Norrköping Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Östergötland County, Sweden
Is Airbnb profitable in Norrköping in 2025? Explore comprehensive Airbnb analytics for Norrköping, Östergötland County, Sweden to uncover income potential. This 2025 STR market report for Norrköping, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Norrköping, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norrköping Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norrköping Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norrköping (2025)
Understanding the monthly revenue variations for Airbnb listings in Norrköping is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norrköping is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norrköping across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,920+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,578 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $776 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $362, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norrköping
Norrköping Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norrköping STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norrköping:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norrköping
Average Daily Rate (ADR) Airbnb Trends in Norrköping (2025)
Effective short term rental pricing strategy in Norrköping involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norrköping typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Norrköping
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Airbnb Seasonality Analysis & Trends in Norrköping (2025)
Peak Season (August, July, June)
- Revenue averages $1,884 per month
- Occupancy rates average 42.9%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,232 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $119
Low Season (February, October, November)
- Revenue drops to average $835 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $109
Seasonality Insights for Norrköping
- The Airbnb seasonality in Norrköping shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norrköping's highest earning potential, with monthly revenues capable of climbing to $2,054, occupancy reaching a high of 52.2%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $681, occupancy could drop to 24.7%, and ADRs may adjust down to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norrköping.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norrköping seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norrköping (2025)
Exploring the top neighborhoods for short-term rentals in Norrköping? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Norrköping's vibrant city center offers a mix of culture, shopping, and dining options, making it an attractive spot for tourists and business travelers alike. | Norrköping Art Museum, Louis de Geer Konsert och Kongress, Visualization Center C, Kursverksamheten, Stora Torget |
| The Motala River | The charming waterfront along the Motala River is perfect for relaxing walks and features scenic views, attracting visitors looking for nature and leisure activities. | Motala River walks, Plenty of parks along the river, Restaurants with waterfront views |
| Odenplan | This residential neighborhood is popular among families and young professionals, offering a local experience with proximity to local cafes, shops, and parks. | Shopping at Odenplan, Parks and green spaces, Local cafés and shops |
| Old Town (Gamla Staden) | A historical area with well-preserved buildings and rich cultural heritage, perfect for those interested in history and architecture. | Old Town architecture, Norrköping's history museum, Cultural events and festivals |
| Bredden | A suburban area known for its peaceful environment and family-friendly attractions, ideal for those looking for a quiet getaway. | Green parks, Local attractions for families, Community events |
| Bergslagsplan | A picturesque area known for its green spaces and recreational options, attracting nature lovers and outdoor enthusiasts. | Nature trails, Parks, Outdoor sports facilities |
| Kolmården | Famous for the Kolmården Wildlife Park, attracting visitors who want a unique experience with animals and outdoor activities. | Kolmården Wildlife Park, Biking and hiking trails, Scenic views of the surrounding nature |
| Svartåsen | An up-and-coming area known for its artistic community and cultural events, appealing to a younger crowd and those interested in arts and creativity. | Art studios, Cultural festivals, Local music events |
Understanding Airbnb License Requirements & STR Laws in Norrköping (2025)
While Norrköping, Östergötland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norrköping to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norrköping (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norrköpingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large house with pool central
Entire Place • 8 bedrooms
Spacious villa with large relaxation area
Entire Place • 5 bedrooms
Spacious villa with outdoor spa/ Villa with outdoorspa
Entire Place • 6 bedrooms
Villa in Norrköping
Entire Place • 5 bedrooms
Lilla Bergstorp
Entire Place • 4 bedrooms
Newly-built house in Åby, Norrköping
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norrköping (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norrköping based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johan | 2 | $70,391 | 135 | 4.78/5.0 |
| Kim | 1 | $63,577 | 6 | 4.00/5.0 |
| Olivier | 6 | $54,432 | 35 | 4.23/5.0 |
| Martin | 1 | $48,168 | 124 | 4.86/5.0 |
| Vattengrändens Vandrarhem & Ho | 11 | $46,805 | 89 | 4.26/5.0 |
| Gabriel | 1 | $25,400 | 11 | 4.00/5.0 |
| Mikael | 1 | $23,270 | 32 | 4.97/5.0 |
| Sara | 1 | $23,206 | 56 | 4.96/5.0 |
| Daniel | 1 | $21,302 | 3 | 4.67/5.0 |
| Maria | 1 | $21,037 | 23 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norrköping.
Dive Deeper: Advanced Norrköping STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norrköping. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorrköping Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norrköping
- The Norrköping Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.4% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norrköping, Apartment/Condo properties are the most common (40.2%), reflecting the local real estate landscape.
- Houses represent a significant 32.2% portion, catering likely to families or larger groups.
- The presence of 21.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.7%) offer potential for unique stay experiences.
Norrköping Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norrköping
- The dominant room capacity in Norrköping is 1 bedroom listings, making up 48.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.0% of the active Airbnb listings in Norrköping, indicating a high concentration in these sizes.
- A significant 22.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norrköping.
Norrköping Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norrköping
- The most common guest capacity trend in Norrköping vacation rentals is listings accommodating 4 guests (29.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Norrköping STR market, accounting for 44.8% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norrköping.
- On average, properties in Norrköping are equipped to host 3.7 guests.
Norrköping Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norrköping
- The most common availability pattern in Norrköping falls within the 271-366 days range, representing 72.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Norrköping (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norrköping Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
51.2% of total
2 Nights
20 listings
25% of total
3 Nights
3 listings
3.8% of total
4-6 Nights
6 listings
7.5% of total
30+ Nights
10 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Norrköping is 1 Night, adopted by 51.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.2%) of the Norrköping Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Norrköping, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.2% of Norrköping hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norrköping.
Norrköping Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
1.3% of total
Flexible
36 listings
47.4% of total
Moderate
21 listings
27.6% of total
Firm
15 listings
19.7% of total
Strict
3 listings
3.9% of total
Cancellation Policy Insights for Norrköping
- The prevailing Airbnb cancellation policy trend in Norrköping is Flexible, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Norrköping may expect booking flexibility.
- Strict cancellation policies are quite rare (3.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Norrköping.
- Using a Strict policy might deter some guests, as only 3.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Norrköping.
Norrköping STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norrköping
- The overall average booking lead time for vacation rentals in Norrköping is 36 days.
- Guests book furthest in advance for stays during July (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Norrköping.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Norrköping averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norrköping (2025)
Amenity Prevalence
Amenity Insights for Norrköping
- Popular amenities like Wifi, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norrköping to stay competitive.
Norrköping Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norrköping
- The typical guest profile for Airbnb in Norrköping consists of a mix of domestic (53%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 52.5% of guests.
- Key international markets include Sweden (52.5%) and Germany (10.6%).
- Top languages spoken are English (36.3%) followed by Swedish (21.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norrköping Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nynäshamns kommun | 39 | $1,484 | $222.56 | 34% |
| Oxelösund | 14 | $1,383 | $160.36 | 36% |
| Tullinge | 14 | $1,311 | $144.72 | 51% |
| Trosa kommun | 45 | $1,252 | $241.22 | 31% |
| Arboga kommun | 15 | $1,239 | $140.47 | 40% |
| Sigtuna | 52 | $1,208 | $160.36 | 35% |
| Linköpings kommun | 34 | $1,149 | $140.33 | 40% |
| Strängnäs kommun | 70 | $1,135 | $199.17 | 33% |
| Nyköpings kommun | 91 | $1,129 | $162.47 | 35% |
| Nora | 11 | $1,118 | $109.48 | 49% |