilcreggan | A small village on the Rosneath peninsula, providing a serene environment. Ideal for guests looking for tranquility and picturesque views of the Firth of Clyde. | Kilcreggan Pier, The Kilcreggan Hotel, Clyde Muirshiel Regional Park |
| Inverkip | A small coastal village with a marina and access to beautiful walks. Great for water sports enthusiasts and those looking for outdoor adventures. | Inverkip Marina, Local nature trails, Inverkip Village |
| Ferguslie Park | A developing area, offering opportunities for investment. It is close to the town center and has access to local amenities, perfect for affordable accommodation options. | Local parks, Shopping centers, Proximity to Greenock Railway Station |
Understanding Airbnb License Requirements & STR Laws in Greenock (2025)
While Greenock, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Greenock to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Greenock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Greenockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely spacious apartment with Clyde view
Entire Place • 3 bedrooms
Sleek and Stylish 3 Bed in Greenock - Sleeps 8
Entire Place • 3 bedrooms
The Warwick Apartment - Modern and Luxury
Entire Place • 2 bedrooms
Stylish 2-Bed Apartment in Greenock - Sleeps 6
Entire Place • 2 bedrooms
Ground floor west end flat.
Entire Place • 2 bedrooms
The Portside
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Greenock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Greenock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pass The Property | 2 | $61,282 | 31 | 4.54/5.0 |
| Linda | 3 | $50,994 | 43 | 4.45/5.0 |
| Jamie | 2 | $49,432 | 107 | 4.63/5.0 |
| Marco | 2 | $41,489 | 54 | 4.91/5.0 |
| Graham | 1 | $39,636 | 236 | 4.97/5.0 |
| Brian | 2 | $34,025 | 105 | 4.88/5.0 |
| Pass The Property | 1 | $29,738 | 10 | 4.90/5.0 |
| Becca | 1 | $23,309 | 17 | 4.41/5.0 |
| William | 1 | $21,554 | 66 | 4.77/5.0 |
| Alexis | 1 | $18,842 | 115 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Greenock.
Dive Deeper: Advanced Greenock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Greenock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreenock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Greenock
- The Greenock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Greenock, Apartment/Condo properties are the most common (82.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Greenock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Greenock
- The dominant room capacity in Greenock is 2 bedrooms listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 78.2% of the active Airbnb listings in Greenock, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Greenock.
Greenock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Greenock
- The most common guest capacity trend in Greenock vacation rentals is listings accommodating 6 guests (43.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Greenock STR market, accounting for 56.5% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Greenock.
- On average, properties in Greenock are equipped to host 4.6 guests.
Greenock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Greenock
- The most common availability pattern in Greenock falls within the 181-270 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Greenock (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Greenock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
18.2% of total
2 Nights
4 listings
18.2% of total
3 Nights
6 listings
27.3% of total
30+ Nights
8 listings
36.4% of total
Key Insights
- The most prevalent minimum stay requirement in Greenock is 30+ Nights, adopted by 36.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.4%) caters to monthly stays (30+ nights) in Greenock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.4% of Greenock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Greenock.
Greenock Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
22.7% of total
Moderate
12 listings
54.5% of total
Firm
5 listings
22.7% of total
Cancellation Policy Insights for Greenock
- The prevailing Airbnb cancellation policy trend in Greenock is Moderate, used by 54.5% of listings.
- The market strongly favors guest-friendly terms, with 77.2% of listings offering Flexible or Moderate policies. This suggests guests in Greenock may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.5% market standard in Greenock.
- Regularly review your cancellation policy against competitors and market demand shifts in Greenock.
Greenock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Greenock
- The overall average booking lead time for vacation rentals in Greenock is 40 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Greenock.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Greenock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Greenock (2025)
Amenity Prevalence
Amenity Insights for Greenock
- Essential amenities in Greenock that guests expect include: Kitchen, TV, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Greenock: Kitchen, TV, Wifi, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Greenock to stay competitive.
Greenock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Greenock
- The typical guest profile for Airbnb in Greenock consists of primarily domestic travelers (68%), often arriving from nearby North Cowton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 68.3% of guests.
- Key international markets include United Kingdom (68.3%) and United States (13.3%).
- Top languages spoken are English (71.9%) followed by French (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from North Cowton and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Greenock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,176 | $729.08 | 41% |
| Bridge of Cally | 16 | $6,490 | $590.54 | 47% |
| Fearnan | 22 | $5,540 | $428.59 | 48% |
| Ardlui | 10 | $5,242 | $701.50 | 25% |
| Larbert | 10 | $4,925 | $308.80 | 61% |
| Glenachulish | 32 | $4,879 | $444.07 | 42% |
| Carrick Castle | 10 | $4,579 | $619.40 | 44% |
| Gartocharn | 14 | $4,475 | $374.33 | 49% |
| Waverton | 19 | $4,450 | $525.05 | 30% |
| Acharn | 11 | $4,384 | $270.25 | 58% |