Airbnb Market Analytics, Statistics and Data in King's Lynn and West Norfolk, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in King's Lynn and West Norfolk? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in King's Lynn and West Norfolk:
How much do Airbnb hosts make on average per month in King's Lynn and West Norfolk?
The short-term rental market in King's Lynn and West Norfolk shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,402 per month
- Strong performing properties (top 25%) make $4,180 or more
- Best-in-class properties (top 10%) achieve $7,156+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,222
Revenue Variations by Month
Occupancy Rates Throughout the Year in King's Lynn and West Norfolk
The market in King's Lynn and West Norfolk shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in King's Lynn and West Norfolk
Daily rates in King's Lynn and West Norfolk vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $194 per night
- Strong performing properties (top 25%) secure $323 or more
- Best-in-class properties (top 10%) pull in $534+ per night
- Entry-level properties (bottom 25%) earn around $127
Daily Rate Variations by Month
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Seasonality patterns in King's Lynn and West Norfolk
Peak Season (August, July, May)
- Revenue peaks at $5142.24 per month
- Occupancy rates reach 61.31%
- Daily rates average $296.62
Shoulder Season
- Revenue averages $3521.50 per month
- Occupancy maintains 42.81%
- Daily rates hold at $276.68
Low Season (March, February, January)
- Revenue drops to $2449.51 per month
- Occupancy decreases to 29.63%
- Daily rates adjust to $250.90
Is it still profitable to do Airbnb in King's Lynn and West Norfolk in 2025?
Yes! King's Lynn and West Norfolk demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3522 and As a mature market with 1191 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in King's Lynn and West Norfolk
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| King's Lynn Town Centre | The historic heart of King's Lynn, offering stunning architecture and rich history. This area draws visitors for its cultural sites and amenities, making it ideal for Airbnb hosts. | King's Lynn Museum, St Nicholas' Chapel, True's Yard Fisherfolk Museum, The King's Lynn Minster, Lynn's Great River Walk |
| Snettisham | Charming village close to the coast, known for its proximity to nature reserves and sandy beaches. Attracts families and nature lovers looking for a tranquil getaway. | Snettisham Beach, RSPB Snettisham, Snettisham Park, The Lavender Fields, Snettisham Village |
| Hunstanton | Famous seaside town with beautiful beaches and funfair attractions. Popular with families during the summer months, making it a lucrative location for beach tourism. | Hunstanton Beach, The Sea Life Sanctuary, The Princess Theatre, Holme Dunes National Nature Reserve, Old Hunstanton Beach |
| Burnham Market | Trendy village known for its shops and nearby beaches. Attracts affluent visitors seeking rural charm as well as access to coastal activities. | Burnham Market Village Green, The Green Parrot Restaurant, Nearby Beaches, Burnham Overy Staithe |
| Downham Market | A market town with a mix of cultural and natural attractions. It serves as a gateway for exploring the Norfolk countryside and is affordable for weekend getaways. | Downham Market Town Centre, Riverside Park, Stow Hall Gardens, Marham Airfield |
| Thornham | Quaint harbour village known for its seafood and proximity to the beach. It's ideal for guests looking for a quiet retreat by the coast and enjoys a popular dining scene. | Thornham Harbour, The Lifeboat Inn, Thornham Beach, Eric's Fish and Chips |
| Welney | A rural area known for its wildlife reserves and scenic nature. Attracts guests looking for birdwatching and an escape into the natural beauty of Norfolk. | Welney Wetlands Centre, Wicken Fen, The Old Bedford River, Nature Trails |
| South Wootton | A residential suburb of King's Lynn with easy access to the town's amenities and pleasant surroundings, appealing to visitors looking for a quieter stay close to urban conveniences. | Leziate Watermill, King's Lynn Golf Club, Local Parks, Shopping Centres |
Do you need a license for Airbnb in King's Lynn and West Norfolk?
We recommend checking directly with King's Lynn and West Norfolk's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in King's Lynn and West Norfolk
Hockwold Hall: Formal Royal Residence on 50 Acres
Entire Place • 9 bedrooms
Manor house with natural swimming pool & sauna
Entire Place • 7 bedrooms
Abbey Barn Farmhouse
Entire Place • 8 bedrooms
The Priory
Entire Place • 6 bedrooms
Carrington House - Norfolk
Entire Place • 9 bedrooms
dog friendly, outdoor pool & hot tub, BBQ, firepit
Entire Place • 6 bedrooms
Top Performing Professional Hosts in King's Lynn and West Norfolk
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 83 | $3,641,011 | 472 | 3.21/5.0 |
| Norfolk Cottages | 80 | $2,239,179 | 113 | 1.29/5.0 |
| 2cHolidays | 80 | $1,567,599 | 1349 | 4.39/5.0 |
| Hoseasons | 22 | $610,093 | 102 | 2.56/5.0 |
| Norfolk Hideaways | 94 | $451,452 | 413 | 2.55/5.0 |
| Hockwold | 3 | $428,184 | 44 | 3.22/5.0 |
| Sandra | 2 | $395,905 | 272 | 4.91/5.0 |
| Simon | 6 | $342,989 | 312 | 4.96/5.0 |
| Janie | 11 | $337,053 | 278 | 4.87/5.0 |
| Alex | 1 | $318,298 | 38 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in King's Lynn and West Norfolk
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90%), with house and others properties comprising 79.9% of inventory
- Strong specialty sector (16.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, apartment & condo, unique stays segments (12.4% combined)
Room Capacity Distribution
Analysis of 1,191 properties in King's Lynn and West Norfolk shows that 2 bedrooms properties are most prevalent, making up 32.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 58.7% of all listings.
Key Insights
- Most common: 2 bedrooms (32.4%)
- Least common: 5+ bedrooms (6.5%)
- Market concentration: 58.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,191 properties in King's Lynn and West Norfolk reveals that 4 guests properties dominate the market, representing 25.9% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 50.5% of the market.
Key Insights
- Most common capacity: 4 guests (25.9% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 50.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,191 properties in King's Lynn and West Norfolk, the most common availability pattern is 271-366 days (46.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.6% of properties).
Key Insights
- Most common availability window: 271-366 days (46.7%)
- Most common booking duration: 91-180 days (27.6%)
- Properties with high availability (180+ days): 73.9%
- Properties with long-term bookings (180+ days): 27.1%
Minimum Stay Distributions
1 Night
359 listings
34.4% of total
2 Nights
304 listings
29.1% of total
3 Nights
230 listings
22% of total
4-6 Nights
47 listings
4.5% of total
7-29 Nights
9 listings
0.9% of total
30+ Nights
95 listings
9.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.5%
- Mid-length stays (4-6 nights) represent 4.5% of listings
- Monthly+ stays (9.1%) suggest a stable extended-stay market
- High market flexibility with 85.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
0.2% of total
Non-refundable
2 listings
0.2% of total
Super Strict 30 Days
18 listings
1.9% of total
Super Strict 60 Days
191 listings
19.9% of total
Flexible
119 listings
12.4% of total
Moderate
175 listings
18.2% of total
Firm
241 listings
25.1% of total
Strict
211 listings
22% of total
Key Insights
- Firm is the preferred policy at 25.1% of listings
- The market shows a balanced distribution between guest-friendly (30.6%) and strict (47.1%) policies
- Strong market consensus around Firm policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 94 days
- Shortest booking windows are in Jan, Oct, Feb, averaging 55 days
- Summer shows the longest average booking window at 88 days, while Fall has the shortest at 61 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in King's Lynn and West Norfolk
Below is the distribution of amenities across listings in King's Lynn and West Norfolk:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.2%) and Australia (0.8%)
- English is the top language at 81.9%, followed by French (8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding King's Lynn and West Norfolk. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Aldbrough | 14 | $3,919 | $364.36 | 35% |
| Southburn | 18 | $3,903 | $222.68 | 48% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Bray | 36 | $3,632 | $386.32 | 45% |
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