Aviemore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Aviemore in 2025? Explore comprehensive Airbnb analytics for Aviemore, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Aviemore, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 218 active listings.
Whether you're considering an Airbnb investment in Aviemore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aviemore Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aviemore Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aviemore (2025)
Understanding the monthly revenue variations for Airbnb listings in Aviemore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aviemore is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aviemore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,228+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,815 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,893 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,770, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aviemore
Aviemore Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aviemore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aviemore:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aviemore
Average Daily Rate (ADR) Airbnb Trends in Aviemore (2025)
Effective short term rental pricing strategy in Aviemore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aviemore typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $458+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $289 or more.
- Typical properties (Median) charge around $206 per night.
- Entry-level properties (Bottom 25%) earn around $140 per night.
Average Daily Rate (ADR) Trend by Month in Aviemore
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Airbnb Seasonality Analysis & Trends in Aviemore (2025)
Peak Season (August, July, September)
- Revenue averages $5,045 per month
- Occupancy rates average 62.9%
- Daily rates average $262
Shoulder Season
- Revenue averages $3,922 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $255
Low Season (January, February, March)
- Revenue drops to average $2,852 per month
- Occupancy decreases to average 39.7%
- Daily rates adjust to average $239
Seasonality Insights for Aviemore
- The Airbnb seasonality in Aviemore shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aviemore's highest earning potential, with monthly revenues capable of climbing to $5,785, occupancy reaching a high of 70.7%, and ADRs peaking at $288.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,609, occupancy could drop to 33.1%, and ADRs may adjust down to $235.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aviemore.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aviemore seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aviemore (2025)
Exploring the top neighborhoods for short-term rentals in Aviemore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Aviemore Village | The central hub of Aviemore, offering easy access to shops, restaurants, and transport links. Popular with tourists for its proximity to outdoor activities and scenic views. | Cairngorms National Park, Aviemore Railway Station, River Spey, Aviemore Ice Rink, Local shops and eateries |
| Cairngorm Mountain | A major tourist destination for skiers and hikers, providing stunning mountain views and outdoor adventures. Ideal for those seeking nature experiences. | Cairngorm Mountain Railway, Skiing and snowboarding, Hiking trails, Wildlife spotting, Cairngorm Reindeer Centre |
| Loch Morlich | Known for its beautiful freshwater loch and surrounding forests, it attracts outdoor enthusiasts and families looking for relaxation and adventure. | Loch Morlich, Water sports, Hiking trails, Canoeing and kayaking, Picnic areas |
| Spey Valley | Famous for whisky production and scenic river views, this area draws visitors interested in distilleries and beautiful landscapes. | Speyside Whisky Trail, Glenfiddich Distillery, Walks along the River Spey, Nature reserves, Local shops and cafes |
| Carrbridge | A picturesque village just a short drive from Aviemore, known for its charming architecture and proximity to outdoor activities. | Carrbridge Packhorse Bridge, Local trails, Fishing spots, Scenic views, Village shops |
| Glenmore | A nearby area offering access to stunning forests and the famous Loch Morlich, perfect for hiking and outdoor exploration. | Glenmore Forest, Hiking trails, Wildlife watching, Biking routes, Loch Morlich visitor centre |
| Dulnain Bridge | A tranquil village with a scenic setting, attracting visitors looking for a peaceful retreat with easy access to nature. | Local walks, River Dulnain, Nature spots, Golf course, Nearby forests |
| Nethy Bridge | Known for its beautiful location and access to the Rothiemurchus Forest, popular with families and nature lovers. | Rothiemurchus Estate, Local wildlife, Walking paths, Fishing options, Community events |
Understanding Airbnb License Requirements & STR Laws in Aviemore (2025)
While Aviemore, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aviemore to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Aviemore (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aviemorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Shieling
Entire Place • 5 bedrooms
Woodhaus
Entire Place • 3 bedrooms
Aviemore North Star Lodge
Entire Place • 5 bedrooms
Arisaig House, Aviemore
Entire Place • 5 bedrooms
Carn Mhor Lodge, Aviemore
Entire Place • 5 bedrooms
Spey Lodge - Secluded Home in the Cairngorms
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aviemore (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aviemore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nick | 13 | $1,247,823 | 272 | 4.94/5.0 |
| Cottages | 24 | $963,612 | 197 | 4.83/5.0 |
| Thomas | 11 | $566,566 | 72 | 4.50/5.0 |
| Sarah | 2 | $300,229 | 211 | 4.96/5.0 |
| Kasia | 9 | $245,779 | 618 | 4.81/5.0 |
| Christine | 1 | $169,353 | 58 | 4.98/5.0 |
| Dunpark | 1 | $129,263 | 45 | 4.82/5.0 |
| Susan | 1 | $116,157 | 249 | 4.96/5.0 |
| Vicky | 1 | $110,388 | 267 | 4.96/5.0 |
| Janet & Grahame | 1 | $108,426 | 101 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aviemore.
Dive Deeper: Advanced Aviemore STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aviemore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAviemore Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aviemore
- The Aviemore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 218 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aviemore, House properties are the most common (69.3%), reflecting the local real estate landscape.
- Houses represent a significant 69.3% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 7.4%) offer potential for unique stay experiences.
Aviemore Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aviemore
- The dominant room capacity in Aviemore is 2 bedrooms listings, making up 33% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.4% of the active Airbnb listings in Aviemore, indicating a high concentration in these sizes.
- A significant 46.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aviemore.
Aviemore Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aviemore
- The most common guest capacity trend in Aviemore vacation rentals is listings accommodating 6 guests (27.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Aviemore STR market, accounting for 54.1% of listings.
- 47.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aviemore.
- On average, properties in Aviemore are equipped to host 5.0 guests.
Aviemore Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aviemore
- The most common availability pattern in Aviemore falls within the 181-270 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Aviemore (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aviemore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
18.5% of total
2 Nights
21 listings
9.7% of total
3 Nights
34 listings
15.7% of total
4-6 Nights
12 listings
5.6% of total
7-29 Nights
2 listings
0.9% of total
30+ Nights
107 listings
49.5% of total
Key Insights
- The most prevalent minimum stay requirement in Aviemore is 30+ Nights, adopted by 49.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49.5%) caters to monthly stays (30+ nights) in Aviemore, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49.5% of Aviemore hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 49.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aviemore.
Aviemore Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
5 listings
2.3% of total
Super Strict 60 Days
30 listings
13.8% of total
Super Strict 30 Days
1 listings
0.5% of total
Refundable
3 listings
1.4% of total
Flexible
17 listings
7.8% of total
Moderate
32 listings
14.7% of total
Firm
70 listings
32.3% of total
Strict
59 listings
27.2% of total
Cancellation Policy Insights for Aviemore
- The prevailing Airbnb cancellation policy trend in Aviemore is Firm, used by 32.3% of listings.
- A majority (59.5%) of hosts in Aviemore utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.3% market standard in Aviemore.
- Regularly review your cancellation policy against competitors and market demand shifts in Aviemore.
Aviemore STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aviemore
- The overall average booking lead time for vacation rentals in Aviemore is 71 days.
- Guests book furthest in advance for stays during July (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Fall (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Aviemore.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Aviemore averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aviemore (2025)
Amenity Prevalence
Amenity Insights for Aviemore
- Essential amenities in Aviemore that guests expect include: Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aviemore: Heating, Smoke alarm.
- Prioritize adding missing essentials: Heating, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aviemore to stay competitive.
Aviemore Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aviemore
- The typical guest profile for Airbnb in Aviemore consists of primarily domestic travelers (76%), often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 76.1% of guests.
- Key international markets include United Kingdom (76.1%) and United States (7.7%).
- Top languages spoken are English (65%) followed by French (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aviemore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 16 | $6,490 | $590.54 | 47% |
| Fearnan | 22 | $5,540 | $428.59 | 48% |
| Ardlui | 10 | $5,242 | $701.50 | 25% |
| Kirkhill | 11 | $5,080 | $751.96 | 42% |
| Larbert | 10 | $4,925 | $308.80 | 61% |
| Whitebridge | 10 | $4,755 | $427.99 | 39% |
| Insh | 14 | $4,609 | $283.28 | 57% |
| Carrick Castle | 10 | $4,579 | $619.40 | 44% |
| Foyers | 20 | $4,529 | $346.46 | 51% |
| Gartocharn | 14 | $4,475 | $374.33 | 49% |