Airbnb Market Analytics, Statistics and Data in Aviemore, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Aviemore? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Aviemore:
How much do Airbnb hosts make on average per month in Aviemore?
The short-term rental market in Aviemore shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,845 per month
- Strong performing properties (top 25%) make $4,850 or more
- Best-in-class properties (top 10%) achieve $8,531+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,846
Revenue Variations by Month
Occupancy Rates Throughout the Year in Aviemore
The market in Aviemore shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Aviemore
Daily rates in Aviemore vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $193 per night
- Strong performing properties (top 25%) secure $278 or more
- Best-in-class properties (top 10%) pull in $456+ per night
- Entry-level properties (bottom 25%) earn around $131
Daily Rate Variations by Month
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Seasonality patterns in Aviemore
Peak Season (July, August, June)
- Revenue peaks at $5914.18 per month
- Occupancy rates reach 72.60%
- Daily rates average $256.17
Shoulder Season
- Revenue averages $3999.06 per month
- Occupancy maintains 52.20%
- Daily rates hold at $244.65
Low Season (March, December, January)
- Revenue drops to $2182.39 per month
- Occupancy decreases to 29.02%
- Daily rates adjust to $229.74
Is it still profitable to do Airbnb in Aviemore in 2025?
Yes! Aviemore demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $3999 and With 218 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Aviemore
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cairngorms National Park | A stunning natural backdrop that attracts outdoor enthusiasts, hikers, and wildlife lovers. It offers year-round activities including hiking, skiing, and nature walks. | Cairngorm Mountain, Loch Morlich, Cairngorms National Park Visitor Centre, Rothiemurchus Estate, Glenmore Forest Park |
| Aviemore Village | The heart of Aviemore, filled with amenities, shops, and restaurants. It's a prime location for tourists looking to explore the Highlands and engage in local activities. | Aviemore Railway Station, Aviemore Ice Rink, Spey Valley Golf Course, Adventure Center, Ski resort access |
| Inverness | A short drive from Aviemore, this city is known for its historical significance and as a gateway to the Highlands. Offers urban attractions combined with nature. | Inverness Castle, Loch Ness, Culloden Battlefield, Inverness Museum and Art Gallery, Great Glen Way |
| Grantown-on-Spey | A charming nearby town with a rich whisky heritage and close proximity to stunning landscapes including the Spey Valley and the Cairngorms. | The Whisky Castle, Grantown Museum, Anagach Woods, The River Spey, Local distilleries |
| Kingussie | Located within the Cairngorms, Kingussie attracts visitors for its historical sites and is a base for outdoor activities including cycling and hiking. | Ruthven Barracks, Highland Wildlife Park, Kingussie Golf Club, Craigellachie Nature Reserve, Outdoor adventure centers |
| Speyside | Famous for its whisky production, Speyside is an attractive destination for whisky lovers and those interested in Scotland's heritage. | Speyside Cooperage, The Glenfiddich Distillery, The Macallan Distillery, Whisky trail, Historical heritage sites |
| Nethy Bridge | A picturesque village located near the Cairngorms known for its tranquil environment and outdoor activities such as cycling and birdwatching. | Nethy Bridge Golf Club, Cairngorms Nature, Bynack More mountain, Local nature trails, Forests |
| Tomintoul | Scotland’s highest village, offering stunning views and a unique Highland experience. It’s a great location for nature enthusiasts and photographers. | Tomintoul Distillery, The Glenlivet Estate, River Avon, Photography opportunities, Outdoor exploring |
Do you need a license for Airbnb in Aviemore?
Most likely, Aviemore requires a license for Airbnb operations. With 35% of current listings showing licensing information, we recommend checking Aviemore's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Aviemore
Birch Corner
Entire Place • 4 bedrooms
Snowmass Lodge
Entire Place • 5 bedrooms
Aviemore North Star Lodge
Entire Place • 5 bedrooms
Arisaig House, Aviemore
Entire Place • 5 bedrooms
Carn Mhor Lodge, Aviemore
Entire Place • 5 bedrooms
Burnside Pines
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Aviemore
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 26 | $1,356,427 | 171 | 4.07/5.0 |
| Nick | 11 | $976,567 | 181 | 4.96/5.0 |
| Daniel - Interhome Group | 13 | $523,032 | 42 | 2.60/5.0 |
| Sarah | 2 | $283,639 | 179 | 4.97/5.0 |
| Kasia | 9 | $251,636 | 538 | 4.80/5.0 |
| Christine | 1 | $150,335 | 50 | 4.98/5.0 |
| Susan | 1 | $119,883 | 229 | 4.96/5.0 |
| Ken | 4 | $119,848 | 50 | 4.90/5.0 |
| George | 1 | $116,561 | 133 | 4.99/5.0 |
| Janet & Grahame | 1 | $109,756 | 98 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Aviemore
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.7%), with house and apartment & condo properties comprising 85.3% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (7.4% combined)
Room Capacity Distribution
Analysis of 218 properties in Aviemore shows that 2 bedrooms properties are most prevalent, making up 32.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 62.4% of all listings.
Key Insights
- Most common: 2 bedrooms (32.1%)
- Least common: 5+ bedrooms (6.4%)
- Market concentration: 62.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 218 properties in Aviemore reveals that 6 guests properties dominate the market, representing 29.4% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 54.1% of the market.
Key Insights
- Most common capacity: 6 guests (29.4% of market)
- Least common capacity: 3 guests (0.9% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 54.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 218 properties in Aviemore, the most common availability pattern is 91-180 days (35.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.6% of properties).
Key Insights
- Most common availability window: 91-180 days (35.8%)
- Most common booking duration: 181-270 days (37.6%)
- Properties with high availability (180+ days): 55.0%
- Properties with long-term bookings (180+ days): 47.7%
Minimum Stay Distributions
1 Night
51 listings
24.3% of total
2 Nights
47 listings
22.4% of total
3 Nights
48 listings
22.9% of total
4-6 Nights
18 listings
8.6% of total
7-29 Nights
3 listings
1.4% of total
30+ Nights
43 listings
20.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.7%
- Mid-length stays (4-6 nights) represent 8.6% of listings
- Monthly+ stays (20.5%) suggest a stable extended-stay market
- High market flexibility with 69.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
25 listings
12.6% of total
Refundable
3 listings
1.5% of total
Super Strict 30 Days
1 listings
0.5% of total
Non-refundable
5 listings
2.5% of total
Flexible
17 listings
8.5% of total
Moderate
28 listings
14.1% of total
Firm
53 listings
26.6% of total
Strict
67 listings
33.7% of total
Key Insights
- Strict is the preferred policy at 33.7% of listings
- Stricter policies (Firm & Strict) dominate at 60.3% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- The market supports stricter policies, with 60.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 113 days
- Shortest booking windows are in Oct, Mar, Nov, averaging 62 days
- Summer shows the longest average booking window at 112 days, while Fall has the shortest at 68 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 112 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Aviemore
Below is the distribution of amenities across listings in Aviemore:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (9.7%) and Australia (3.2%)
- English is the top language at 72.7%, followed by French (10.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Scotland and England markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Aviemore. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fearnan | 20 | $6,454 | $429.20 | 52% |
| Kirkhill | 10 | $6,308 | $723.03 | 45% |
| Bridge of Cally | 16 | $5,619 | $333.68 | 53% |
| North Kessock | 10 | $5,361 | $361.80 | 56% |
| Arrochar | 33 | $5,095 | $330.78 | 56% |
| Gartocharn | 14 | $4,988 | $377.47 | 48% |
| Auchtermuchty | 11 | $4,972 | $380.23 | 50% |
| Acharn | 10 | $4,907 | $271.16 | 58% |
| Croftamie | 19 | $4,567 | $272.75 | 50% |
| Whitebridge | 12 | $4,318 | $404.26 | 38% |
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