Gothenburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden
Is Airbnb profitable in Gothenburg in 2025? Explore comprehensive Airbnb analytics for Gothenburg, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Gothenburg, based on AirROI data from November 2024 to October 2025, reveals key trends in the bustling market of 1,404 active listings.
Whether you're considering an Airbnb investment in Gothenburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gothenburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gothenburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gothenburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Gothenburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gothenburg is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gothenburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,567+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,759 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,458 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $677, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gothenburg
Gothenburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gothenburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gothenburg:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gothenburg
Average Daily Rate (ADR) Airbnb Trends in Gothenburg (2025)
Effective short term rental pricing strategy in Gothenburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gothenburg typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $318+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Gothenburg
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Airbnb Seasonality Analysis & Trends in Gothenburg (2025)
Peak Season (July, August, June)
- Revenue averages $3,004 per month
- Occupancy rates average 49.7%
- Daily rates average $193
Shoulder Season
- Revenue averages $1,931 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $169
Low Season (January, February, November)
- Revenue drops to average $1,457 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $159
Seasonality Insights for Gothenburg
- The Airbnb seasonality in Gothenburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gothenburg's highest earning potential, with monthly revenues capable of climbing to $3,279, occupancy reaching a high of 53.4%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,333, occupancy could drop to 35.6%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gothenburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gothenburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gothenburg (2025)
Exploring the top neighborhoods for short-term rentals in Gothenburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Haga | A charming and historic neighborhood known for its wooden houses, cobblestone streets, and cozy cafes. Ideal for tourists interested in Swedish culture and history, with a vibrant atmosphere and plenty of local shops. | Haga Nygata, Skansen Kronan, Slottsskogen Park, Haga Park, Traditional Swedish Fika Cafes |
| Majorna | An eclectic and hip district featuring a blend of old and new architecture, with a strong local community. Popular with young travelers and artists seeking a trendy vibe, close to the waterfront and parks. | Göteborgs Konstmuseum, Vita Stenar Park, Majorna's vintage shops, Chalmers University of Technology, Cafes and bars along Karl Johansgatan |
| Avenyn | Gothenburg's main boulevard known for its upscale restaurants, shops, and nightlife. Attracts tourists looking for entertainment, dining, and cultural experiences, with easy access to theaters and events. | Götaplatsen, Liseberg Amusement Park, Universeum, Art Museum, Avenyn's vibrant nightlife |
| Saltholmen | A picturesque area with access to the archipelago, ideal for those who wish to have a seaside experience. Great for summer visitors looking to explore the islands and enjoy nature. | Saltholmen Ferry Terminal, Archipelago Tours, Beach Areas, Mixed Forests and Parks, Local Seafood Restaurants |
| Lindholmen | A modern and dynamic area that has become a hub for innovation and technology, making it attractive for business travelers and those interested in the tech scene. | Lindholmen Science Park, Kuggen, Chalmers' Research Centers, Waterfront Parks, Dining Options along the River |
| Örgryd | A tranquil residential area with family-friendly amenities and green parks, perfect for longer stays and families. Offers a peaceful retreat while remaining accessible to the city. | Nature Reserves, Local Parks, Family-friendly Activities, Access to Public Transport, Nearby Shopping Centers |
| Kungsportsavenyen | The cultural heart of Gothenburg, offering a blend of experience from music to art and gastronomy. Ideal for those seeking an urban adventure. | Göteborg Opera House, Parks and Gardens, Concert Venues, Art Galleries, Shopping |
| Masthugget | Known for its hilly landscape and panoramic views of the city and harbor. Great for tourists looking for scenic spots and outdoor activities. | Masthuggskyrkan, Slottsskogen Park, Local Restaurants, Access to Trails, Beautiful City Views |
Understanding Airbnb License Requirements & STR Laws in Gothenburg (2025)
While Gothenburg, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gothenburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Gothenburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gothenburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Very exclusive apartment in the heart of Gothenburg
Entire Place • 4 bedrooms
The Ultimate Luxury home
Entire Place • 5 bedrooms
Villa Slottsskogen
Entire Place • 8 bedrooms
Unique villa with spectacular view
Entire Place • 5 bedrooms
Uniquely designed houseboat/floating house
Entire Place • 4 bedrooms
Townhouse with Sauna | 4 Floors | Close to Liseberg
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gothenburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gothenburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gothia Living | 37 | $548,971 | 326 | 4.16/5.0 |
| Family Homes | 10 | $338,808 | 204 | 4.66/5.0 |
| HOMEstate | 29 | $293,571 | 241 | 4.71/5.0 |
| Workers Stay | 15 | $271,624 | 236 | 4.50/5.0 |
| Marcus | 13 | $211,298 | 260 | 4.66/5.0 |
| Adam | 6 | $168,621 | 1314 | 4.64/5.0 |
| Erik | 5 | $168,051 | 468 | 4.65/5.0 |
| Tony | 1 | $155,052 | 40 | 4.83/5.0 |
| Ernesto | 3 | $147,682 | 306 | 4.82/5.0 |
| Sebastian | 3 | $126,885 | 253 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gothenburg.
Dive Deeper: Advanced Gothenburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gothenburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGothenburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gothenburg
- The Gothenburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83% of the 1,404 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gothenburg, Apartment/Condo properties are the most common (52.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 5.6%) offer potential for unique stay experiences.
Gothenburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gothenburg
- The dominant room capacity in Gothenburg is 1 bedroom listings, making up 29.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 48.0% of the active Airbnb listings in Gothenburg, indicating a high concentration in these sizes.
- A significant 36.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gothenburg.
Gothenburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gothenburg
- The most common guest capacity trend in Gothenburg vacation rentals is listings accommodating 4 guests (19.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Gothenburg STR market, accounting for 36.5% of listings.
- 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gothenburg.
- On average, properties in Gothenburg are equipped to host 4.0 guests.
Gothenburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gothenburg
- The most common availability pattern in Gothenburg falls within the 271-366 days range, representing 60.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gothenburg (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gothenburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
328 listings
23.4% of total
2 Nights
240 listings
17.2% of total
3 Nights
136 listings
9.7% of total
4-6 Nights
237 listings
16.9% of total
7-29 Nights
78 listings
5.6% of total
30+ Nights
380 listings
27.2% of total
Key Insights
- The most prevalent minimum stay requirement in Gothenburg is 30+ Nights, adopted by 27.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.2%) caters to monthly stays (30+ nights) in Gothenburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.2% of Gothenburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gothenburg.
Gothenburg Airbnb Cancellation Policy Trends Analysis (2025)
Limited
25 listings
1.8% of total
Super Strict 30 Days
1 listings
0.1% of total
Super Strict 60 Days
4 listings
0.3% of total
Flexible
477 listings
34.6% of total
Moderate
381 listings
27.6% of total
Firm
431 listings
31.3% of total
Strict
60 listings
4.4% of total
Cancellation Policy Insights for Gothenburg
- The prevailing Airbnb cancellation policy trend in Gothenburg is Flexible, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (62.2%) and stricter (35.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.6% market standard in Gothenburg.
- Using a Strict policy might deter some guests, as only 4.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gothenburg.
Gothenburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gothenburg
- The overall average booking lead time for vacation rentals in Gothenburg is 59 days.
- Guests book furthest in advance for stays during June (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Gothenburg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Gothenburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gothenburg (2025)
Amenity Prevalence
Amenity Insights for Gothenburg
- Essential amenities in Gothenburg that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gothenburg: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gothenburg to stay competitive.
Gothenburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gothenburg
- The typical guest profile for Airbnb in Gothenburg consists of predominantly international visitors (80%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 20.3% of guests.
- Key international markets include Sweden (20.3%) and Germany (13.4%).
- Top languages spoken are English (39.9%) followed by German (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gothenburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 35 | $2,265 | $274.13 | 44% |
| Starrkärr och Näs | 13 | $2,191 | $249.18 | 21% |
| Øster Knasborg | 17 | $2,182 | $384.28 | 39% |
| Laröd | 12 | $2,118 | $356.87 | 39% |
| Saunte | 11 | $2,059 | $211.02 | 44% |
| Bollebygds kommun | 15 | $1,965 | $189.42 | 41% |
| Trönningenäs | 22 | $1,830 | $283.81 | 44% |
| Ebeltoft | 113 | $1,770 | $239.15 | 37% |
| Onsala | 22 | $1,741 | $215.59 | 42% |
| Snekkersten | 24 | $1,738 | $244.71 | 37% |