Royal Hillsborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Royal Hillsborough in 2025? Explore comprehensive Airbnb analytics for Royal Hillsborough, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Royal Hillsborough, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Royal Hillsborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Royal Hillsborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Royal Hillsborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Royal Hillsborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Royal Hillsborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Royal Hillsborough is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Royal Hillsborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,071+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,776 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,984 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,246, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Royal Hillsborough
Royal Hillsborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Royal Hillsborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Royal Hillsborough:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Royal Hillsborough
Average Daily Rate (ADR) Airbnb Trends in Royal Hillsborough (2025)
Effective short term rental pricing strategy in Royal Hillsborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Royal Hillsborough typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Royal Hillsborough
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Airbnb Seasonality Analysis & Trends in Royal Hillsborough (2025)
Peak Season (August, July, May)
- Revenue averages $2,900 per month
- Occupancy rates average 52.2%
- Daily rates average $164
Shoulder Season
- Revenue averages $2,302 per month
- Occupancy maintains around 43.4%
- Daily rates hold near $153
Low Season (January, February, March)
- Revenue drops to average $1,468 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $148
Seasonality Insights for Royal Hillsborough
- The Airbnb seasonality in Royal Hillsborough shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Royal Hillsborough's highest earning potential, with monthly revenues capable of climbing to $3,107, occupancy reaching a high of 53.9%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,218, occupancy could drop to 31.2%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Royal Hillsborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Royal Hillsborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Royal Hillsborough (2025)
Exploring the top neighborhoods for short-term rentals in Royal Hillsborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hillsborough Castle | A popular tourist attraction showcasing stunning gardens and historic architecture. Perfect for visitors interested in history and royal heritage. | Hillsborough Castle, Hillsborough Fort, The Old Court House, Hillsborough Village, Lodges of Hillsborough |
| Dromore Road | A peaceful residential area with easy access to local amenities. Ideal for those looking for a quiet retreat close to historical sites. | Local parks, Historical buildings, Nearby walking trails, Community events |
| Royal Hillsborough Village | Charming village known for its picturesque streets and vibrant community. Attracts tourists who appreciate quaint shops and local eateries. | Local artisan shops, Cafés and restaurants, Historic pubs, Upper Malone |
| Hillsborough Forest | A beautiful natural reserve perfect for outdoor enthusiasts. Visitors can enjoy walking trails, cycling paths, and picturesque scenery. | Hillsborough Forest Park, Scenic walking trails, Wildlife viewing, Picnic areas |
| Ballynahinch Road | A convenient area providing easy access to Hillsborough and surrounding attractions. Great for visitors who need a central base for exploring. | Close access to amenities, Nearby attractions of interest, Local dining options |
| Slemish Mountain Road | Scenic route attracting visitors who enjoy nature and hiking. Perfect for those seeking adventure and outdoor activities. | Breathtaking views, Hiking trails, Nature reserves |
| Lagan Valley | An area rich in natural beauty offering a range of outdoor activities. Ideal for visitors looking for an engaging natural experience. | Lagan Valley Regional Park, Cycling paths, Bird watching areas |
| Lisburn Road | A vibrant area with a mix of residential and commercial facilities. Attracts both tourists and locals for shopping and dining. | Shopping areas, Cultural sites, Restaurants and bars |
Understanding Airbnb License Requirements & STR Laws in Royal Hillsborough (2025)
While Royal Hillsborough, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Royal Hillsborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Royal Hillsborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Royal Hillsboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Location!-Garden-King-Parking-300MBPS-SmartTV
Entire Place • 4 bedrooms
Mill Race Cottage in historic Hillsborough
Entire Place • 3 bedrooms
Spacious 3 Bedroom Apartment in Hillsborough, NI
Entire Place • 3 bedrooms
No.33 Coach House
Entire Place • 2 bedrooms
Character Townhouse in Hillsborough Village Centre
Entire Place • 2 bedrooms
3 Arthur Street Guest Cottage (Sister Cottage)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Royal Hillsborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Royal Hillsborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lynne | 5 | $86,366 | 18 | 4.91/5.0 |
| Alexandra | 1 | $65,843 | 90 | 4.94/5.0 |
| Chris | 2 | $50,964 | 353 | 4.98/5.0 |
| Judith | 1 | $46,192 | 79 | 4.97/5.0 |
| Samantha | 2 | $39,845 | 179 | 4.92/5.0 |
| Rob And Bex | 1 | $39,237 | 90 | 4.89/5.0 |
| Lorna | 1 | $34,459 | 47 | 4.94/5.0 |
| Alistair | 1 | $26,740 | 50 | 5.00/5.0 |
| Shelley | 1 | $23,543 | 26 | 5.00/5.0 |
| Key One Property | 1 | $23,157 | 21 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Royal Hillsborough.
Dive Deeper: Advanced Royal Hillsborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Royal Hillsborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoyal Hillsborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Royal Hillsborough
- The Royal Hillsborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Royal Hillsborough, House properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 69.6% portion, catering likely to families or larger groups.
- The presence of 21.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Royal Hillsborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Royal Hillsborough
- The dominant room capacity in Royal Hillsborough is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.2% of the active Airbnb listings in Royal Hillsborough, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Royal Hillsborough.
Royal Hillsborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Royal Hillsborough
- The most common guest capacity trend in Royal Hillsborough vacation rentals is listings accommodating 2 guests (43.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Royal Hillsborough STR market, accounting for 60.9% of listings.
- A significant 43.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Royal Hillsborough.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Royal Hillsborough.
- On average, properties in Royal Hillsborough are equipped to host 2.9 guests.
Royal Hillsborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Royal Hillsborough
- The most common availability pattern in Royal Hillsborough falls within the 181-270 days range, representing 34.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Royal Hillsborough (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Royal Hillsborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
52.2% of total
2 Nights
4 listings
17.4% of total
3 Nights
1 listings
4.3% of total
4-6 Nights
3 listings
13% of total
30+ Nights
3 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in Royal Hillsborough is 1 Night, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.6%) of the Royal Hillsborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13%) caters to monthly stays (30+ nights) in Royal Hillsborough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.2% of Royal Hillsborough hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Royal Hillsborough.
Royal Hillsborough Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
8.7% of total
Refundable
3 listings
13% of total
Flexible
8 listings
34.8% of total
Moderate
6 listings
26.1% of total
Firm
2 listings
8.7% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Royal Hillsborough
- The prevailing Airbnb cancellation policy trend in Royal Hillsborough is Flexible, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (60.9%) and stricter (17.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.8% market standard in Royal Hillsborough.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Royal Hillsborough.
Royal Hillsborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Royal Hillsborough
- The overall average booking lead time for vacation rentals in Royal Hillsborough is 64 days.
- Guests book furthest in advance for stays during May (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Royal Hillsborough.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Royal Hillsborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Royal Hillsborough (2025)
Amenity Prevalence
Amenity Insights for Royal Hillsborough
- Essential amenities in Royal Hillsborough that guests expect include: Hair dryer, Wifi, Smoke alarm, TV, Iron. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, First aid kit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Royal Hillsborough: Hair dryer, Wifi, Smoke alarm, TV, Iron.
- Prioritize adding missing essentials: TV, Iron.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Royal Hillsborough to stay competitive.
Royal Hillsborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Royal Hillsborough
- The typical guest profile for Airbnb in Royal Hillsborough consists of a mix of domestic (60%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 59.7% of guests.
- Key international markets include United Kingdom (59.7%) and Ireland (13.7%).
- Top languages spoken are English (73.3%) followed by French (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Royal Hillsborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,485 | $306.58 | 59% |
| Port Ellen | 31 | $3,767 | $196.22 | 67% |
| Dunloy | 10 | $3,404 | $184.50 | 58% |
| Bowmore | 25 | $3,361 | $231.86 | 61% |
| Kilcoo | 10 | $3,341 | $219.10 | 52% |
| Kilchattan Bay | 10 | $3,057 | $326.20 | 51% |
| Dalkey | 21 | $3,009 | $360.36 | 48% |
| Whiting Bay | 30 | $2,998 | $236.65 | 50% |
| Howth | 34 | $2,996 | $350.44 | 42% |
| Dublin | 2,878 | $2,829 | $237.15 | 51% |