Airbnb Market Analytics, Statistics and Data in Ayr, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ayr? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ayr:
How much do Airbnb hosts make on average per month in Ayr?
The short-term rental market in Ayr shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,917 per month
- Strong performing properties (top 25%) make $3,302 or more
- Best-in-class properties (top 10%) achieve $4,935+ monthly
- Entry-level properties (bottom 25%) typically earn around $938
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ayr
The market in Ayr shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ayr
Daily rates in Ayr vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $156 per night
- Strong performing properties (top 25%) secure $210 or more
- Best-in-class properties (top 10%) pull in $294+ per night
- Entry-level properties (bottom 25%) earn around $112
Daily Rate Variations by Month
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Seasonality patterns in Ayr
Peak Season (July, August, June)
- Revenue peaks at $4689.41 per month
- Occupancy rates reach 60.55%
- Daily rates average $254.50
Shoulder Season
- Revenue averages $2516.37 per month
- Occupancy maintains 42.72%
- Daily rates hold at $185.80
Low Season (December, January, February)
- Revenue drops to $1562.07 per month
- Occupancy decreases to 29.70%
- Daily rates adjust to $153.41
Is it still profitable to do Airbnb in Ayr in 2025?
Yes! Ayr demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $2516 and The market's 122 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ayr
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ayr Seafront | A popular spot for tourists due to its scenic views and vibrant beach atmosphere. Ideal for beachgoers and those looking to enjoy seaside activities. | Ayr Beach, Ayr Pavilion, Telloon Park, Ayr Sea Rescue, Culzean Castle, Robert Burns Birthplace Museum |
| Town Centre | The heart of Ayr, filled with shops, restaurants, and cultural attractions. A great location for those who want easy access to amenities and local life. | Ayr Central Shopping Centre, Ayr Racecourse, The Gaiety Theatre, Ayr Museum, Wellington Square |
| Alloway | Famous for its connections to Robert Burns, Alloway is a charming village with rich cultural heritage, attracting literary enthusiasts and history buffs. | Burns Cottage, Alloway Auld Kirk, Robert Burns Birthplace Museum, Tam o'Shanter Experience, Baird's Park |
| Prestwick | Adjacent to Ayr, Prestwick offers a quieter beach town experience with golf courses and local eateries. Attracts families and golfers. | Prestwick Beach, Prestwick Golf Club, Stonehaven, Prestwick Old Course, The Prestwick St. Nicholas Golf Club |
| Skegness | Family-friendly area with amusement parks and funfair attractions, great for family vacations and activities with children. | Skegness Beach, Natureland Seal Sanctuary, Skegness Pier, Fantasy Island, Skegness Butlins |
| Troon | Known for its beautiful beaches and golf courses, Troon attracts outdoor enthusiasts and golf lovers, making it a perfect getaway. | Troon Beach, Royal Troon Golf Club, The Tee Room Troon, Troon Yacht Haven |
| Dundonald | A quieter area with historical sites and surrounding natural beauty. Appeals to those looking for a peaceful retreat within reach of Ayr. | Dundonald Castle, Dundonald Links, The Scottish Industrial Museum |
| Mauchline | Rich in history and culture, Mauchline attracts visitors interested in exploring the heritage of the area and the life of Robert Burns. | Mauchline Castle, Mauchline Parish Church, The Burns Memorial Garden |
Do you need a license for Airbnb in Ayr?
We recommend checking directly with Ayr's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (16% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ayr
Beach lodge with Hot Tub
Entire Place • 5 bedrooms
Sea Breeze - Donnini Apartments
Entire Place • 4 bedrooms
The Old Manse
Entire Place • 4 bedrooms
The Secret Garden
Entire Place • 2 bedrooms
Sunset View - Donnini Apartments
Entire Place • 3 bedrooms
Anchors Away, a Seaside Escape by the Beach.
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Ayr
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 29 | $633,813 | 357 | 4.60/5.0 |
| 123073565 | 1 | $131,604 | 9 | 4.67/5.0 |
| Pillow | 3 | $129,922 | 60 | 4.81/5.0 |
| Neil | 2 | $109,580 | 115 | 4.95/5.0 |
| Lisbeth | 3 | $88,273 | 118 | 4.65/5.0 |
| Anne | 6 | $84,426 | 213 | 4.57/5.0 |
| Joanne | 3 | $76,220 | 134 | 4.95/5.0 |
| Linda | 6 | $75,387 | 30 | 2.40/5.0 |
| Amy | 2 | $70,654 | 193 | 4.94/5.0 |
| Roanna | 3 | $66,870 | 93 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ayr
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.7%), with apartment & condo and house properties comprising 81.2% of inventory
- Strong specialty sector (17.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (1.6% combined)
Room Capacity Distribution
Analysis of 122 properties in Ayr shows that 2 bedrooms properties are most prevalent, making up 47.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 79.5% of all listings.
Key Insights
- Most common: 2 bedrooms (47.5%)
- Least common: 4 bedrooms (3.3%)
- Market concentration: 79.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 122 properties in Ayr reveals that 4 guests properties dominate the market, representing 42.6% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 71.3% of the market.
Key Insights
- Most common capacity: 4 guests (42.6% of market)
- Least common capacity: 1 guest (1.6% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 71.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 122 properties in Ayr, the most common availability pattern is 271-366 days (39.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.7% of properties).
Key Insights
- Most common availability window: 271-366 days (39.3%)
- Most common booking duration: 91-180 days (37.7%)
- Properties with high availability (180+ days): 77.0%
- Properties with long-term bookings (180+ days): 24.6%
Minimum Stay Distributions
1 Night
26 listings
23.6% of total
2 Nights
54 listings
49.1% of total
3 Nights
12 listings
10.9% of total
4-6 Nights
10 listings
9.1% of total
30+ Nights
8 listings
7.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.7%
- Mid-length stays (4-6 nights) represent 9.1% of listings
- Monthly+ stays (7.3%) suggest a stable extended-stay market
- High market flexibility with 83.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.9% of total
Super Strict 60 Days
3 listings
2.7% of total
Refundable
3 listings
2.7% of total
Flexible
44 listings
39.3% of total
Moderate
18 listings
16.1% of total
Firm
25 listings
22.3% of total
Strict
18 listings
16.1% of total
Key Insights
- Flexible is the preferred policy at 39.3% of listings
- The market shows a balanced distribution between guest-friendly (55.4%) and strict (38.4%) policies
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Sep, averaging 103 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 41 days
- Summer shows the longest average booking window at 100 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 100 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Ayr
Every property in Ayr comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 71% of total guests, indicating a dominant local market share.
- Primary international markets: United States (10.7%) and Canada (5.2%)
- English is the top language at 73.3%, followed by French (11.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for England and Scotland markets
- Develop localized content for United States and Canada
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ayr. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Galston | 12 | $8,160 | $649.97 | 48% |
| Fearnan | 20 | $6,454 | $429.20 | 52% |
| Gorebridge | 12 | $6,432 | $542.36 | 55% |
| Glenachulish | 34 | $6,251 | $435.39 | 46% |
| Bridge of Cally | 16 | $5,619 | $333.68 | 53% |
| Arrochar | 33 | $5,095 | $330.78 | 56% |
| Gartocharn | 14 | $4,988 | $377.47 | 48% |
| Auchtermuchty | 11 | $4,972 | $380.23 | 50% |
| Acharn | 10 | $4,907 | $271.17 | 58% |
| North Ballachulish | 33 | $4,764 | $305.70 | 48% |
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