Motala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Östergötland County, Sweden
Is Airbnb profitable in Motala in 2025? Explore comprehensive Airbnb analytics for Motala, Östergötland County, Sweden to uncover income potential. This 2025 STR market report for Motala, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Motala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Motala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Motala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Motala (2025)
Understanding the monthly revenue variations for Airbnb listings in Motala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Motala is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Motala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,884+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,697 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $865 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $407, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Motala
Motala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Motala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Motala:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Motala
Average Daily Rate (ADR) Airbnb Trends in Motala (2025)
Effective short term rental pricing strategy in Motala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Motala typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Motala
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Airbnb Seasonality Analysis & Trends in Motala (2025)
Peak Season (July, August, June)
- Revenue averages $2,283 per month
- Occupancy rates average 48.8%
- Daily rates average $161
Shoulder Season
- Revenue averages $1,156 per month
- Occupancy maintains around 28.3%
- Daily rates hold near $167
Low Season (January, February, December)
- Revenue drops to average $776 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $161
Seasonality Insights for Motala
- The Airbnb seasonality in Motala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Motala's highest earning potential, with monthly revenues capable of climbing to $2,706, occupancy reaching a high of 56.1%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $691, occupancy could drop to 20.3%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Motala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Motala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Motala (2025)
Exploring the top neighborhoods for short-term rentals in Motala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Motala Center | The heart of Motala, with easy access to shops, restaurants, and cultural events. Ideal for guests wanting to experience local life and amenities. | Motala Museum, Vättern Lake, Motala's waterfront promenade, Badhuset, Motalas historic town square |
| Vadstena | A neighboring town known for its historical significance and picturesque architecture, attracting tourists interested in heritage and sightseeing. | Vadstena Castle, Klosterkyrkan, Vadstena Abbey, Vadstena Marina, Lake Vättern activities |
| Norrköping | A larger city nearby, popular for both business and leisure travelers, featuring a mix of modern attractions and historical sites. | The Industrial Landscape, Norrköping Art Museum, Motala Ström River, The Louis De Geer Concert and Congress Hall, Norrköping's botanical garden |
| Syftet | A tranquil area close to nature, providing outdoor activities. Perfect for guests seeking a peaceful retreat away from the urban hustle. | Nature reserves, Hiking trails, Biking paths, Fishing spots, Lake activities |
| Ödeshög | A small town known for its beautiful nature and as a gateway to various outdoor activities, favored by nature lovers and adventure seekers. | Omberg's nature reserve, Lake Boren, Ödeshög's coastal walks, Café and local restaurants, Cycling routes |
| Askersund | Another charming locality known for its waterfront views and historical buildings. Great for guests wanting scenic beauty and a small-town feel. | Askersund's harbor, The Town Hall, Old Town area, Café life, Historical walks |
| Hjo | Famed for its well-preserved wooden houses and lovely lakeside park, a popular spot for summer tourists looking for charm and relaxation. | Hjo's wooden houses, Hjo park, Gustavsvik swimming area, Bicycling along the lake, Local crafts shops |
| Skänninge | A quaint town with a rich historical background, attracting tourists interested in Swedish culture and heritage. | Skänninge's town square, Medieval churches, Local artisans, Cultural festivals, Nature trails nearby |
Understanding Airbnb License Requirements & STR Laws in Motala (2025)
While Motala, Östergötland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Motala to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Motala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Motalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Holiday house close to beach!
Entire Place • 4 bedrooms
New build luxurious beach house (1) in Varamon Motala
Entire Place • 2 bedrooms
Beachvillan 50m2 Motala, 5 meter from the beach.
Entire Place • 3 bedrooms
Lakefront large villa with pool, sauna and gym
Entire Place • 5 bedrooms
Central location in Motala close to the city center and water.
Entire Place • 5 bedrooms
New build luxurious beach house(2) in Varamon
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Motala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Motala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mattias | 4 | $78,303 | 208 | 4.96/5.0 |
| Ebba | 1 | $44,243 | 18 | 4.94/5.0 |
| Sten | 2 | $32,354 | 102 | 4.91/5.0 |
| Imthiyas | 6 | $29,726 | 10 | 4.80/5.0 |
| Jimmy | 2 | $26,036 | 57 | 4.93/5.0 |
| Jacob | 1 | $24,612 | 6 | 5.00/5.0 |
| Rikard | 1 | $22,593 | 18 | 4.72/5.0 |
| Roger | 3 | $20,480 | 152 | 4.87/5.0 |
| Martina | 1 | $20,254 | 10 | 5.00/5.0 |
| Josefin | 2 | $19,232 | 295 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Motala.
Dive Deeper: Advanced Motala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Motala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMotala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Motala
- The Motala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Motala, House properties are the most common (52.7%), reflecting the local real estate landscape.
- Houses represent a significant 52.7% portion, catering likely to families or larger groups.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Motala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Motala
- The dominant room capacity in Motala is 1 bedroom listings, making up 37.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.5% of the active Airbnb listings in Motala, indicating a high concentration in these sizes.
- A significant 24.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Motala.
Motala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Motala
- The most common guest capacity trend in Motala vacation rentals is listings accommodating 4 guests (24.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Motala STR market, accounting for 41.9% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Motala.
- On average, properties in Motala are equipped to host 4.5 guests.
Motala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Motala
- The most common availability pattern in Motala falls within the 271-366 days range, representing 75.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Motala (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Motala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
59.2% of total
2 Nights
18 listings
25.4% of total
4-6 Nights
6 listings
8.5% of total
30+ Nights
5 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Motala is 1 Night, adopted by 59.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.6%) of the Motala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.2% of Motala hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Motala.
Motala Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
3.1% of total
Flexible
17 listings
26.2% of total
Moderate
15 listings
23.1% of total
Firm
11 listings
16.9% of total
Strict
20 listings
30.8% of total
Cancellation Policy Insights for Motala
- The prevailing Airbnb cancellation policy trend in Motala is Strict, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (49.3%) and stricter (47.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.8% market standard in Motala.
- With 30.8% using Strict terms, this is a viable option in Motala, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Motala.
Motala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Motala
- The overall average booking lead time for vacation rentals in Motala is 62 days.
- Guests book furthest in advance for stays during June (average 139 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Motala.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 139 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Motala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Motala (2025)
Amenity Prevalence
Amenity Insights for Motala
- Essential amenities in Motala that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Motala: Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Smoke alarm.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Motala to stay competitive.
Motala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Motala
- The typical guest profile for Airbnb in Motala consists of a mix of domestic (51%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 51.3% of guests.
- Key international markets include Sweden (51.3%) and Germany (16.2%).
- Top languages spoken are English (39.7%) followed by Swedish (22.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Motala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Askersunds kommun | 22 | $2,206 | $251.28 | 43% |
| Flen | 10 | $1,951 | $156.06 | 44% |
| Tranås | 10 | $1,573 | $224.49 | 36% |
| Storfors kommun | 13 | $1,549 | $202.95 | 43% |
| Flens kommun | 43 | $1,356 | $200.93 | 41% |
| Degerfors kommun | 11 | $1,271 | $147.30 | 32% |
| Arboga kommun | 16 | $1,250 | $140.84 | 41% |
| Katrineholm | 15 | $1,230 | $183.35 | 38% |
| Hultsfred | 24 | $1,132 | $174.54 | 37% |
| Fagersanna | 12 | $1,127 | $126.36 | 50% |