East Lothian Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in East Lothian in 2025? Explore comprehensive Airbnb analytics for East Lothian, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for East Lothian, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in East Lothian, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Lothian Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East Lothian Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East Lothian (2025)
Understanding the monthly revenue variations for Airbnb listings in East Lothian is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Lothian is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Lothian across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,517+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,194 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,955 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,188, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Lothian
East Lothian Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East Lothian STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Lothian:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Lothian
Average Daily Rate (ADR) Airbnb Trends in East Lothian (2025)
Effective short term rental pricing strategy in East Lothian involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Lothian typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in East Lothian
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Airbnb Seasonality Analysis & Trends in East Lothian (2025)
Peak Season (August, July, October)
- Revenue averages $3,704 per month
- Occupancy rates average 49.4%
- Daily rates average $230
Shoulder Season
- Revenue averages $2,397 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $186
Low Season (January, February, May)
- Revenue drops to average $1,393 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $170
Seasonality Insights for East Lothian
- The Airbnb seasonality in East Lothian shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East Lothian's highest earning potential, with monthly revenues capable of climbing to $4,253, occupancy reaching a high of 61.4%, and ADRs peaking at $250.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,178, occupancy could drop to 23.3%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Lothian.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East Lothian seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East Lothian (2025)
Exploring the top neighborhoods for short-term rentals in East Lothian? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Berwick | A picturesque seaside town known for its stunning beaches and golf courses. Popular with tourists seeking relaxation and outdoor activities, especially families and beachgoers. | North Berwick Beach, Scottish Sea Bird Centre, Golf courses (including West Links and North Berwick Law), Creation Centre - Arts and Crafts, North Berwick Harbour |
| Dunbar | A historic market town with beautiful coastal scenery and rich history. It attracts visitors interested in historical sites and natural beauty, including surfers and outdoor enthusiasts. | Dunbar Castle, John Muir Country Park, Belhaven Beach, Dunbar Harbour, East Links Family Park |
| Haddington | The county town of East Lothian with charming streets and historical architecture. Great for visitors interested in culture and history, along with easy access to nature. | St Mary's Church, Haddington's medieval streets, Linn Botanic Gardens, The River Tyne, The Haddington Town Trail |
| Gullane | Known for its beautiful beaches and golf courses, Gullane is a popular destination for outdoor enthusiasts and sports lovers, particularly golfers. | Gullane Beach, Gullane Golf Club, East Lothian Coast, Nature reserves, Local eateries |
| Cockenzie and Port Seton | These coastal villages are known for their historic harbours and scenic coastline, appealing to those seeking tranquility and maritime vistas. | Port Seton Harbour, Cockenzie Power Station, Seaside boardwalks, Local seafood restaurants, Fisherman's Path |
| Tranent | A town rich in history, providing a mix of modern convenience and historical attractions. It's ideal for visitors who want to explore East Lothian's heritage. | Tranent Church, The Battle of Prestonpans site, Local nature walks, Modern shopping facilities, Historic sites |
| East Linton | A charming village with a rural atmosphere close to various outdoor activities. Attracts those seeking a quiet countryside retreat. | Tyne Waterfront, Historic village architecture, Outdoor walking paths, Local shops and cafes, Cultural landmarks |
| Musselburgh | Close to Edinburgh, Musselburgh offers a mix of city convenience and coastal charm. Great for those looking to explore both the city and the seaside. | Musselburgh Beach, The Esk River, Local golf courses, Musselburgh Racecourse, Historic buildings |
Understanding Airbnb License Requirements & STR Laws in East Lothian (2025)
With 18% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in East Lothian. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Lothian to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 18% licensed listings)
Top Performing Airbnb Properties in East Lothian (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Lothianbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Over Hailes Holiday Cottages - The Stables
Entire Place • 3 bedrooms
Kate’s Cottages, Bracken Lodge
Entire Place • 2 bedrooms
Over Hailes Holiday Cottages - The Cart Shed
Entire Place • 2 bedrooms
3Bedroom Caravan Seton Sands
Entire Place • 3 bedrooms
Over Hailes Holiday Cottages - The Smiddy
Entire Place • 2 bedrooms
Traditional cottage - wood burner & private garden
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East Lothian (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East Lothian based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mystayinn Limited | 13 | $115,647 | 63 | 4.59/5.0 |
| Tara | 3 | $108,530 | 164 | 4.88/5.0 |
| Holiday Homes | 4 | $89,365 | 82 | 4.29/5.0 |
| Kate | 2 | $65,682 | 353 | 4.88/5.0 |
| Fiona | 1 | $28,393 | 139 | 4.70/5.0 |
| Alan | 1 | $27,679 | 16 | 4.63/5.0 |
| Rebecca | 1 | $24,886 | 10 | 5.00/5.0 |
| Barry | 1 | $24,558 | 8 | 4.88/5.0 |
| Kittie | 1 | $22,596 | 10 | 4.90/5.0 |
| Jane Christina | 1 | $21,165 | 233 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Lothian.
Dive Deeper: Advanced East Lothian STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Lothian. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Lothian Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Lothian
- The East Lothian Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.9% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in East Lothian, Apartment/Condo properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 41.2% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.
East Lothian Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Lothian
- The dominant room capacity in East Lothian is 2 bedrooms listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 47.0% of the active Airbnb listings in East Lothian, indicating a high concentration in these sizes.
- A significant 23.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in East Lothian.
East Lothian Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Lothian
- The most common guest capacity trend in East Lothian vacation rentals is listings accommodating 6 guests (26.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the East Lothian STR market, accounting for 38.3% of listings.
- 32.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Lothian.
- On average, properties in East Lothian are equipped to host 2.9 guests.
East Lothian Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Lothian
- The most common availability pattern in East Lothian falls within the 271-366 days range, representing 67.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in East Lothian (64.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
East Lothian Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.9% of total
2 Nights
5 listings
14.7% of total
3 Nights
1 listings
2.9% of total
30+ Nights
27 listings
79.4% of total
Key Insights
- The most prevalent minimum stay requirement in East Lothian is 30+ Nights, adopted by 79.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (79.4%) caters to monthly stays (30+ nights) in East Lothian, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 79.4% of East Lothian hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 79.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Lothian.
East Lothian Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
11.8% of total
Moderate
6 listings
17.6% of total
Firm
17 listings
50% of total
Strict
7 listings
20.6% of total
Cancellation Policy Insights for East Lothian
- The prevailing Airbnb cancellation policy trend in East Lothian is Firm, used by 50% of listings.
- A majority (70.6%) of hosts in East Lothian utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in East Lothian.
- Regularly review your cancellation policy against competitors and market demand shifts in East Lothian.
East Lothian STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East Lothian
- The overall average booking lead time for vacation rentals in East Lothian is 34 days.
- Guests book furthest in advance for stays during December (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (42 days avg.) sees the longest lead times, while Summer (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in East Lothian.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these East Lothian averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East Lothian (2025)
Amenity Prevalence
Amenity Insights for East Lothian
- Essential amenities in East Lothian that guests expect include: Smoke alarm, Wifi, TV, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Lothian: Smoke alarm, Wifi, TV, Carbon monoxide alarm.
- Prioritize adding missing essentials: TV, Carbon monoxide alarm.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Lothian to stay competitive.
East Lothian Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East Lothian
- The typical guest profile for Airbnb in East Lothian consists of primarily domestic travelers (66%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 66.2% of guests.
- Key international markets include United Kingdom (66.2%) and United States (9.7%).
- Top languages spoken are English (58%) followed by German (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East Lothian Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 15 | $6,957 | $593.78 | 49% |
| Larbert | 10 | $5,909 | $339.28 | 56% |
| Buttermere | 13 | $5,506 | $443.04 | 53% |
| Dalkeith | 10 | $5,439 | $486.77 | 55% |
| Ellingham | 11 | $4,905 | $328.22 | 53% |
| Bishop Monkton | 12 | $4,681 | $351.73 | 50% |
| City of Edinburgh | 4,354 | $4,614 | $299.66 | 59% |
| Kettlewell | 17 | $4,420 | $442.30 | 44% |
| Burneside | 10 | $4,414 | $336.06 | 54% |
| Tollerton | 11 | $4,334 | $290.67 | 54% |