Borås kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden
Is Airbnb profitable in Borås kommun in 2025? Explore comprehensive Airbnb analytics for Borås kommun, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Borås kommun, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Borås kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borås kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Borås kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Borås kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Borås kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borås kommun is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borås kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,175+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,088 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,951 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $727, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borås kommun
Borås kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Borås kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borås kommun:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borås kommun
Average Daily Rate (ADR) Airbnb Trends in Borås kommun (2025)
Effective short term rental pricing strategy in Borås kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borås kommun typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Borås kommun
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Airbnb Seasonality Analysis & Trends in Borås kommun (2025)
Peak Season (July, June, August)
- Revenue averages $3,160 per month
- Occupancy rates average 64.1%
- Daily rates average $134
Shoulder Season
- Revenue averages $2,091 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $128
Low Season (February, March, November)
- Revenue drops to average $1,372 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $123
Seasonality Insights for Borås kommun
- The Airbnb seasonality in Borås kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Borås kommun's highest earning potential, with monthly revenues capable of climbing to $3,195, occupancy reaching a high of 67.2%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,247, occupancy could drop to 31.9%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borås kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Borås kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Borås kommun (2025)
Exploring the top neighborhoods for short-term rentals in Borås kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Borås City Center | The vibrant heart of Borås with its shopping malls, restaurants, and cultural institutions. Ideal for tourists and business travelers seeking a central location with various amenities. | Borås Zoo, Textile Museum, Borås Art Museum, Stadsparksbadet, Shopping in the city center |
| Dalsjöfors | A charming residential area close to nature with lakes and outdoor activities. Perfect for guests looking to escape the city life while still being near Borås. | Dalsjöfors Lake, Hiking trails, Parks and recreational areas |
| Knalleland | A popular shopping destination and entertainment hub, featuring a large mall with numerous retail options and restaurants. Attracts day visitors and shoppers. | Knalleland Shopping Center, Restaurants and cafes, Events and fairs in the area |
| Sjoro | A scenic area known for its beautiful lakes and nature reserves, offering opportunities for outdoor activities like hiking and fishing. | Sjoro nature reserve, Lakes and picnic areas, Walking trails |
| Brämhult | A quiet suburban area with access to parks and nature, ideal for families and those looking to relax away from the hustle and bustle. | Brämhult Forest, Local parks, Child-friendly environments |
| Sjuhärad | A region known for its rich cultural history and beautiful countryside, attracting tourists interested in rural experiences and local traditions. | Cultural heritage sites, Scenic agricultural landscapes, Local festivals |
| Viared | A developing area with industrial and commercial growth, attracting business travelers and professionals working in the area. | Industrial parks, Business amenities, Close to transportation links |
| Rörvik | A picturesque village with a quaint atmosphere, perfect for tourists wanting to experience a traditional Swedish village life. | Village charm, Local eateries, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Borås kommun (2025)
While Borås kommun, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borås kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Borås kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Borås kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Eden - A dream by the lake
Entire Place • 5 bedrooms
Idyllic home with lake view.
Entire Place • 3 bedrooms
Own island - cabin, boat, engine, kayak, bathtub
Entire Place • 2 bedrooms
Stunning, new home with a lakeview
Entire Place • 3 bedrooms
Idyllic cottage on the beach plot
Entire Place • 3 bedrooms
Cozy house in the countryside with sauna & hot tub!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Borås kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Borås kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ingrid | 3 | $151,172 | 147 | 4.98/5.0 |
| Stina | 1 | $41,668 | 8 | 4.88/5.0 |
| Christian | 1 | $40,205 | 97 | 4.99/5.0 |
| Linda | 1 | $39,817 | 29 | 5.00/5.0 |
| Niclas | 1 | $39,680 | 76 | 4.87/5.0 |
| Emma | 1 | $35,783 | 14 | 4.50/5.0 |
| Joakim | 1 | $35,776 | 54 | 4.96/5.0 |
| Jan | 1 | $32,461 | 41 | 4.93/5.0 |
| Fatiha | 1 | $25,946 | 20 | 4.95/5.0 |
| Susanne | 1 | $24,932 | 90 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borås kommun.
Dive Deeper: Advanced Borås kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borås kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorås kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borås kommun
- The Borås kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.7% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borås kommun, House properties are the most common (53.5%), reflecting the local real estate landscape.
- Houses represent a significant 53.5% portion, catering likely to families or larger groups.
- The presence of 14% Hotel/Boutique listings indicates integration with traditional hospitality.
Borås kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borås kommun
- The dominant room capacity in Borås kommun is 1 bedroom listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.4% of the active Airbnb listings in Borås kommun, indicating a high concentration in these sizes.
- A significant 34.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borås kommun.
Borås kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borås kommun
- The most common guest capacity trend in Borås kommun vacation rentals is listings accommodating 4 guests (25.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Borås kommun STR market, accounting for 48.9% of listings.
- 42.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borås kommun.
- On average, properties in Borås kommun are equipped to host 4.9 guests.
Borås kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borås kommun
- The most common availability pattern in Borås kommun falls within the 271-366 days range, representing 39.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Borås kommun (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Borås kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
34.2% of total
2 Nights
7 listings
18.4% of total
3 Nights
7 listings
18.4% of total
4-6 Nights
4 listings
10.5% of total
7-29 Nights
1 listings
2.6% of total
30+ Nights
6 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Borås kommun is 1 Night, adopted by 34.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Borås kommun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.2% of Borås kommun hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borås kommun.
Borås kommun Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.8% of total
Flexible
11 listings
30.6% of total
Moderate
9 listings
25% of total
Firm
8 listings
22.2% of total
Strict
7 listings
19.4% of total
Cancellation Policy Insights for Borås kommun
- The prevailing Airbnb cancellation policy trend in Borås kommun is Flexible, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (41.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.6% market standard in Borås kommun.
- Regularly review your cancellation policy against competitors and market demand shifts in Borås kommun.
Borås kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Borås kommun
- The overall average booking lead time for vacation rentals in Borås kommun is 78 days.
- Guests book furthest in advance for stays during July (average 144 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Borås kommun.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 144 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Borås kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Borås kommun (2025)
Amenity Prevalence
Amenity Insights for Borås kommun
- Essential amenities in Borås kommun that guests expect include: Heating, Free parking on premises, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Borås kommun: Heating, Free parking on premises, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borås kommun to stay competitive.
Borås kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Borås kommun
- The typical guest profile for Airbnb in Borås kommun consists of predominantly international visitors (76%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 23.6% of guests.
- Key international markets include Germany (28.6%) and Sweden (23.6%).
- Top languages spoken are English (39.6%) followed by German (20.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Sweden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Borås kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Gnosjö kommun | 17 | $1,888 | $153.61 | 41% |
| Hestra | 13 | $1,801 | $159.78 | 42% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Trönningenäs | 16 | $1,794 | $249.83 | 45% |
| Snekkersten | 23 | $1,782 | $213.69 | 45% |
| Alingsås kommun | 41 | $1,766 | $172.39 | 40% |
| Mölle | 41 | $1,714 | $187.30 | 39% |
| Kungälv | 11 | $1,713 | $141.84 | 48% |