Göteborgs Stad Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Göteborgs Stad in 2025? Explore comprehensive Airbnb analytics for Göteborgs Stad, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Göteborgs Stad, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 150 active listings.

Whether you're considering an Airbnb investment in Göteborgs Stad, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Göteborgs Stad Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Göteborgs Stad Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$223
The average rental revenue earned for an occupied room per day in Göteborgs Stad.
Occupancy Rate(?)
39.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,468
Typical annual income for an Airbnb listing in Göteborgs Stad. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.1%
Slight decrease (-7.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Göteborgs Stad.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Göteborgs Stad.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
150
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Göteborgs Stad (2025)

Understanding the monthly revenue variations for Airbnb listings in Göteborgs Stad is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Göteborgs Stad is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Göteborgs Stad across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,604+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,354 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,709 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $778, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Göteborgs Stad

Göteborgs Stad Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Göteborgs Stad STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Göteborgs Stad:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Göteborgs Stad

Average Daily Rate (ADR) Airbnb Trends in Göteborgs Stad (2025)

Effective short term rental pricing strategy in Göteborgs Stad involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Göteborgs Stad typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $276 or more.
  • Typical properties (Median) charge around $203 per night.
  • Entry-level properties (Bottom 25%) earn around $129 per night.

Average Daily Rate (ADR) Trend by Month in Göteborgs Stad

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Airbnb Seasonality Analysis & Trends in Göteborgs Stad (2025)

Peak Season (August, June, July)
  • Revenue averages $3,611 per month
  • Occupancy rates average 47.3%
  • Daily rates average $237
Shoulder Season
  • Revenue averages $2,450 per month
  • Occupancy maintains around 33.0%
  • Daily rates hold near $219
Low Season (February, September, October)
  • Revenue drops to average $1,780 per month
  • Occupancy decreases to average 33.4%
  • Daily rates adjust to average $205

Seasonality Insights for Göteborgs Stad

  • The Airbnb seasonality in Göteborgs Stad shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Göteborgs Stad's highest earning potential, with monthly revenues capable of climbing to $4,084, occupancy reaching a high of 59.6%, and ADRs peaking at $252.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,307, occupancy could drop to 25.9%, and ADRs may adjust down to $202.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Göteborgs Stad.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Göteborgs Stad seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Göteborgs Stad (2025)

Exploring the top neighborhoods for short-term rentals in Göteborgs Stad? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Haga
Historic neighborhood known for its well-preserved wooden houses and quaint streets. Popular among tourists for its charming atmosphere, cafés, and boutiques.
Haga Nygata, Skansen Kronan, The Museum of World Culture, Botanical Garden, Café Hängmattan
Linnéplatsen
Vibrant area known for its trendy shops and nightlife. A favorite among younger crowds for dining, entertainment, and proximity to parks.
Linnégatan, Slottskogen Park, Universeum, Linnéplatsen, Svenska Mässan
Majorna
A bohemian area with a creative vibe, filled with art galleries, vintage shops, and waterfront views. Appeals to those looking for an artistic and local experience.
Göteborgs Konsthall, Masthuggskyrkan, Älvsborgsbron, Mariaplan, Mälarpaviljongen
Göteborgs Hamn
The port area of Gothenburg, known for its maritime history and proximity to the city center. Attractive for those visiting for business and events.
Maritiman Museum, Vinga Lighthouse, Gothenburg Opera, Nordstan Shopping Center, Kungsportsavenyn
Kungsportsavenyn
Main boulevard with cultural venues, shopping, and dining. Ideal for tourists wanting to explore the heart of Gothenburg's city life.
Avenyn, Göteborgs Konstmuseum, Trädgårdsföreningen, Liseberg Amusement Park, Stora Teatern
Däravägen
Emerging area with a growing number of restaurants and cafes. Attracts a mix of locals and tourists looking for trendy dining options.
Café de Luxe, Röda Sten Konsthall, Färgfabriken, Billbordet, Däravägen Park
Brunnsparken
Central park area great for enjoying the outdoors and nearby attractions. Popular with both locals and tourists seeking a relaxing urban escape.
Brunnsparken, Drottningtorget, Göteborgs Stadsmuseum, Engelska Parken, Avenyfallet
Liseberg
Famous amusement park attracting visitors all year round. Ideal for families and thrill-seekers looking for fun and entertainment.
Liseberg Amusement Park, Universeum, Gothenburg Museum of Art, Rosenlundsvägen, Kungsparken

Understanding Airbnb License Requirements & STR Laws in Göteborgs Stad (2025)

While Göteborgs Stad, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Göteborgs Stad to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Göteborgs Stad (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Göteborgs Stadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Big house with pool, jacuzzi, close to the sea

Big house with pool, jacuzzi, close to the sea

Entire Place • 5 bedrooms

$144,403
Revenue
52.4%
Occupancy
$753.04
Daily Rate
Oceanview villa with pool, jacuzzi, sauna w/ 300m2

Oceanview villa with pool, jacuzzi, sauna w/ 300m2

Entire Place • 3 bedrooms

$89,712
Revenue
72.6%
Occupancy
$410.08
Daily Rate
Modern villa with wide sea view & jacuzzi

Modern villa with wide sea view & jacuzzi

Entire Place • 5 bedrooms

$83,456
Revenue
71.8%
Occupancy
$331.70
Daily Rate
Newly renovated by golf course/ocean

Newly renovated by golf course/ocean

Entire Place • 3 bedrooms

$59,087
Revenue
66.3%
Occupancy
$377.09
Daily Rate
Villa M

Villa M

Entire Place • 4 bedrooms

$53,499
Revenue
47.3%
Occupancy
$449.31
Daily Rate
Welcome to the Villa Hovås–en oasis near the sea

Welcome to the Villa Hovås–en oasis near the sea

Entire Place • 4 bedrooms

$51,406
Revenue
40.1%
Occupancy
$538.66
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Göteborgs Stad (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Göteborgs Stad based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lotti1$144,403674.96/5.0
Henrik1$89,712144.79/5.0
Sofia1$83,456125.00/5.0
Louise1$59,087234.96/5.0
Elin1$53,49944.75/5.0
Hesha1$51,40684.88/5.0
Jonathan1$50,016995.00/5.0
Elin1$41,908354.89/5.0
Charlotte1$38,929144.93/5.0
Håkan2$37,708174.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Göteborgs Stad.

Dive Deeper: Advanced Göteborgs Stad STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Göteborgs Stad. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Göteborgs Stad Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Göteborgs Stad

  • The Göteborgs Stad Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 150 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Göteborgs Stad, House properties are the most common (78.7%), reflecting the local real estate landscape.
  • Houses represent a significant 78.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, others (combined 9.3%) offer potential for unique stay experiences.

Göteborgs Stad Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Göteborgs Stad

  • The dominant room capacity in Göteborgs Stad is 3 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 58.0% of the active Airbnb listings in Göteborgs Stad, indicating a high concentration in these sizes.
  • A significant 68.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Göteborgs Stad.

Göteborgs Stad Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Göteborgs Stad

  • The most common guest capacity trend in Göteborgs Stad vacation rentals is listings accommodating 6 guests (28.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Göteborgs Stad STR market, accounting for 49.4% of listings.
  • 53.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Göteborgs Stad.
  • On average, properties in Göteborgs Stad are equipped to host 5.4 guests.

Göteborgs Stad Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Göteborgs Stad

  • The most common availability pattern in Göteborgs Stad falls within the 271-366 days range, representing 76.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Göteborgs Stad (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Göteborgs Stad Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16%)

1 Night

24 listings

16% of total

2 Nights (15.3%)

2 Nights

23 listings

15.3% of total

3 Nights (10.7%)

3 Nights

16 listings

10.7% of total

4-6 Nights (38%)

4-6 Nights

57 listings

38% of total

7-29 Nights (3.3%)

7-29 Nights

5 listings

3.3% of total

30+ Nights (16.7%)

30+ Nights

25 listings

16.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Göteborgs Stad is 4-6 Nights, adopted by 38% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (16.7%) caters to monthly stays (30+ nights) in Göteborgs Stad, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 38% of Göteborgs Stad hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Göteborgs Stad.

Göteborgs Stad Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.7% of total

Limited

5 listings

3.4% of total

Flexible (22.8%)

Flexible

34 listings

22.8% of total

Moderate (28.9%)

Moderate

43 listings

28.9% of total

Firm (34.2%)

Firm

51 listings

34.2% of total

Strict (10.1%)

Strict

15 listings

10.1% of total

Cancellation Policy Insights for Göteborgs Stad

  • The prevailing Airbnb cancellation policy trend in Göteborgs Stad is Firm, used by 34.2% of listings.
  • There's a relatively balanced mix between guest-friendly (51.7%) and stricter (44.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 34.2% market standard in Göteborgs Stad.
  • Using a Strict policy might deter some guests, as only 10.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Göteborgs Stad.

Göteborgs Stad STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Göteborgs Stad

  • The overall average booking lead time for vacation rentals in Göteborgs Stad is 54 days.
  • Guests book furthest in advance for stays during July (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Göteborgs Stad.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these Göteborgs Stad averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Göteborgs Stad (2025)

Amenity Prevalence

Amenity Insights for Göteborgs Stad

  • Essential amenities in Göteborgs Stad that guests expect include: Kitchen, Smoke alarm, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Washer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Göteborgs Stad: Kitchen, Smoke alarm, Free parking on premises, Wifi.
  • Prioritize adding missing essentials: Kitchen, Smoke alarm, Free parking on premises, Wifi.
  • Consider adding popular differentiators like TV or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Göteborgs Stad to stay competitive.

Göteborgs Stad Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Göteborgs Stad

  • The typical guest profile for Airbnb in Göteborgs Stad consists of predominantly international visitors (83%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 16.9% of guests.
  • Key international markets include Germany (23%) and Sweden (16.9%).
  • Top languages spoken are English (39.9%) followed by German (18.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Sweden.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Göteborgs Stad Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lerums kommun37$2,040$261.7342%
Starrkärr och Näs13$1,862$242.3221%
Trönningenäs20$1,667$265.4343%
Øster Knasborg17$1,660$409.8329%
Snekkersten23$1,602$227.4940%
Mölle45$1,584$184.4538%
Onsala23$1,579$201.6640%
Alingsås kommun40$1,518$158.8037%
Bollebygds kommun16$1,487$176.5645%
Saunte12$1,476$183.4244%

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