Marstrand Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden
Is Airbnb profitable in Marstrand in 2025? Explore comprehensive Airbnb analytics for Marstrand, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Marstrand, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Marstrand, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marstrand Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marstrand Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marstrand (2025)
Understanding the monthly revenue variations for Airbnb listings in Marstrand is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marstrand is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marstrand across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,939+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,327 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,546 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $901, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marstrand
Marstrand Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marstrand STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marstrand:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marstrand
Average Daily Rate (ADR) Airbnb Trends in Marstrand (2025)
Effective short term rental pricing strategy in Marstrand involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marstrand typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Marstrand
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Airbnb Seasonality Analysis & Trends in Marstrand (2025)
Peak Season (July, June, April)
- Revenue averages $3,141 per month
- Occupancy rates average 47.2%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,581 per month
- Occupancy maintains around 26.3%
- Daily rates hold near $181
Low Season (January, October, November)
- Revenue drops to average $515 per month
- Occupancy decreases to average 13.7%
- Daily rates adjust to average $182
Seasonality Insights for Marstrand
- The Airbnb seasonality in Marstrand shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marstrand's highest earning potential, with monthly revenues capable of climbing to $3,741, occupancy reaching a high of 63.7%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $116, occupancy could drop to 3.3%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marstrand.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marstrand seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marstrand (2025)
Exploring the top neighborhoods for short-term rentals in Marstrand? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marstrand Village | The historic center of Marstrand with charming wooden houses and coastal views. This area attracts tourists for its picturesque scenery and cultural heritage. | Marstrand Fortress, Kastellet, Marstrand Church, local restaurants, Coastal hiking trails |
| Nordön Island | An island close to the main town, known for its natural beauty and tranquility. Perfect for guests wanting a peaceful retreat, yet close to activities in Marstrand. | Nordön Lighthouse, Beaches, Boating and fishing opportunities, Nature trails |
| Marstrand Harbor | A bustling harbor area that is the heart of Marstrand, ideal for guests interested in sailing, boating, and enjoying seaside dining. | Sailing and boating activities, Seaside restaurants, Marstrand Marina, Art galleries |
| Kotka Knarr | An upscale residential area on the outskirts of Marstrand popular with families and offering stunning views of the surrounding areas. | Scenic viewpoints, Family-friendly parks, Nature walks |
| Sund | A charming small town near Marstrand, offering a quieter experience with local shops and eateries. Great for a more laid-back Airbnb experience. | Local cafes, Artisan shops, Cultural events in the summer |
| Hönö Island | A nearby island known for its gorgeous landscapes and outdoor activities. Perfect for guests who enjoy nature and want to explore the archipelago. | Kungsö Beach, Hönö Nature Reserve, Cycling paths, Local seafood restaurants |
| Kalvön Island | A serene getaway spot that is ideal for nature lovers and those wanting to escape the hustle and bustle of city life. Offers beautiful landscapes and privacy. | Nature hikes, Secluded beaches, Fishing spots |
| Älgö Island | A family-friendly destination with a variety of activities including swimming, hiking, and cycling. Welcoming to travelers of all ages looking for recreational fun. | Beaches, Nature trails, Water activities |
Understanding Airbnb License Requirements & STR Laws in Marstrand (2025)
While Marstrand, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marstrand to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marstrand (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marstrandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely location on Marstrandsön
Entire Place • 3 bedrooms
Stuga Marstrand inkl parkering
Entire Place • 1 bedroom
Apartment of 75 sqm with 2 terrasses & 2 bedrooms
Entire Place • 2 bedrooms
Sjöboden
Private Room • 1 bedroom
Cabin Marstrand Instön
Entire Place • 2 bedrooms
Idyllic guest house on Marstrandsön.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marstrand (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marstrand based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karin | 1 | $30,656 | 20 | 5.00/5.0 |
| Host #481234032 | 1 | $27,244 | 36 | 4.92/5.0 |
| Bo | 1 | $22,796 | 18 | 4.94/5.0 |
| Magnus | 1 | $15,198 | 39 | 4.92/5.0 |
| Inger | 1 | $14,399 | 58 | 4.95/5.0 |
| Jenny | 2 | $14,274 | 100 | 4.50/5.0 |
| Kaj | 1 | $14,245 | 17 | 5.00/5.0 |
| Dan | 1 | $12,885 | 77 | 4.66/5.0 |
| Irene | 1 | $11,817 | 11 | 4.91/5.0 |
| Conny | 1 | $10,369 | 26 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marstrand.
Dive Deeper: Advanced Marstrand STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marstrand. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarstrand Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marstrand
- The Marstrand Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marstrand, House properties are the most common (26.1%), reflecting the local real estate landscape.
- Houses represent a significant 26.1% portion, catering likely to families or larger groups.
- The presence of 21.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Marstrand Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marstrand
- The dominant room capacity in Marstrand is 1 bedroom listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Marstrand, indicating a high concentration in these sizes.
- A significant 30.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marstrand.
Marstrand Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marstrand
- The most common guest capacity trend in Marstrand vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Marstrand STR market, accounting for 60.8% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marstrand.
- On average, properties in Marstrand are equipped to host 4.9 guests.
Marstrand Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marstrand
- The most common availability pattern in Marstrand falls within the 271-366 days range, representing 69.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marstrand (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
Marstrand Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13.6% of total
2 Nights
6 listings
27.3% of total
3 Nights
6 listings
27.3% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
5 listings
22.7% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Marstrand is 2 Nights, adopted by 27.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.3% of Marstrand hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marstrand.
Marstrand Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
22.2% of total
Moderate
5 listings
27.8% of total
Firm
2 listings
11.1% of total
Strict
7 listings
38.9% of total
Cancellation Policy Insights for Marstrand
- The prevailing Airbnb cancellation policy trend in Marstrand is Strict, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Marstrand.
- With 38.9% using Strict terms, this is a viable option in Marstrand, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marstrand.
Marstrand STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marstrand
- The overall average booking lead time for vacation rentals in Marstrand is 93 days.
- Guests book furthest in advance for stays during July (average 150 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (122 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in Marstrand.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 150 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 122 days) to capture early planners.
- Monitor your own booking lead times against these Marstrand averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marstrand (2025)
Amenity Prevalence
Amenity Insights for Marstrand
- Essential amenities in Marstrand that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marstrand: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marstrand to stay competitive.
Marstrand Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marstrand
- The typical guest profile for Airbnb in Marstrand consists of a mix of domestic (54%) and international guests, often arriving from nearby Gothenburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 54.3% of guests.
- Key international markets include Sweden (54.3%) and Germany (7.4%).
- Top languages spoken are English (40%) followed by Swedish (30.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marstrand Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Trönningenäs | 16 | $1,794 | $249.83 | 45% |
| Snekkersten | 23 | $1,782 | $213.69 | 45% |
| Alingsås kommun | 41 | $1,766 | $172.39 | 40% |
| Øster Knasborg | 15 | $1,715 | $428.33 | 33% |
| Mölle | 41 | $1,714 | $187.30 | 39% |
| Kungälv | 11 | $1,713 | $141.84 | 48% |
| Hagryd-Dala | 10 | $1,654 | $167.61 | 57% |
| Udsholt | 82 | $1,615 | $205.87 | 38% |