Portstewart Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Portstewart in 2025? Explore comprehensive Airbnb analytics for Portstewart, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Portstewart, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 290 active listings.
Whether you're considering an Airbnb investment in Portstewart, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portstewart Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portstewart Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portstewart (2025)
Understanding the monthly revenue variations for Airbnb listings in Portstewart is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portstewart is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portstewart across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,911+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,159 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,892 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $997, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portstewart
Portstewart Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portstewart STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portstewart:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portstewart
Average Daily Rate (ADR) Airbnb Trends in Portstewart (2025)
Effective short term rental pricing strategy in Portstewart involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portstewart typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Portstewart
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Airbnb Seasonality Analysis & Trends in Portstewart (2025)
Peak Season (July, August, May)
- Revenue averages $4,019 per month
- Occupancy rates average 51.4%
- Daily rates average $257
Shoulder Season
- Revenue averages $2,255 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $209
Low Season (January, February, November)
- Revenue drops to average $1,431 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $190
Seasonality Insights for Portstewart
- The Airbnb seasonality in Portstewart shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portstewart's highest earning potential, with monthly revenues capable of climbing to $4,829, occupancy reaching a high of 68.6%, and ADRs peaking at $336.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,322, occupancy could drop to 21.6%, and ADRs may adjust down to $189.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portstewart.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portstewart seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portstewart (2025)
Exploring the top neighborhoods for short-term rentals in Portstewart? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portstewart Promenade | A popular area known for its scenic views of the Atlantic Ocean, the promenade offers a lively atmosphere with cafes and restaurants, making it an attractive location for tourists seeking relaxation and beach access. | Portstewart Strand, The Promenade, Portstewart Golf Club, Water's Edge, Session's House |
| Portstewart Strand | This stunning beach is renowned for its golden sands and picturesque landscape. It's a great spot for families, surfers, and sunbathers, making it a prime location for summer vacation rentals. | Portstewart Strand Beach, Golfing at Portstewart Golf Club, Surfing Schools, Family-friendly park areas, Walking trails along the coast |
| The Old Town | Rich in history and character, the Old Town is filled with charming shops, eateries, and historical sites. Tourists visiting for a taste of local culture and history will find this area very appealing. | Portstewart Harbour, Local shops and artisans, Historical architecture, Cafes, Art galleries |
| Castlerock | Located nearby, Castlerock offers stunning coastal scenery and is close to attractions like the Dunluce Castle. It's ideal for those who want a peaceful retreat with outdoor activities available. | Castlerock Beach, Binevenagh Mountain, The Mussenden Temple, Dunluce Castle, Castlerock Golf Club |
| Coleraine | A nearby town that serves as a commercial hub. It's convenient for guests seeking amenities and public transport while being close to the scenic coast. | Coleraine Town Centre, Riverside Park, Coleraine Railway Station, Shops and restaurants, Local markets |
| Glenullin Road | This area is known for its scenic countryside and is rapidly becoming a popular retreat for those looking for tranquility away from the busy coastal regions, appealing to nature lovers. | Beautiful countryside views, Hiking trails, Local farms, Wildlife watching, Countryside cafes |
| Dunluce Castle | A historic site famous for its breathtaking cliffside views, drawing many tourists interested in history and photography, making it an excellent spot for short-term rentals. | Dunluce Castle ruins, Scenic viewpoints, Historical tours, Clifftop walks, Nearby beaches |
| Ballyreagh Road | A residential area with proximity to beaches and golf clubs, attracting guests looking for quiet accommodations while still being close to major attractions. | Golf courses, Beaches nearby, Community parks, Local seafood restaurants, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Portstewart (2025)
While Portstewart, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portstewart to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Portstewart (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portstewartbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Atlantic View - Causeway Coast Rentals
Entire Place • 4 bedrooms
5.0 | Luxury Waterfront 4Bed, North Atlantic Coast
Entire Place • 4 bedrooms
Luxurious Golf & Beach Retreat
Entire Place • 4 bedrooms
Portstewart Sea View Strand House
Entire Place • 5 bedrooms
Mill Park Staycation
Entire Place • 4 bedrooms
NEW - Laetam View
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portstewart (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portstewart based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jayne | 7 | $247,976 | 31 | 4.66/5.0 |
| Christopher | 2 | $159,504 | 72 | 5.00/5.0 |
| Sara | 4 | $116,789 | 218 | 4.87/5.0 |
| Connie | 1 | $101,490 | 55 | 4.98/5.0 |
| Kathleen Margaret | 2 | $97,724 | 154 | 4.89/5.0 |
| Michael | 2 | $89,219 | 160 | 4.97/5.0 |
| Courtney | 1 | $79,065 | 18 | 4.94/5.0 |
| Nuala | 1 | $76,959 | 33 | 5.00/5.0 |
| Ali | 3 | $70,113 | 114 | 4.95/5.0 |
| Alan | 1 | $66,941 | 221 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portstewart.
Dive Deeper: Advanced Portstewart STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portstewart. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortstewart Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portstewart
- The Portstewart Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 290 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portstewart, House properties are the most common (72.8%), reflecting the local real estate landscape.
- Houses represent a significant 72.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.7%) offer potential for unique stay experiences.
Portstewart Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portstewart
- The dominant room capacity in Portstewart is 3 bedrooms listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 62.1% of the active Airbnb listings in Portstewart, indicating a high concentration in these sizes.
- A significant 72.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portstewart.
Portstewart Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portstewart
- The most common guest capacity trend in Portstewart vacation rentals is listings accommodating 6 guests (31.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Portstewart STR market, accounting for 54.5% of listings.
- 61.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portstewart.
- On average, properties in Portstewart are equipped to host 5.6 guests.
Portstewart Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portstewart
- The most common availability pattern in Portstewart falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Portstewart (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portstewart Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
7% of total
2 Nights
48 listings
16.8% of total
3 Nights
34 listings
11.9% of total
4-6 Nights
38 listings
13.3% of total
7-29 Nights
15 listings
5.2% of total
30+ Nights
131 listings
45.8% of total
Key Insights
- The most prevalent minimum stay requirement in Portstewart is 30+ Nights, adopted by 45.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.8%) caters to monthly stays (30+ nights) in Portstewart, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.8% of Portstewart hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portstewart.
Portstewart Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
1.4% of total
Flexible
43 listings
14.9% of total
Moderate
82 listings
28.5% of total
Firm
89 listings
30.9% of total
Strict
70 listings
24.3% of total
Cancellation Policy Insights for Portstewart
- The prevailing Airbnb cancellation policy trend in Portstewart is Firm, used by 30.9% of listings.
- A majority (55.2%) of hosts in Portstewart utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.9% market standard in Portstewart.
- Regularly review your cancellation policy against competitors and market demand shifts in Portstewart.
Portstewart STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portstewart
- The overall average booking lead time for vacation rentals in Portstewart is 68 days.
- Guests book furthest in advance for stays during July (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Portstewart.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Portstewart averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portstewart (2025)
Amenity Prevalence
Amenity Insights for Portstewart
- Essential amenities in Portstewart that guests expect include: TV, Smoke alarm, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portstewart: TV, Smoke alarm, Wifi, Kitchen.
- Prioritize adding missing essentials: TV, Smoke alarm, Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portstewart to stay competitive.
Portstewart Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portstewart
- The typical guest profile for Airbnb in Portstewart consists of primarily domestic travelers (73%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 72.5% of guests.
- Key international markets include United Kingdom (72.5%) and United States (9.1%).
- Top languages spoken are English (76%) followed by French (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portstewart Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenachulish | 32 | $4,879 | $444.07 | 42% |
| Bruichladdich | 17 | $4,414 | $305.17 | 59% |
| Glen Nevis | 16 | $4,232 | $252.86 | 62% |
| Inveraray | 22 | $3,856 | $296.72 | 49% |
| Port Ellen | 31 | $3,742 | $193.75 | 67% |
| Duror | 16 | $3,734 | $248.27 | 58% |
| Kentallen | 23 | $3,431 | $379.42 | 42% |
| Corran | 32 | $3,412 | $358.02 | 36% |
| Dunloy | 10 | $3,381 | $183.47 | 59% |
| Kilchattan Bay | 10 | $3,355 | $313.82 | 47% |