Skärhamn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden
Is Airbnb profitable in Skärhamn in 2025? Explore comprehensive Airbnb analytics for Skärhamn, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Skärhamn, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Skärhamn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Skärhamn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Skärhamn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Skärhamn (2025)
Understanding the monthly revenue variations for Airbnb listings in Skärhamn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Skärhamn is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Skärhamn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,044+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,105 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,089 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $573, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Skärhamn
Skärhamn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Skärhamn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Skärhamn:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Skärhamn
Average Daily Rate (ADR) Airbnb Trends in Skärhamn (2025)
Effective short term rental pricing strategy in Skärhamn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Skärhamn typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $290+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Skärhamn
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Airbnb Seasonality Analysis & Trends in Skärhamn (2025)
Peak Season (July, August, June)
- Revenue averages $2,841 per month
- Occupancy rates average 55.4%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,165 per month
- Occupancy maintains around 23.0%
- Daily rates hold near $150
Low Season (February, March, November)
- Revenue drops to average $624 per month
- Occupancy decreases to average 16.9%
- Daily rates adjust to average $150
Seasonality Insights for Skärhamn
- The Airbnb seasonality in Skärhamn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Skärhamn's highest earning potential, with monthly revenues capable of climbing to $3,471, occupancy reaching a high of 67.1%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $516, occupancy could drop to 14.6%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Skärhamn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Skärhamn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Skärhamn (2025)
Exploring the top neighborhoods for short-term rentals in Skärhamn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nordevall | A quaint area near the coast providing beautiful views and a peaceful environment. It attracts visitors who enjoy nature and tranquility close to the water. | Skärhamn's Marina, Nordevall Beach, Nature trails, Sailing opportunities, Art exhibitions |
| Skärhamn Center | The heart of Skärhamn, offering a mix of local shops, restaurants, and cultural experiences. It's popular with tourists looking for convenience and local flavor. | Tjörn Museum, Local cafes, Shops, Ferries to nearby islands, Cultural events |
| Bräcke | A scenic village area known for its charming houses and proximity to natural beauty. Ideal for families and visitors seeking a quieter getaway. | Bräcke's waterfront, Walking paths, Local parks, Fishing spots, Photography opportunities |
| Björholmen | A small coastal village that offers breathtaking views and a taste of Sweden's maritime heritage. Ideal for those looking for a serene retreat by the sea. | Björholmen Harbor, Fishing excursions, Seafood restaurants, Local art galleries, Historical sites |
| Dyrön | A beautiful island not far from Skärhamn, known for its hiking trails and unspoiled nature, attracting outdoor enthusiasts and those seeking relaxation. | Dyrön Nature Reserve, Walking trails, Beaches, Sea kayaking, Picnic areas |
| Klädesholmen | A historic fishing village that is famous for its herring and seafood traditions. Ideal for food lovers and those interested in local heritage. | Klädesholmen Church, Seafood markets, Harbor views, Local festivals, Culinary experiences |
| Kopmannebro | A picturesque area with historic significance and beautiful landscapes. Perfect for visitors interested in experiencing Swedish rural life. | Kopmannebro's historic buildings, Nearby lakes, Cultural heritage sites, Countryside scenery, Biking routes |
| Kärna | Known for its stunning landscapes and cultural sites, Kärna offers a mix of outdoor activities and history, appealing to adventurous travelers. | Kärna Nature Reserve, Hiking spots, Historical landmarks, Birdwatching opportunities, Local farms |
Understanding Airbnb License Requirements & STR Laws in Skärhamn (2025)
While Skärhamn, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Skärhamn to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Skärhamn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Skärhamnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Archipelago idyll in Tjörn
Entire Place • 4 bedrooms
House in downtown Skärhamn
Entire Place • 2 bedrooms
Entire home in beautiful Kyrkesund (Tjörn/Bohuslän)
Entire Place • 3 bedrooms
Charming ocean house
Entire Place • 3 bedrooms
A new modern house with sea views
Entire Place • 4 bedrooms
Archipelago house, seaview, central, renovated
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Skärhamn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Skärhamn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frida | 2 | $43,335 | 122 | 4.95/5.0 |
| Malin | 1 | $38,989 | 16 | 4.88/5.0 |
| Helena | 2 | $32,446 | 73 | 4.70/5.0 |
| Maja | 1 | $28,604 | 12 | 4.92/5.0 |
| Olof | 1 | $28,305 | 50 | 4.92/5.0 |
| Staffan | 1 | $27,021 | 136 | 4.97/5.0 |
| Snjezana | 1 | $26,862 | 81 | 4.86/5.0 |
| Josefine | 1 | $24,024 | 8 | 4.88/5.0 |
| Elisabeth | 4 | $23,315 | 134 | 4.88/5.0 |
| Sofia | 1 | $23,174 | 22 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Skärhamn.
Dive Deeper: Advanced Skärhamn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Skärhamn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSkärhamn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Skärhamn
- The Skärhamn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Skärhamn, House properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 53.8% portion, catering likely to families or larger groups.
- The presence of 6.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Skärhamn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Skärhamn
- The dominant room capacity in Skärhamn is 1 bedroom listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.5% of the active Airbnb listings in Skärhamn, indicating a high concentration in these sizes.
- A significant 35.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Skärhamn.
Skärhamn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Skärhamn
- The most common guest capacity trend in Skärhamn vacation rentals is listings accommodating 4 guests (26.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Skärhamn STR market, accounting for 44.7% of listings.
- 38.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Skärhamn.
- On average, properties in Skärhamn are equipped to host 4.8 guests.
Skärhamn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Skärhamn
- The most common availability pattern in Skärhamn falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Skärhamn (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Skärhamn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
29.3% of total
2 Nights
13 listings
22.4% of total
3 Nights
13 listings
22.4% of total
4-6 Nights
5 listings
8.6% of total
7-29 Nights
4 listings
6.9% of total
30+ Nights
6 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Skärhamn is 1 Night, adopted by 29.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Skärhamn, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.3% of Skärhamn hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Skärhamn.
Skärhamn Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
33.3% of total
Moderate
12 listings
21.1% of total
Firm
20 listings
35.1% of total
Strict
6 listings
10.5% of total
Cancellation Policy Insights for Skärhamn
- The prevailing Airbnb cancellation policy trend in Skärhamn is Firm, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (54.4%) and stricter (45.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.1% market standard in Skärhamn.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Skärhamn.
Skärhamn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Skärhamn
- The overall average booking lead time for vacation rentals in Skärhamn is 67 days.
- Guests book furthest in advance for stays during July (average 143 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (110 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Skärhamn.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 143 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these Skärhamn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Skärhamn (2025)
Amenity Prevalence
Amenity Insights for Skärhamn
- Popular amenities like Hot water, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Skärhamn to stay competitive.
Skärhamn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Skärhamn
- The typical guest profile for Airbnb in Skärhamn consists of a mix of domestic (40%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 40.2% of guests.
- Key international markets include Sweden (40.2%) and Germany (17.9%).
- Top languages spoken are English (38.4%) followed by Swedish (20.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Skärhamn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Trönningenäs | 16 | $1,794 | $249.83 | 45% |
| Snekkersten | 23 | $1,782 | $213.69 | 45% |
| Alingsås kommun | 41 | $1,766 | $172.39 | 40% |
| Øster Knasborg | 15 | $1,715 | $428.33 | 33% |
| Mölle | 41 | $1,714 | $187.30 | 39% |
| Kungälv | 11 | $1,713 | $141.84 | 48% |
| Hagryd-Dala | 10 | $1,654 | $167.61 | 57% |
| Udsholt | 82 | $1,615 | $205.87 | 38% |