Vänersborgs kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Vänersborgs kommun in 2025? Explore comprehensive Airbnb analytics for Vänersborgs kommun, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Vänersborgs kommun, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Vänersborgs kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vänersborgs kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Vänersborgs kommun Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$155
The average rental revenue earned for an occupied room per day in Vänersborgs kommun.
Occupancy Rate(?)
40.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,781
Typical annual income for an Airbnb listing in Vänersborgs kommun. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-27.2%
Significant decrease (-27.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Vänersborgs kommun.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Vänersborgs kommun.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Vänersborgs kommun (2025)

Understanding the monthly revenue variations for Airbnb listings in Vänersborgs kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vänersborgs kommun is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vänersborgs kommun across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,858+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,424 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,257 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $612, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Vänersborgs kommun

Vänersborgs kommun Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Vänersborgs kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vänersborgs kommun:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Vänersborgs kommun

Average Daily Rate (ADR) Airbnb Trends in Vänersborgs kommun (2025)

Effective short term rental pricing strategy in Vänersborgs kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vänersborgs kommun typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
  • Typical properties (Median) charge around $116 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Vänersborgs kommun

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Airbnb Seasonality Analysis & Trends in Vänersborgs kommun (2025)

Peak Season (July, August, June)
  • Revenue averages $2,791 per month
  • Occupancy rates average 45.0%
  • Daily rates average $139
Shoulder Season
  • Revenue averages $1,570 per month
  • Occupancy maintains around 38.0%
  • Daily rates hold near $150
Low Season (January, March, December)
  • Revenue drops to average $1,015 per month
  • Occupancy decreases to average 28.0%
  • Daily rates adjust to average $151

Seasonality Insights for Vänersborgs kommun

  • The Airbnb seasonality in Vänersborgs kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Vänersborgs kommun's highest earning potential, with monthly revenues capable of climbing to $3,234, occupancy reaching a high of 57.3%, and ADRs peaking at $171.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $742, occupancy could drop to 21.8%, and ADRs may adjust down to $135.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vänersborgs kommun.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Vänersborgs kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Vänersborgs kommun (2025)

Exploring the top neighborhoods for short-term rentals in Vänersborgs kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Vänern Beach
Beautiful lakeside location offering scenic views and beach activities. Ideal for families and tourists looking for relaxation and outdoor recreation.
Vänern Lake, Vänersborgs Museum, Dalsland Canal, Gustavsfors Cultural Centre, Nature trails and parks
Vänersborg Town Centre
The central hub of Vänersborg with charming streets and local shops. Perfect for travelers wanting to explore local culture and history.
Vänersborg Museum, Vassbotten Nature Reserve, Town Hall, Cafés and traditional restaurants, Shopping district
Lidan River
A picturesque area known for its river views and walking paths, appealing to those who enjoy tranquility and nature activities.
Lidan River Walk, Fishing spots, Picnic areas, Biking paths, Wildlife watching
Näshult
Quiet residential area with access to the beautiful countryside and outdoor activities, ideal for guests looking for peace and nature.
Hiking trails, Local farms, Scenic viewpoints, Paddling in nearby lakes, Nature reserves
Råda
A small suburb with charming landscapes and close proximity to Vänersborg, great for guests looking for suburban peace with easy access to the city.
Nature walks, Local parks, Cultural events, Local markets, Community festivals
Baldersnäs
Known for its historical buildings and nature, attracting guests who are interested in culture and heritage.
Baldersnäs Manor, Heritage trails, Natural parks, Cultural exhibitions, Art workshops
Brålanda
A quaint area outside Vänersborg, ideal for outdoor enthusiasts seeking fishing, hiking, and a rural retreat.
Fishing spots, Hiking trails, Scenic countryside, Local festivals, Wildlife excursions
Frändefors
A serene village known for its community feel and nature, suitable for families and individuals looking for relaxation.
Frändefors Church, Local nature areas, Community events, Artisan shops, Cultural workshops

Understanding Airbnb License Requirements & STR Laws in Vänersborgs kommun (2025)

While Vänersborgs kommun, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vänersborgs kommun to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Vänersborgs kommun (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Vänersborgs kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

A waterfront paradise. About and newly built in 2020-2022

A waterfront paradise. About and newly built in 2020-2022

Entire Place • 4 bedrooms

$38,425
Revenue
49.0%
Occupancy
$345.13
Daily Rate
Your perfect get-away place in Sweden incl. sauna

Your perfect get-away place in Sweden incl. sauna

Entire Place • 3 bedrooms

$29,904
Revenue
65.8%
Occupancy
$123.78
Daily Rate
House with your own jetty

House with your own jetty

Entire Place • 3 bedrooms

$14,509
Revenue
65.3%
Occupancy
$208.57
Daily Rate
Vicarage 303 West Tunhem

Vicarage 303 West Tunhem

Entire Place • 2 bedrooms

$13,586
Revenue
34.4%
Occupancy
$118.18
Daily Rate
Two lovely cabins by the lake with private beach

Two lovely cabins by the lake with private beach

Entire Place • 3 bedrooms

$11,962
Revenue
80.1%
Occupancy
$156.40
Daily Rate
Newly renovated cottage with own garden

Newly renovated cottage with own garden

Entire Place • 3 bedrooms

$11,527
Revenue
50.5%
Occupancy
$105.90
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Vänersborgs kommun (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Vänersborgs kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lena1$38,425445.00/5.0
Christoph1$29,904414.80/5.0
Marika1$14,50985.00/5.0
Kajsa1$13,586124.75/5.0
Martin1$11,962514.96/5.0
Sara1$11,527105.00/5.0
AnnBritt1$10,43254.80/5.0
Viktor1$8,93374.86/5.0
Zacharias1$8,916384.74/5.0
Novasol1$8,35754.40/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vänersborgs kommun.

Dive Deeper: Advanced Vänersborgs kommun STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vänersborgs kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Vänersborgs kommun Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Vänersborgs kommun

  • The Vänersborgs kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Vänersborgs kommun, House properties are the most common (60%), reflecting the local real estate landscape.
  • Houses represent a significant 60% portion, catering likely to families or larger groups.

Vänersborgs kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Vänersborgs kommun

  • The dominant room capacity in Vänersborgs kommun is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Vänersborgs kommun, indicating a high concentration in these sizes.
  • A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vänersborgs kommun.

Vänersborgs kommun Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Vänersborgs kommun

  • The most common guest capacity trend in Vänersborgs kommun vacation rentals is listings accommodating 6 guests (35%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 5 guests dominate the Vänersborgs kommun STR market, accounting for 55.0% of listings.
  • 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vänersborgs kommun.
  • On average, properties in Vänersborgs kommun are equipped to host 5.0 guests.

Vänersborgs kommun Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Vänersborgs kommun

  • The most common availability pattern in Vänersborgs kommun falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Vänersborgs kommun (45%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Vänersborgs kommun Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40%)

1 Night

8 listings

40% of total

2 Nights (25%)

2 Nights

5 listings

25% of total

3 Nights (15%)

3 Nights

3 listings

15% of total

4-6 Nights (5%)

4-6 Nights

1 listings

5% of total

7-29 Nights (5%)

7-29 Nights

1 listings

5% of total

30+ Nights (10%)

30+ Nights

2 listings

10% of total

Key Insights

  • The most prevalent minimum stay requirement in Vänersborgs kommun is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (65.0%) of the Vänersborgs kommun Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 40% of Vänersborgs kommun hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vänersborgs kommun.

Vänersborgs kommun Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (5.6%)

Super Strict 60 Days

1 listings

5.6% of total

Flexible (27.8%)

Flexible

5 listings

27.8% of total

Moderate (11.1%)

Moderate

2 listings

11.1% of total

Firm (33.3%)

Firm

6 listings

33.3% of total

Strict (22.2%)

Strict

4 listings

22.2% of total

Cancellation Policy Insights for Vänersborgs kommun

  • The prevailing Airbnb cancellation policy trend in Vänersborgs kommun is Firm, used by 33.3% of listings.
  • A majority (55.5%) of hosts in Vänersborgs kommun utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 33.3% market standard in Vänersborgs kommun.
  • Regularly review your cancellation policy against competitors and market demand shifts in Vänersborgs kommun.

Vänersborgs kommun STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Vänersborgs kommun

  • The overall average booking lead time for vacation rentals in Vänersborgs kommun is 52 days.
  • Guests book furthest in advance for stays during June (average 107 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Vänersborgs kommun.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
  • Monitor your own booking lead times against these Vänersborgs kommun averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Vänersborgs kommun (2025)

Amenity Prevalence

Amenity Insights for Vänersborgs kommun

  • Essential amenities in Vänersborgs kommun that guests expect include: Heating, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Vänersborgs kommun: Heating, Kitchen, Free parking on premises.
  • Prioritize adding missing essentials: Heating, Kitchen, Free parking on premises.
  • Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Vänersborgs kommun to stay competitive.

Vänersborgs kommun Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Vänersborgs kommun

  • The typical guest profile for Airbnb in Vänersborgs kommun consists of predominantly international visitors (72%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
  • Domestic travelers account for 27.6% of guests.
  • Key international markets include Sweden (27.6%) and Germany (17.3%).
  • Top languages spoken are English (40%) followed by Swedish (16%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Vänersborgs kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lerums kommun38$1,848$256.0741%
Gnosjö kommun20$1,643$157.3241%
Hestra14$1,622$168.5441%
Enebakk38$1,506$130.5147%
Starrkärr och Näs13$1,451$238.2520%
Trönningenäs17$1,437$267.8144%
Borås kommun43$1,349$129.2650%
Aurskog-Høland23$1,340$155.8836%
Alingsås kommun39$1,325$165.1539%
Hagryd-Dala12$1,265$162.5649%

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