Örebro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Örebro County, Sweden

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Örebro in 2025? Explore comprehensive Airbnb analytics for Örebro, Örebro County, Sweden to uncover income potential. This 2025 STR market report for Örebro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 80 active listings.

Whether you're considering an Airbnb investment in Örebro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Örebro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Örebro Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$84
The average rental revenue earned for an occupied room per day in Örebro.
Occupancy Rate(?)
44.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,129
Typical annual income for an Airbnb listing in Örebro. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.9%
Slight decrease (-5.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Örebro.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Örebro.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
80
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Örebro (2025)

Understanding the monthly revenue variations for Airbnb listings in Örebro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Örebro is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Örebro across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,596+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,644 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,024 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $483, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Örebro

Örebro Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Örebro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Örebro:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Örebro

Average Daily Rate (ADR) Airbnb Trends in Örebro (2025)

Effective short term rental pricing strategy in Örebro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Örebro typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
  • Typical properties (Median) charge around $74 per night.
  • Entry-level properties (Bottom 25%) earn around $52 per night.

Average Daily Rate (ADR) Trend by Month in Örebro

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Airbnb Seasonality Analysis & Trends in Örebro (2025)

Peak Season (July, August, June)
  • Revenue averages $1,705 per month
  • Occupancy rates average 52.3%
  • Daily rates average $89
Shoulder Season
  • Revenue averages $1,179 per month
  • Occupancy maintains around 41.7%
  • Daily rates hold near $87
Low Season (February, March, November)
  • Revenue drops to average $823 per month
  • Occupancy decreases to average 37.1%
  • Daily rates adjust to average $84

Seasonality Insights for Örebro

  • The Airbnb seasonality in Örebro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Örebro's highest earning potential, with monthly revenues capable of climbing to $1,873, occupancy reaching a high of 61.5%, and ADRs peaking at $90.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $771, occupancy could drop to 32.9%, and ADRs may adjust down to $83.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Örebro.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Örebro seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Örebro (2025)

Exploring the top neighborhoods for short-term rentals in Örebro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Örebro City Center
The vibrant heart of Örebro, ideal for tourists looking for entertainment, dining, and shopping. The central location offers easy access to attractions, making it popular among visitors.
Örebro Castle, St. Nicholas Church, Olaus Petri Church, Trivial Pursuit Museum, Wadköping Open Air Museum, City Park
Karlskoga
Known for its charming small-town vibe and proximity to nature, Karlskoga attracts visitors interested in outdoor activities and local history.
Alfred Nobel Museum, Bofors Gun Museum, Djäkneboda Nature Reserve, Kjula Golf Club, Karlskoga Art Gallery, Sigill Park
Lindesberg
A picturesque town with beautiful surroundings, ideal for visitors who enjoy history and nature. It offers a serene atmosphere and cultural experiences.
Lindesberg Church, Bergslag Museum, Lake Kolsva, Lindesberg Town Park, Café Källaren, Stadsparken
Hallsberg
A small yet important transport hub in Örebro County, appealing to business travelers and visitors to nearby areas.
Hallsberg's Railway Museum, Böle Nature Reserve, Local shops, Outdoor activities at nearby lakes, Cafes and restaurants, Historical buildings
Askersund
A charming town by Lake Vättern, known for its beautiful lakeside views and outdoor activities. Ideal for summer tourism.
Askersund Town Hall, Kumla Nature Reserve, Askersund Marina, Sundslandet Nature Reserve, Historical architecture, Cafes by the lake
Nora
Nora offers a small-town feel with historic wooden houses and a beautiful lake. It's great for travelers looking for peace and nature.
Nora’s wooden houses, Nora Lake, Nora Church, Mining Museum, Art galleries, Quiet parks
Kumla
Famous for its close proximity to Örebro, Kumla is ideal for visitors looking for affordable accommodation and good public transport links.
Kumla Castle, Tyrins Park, Kumla Church, Local shops and cafes, Nature trails, Historical sites
Deje
A quiet residential area that appeals to long-term stays and those looking for a suburban experience, close to nature and outdoor activities.
Deje Nature Reserve, Hiking and biking trails, Community events, Local dining spots, Beautiful landscapes, Peaceful environment

Understanding Airbnb License Requirements & STR Laws in Örebro (2025)

While Örebro, Örebro County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Örebro to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Örebro (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Örebrobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cozy guesthouse in quiet area close to university

Cozy guesthouse in quiet area close to university

Entire Place • 1 bedroom

$26,504
Revenue
64.2%
Occupancy
$98.44
Daily Rate
Entire basement apartment for rent Central in Örebro

Entire basement apartment for rent Central in Örebro

Entire Place • 3 bedrooms

$24,596
Revenue
46.4%
Occupancy
$144.13
Daily Rate
Trevlig villa med trädgård.

Trevlig villa med trädgård.

Entire Place • 3 bedrooms

$24,441
Revenue
42.9%
Occupancy
$178.63
Daily Rate
Big 4: a central

Big 4: a central

Entire Place • 3 bedrooms

$24,363
Revenue
47.3%
Occupancy
$118.45
Daily Rate
Cozy rustic cottage from 1858 near Örebro city

Cozy rustic cottage from 1858 near Örebro city

Entire Place • 2 bedrooms

$23,607
Revenue
63.2%
Occupancy
$101.46
Daily Rate
Large villa with pool and trampoline

Large villa with pool and trampoline

Entire Place • 5 bedrooms

$21,787
Revenue
61.5%
Occupancy
$131.23
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Örebro (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Örebro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Daniel2$29,3902854.88/5.0
Katerina1$26,504504.98/5.0
Pär1$24,596924.79/5.0
Host #2383215511$24,44110.00/5.0
Peter1$24,363175.00/5.0
Camilla1$23,607464.93/5.0
Elias1$21,78765.00/5.0
Harald1$21,5351604.68/5.0
Ann-Kristin1$20,458574.91/5.0
David1$19,841684.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Örebro.

Dive Deeper: Advanced Örebro STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Örebro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Örebro Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Örebro

  • The Örebro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 80 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Örebro, Apartment/Condo properties are the most common (51.2%), reflecting the local real estate landscape.
  • Houses represent a significant 38.8% portion, catering likely to families or larger groups.
  • The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 3.8%) offer potential for unique stay experiences.

Örebro Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Örebro

  • The dominant room capacity in Örebro is 1 bedroom listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 63.8% of the active Airbnb listings in Örebro, indicating a high concentration in these sizes.
  • A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Örebro.

Örebro Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Örebro

  • The most common guest capacity trend in Örebro vacation rentals is listings accommodating 2 guests (22.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 3 guests dominate the Örebro STR market, accounting for 36.3% of listings.
  • 21.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Örebro.
  • On average, properties in Örebro are equipped to host 3.5 guests.

Örebro Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Örebro

  • The most common availability pattern in Örebro falls within the 271-366 days range, representing 42.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Örebro (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Örebro Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40.8%)

1 Night

31 listings

40.8% of total

2 Nights (27.6%)

2 Nights

21 listings

27.6% of total

3 Nights (11.8%)

3 Nights

9 listings

11.8% of total

4-6 Nights (7.9%)

4-6 Nights

6 listings

7.9% of total

7-29 Nights (2.6%)

7-29 Nights

2 listings

2.6% of total

30+ Nights (9.2%)

30+ Nights

7 listings

9.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Örebro is 1 Night, adopted by 40.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (68.4%) of the Örebro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 40.8% of Örebro hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Örebro.

Örebro Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50%)

Flexible

32 listings

50% of total

Moderate (23.4%)

Moderate

15 listings

23.4% of total

Firm (20.3%)

Firm

13 listings

20.3% of total

Strict (6.3%)

Strict

4 listings

6.3% of total

Cancellation Policy Insights for Örebro

  • The prevailing Airbnb cancellation policy trend in Örebro is Flexible, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 73.4% of listings offering Flexible or Moderate policies. This suggests guests in Örebro may expect booking flexibility.
  • Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50% market standard in Örebro.
  • Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Örebro.

Örebro STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Örebro

  • The overall average booking lead time for vacation rentals in Örebro is 38 days.
  • Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (57 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Örebro.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
  • Monitor your own booking lead times against these Örebro averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Örebro (2025)

Amenity Prevalence

Amenity Insights for Örebro

  • Essential amenities in Örebro that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Örebro: Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, Smoke alarm.
  • Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Örebro to stay competitive.

Örebro Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Örebro

  • The typical guest profile for Airbnb in Örebro consists of a mix of domestic (39%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
  • Domestic travelers account for 38.8% of guests.
  • Key international markets include Sweden (38.8%) and Germany (11.1%).
  • Top languages spoken are English (40%) followed by Swedish (16.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Örebro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Askersunds kommun19$2,547$246.8344%
Flen11$2,298$137.2047%
Tällberg14$1,918$160.8149%
Storfors kommun13$1,651$199.6045%
Flens kommun43$1,605$196.2140%
Arboga kommun16$1,554$136.4745%
Eskilstuna kommun18$1,554$174.0944%
Vadstena26$1,493$168.9040%
Katrineholm15$1,402$181.8939%
Falun78$1,387$108.8747%

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