Airbnb Market Analytics, Statistics and Data in Gothenburg, Västra Götaland County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gothenburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gothenburg:
How much do Airbnb hosts make on average per month in Gothenburg?
The short-term rental market in Gothenburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,512 per month
- Strong performing properties (top 25%) make $2,930 or more
- Best-in-class properties (top 10%) achieve $4,869+ monthly
- Entry-level properties (bottom 25%) typically earn around $689
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gothenburg
The market in Gothenburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gothenburg
Daily rates in Gothenburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $113 per night
- Strong performing properties (top 25%) secure $191 or more
- Best-in-class properties (top 10%) pull in $273+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Gothenburg
Peak Season (June, August, July)
- Revenue peaks at $3160.35 per month
- Occupancy rates reach 54.75%
- Daily rates average $155.83
Shoulder Season
- Revenue averages $2163.89 per month
- Occupancy maintains 41.27%
- Daily rates hold at $144.10
Low Season (November, December, January)
- Revenue drops to $1399.02 per month
- Occupancy decreases to 31.48%
- Daily rates adjust to $135.22
Is it still profitable to do Airbnb in Gothenburg in 2025?
Yes! Gothenburg demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $2164 and As a mature market with 1375 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gothenburg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Avenyn | The main boulevard in Gothenburg, famous for its shops, theaters, and restaurants. It is a vibrant area that attracts tourists looking for a city experience with nightlife and culture. | Gothenburg Museum of Art, The Avenue, Liseberg Amusement Park, Kungsparken, The Goteborg Opera |
| Haga | Known for its charming cobblestone streets and picturesque wooden houses, Haga is a historic neighborhood that offers a cozy atmosphere with cafes and boutiques. It's popular with both tourists and locals. | Haga Nygata, Skansen Kronan, The Botanical Garden, Haga Park, Café Husaren |
| Linné | A trendy and vibrant district filled with bars, restaurants, and shops. It's a favored area for young people and those looking to experience Gothenburg's modern culture and nightlife. | Slottsskogen Park, Palmhuset, Linnégatan, Botaniska Trädgården, Linnéplatsen |
| Majorna | A historic and bohemian area with a rich cultural scene. Popular with artsy visitors and locals, it offers a unique atmosphere with vintage shops and art galleries. | Chalmers University of Technology, Maritiman, Masthuggskyrkan, Kungssten, Slottsskogen |
| Hisingen | An up-and-coming area in Gothenburg with waterfront views and parks. It's great for those looking for a more residential experience while still being close to the city. | Stenpiren, Transversalen, Göta Älv, Hisingsparken, Röda Sten Konsthall |
| Nordstan | A central shopping district perfect for tourists who want to be in the heart of the city. It has a vast array of shops and dining options, making it a great location for Airbnb. | Nordstan Shopping Mall, Götaplatsen, Brunnsparken, Svenska Mässan, Göteborgs Stadsteater |
| Frihamnen | An emerging waterfront area undergoing development with a mix of residential and cultural spaces. Attractive for visitors looking to experience Gothenburg's modern urban life and harbor views. | Frihamnen Marina, Gothenburg City Museum, Gothenburg Opera House, Götaverken, Cultural Event Spaces |
| Kungsbacka | Just south of Gothenburg, this area offers a quieter suburban experience while still being easily accessible to the city. It appeals to visitors looking for a family-friendly atmosphere. | Kungsbacka Art Gallery, Kungsbacka Church, Tjolöholm Castle, Kungsbacka Shopping Center, Nature Reserves |
Do you need a license for Airbnb in Gothenburg?
We recommend checking directly with Gothenburg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gothenburg
Big City House | 35+ Guests | Jacuzzi & Luxury |
Entire Place • 12 bedrooms
Very exclusive apartment in the heart of Gothenburg
Entire Place • 4 bedrooms
Villa Eva
Entire Place • 5 bedrooms
Magnific villa next to the sea
Entire Place • 4 bedrooms
Uniquely designed houseboat/ floating house
Entire Place • 4 bedrooms
Villa close to nature and the city
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Gothenburg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gothia Living | 62 | $1,168,656 | 367 | 2.22/5.0 |
| Family Homes | 9 | $459,894 | 260 | 4.64/5.0 |
| Marcus | 13 | $293,104 | 192 | 4.40/5.0 |
| Erik | 5 | $185,746 | 335 | 4.69/5.0 |
| Family Homes | 6 | $179,444 | 102 | 3.73/5.0 |
| Ernesto | 3 | $168,270 | 244 | 4.86/5.0 |
| HOMEstate | 23 | $150,285 | 122 | 3.60/5.0 |
| Carina | 9 | $137,029 | 357 | 4.67/5.0 |
| Adam | 6 | $134,549 | 1018 | 4.64/5.0 |
| Tony | 1 | $127,196 | 32 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gothenburg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.5%), with apartment & condo and house properties comprising 94.8% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (5.3% combined)
Room Capacity Distribution
Analysis of 1,375 properties in Gothenburg shows that 1 bedroom properties are most prevalent, making up 37.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 53.1% of all listings.
Key Insights
- Most common: 1 bedroom (37.6%)
- Least common: 5+ bedrooms (4.6%)
- Market concentration: 53.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,375 properties in Gothenburg reveals that 2 guests properties dominate the market, representing 19.9% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 39.6% of the market.
Key Insights
- Most common capacity: 2 guests (19.9% of market)
- Least common capacity: 1 guest (2.5% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 39.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,375 properties in Gothenburg, the most common availability pattern is 271-366 days (58.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.4% of properties).
Key Insights
- Most common availability window: 271-366 days (58.4%)
- Most common booking duration: 31-90 days (32.4%)
- Properties with high availability (180+ days): 83.7%
- Properties with long-term bookings (180+ days): 17.2%
Minimum Stay Distributions
1 Night
352 listings
31% of total
2 Nights
321 listings
28.3% of total
3 Nights
174 listings
15.3% of total
4-6 Nights
197 listings
17.4% of total
7-29 Nights
65 listings
5.7% of total
30+ Nights
26 listings
2.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.3%
- Mid-length stays (4-6 nights) represent 17.4% of listings
- Monthly+ stays (2.3%) suggest a stable extended-stay market
- High market flexibility with 74.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
362 listings
36% of total
Moderate
268 listings
26.7% of total
Firm
217 listings
21.6% of total
Strict
158 listings
15.7% of total
Key Insights
- Flexible is the preferred policy at 36.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.7% of the market
- Strict policies are least common at 15.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 83 days
- Shortest booking windows are in Dec, Feb, Oct, averaging 41 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Oct when lead times are shortest
Popular Airbnb Amenities in Gothenburg
Below is the distribution of amenities across listings in Gothenburg:
Traveler Demographics
Key Insights
- Domestic travelers make up 18.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (23%) and Norway (17%)
- English is the top language at 54.5%, followed by German (14.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Stockholm and Oslo markets
- Develop localized content for Germany and Norway
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gothenburg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lerums kommun | 29 | $3,012 | $321.32 | 48% |
| Trönningenäs | 16 | $2,060 | $255.39 | 43% |
| Kungälv | 11 | $1,972 | $145.61 | 48% |
| Alingsås kommun | 40 | $1,943 | $171.79 | 42% |
| Snekkersten | 22 | $1,815 | $205.51 | 47% |
| Kåhög | 12 | $1,813 | $139.37 | 47% |
| Mölle | 44 | $1,744 | $181.74 | 40% |
| Starrkärr och Näs | 11 | $1,697 | $250.84 | 25% |
| Stenungsunds kommun | 29 | $1,616 | $175.01 | 43% |
| Borås kommun | 43 | $1,616 | $131.63 | 51% |
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