Norrköpings kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Östergötland County, Sweden
Is Airbnb profitable in Norrköpings kommun in 2025? Explore comprehensive Airbnb analytics for Norrköpings kommun, Östergötland County, Sweden to uncover income potential. This 2025 STR market report for Norrköpings kommun, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 77 active listings.
Whether you're considering an Airbnb investment in Norrköpings kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norrköpings kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norrköpings kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norrköpings kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Norrköpings kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norrköpings kommun is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norrköpings kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,138+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,131 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,166 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $594, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norrköpings kommun
Norrköpings kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norrköpings kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norrköpings kommun:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norrköpings kommun
Average Daily Rate (ADR) Airbnb Trends in Norrköpings kommun (2025)
Effective short term rental pricing strategy in Norrköpings kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norrköpings kommun typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Norrköpings kommun
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Airbnb Seasonality Analysis & Trends in Norrköpings kommun (2025)
Peak Season (July, June, August)
- Revenue averages $2,360 per month
- Occupancy rates average 50.0%
- Daily rates average $151
Shoulder Season
- Revenue averages $1,375 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $147
Low Season (January, November, December)
- Revenue drops to average $972 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $151
Seasonality Insights for Norrköpings kommun
- The Airbnb seasonality in Norrköpings kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norrköpings kommun's highest earning potential, with monthly revenues capable of climbing to $2,998, occupancy reaching a high of 62.8%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $937, occupancy could drop to 20.0%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norrköpings kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norrköpings kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norrköpings kommun (2025)
Exploring the top neighborhoods for short-term rentals in Norrköpings kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Norrköping's vibrant heart with a mix of culture, dining, and shopping. A prime location for tourists and business travelers alike, offering easy access to attractions and amenities. | Norrköping Museum of Art, Simon Rolate Museum, The Wasa Park, Norrköping City Theatre, Kaarle Museum |
| Carl Johans Park | A picturesque neighborhood known for its beautiful parks and proximity to nature. Great for families and tourists looking for a more relaxed atmosphere with outdoor activities. | Carl Johans Park, Norrköping Botanical Garden, Käla Park, Vrinnevi Park |
| Hageby | A popular residential area with affordable accommodations and good transport links. Suitable for visitors looking for local experiences away from the tourist hotspots. | Hageby Centrum, Hageby Park, nearby lakes for swimming |
| Lambohov | A suburban area with a community feel, ideal for those who appreciate quiet and convenience. Offers nearby amenities and access to nature. | Lambohovs Park, local shops and cafes, nearby walking trails |
| Skärblacka | A charming folk community with a rich history. Offers a unique experience for those wanting to explore the cultural aspects of the region. | Skärblacka Church, local heritage sites, nature trails around the river |
| Morrö | A scenic area close to water and nature, popular with those seeking an outdoor and adventurous stay. Offers unique accommodations by the water. | Morrö Beach, hiking and biking trails, fishing spots |
| Selma Lagerlöfs Park | Named after a famous Swedish author, this area is beautifully landscaped and attracts families and tourists alike, with lots of space for activities. | Selma Lagerlöf Park, playgrounds, walking paths, community events |
| Finspång | A bit outside Norrköping, this is a more rural setting with opportunities for camping and nature experiences. Appeals to those looking for a getaway from city life. | Finspång Castle, countryside trails, local farms |
Understanding Airbnb License Requirements & STR Laws in Norrköpings kommun (2025)
While Norrköpings kommun, Östergötland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norrköpings kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norrköpings kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norrköpings kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern and family friendly house
Entire Place • 3 bedrooms
Cozy cottage 10 min walk from Kolmården Zoo.
Entire Place • 4 bedrooms
Adorable house by the sea
Entire Place • 2 bedrooms
Amazing apartment in Skärblacka with kitchen
Entire Place • 3 bedrooms
The sea cottage
Entire Place • 2 bedrooms
Cozy cottage 30 sqm with patio and beach plot
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norrköpings kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norrköpings kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christian | 1 | $45,261 | 19 | 5.00/5.0 |
| Hans-Eric | 1 | $38,341 | 21 | 4.81/5.0 |
| Cj | 1 | $30,832 | 14 | 4.86/5.0 |
| Anki | 2 | $29,782 | 120 | 4.62/5.0 |
| Novasol | 1 | $28,924 | 4 | 5.00/5.0 |
| Adina | 1 | $26,239 | 67 | 4.79/5.0 |
| Kjell | 1 | $25,314 | 65 | 4.86/5.0 |
| Anneli | 1 | $25,121 | 19 | 4.95/5.0 |
| Martin | 1 | $22,050 | 66 | 4.76/5.0 |
| Jonas | 1 | $21,958 | 102 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norrköpings kommun.
Dive Deeper: Advanced Norrköpings kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norrköpings kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorrköpings kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norrköpings kommun
- The Norrköpings kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 77 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norrköpings kommun, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 6.5%) offer potential for unique stay experiences.
Norrköpings kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norrköpings kommun
- The dominant room capacity in Norrköpings kommun is 2 bedrooms listings, making up 29.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.5% of the active Airbnb listings in Norrköpings kommun, indicating a high concentration in these sizes.
- A significant 37.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norrköpings kommun.
Norrköpings kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norrköpings kommun
- The most common guest capacity trend in Norrköpings kommun vacation rentals is listings accommodating 6 guests (26%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Norrköpings kommun STR market, accounting for 50.7% of listings.
- 42.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norrköpings kommun.
- On average, properties in Norrköpings kommun are equipped to host 5.1 guests.
Norrköpings kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norrköpings kommun
- The most common availability pattern in Norrköpings kommun falls within the 271-366 days range, representing 58.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Norrköpings kommun (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norrköpings kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
38.7% of total
2 Nights
15 listings
20% of total
3 Nights
6 listings
8% of total
4-6 Nights
14 listings
18.7% of total
7-29 Nights
6 listings
8% of total
30+ Nights
5 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Norrköpings kommun is 1 Night, adopted by 38.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.7% of Norrköpings kommun hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norrköpings kommun.
Norrköpings kommun Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.6% of total
Flexible
23 listings
35.9% of total
Moderate
25 listings
39.1% of total
Firm
8 listings
12.5% of total
Strict
7 listings
10.9% of total
Cancellation Policy Insights for Norrköpings kommun
- The prevailing Airbnb cancellation policy trend in Norrköpings kommun is Moderate, used by 39.1% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Norrköpings kommun may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.1% market standard in Norrköpings kommun.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Norrköpings kommun.
Norrköpings kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norrköpings kommun
- The overall average booking lead time for vacation rentals in Norrköpings kommun is 64 days.
- Guests book furthest in advance for stays during July (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Norrköpings kommun.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Norrköpings kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norrköpings kommun (2025)
Amenity Prevalence
Amenity Insights for Norrköpings kommun
- Essential amenities in Norrköpings kommun that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norrköpings kommun: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norrköpings kommun to stay competitive.
Norrköpings kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norrköpings kommun
- The typical guest profile for Airbnb in Norrköpings kommun consists of a mix of domestic (53%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 53.0% of guests.
- Key international markets include Sweden (53%) and Germany (17.5%).
- Top languages spoken are English (39.9%) followed by Swedish (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norrköpings kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Flen | 11 | $2,298 | $137.20 | 47% |
| Trosa kommun | 36 | $1,666 | $211.72 | 39% |
| Nynäshamns kommun | 39 | $1,648 | $247.79 | 37% |
| Flens kommun | 43 | $1,605 | $196.21 | 40% |
| Oxelösund | 15 | $1,591 | $165.05 | 35% |
| Arboga kommun | 16 | $1,554 | $136.47 | 45% |
| Eskilstuna kommun | 18 | $1,554 | $174.09 | 44% |
| Oxelösunds kommun | 11 | $1,471 | $150.45 | 47% |
| Katrineholm | 15 | $1,402 | $181.89 | 39% |
| Sigtuna | 47 | $1,357 | $158.94 | 38% |