Omagh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Omagh in 2025? Explore comprehensive Airbnb analytics for Omagh, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Omagh, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Omagh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Omagh Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Omagh Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Omagh (2025)
Understanding the monthly revenue variations for Airbnb listings in Omagh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Omagh is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Omagh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,235+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,256 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,250 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $667, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Omagh
Omagh Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Omagh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Omagh:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Omagh
Average Daily Rate (ADR) Airbnb Trends in Omagh (2025)
Effective short term rental pricing strategy in Omagh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Omagh typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $203+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Omagh
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Airbnb Seasonality Analysis & Trends in Omagh (2025)
Peak Season (August, July, May)
- Revenue averages $2,111 per month
- Occupancy rates average 45.2%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,524 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $136
Low Season (January, September, October)
- Revenue drops to average $1,177 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $138
Seasonality Insights for Omagh
- The Airbnb seasonality in Omagh shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Omagh's highest earning potential, with monthly revenues capable of climbing to $2,196, occupancy reaching a high of 47.9%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,086, occupancy could drop to 30.8%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Omagh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Omagh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Omagh (2025)
Exploring the top neighborhoods for short-term rentals in Omagh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Omagh Town Centre | The heart of Omagh, featuring a mix of local shops, restaurants, and cultural attractions. Ideal for visitors wanting to experience local life and events. | Strule Arts Centre, Omagh Leisure Complex, Omagh Marketplace, The Omagh Memorial Garden, Ulster American Folk Park |
| The Sperrin Mountains | A beautiful natural area that attracts outdoor enthusiasts for hiking and scenic views. Perfect for those looking to escape into nature from the hustle and bustle of urban life. | Cairnryan, Gortin Glen Forest Park, Mullaghcarn Mountain, Bessy Bell and the Sperrins, Cuilcagh Mountain Park |
| The Ulster American Folk Park | A historic site that tells the story of Irish emigration to America, attracting tourists interested in history and culture. | Folk Park Exhibits, American Emigration History, Interactive Displays, Traditional Crafts Workshops, Special Events and Festivals |
| Gortin | A scenic village located near Omagh, offering a peaceful retreat and access to outdoor activities. Great for family getaways and nature lovers. | Gortin Glen Forest Park, Viewpoints overlooking the hills, Walking trails, Local cafes and pubs |
| Killycluggin | A suburban area close to Omagh, suitable for guests looking for a quiet stay with easy access to the town's amenities. | Local parks, Community events, Shopping facilities, Nearby rural attractions |
| Carrickmore | A nearby village with a close-knit community feel, perfect for those seeking a more rural experience while still being close to Omagh's amenities. | Carrickmore Heritage Centre, Local Festivals, Countryside walks |
| Ceangail | This rural area is great for visitors wanting to explore Northern Ireland's countryside, offering a true getaway experience. | Scenic countryside, Nature walks, Local wildlife |
| Strabane | A town nearby offering a vibrant community and cultural events. Ideal for guests looking to explore more of Northern Ireland while staying close to Omagh. | Strabane Town Park, Cultural events and festivals, Shopping areas, Nearby scenic locations |
Understanding Airbnb License Requirements & STR Laws in Omagh (2025)
While Omagh, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Omagh to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Omagh (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Omaghbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Green Luxury Retreats, Memory Lane. 18 Guests.
Entire Place • 4 bedrooms
Cheerful 3 bedroom cottage overlooking golf course
Entire Place • 3 bedrooms
![Highfields GAA-Football entire house [Omagh Town]](https://a0.muscache.com/im/pictures/ee63f02c-73ca-491d-843e-c220538e400b.jpg?im_w=480&im_format=avif)
Highfields GAA-Football entire house [Omagh Town]
Entire Place • 3 bedrooms
Altanarvagh House (Omagh 10 miles Clogher 6 mile)
Entire Place • 5 bedrooms
1 Grange House (Town Centre - Grange Park)
Entire Place • 2 bedrooms
Centrally located 2 bedroom house with garden
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Omagh (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Omagh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brendan | 1 | $42,001 | 72 | 4.99/5.0 |
| Kerri | 2 | $38,155 | 85 | 4.78/5.0 |
| Louise | 1 | $36,411 | 45 | 5.00/5.0 |
| Donal | 2 | $36,104 | 131 | 4.87/5.0 |
| Conal | 1 | $35,254 | 158 | 4.85/5.0 |
| Caroline | 1 | $32,102 | 154 | 4.97/5.0 |
| Patricia | 1 | $21,930 | 63 | 5.00/5.0 |
| Ildiko | 1 | $21,556 | 51 | 4.92/5.0 |
| Michele | 2 | $20,708 | 154 | 4.88/5.0 |
| Danny | 1 | $16,474 | 56 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Omagh.
Dive Deeper: Advanced Omagh STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Omagh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOmagh Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Omagh
- The Omagh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Omagh, House properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 63.3% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 6.6%) offer potential for unique stay experiences.
Omagh Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Omagh
- The dominant room capacity in Omagh is 2 bedrooms listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Omagh, indicating a high concentration in these sizes.
- A significant 29.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Omagh.
Omagh Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Omagh
- The most common guest capacity trend in Omagh vacation rentals is listings accommodating 4 guests (23.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Omagh STR market, accounting for 40.0% of listings.
- 26.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Omagh.
- On average, properties in Omagh are equipped to host 3.9 guests.
Omagh Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Omagh
- The most common availability pattern in Omagh falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Omagh (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Omagh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
36.7% of total
2 Nights
13 listings
43.3% of total
3 Nights
1 listings
3.3% of total
30+ Nights
5 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Omagh is 2 Nights, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Omagh Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Omagh, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.3% of Omagh hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Omagh.
Omagh Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
50% of total
Moderate
7 listings
23.3% of total
Firm
5 listings
16.7% of total
Strict
3 listings
10% of total
Cancellation Policy Insights for Omagh
- The prevailing Airbnb cancellation policy trend in Omagh is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 73.3% of listings offering Flexible or Moderate policies. This suggests guests in Omagh may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Omagh.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Omagh.
Omagh STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Omagh
- The overall average booking lead time for vacation rentals in Omagh is 51 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Omagh.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Omagh averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Omagh (2025)
Amenity Prevalence
Amenity Insights for Omagh
- Essential amenities in Omagh that guests expect include: Smoke alarm, Heating, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Omagh: Smoke alarm, Heating, TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Omagh to stay competitive.
Omagh Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Omagh
- The typical guest profile for Airbnb in Omagh consists of a mix of domestic (56%) and international guests, often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 56.3% of guests.
- Key international markets include United Kingdom (56.3%) and Ireland (15.6%).
- Top languages spoken are English (58%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Omagh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,485 | $306.58 | 59% |
| Port Ellen | 31 | $3,767 | $196.23 | 67% |
| Dunloy | 10 | $3,404 | $184.50 | 58% |
| Bowmore | 25 | $3,361 | $231.86 | 61% |
| Kilcoo | 10 | $3,341 | $219.10 | 52% |
| Dalkey | 21 | $3,009 | $360.36 | 48% |
| Howth | 34 | $2,996 | $350.44 | 42% |
| Dublin | 2,878 | $2,829 | $237.15 | 51% |
| The Municipal District of Ardee | 30 | $2,741 | $243.71 | 42% |
| Macosquin | 14 | $2,670 | $417.38 | 37% |